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  • Design Thinking is a 5-step process to come up with...

    設計發想包含五個步驟。

  • Meaningful ideas that solve real problems.

    提供能解決問題的實質想法。

  • For a particular group of people.

    以幫助一群特定的人。

  • The process is taught in top design...

    這個流程在全球頂尖的設計學院......

  • And business schools around the world.

    以及商業學院都會教授。

  • It has brought many businesses lots of happy customers.

    它為企業帶來滿足的顧客。

  • And helped entrepreneurs from all around the world...

    也幫助全世界的企業家......

  • To solve problems with innovative new solutions.

    用創新的方法解決問題。

  • Step 1: Empathize.

    步驟一:運用同理心。

  • The purpose of step one is to conduct interviews.

    步驟一的目的是訪問。

  • That give you an idea about...

    這些訪問會告訴我們......

  • What people really care about.

    人們真正在意的是什麼。

  • We need to empathize with their situation.

    我們需要設身處地理解他們的情況。

  • For example, if you want to help old people...

    例如,如果你想要幫忙長輩......

  • You might find that they want to keep...

    你可能會發現他們想要擁有......

  • The ability to walk around.

    可以到處走動的能力。

  • In your conversations, they might share with you different ways they can do that.

    在你們的對談中,長輩可能會跟你分享他們認為如何可以達到這個目的。

  • Later into the interview, you'll want to dig a little deeper.

    接著在訪問當中,你會想更深入地了解。

  • Look for personal stories.

    試著找出個人故事。

  • Or situations where things became difficult.

    或一些他們曾嘗試但後來卻遇到困難的狀況。

  • Ideally, you redo the process with many people...

    理想的狀況是你會訪問的許多人......

  • With the same problem.

    都有同樣的問題。

  • Step 2: Define the Problem.

    步驟二:定義問題。

  • Looking at the interviews, you can now understand...

    藉由這些訪談,你會開始理解......

  • The actual needs that people are trying to fulfill with certain activities.

    人們透過某些活動想要達到的真正目的。

  • One way to do that is to underline the verbs.

    一個方法是你可以在動詞的地方畫底線。

  • Or activities that the people mentioned...

    或特別注意在他們提到的活動中......

  • When talking about their problems.

    有哪些遇到了困難。

  • Like going for a walk, meeting old friends for tea.

    例如出門飯不、和老朋友喝茶聊天。

  • Or simply going grocery shopping around the corner store.

    或只是到轉角的雜貨店買東西。

  • You might realize it's not so much about going out.

    你可能會發現,他們真正在意的不是「出門」。

  • But more about staying in touch.

    而是「與他人保持聯絡」。

  • After your analysis, formulate a problem statement.

    做完分析之後,試著針對問題擬出論點。

  • Some elderly are afraid to be lonely.

    有些長輩害怕孤單。

  • They want to stay connected.

    他們希望可以跟別人保持聯繫。

  • Step 3: Ideate.

    步驟三:發想。

  • Now focus only on the problem statement.

    現在只要專注在論點上。

  • And come up with ideas that solve the problem.

    並想出解決問題的辦法。

  • The point is not to get a perfect idea.

    重點不是找到完美的解答。

  • But rather to come up with as many ideas.

    而是有越多方法越好。

  • Like unique virtual reality experiences.

    像是獨特的虛擬實境體驗。

  • Senior friendly hover boards or a modified pushcart.

    便於長輩使用的懸浮滑板或改良式手推車。

  • Whatever it is, sketch up your best ideas.

    無論是什麼,把最好的想法紀錄下來。

  • And show them to the people you are trying to help.

    並拿給你想要幫助的人看。

  • So you get their feedback.

    這樣你才能得到他們的反饋。

  • Step 4: Prototype.

    步驟四:製作原型。

  • Now take a moment to reflect on what you have learned...

    現在花點時間回顧你得到的資訊......

  • From your conversations about the different ideas.

    關於各種想法的討論內容。

  • Ask yourself, how does your idea...

    問自己,你的想法......

  • Fit in the context of people's actual lives.

    是否符合人們的實際生活。

  • Your solution could be a combination of a new idea...

    你的解決方案可能新想法......

  • And what is already being used.

    和現行方案的結合體。

  • Then connect the dots, sketch up your final solution.

    接著把這些想法串起來,組成最終解決方案。

  • And go build a real prototype...

    然後製作實體原型。

  • That's just good enough to be tested.

    只需要做到足以測試的程度就行了。

  • Step 5: Test.

    步驟五:測試。

  • Now test your prototype with actual users.

    現在拿著你的原型給實際的使用者測試。

  • Don't defend your idea in case people don't like it.

    不要怕有人不喜歡你的想法而辯駁。

  • The point is to learn what works and what didn't.

    此步驟的目的是要分析哪些適用、哪些不適用。

  • So any feedback is great.

    所以任何反饋都是好的。

  • Then go back to ideation or prototyping.

    接著回到「發想」或是「製作原型」的步驟。

  • And apply your learning.

    套用你得到的新資訊。

  • Repeat the process until you have a prototype...

    重複這些步驟直到你的原型......

  • That works and solves the real problem.

    可以妥善解決問題。

  • Now you are ready to change the world or open shop.

    現在你已經準備好改變世界,或是開始營業。

  • To experience design thinking first hand...

    想要親身體驗設計發想......

  • Do the free virtual design thinking crash course...

    請免費體驗 design thinking crash course 課程......

  • From Stanford's D-School right now.

    立即至 Stanford's D-School 申請。

  • You will learn to design a new gift giving experience.

    你會體驗「贈予禮物」的設計流程。

  • Find the link and a guide for facilitators in the description below.

    在下方資訊欄可以找到相關連結和說明。

  • After you are done, share your experience...

    完成學習之後,分享你的經驗。

  • And gift idea in the comments.

    在留言中跟我們分享你做的禮物

  • To learn more about creative and critical thinking.

    想要學習更多關於創意和批判性思考

  • Check out our other Sprouts videos.

    歡迎多看看我們 Sprouts 的影片

  • And if you want to support our channel...

    如果你想支持我們的頻道

  • Visit patreon.com/sprouts.

    請到 visit patreon.com/sprouts

Design Thinking is a 5-step process to come up with...

設計發想包含五個步驟。

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B1 中級 中文 美國腔 步驟 長輩 想法 解決 設計 訪問

設計思考 (Design Thinking)

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    Tina Hsu 發佈於 2017 年 12 月 06 日
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