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  • [MUSIC PLAYING]

  • [APPLAUSE]

  • ANDREW HORN: Hey, Google.

  • Can you guys hear me?

  • AUDIENCE: Yeah.

  • ANDREW HORN: We're on.

  • Rock and roll.

  • Hi, guys.

  • Welcome.

  • Awesome.

  • So as you can see, we're here to talk about human connection

  • in the digital age.

  • Thank you guys for taking the time to be here.

  • So I want to start by thanking you all, because being

  • at Google, I know that you could be

  • getting a massage for free, lunch for free, haircut

  • for free.

  • A lot of other things, but you're here with me,

  • and that makes me happy.

  • And so what I want to promise you before we dig in today

  • is that we're not just going to talk about human connection.

  • We're actually going to talk about how

  • to connect in a digital age.

  • And so my goal is that you guys walk out of here

  • with tangible techniques that you

  • can use to connect with the people you want

  • and the people that you want to know.

  • How's that sound?

  • AUDIENCE: Good.

  • AUDIENCE: Great.

  • ANDREW HORN: Rock and roll.

  • So you guys, before we dig in, this talk

  • is going to be broken up into three specific sections.

  • So stories about how I was able to take this deep yearning

  • for connections, curiosity about relationships,

  • turn it into this business that has helped 100,000

  • people to give what we think is the most meaningful gift

  • in the world.

  • We're going to talk about stats.

  • How do strong social ties and relationships affect our brains

  • and affect our bodies?

  • And we're going to talk about tangible takeaways.

  • So how we can actually communicate to connect.

  • So those are those three components.

  • And before we start, it's always nice to actually establish,

  • what is human connection?

  • And my favorite definition is this one by Brene Brown.

  • "I define connection as energy that exists between people when

  • they feel seen, and heard, and valued;

  • and when they can give and receive without judgment;

  • and when they derive strength and sustenance

  • from the relationship."

  • A beautiful articulation of that energy

  • that exists between two people when we feel connected.

  • And at Tribute, we've actually broken that down even further.

  • So we've created a construct that

  • can allow people to evaluate the depth of their relationships,

  • that which they have an abundance of, that which

  • they're really seeking.

  • And we call that AVS.

  • So AVS is a mutual feeling of A, appreciation,

  • mutual recognition of the other person.

  • Do you see that person?

  • Do you appreciate who they are?

  • Needs to exist for human connection.

  • Second, vulnerability.

  • Can I be honest with this person?

  • Can I be truthful with this person?

  • Can I be fully myself with this person?

  • Vulnerability is the bridge to connection.

  • Next is support, and support's a beautiful thing.

  • And the way you think about it in human connection

  • is a natural call to support and be supported.

  • And so these are the three components

  • that we can break down when human connection truly exists.

  • An easy way to evaluate your friendships, as well as

  • those new relationships that you're adding depth to.

  • That's our definition of human connection.

  • So we all know that human connection

  • is important to experience, to have fun, to magnify joy.

  • But I also want to introduce you to why we should really

  • care about our social ties, our relationships.

  • And to do that, I'm going to introduce you to a guy

  • named Dr. Robert Waldinger.

  • So Dr. Waldinger did the longest study on happiness

  • in our history.

  • It's a 75-year longitudinal study of 750 people.

  • When they released his research, he gave this famous TED Talk.

  • And also, as I was perusing through the results

  • of that research, there was one statement

  • that they literally highlighted and bolded

  • to emphasize its importance.

  • And that statement was this.

  • "The clearest message we got from this study

  • is that good relationships keep us happier and healthier.

  • Period.

  • Good relationships keep us happier and healthier.

  • Period."

  • So from this research, we can assume

  • that strong social ties, investing in our relationships,

  • is probably the smartest investment we can

  • make in our overall happiness.

  • But it goes beyond just happiness.

  • What about our health?

  • What about our brains?

  • What about our bodies?

  • So recent research also shows, people

  • who have strong social ties, the medical term

  • to connotate relationships, have longer lives, stronger

  • immune systems, literally higher levels of white blood cells

  • to fight off disease, lower levels of stress and anxiety,

  • and they're less likely to dive into bad habits

  • like smoking or drinking.

  • An alarming study I recently ran into said this.

  • Having weak social ties is as harmful to ongoing health

  • as being an alcoholic and twice as harmful as obesity."

  • So again, when we have weak social ties,

  • it's not just a detriment to our happiness.

  • It's a detriment to our health and our mental well-being.

  • So it's something that we need to care about.

  • And so now I want to tell you guys a little bit about how

  • I got into this line of work, how

  • I was able to study human connection,

  • start businesses that are bolstering relationships

  • and gratitude in the world, and started

  • when I was 10 years old.

  • The first job I can remember is selling these books

  • in a back of a room for my mom.

  • My mom's an eight-time published author.

  • She talks about communication, networking, articulating

  • the value of your ideas.

  • So this thread of communicating to connect

  • was something that was ingrained in me at a very young age.

  • And so one of the common threads through my childhood

  • was sports.

  • It was how I connected, playing basketball, football,

  • and lacrosse.

  • Right before I graduated, I was enlightened

  • to the power of adaptive athletics,

  • helping young people with disabilities

  • to unite with their peers through sports.

  • And that inspired me to start dreams

  • for Kids DC, a community that brought kids together

  • to play all these incredible things you see up here.

  • Water skiing, outdoor adventures, hockey, lacrosse.

  • Using sport as a facilitator of human connection.

