Name: 如何打造自己或企業的品牌，並在市場上脫穎而出｜丹-馬爹利(Dan Martell) (How to Brand Yourself or Your Business and Standout in Your Market | Dan Martell)
Uploaded: 2021-01-14T07:05:37.000Z
Duration: 5 min 31 s
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In today's video, I am going
share with you guys how

how to ensure that people 
remember you and

more importantly 
remember your name when

they're trying to 
solve the problem that

Branding is really about
creating a mental movie

around the problem 
that the customer has

So whatever challenge
they have in their life,

I'm gonna talk to you guys 
actually how to

I have been building
companies now for 17 years.

I am on my sixth company and with everyone

I have sat down with 
branding specialists,

I have worked with positioning
people with the best

marketers to really just
understand what makes a great brand

and how to incorporate that
into your business, you know.

Not too long ago, I was
actually contacted by my

sister-in-law and she is
a real estate agent and

she wanted to ask me - "Dan how
do you think about branding?"

Cause she's heard me talk 
about this with so many

different people. 
I said here is the deal,

buy some food come over
to dinner, bring the kids,

and we'll sit down and
chat about your brand.

I'll walk you through my
framework for doing that and

at the end of it she looked 
at me and she said

of being such a student
around really what makes

companies stand out in 
the marketplace and

that I can share it with
you guys all at home.

So, the first thing you need
to understand is your values.

Every person has values,
they have a belief system

that drives every decision they
make, the way they operate,

You have them and the
question to ask is you know,

if you have kids or
just your loved ones and

and you can only share 5
to 10 beliefs or values,

That is powerful stuff,
because when you can get down

to the core of what makes
you tick, how you operate,

or kind of the things you have
learned throughout your life

that is what is going
to change everything and

getting to that foundational
level of values is

I don't believe you can
manufacture a brand,

it is extracted from the
soul of the entrepreneur.

So this is the first step,
is to just figure out what do

you believe in, 
what are your values and

write them down, 
five to 10 maybe seven,

who's your core customer
and here is the way

I look at it: who would you
love to do business with?

And the trick is not only love,
but actually that has money,

because those are two parts
you need to ensure you have.

The way I do that is ask
people, who is a customer that

you absolutely adored,
that you love that if

you had a thousand of
those people that you

would just be pumped to go
to work everyday, because

yes it is about solving a
problem you are passionate about,

but the truth is, you also
have to choose your customers.

'Cause if you work for the
wrong type of customer and

you don't like them, or you
know that they are stingy,

So, choosing that core
customer that you love and

that has money, is the
second step in naming them.

So I just say okay whoever
that customer when I asked you

who have you really enjoy
working with recently,

just put their name to that
core customer identity.

Once you have that, you've
got the foundation, the values,

This is the perfect person
I would love to serve

What are you going to do that
is going to make you stand

out in the marketplace? 
What are you willing to offer?

What guarantee? Some people
call it a risk reversal.

if it is a major investment,
like buying a house or

as like what place should I
bring my dog to get manicured.

Those are decisions that they
are going to have hesitations

around and you need to create
an irresistible offer so

that thing that is going to
make them want to reach out

to you, that also meets and
attracts the core customer.

Those two things need 
to work together but

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如何打造自己或企業的品牌，並在市場上脫穎而出｜丹-馬爹利(Dan Martell) (How to Brand Yourself or Your Business and Standout in Your Market | Dan Martell)

absolutely

entrepreneur

aspect

mental