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  • - Hey there, it's Julie Broad of juliebroad.com

  • and I have a critical video for you

  • self-publishing authors out there,

  • self-publishing wannabe authors out there.

  • I'm gonna talk about how you're gonna sell your book

  • because as much as I would like to believe is the case,

  • you write a brilliant book, the best book ever,

  • you still have to find people to read it

  • unless you're okay just writing a book and that's it.

  • But unless you're Malcolm Gladwell

  • and you've got really really deep pockets

  • and you can afford to spend thousands of dollars per store

  • to totally blanket the airport stores, right?

  • I don't know if you've flown in the month of October

  • but Malcolm Gladwell's new book, David and Goliath,

  • is everywhere

  • and you might think it's because Malcolm Gladwell

  • is a big name now, right?

  • If you haven't read The Tipping Point

  • or any of his other books, Outliers, et cetera,

  • you've probably at least heard of who he is

  • but he still had to pay for that coveted space.

  • Now, I'm not clear.

  • Business Week said that they wouldn't say exactly

  • how much they paid but the Hudson News

  • usually sells that space per store

  • for several thousand dollars.

  • If you're Malcolm Gladwell,

  • you can probably fit the bill for that

  • because you get a couple talks for 50 to 85 thousand dollars

  • plus proceeds from the book deal, it's probably okay, right,

  • but most of us aren't Malcolm Gladwell

  • so we're gonna have to find ways

  • that don't cost us hundred of thousands of dollars

  • to get distribution and of course readers

  • for our fabulous work of book.

  • So here's five things I did and one that I did

  • that I don't recommend

  • but five things I did that got really great results

  • and you may or may not know

  • but in my first week of launching my book,

  • More Than Cash Flow, I got it to number one

  • overall on Amazon and it stayed there for a couple of days

  • and it was largely thanks to a couple of these tactics

  • or strategies if you will

  • to get your books into readers' hands.

  • So number one, online presence.

  • Now, for me, I've been writing a newsletter

  • for seven years.

  • I had built up a fantastic base of wonderful folks

  • who not only bought my book

  • but told other people when my book came out

  • so that was critical

  • but if you are writing your book already

  • and you haven't spent seven years writing a newsletter,

  • there's no time like right now.

  • Yeah, right now, you might even wanna turn off this video

  • and get to work on it to build an online presence

  • and ideally get newsletter subscribers

  • and social media followers and friends.

  • That's really gonna be a critical component

  • because that audience are hopefully

  • gonna be the first folks out there

  • to grab your book when it comes out.

  • Number two and this was the second

  • kind of my secret weapon that I got

  • with my fabulous readers who thank you, thank you.

  • I'm still so grateful for you buying books when it came out

  • and now still and for your Amazon reviews

  • but my secret weapon that got me to number one,

  • I think we broke top 10 without friends

  • but we never would have got to number one

  • if it weren't for the fabulous support

  • of some of our friends.

  • Nick and Tom Karadza of Rockstar Real Estate in particular

  • sent some really great promotions

  • out to their fantastic folks

  • and that really gave us the boost we needed

  • to get to number one.

  • So start networking, folks

  • because it's hard to do it all alone.

  • Friends referring and recommending you and your book

  • is gonna be a huge huge help to you.

  • Number three, I'm sorry,

  • if you really thought you could just

  • sit behind your computer and tick away and sell books

  • but speaking is really really a solid way to sell books.

  • If you have a short talk,

  • you can find business networking groups, meetup groups.

  • If you're a niche like I am with real estate,

  • there's probably shows and forums that you can speak at

  • and if you give a good talk,

  • a big chunk of that room will wanna buy your book.

  • So you can sell your book right then and there

  • and that's a great way to sell a lot of books.

  • Not a great way to make a ton of money by the money

  • but hey, you didn't write a book to get rich I hope.

  • Okay, number four, PR

  • and this is gonna be an entire video unto itself

  • because getting newspapers and radios

  • and TVs to cover you and your book and your story,

  • possible but it's a little bit tricky on your own.

  • You probably wanna hire help.

  • So that's an entire video on its own

  • but for what it's worth,

  • I think that while TV looks the coolest

  • and people think it's the coolest,

  • I actually think that the newspaper articles

  • and the radio spots I've done

  • have generated the most results

  • and I've tried to track it but you can't really tell, right?

  • You don't really know where your book sales are coming from

  • but people who come out to my book events

  • who've heard of me for the first time

  • are coming from newspaper or radio.

  • They're not coming from the TV shows.

  • Number five, promotion.

  • Now, this is what we did in the launch

  • to really boost it, right,

  • and this, this and this all combined together

  • are what gave us a really really strong start

  • out of the gate but even now,

  • if I have a store that has a lot of leftover stock

  • then I might run a city specific promotion

  • to help sell books.

  • So that can be one on one coaching calls.

  • It can be some of your friends who blog may have eBooks

  • or other courses or services

  • that they'll offer to buyers of your book.

  • So when they send you a receipt

  • proving they bought your book,

  • you can then send them or sign them up

  • for these other services.

  • Sound good, right?

  • It helps to sell books.

  • I know you're selling a 20, 25 dollar book

  • and you're probably giving hundreds of dollars away

  • of services and products to do that

  • but sometimes people just need a little boost

  • to go get the job done and that works.

  • It absolutely works to get people to buy the book now.

  • Now, one thing that doesn't work.

  • Book store signings kinda suck.

  • Yeah, really.

  • Listen, a lot of my friends are like,

  • oh, I've seen all your book signings.

  • It looks so cool.

  • And some of them have been pretty good

  • but the reality is that

  • getting people to come out to a book store

  • to buy a book these days is actually really hard.

  • We've tried all kinds of promotion.

  • We've done all kinds of media.

  • We've had postcards, we've had personal email invites.

  • We've even called some people

  • and the turn outs have been really really low

  • and in speaking with the book stores

  • 'cause I've done six or seven book store signings now,

  • unless you're a celebrity and even if you're a celebrity,

  • it's really hard to get people out to the book stores

  • these days for those events

  • so I would recommend you set up speaking events

  • or pursue these other five

  • versus doing the book signings.

  • The advantage to the book signings

  • as a self-published author

  • is that's how I'm getting book store distribution, right,

  • so I'm not paying thousands of dollars

  • but I am spending an hour of my time

  • to go and sit there at the book store

  • but that is now getting my book on the shelves of that store

  • whereas it wasn't that easy to get there before.

  • So there is an advantage to it

  • but it doesn't sell a whole lot of books

  • and it takes up a lot of time and effort and energy

  • so I would personally recommend you focus on these five

  • and if you have a great idea for selling books,

  • let me know 'cause I'm still looking for great ideas.

  • Please share.

  • You can tweet me at revnyou

  • or just go ahead and post a comment

  • under this video in YouTube

  • and of course if you like this video

  • and you want more self-publishing tips from my adventure,

  • please give me a thumbs up 'cause it makes me happy

  • and it encourages me to shoot another video

  • for you in the future.

  • Good luck with your book sales.

  • I'd love to hear what's working for you.

  • Please share and I'll see you on another video.

- Hey there, it's Julie Broad of juliebroad.com

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A2 初級 美國腔

銷售自己出版的書的5種方法 (5 Ways to Sell Your Self Published Book)

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    153 發佈於 2021 年 01 月 14 日
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