Meaningful ideas that solve real problems.

提供能解決問題的實質想法。

For a particular group of people.

以幫助一群特定的人。

The process is taught in top design...

這個流程在全球頂尖的設計學院......

And business schools around the world.

以及商業學院都會教授。

It has brought many businesses lots of happy customers.

它為企業帶來滿足的顧客。

And helped entrepreneurs from all around the world...

也幫助全世界的企業家......

To solve problems with innovative new solutions.

用創新的方法解決問題。

Step 1: Empathize.

步驟一：運用同理心。

The purpose of step one is to conduct interviews.

步驟一的目的是訪問。

That give you an idea about...

這些訪問會告訴我們......

What people really care about.

人們真正在意的是什麼。

We need to empathize with their situation.

我們需要設身處地理解他們的情況。

For example, if you want to help old people...

例如，如果你想要幫忙長輩......

You might find that they want to keep...

你可能會發現他們想要擁有......

The ability to walk around.

可以到處走動的能力。

In your conversations, they might share with you different ways they can do that.

在你們的對談中，長輩可能會跟你分享他們認為如何可以達到這個目的。

Later into the interview, you'll want to dig a little deeper.

接著在訪問當中，你會想更深入地了解。

Look for personal stories.

試著找出個人故事。

Or situations where things became difficult.

或一些他們曾嘗試但後來卻遇到困難的狀況。

Ideally, you redo the process with many people...

理想的狀況是你會訪問的許多人......

With the same problem.

都有同樣的問題。

Step 2: Define the Problem.

步驟二：定義問題。

Looking at the interviews, you can now understand...

藉由這些訪談，你會開始理解......

The actual needs that people are trying to fulfill with certain activities.

人們透過某些活動想要達到的真正目的。

One way to do that is to underline the verbs.

一個方法是你可以在動詞的地方畫底線。

Or activities that the people mentioned...

或特別注意在他們提到的活動中......

When talking about their problems.

有哪些遇到了困難。

Like going for a walk, meeting old friends for tea.

例如出門飯不、和老朋友喝茶聊天。

Or simply going grocery shopping around the corner store.

或只是到轉角的雜貨店買東西。

You might realize it's not so much about going out.

你可能會發現，他們真正在意的不是「出門」。

But more about staying in touch.

而是「與他人保持聯絡」。

After your analysis, formulate a problem statement.

做完分析之後，試著針對問題擬出論點。

Some elderly are afraid to be lonely.

有些長輩害怕孤單。

They want to stay connected.

他們希望可以跟別人保持聯繫。

Step 3: Ideate.

步驟三：發想。

Now focus only on the problem statement.

現在只要專注在論點上。

And come up with ideas that solve the problem.

並想出解決問題的辦法。

The point is not to get a perfect idea.

重點不是找到完美的解答。

But rather to come up with as many ideas.

而是有越多方法越好。

Like unique virtual reality experiences.

像是獨特的虛擬實境體驗。

Senior friendly hover boards or a modified pushcart.

便於長輩使用的懸浮滑板或改良式手推車。

Whatever it is, sketch up your best ideas.

無論是什麼，把最好的想法紀錄下來。

And show them to the people you are trying to help.

並拿給你想要幫助的人看。

So you get their feedback.

這樣你才能得到他們的反饋。

Step 4: Prototype.

步驟四：製作原型。

Now take a moment to reflect on what you have learned...

現在花點時間回顧你得到的資訊......

From your conversations about the different ideas.

關於各種想法的討論內容。

Ask yourself, how does your idea...

問自己，你的想法......

Fit in the context of people's actual lives.

是否符合人們的實際生活。

Your solution could be a combination of a new idea...

你的解決方案可能新想法......

And what is already being used.

和現行方案的結合體。

Then connect the dots, sketch up your final solution.

接著把這些想法串起來，組成最終解決方案。

And go build a real prototype...

然後製作實體原型。

That's just good enough to be tested.

只需要做到足以測試的程度就行了。

Step 5: Test.

步驟五：測試。

Now test your prototype with actual users.

現在拿著你的原型給實際的使用者測試。

Don't defend your idea in case people don't like it.

不要怕有人不喜歡你的想法而辯駁。

The point is to learn what works and what didn't.

此步驟的目的是要分析哪些適用、哪些不適用。

So any feedback is great.

所以任何反饋都是好的。

Then go back to ideation or prototyping.

接著回到「發想」或是「製作原型」的步驟。

And apply your learning.

套用你得到的新資訊。

Repeat the process until you have a prototype...

重複這些步驟直到你的原型......

That works and solves the real problem.

可以妥善解決問題。

Now you are ready to change the world or open shop.

現在你已經準備好改變世界，或是開始營業。

To experience design thinking first hand...

想要親身體驗設計發想......

Do the free virtual design thinking crash course...

請免費體驗 design thinking crash course 課程......

From Stanford's D-School right now.

立即至 Stanford's D-School 申請。

You will learn to design a new gift giving experience.

你會體驗「贈予禮物」的設計流程。

Find the link and a guide for facilitators in the description below.

在下方資訊欄可以找到相關連結和說明。

After you are done, share your experience...

完成學習之後，分享你的經驗。

And gift idea in the comments.

在留言中跟我們分享你做的禮物

To learn more about creative and critical thinking.

想要學習更多關於創意和批判性思考

Check out our other Sprouts videos.

歡迎多看看我們 Sprouts 的影片

And if you want to support our channel...

如果你想支持我們的頻道

Visit patreon.com/sprouts.

請到 visit patreon.com/sprouts