  • Then I got really interested in tech,

  • and I started to look at bigger problems affecting

  • the people with disabilities in their community.

  • And so we built Ability List, an online platform

  • that allows people with disabilities

  • to share the resources they know about and that they need.

  • So again, building community with an online platform.

  • So this passion for connection, this curiosity

  • about communication took a step up to the next level

  • when I was 27 years old, and it all started with a gift.

  • So my fiance Miki is in the back of the room right now,

  • and on my 27th birthday, she took me out

  • to dinner in Brooklyn where we live.

  • We come back to our apartment, and I'll always

  • remember that I swing the door open, thinking that we're

  • going to have a low-key night.

  • Then there's a silence.

  • And then three, two, one, all these people jump out.

  • She had planned this incredible surprise party.

  • So I'm hanging out with all of our favorite people

  • in the apartment.

  • Halfway through the party, Miki jumps up on a chair

  • and she yells, (YELLING) everyone in the living room!

  • So everyone runs into the living room.

  • She sits me right in the back, and she had

  • rented this projection screen.

  • So she puts it up on the wall.

  • I have no idea what's going on, and I would soon find out.

  • So Miki had taken the time to reach out

  • to 25 of my closest friends and all my family members.

  • She asked each one of them to submit a one-minute video

  • telling me why they love me.

  • Even telling you this, I get goosebumps over my entire body.

  • So as I sat there in the back of the room,

  • these videos started to stream.

  • My best friend in New York calling me his best friend

  • for the first time ever.

  • My brother telling me how grateful

  • he is that we're finally friends again.

  • My mom telling me how proud of me she is.

  • And that was about the moment that--

  • what Alan Watts would call tears of wonder joy started to flow.

  • Not even a cute little cry, but like a big, ugly, like, massive

  • drops coming down.

  • One of those cries.

  • And I did that for the next 20 minutes straight.

  • So I remember when it stopped, the first thought

  • I had in my head was, wow.

  • I just watched my eulogy at 27, which

  • is a much better time to watch your eulogy, in my opinion.

  • So I needed a break, and I walked over to the next room,

  • and I just looked at Miki, and I said,

  • that was the best gift I've ever received.

  • And I said, how did you do it?

  • And she just looks back at me and she says,

  • well, it was terrible.

  • [LAUGHTER]

  • And so she says again, it was hundreds

  • of emails to remind people to submit their videos,

  • collecting files through Dropbox, drive, text message.

  • And last but not least, editing everything together in iMovie.

  • So it took her about 15 hours.

  • It was then and there, I had this innate understanding

  • of the power of this gift.

  • And I realized the only reason more people

  • didn't get it was because of how difficult it was to create.

  • So then and there, Tribute was born.

  • And so Tribute is our website that

  • automates the process of building

  • one of these gratitude-filled video montages.

  • It automates the process of inviting your friends,

  • of collecting videos.

  • And we built the first web-based collaborative video editor

  • to easily put these things together.

  • And it started as a simple mission

  • to share that joy, those tears of wonder joy

  • that I felt in the back of the room with the world.

  • And the last two years have been really fun.

  • So over 50,000 tributes in 40 countries around the world.

  • Yep, that's Regis, checking us out on "The Today Show."

  • That was appearance number two, which was very fun.

  • But most importantly, what we're most excited

  • about is that we feel that we're deeply

  • ingrained in this digital intimacy movement.

  • It's that we are on a mission to leverage

  • the power of video to spread gratitude and human connection

  • in the world.

  • It's, how can we build technology

  • that adds significant value to our users'

  • offline relationships?

  • And we think that this is not only something

  • that we are personally passionate about, but something

  • that is incredibly relevant right now.

  • Because as a society, we are more connected

  • than we have ever been, and we are

  • quantifiably lonelier than we have ever

  • been at the same time.

  • In 1980, AARP ran a study of their entire membership,

  • the Association for Retired Persons.

  • In 1980, the number of people who identified as lonely

  • was 20%.

  • That's a lot.

  • They did that same study in 2010,

  • and the number had doubled to 40%.

  • 40% of their entire membership identifying

  • as lonely, at the same time when they were identifying

  • more connections and more acquaintances

  • than they were in 1980.

  • So next, an even more alarming study

  • talking about in 1985, the "American Sociological Review"

  • did a study.

  • And what they found was that in 1985,

  • the average person had three confidantes,

  • three people that they could confide in, that they

  • considered close friends.

  • When they redid that study in 2004,

  • that number dropped from a three to one close confidant,

  • to one close friend.

  • And to put it in even more perspective,

  • of the people that they surveyed, 25%

  • said that they didn't have one person

  • that they could confide in.

  • 25% are saying that they essentially

  • don't have one person they consider a close friend,

  • and that matters.

  • We just talked about what happiness-- or excuse

  • me-- what relationships do for our happiness, what

  • it does for our health.

  • When people don't feel they belong,

  • they'll do crazy things to fit in.

  • So this is a human connection crisis.

  • This is something that matters, something that

  • deserves to be looked into.

  • So what's the role of technology?

  • Here at Google as an entrepreneur, as a designer,

  • how can we think about tech's role in this?

  • And when we first started seeing social media explode

  • onto the scene, there were a lot of surveys

  • that correlated loneliness and depression

  • with increased exposure to social media networks.

  • More research coming out today actually

  • has conflicting reports, whether it's actually

  • lonely people, depressed people who

  • spend more time on social media and on the internet.

  • And so I want to move beyond that,

  • and I want to focus on one thing that the research does back up,

  • and that is that we get out of the internet,

  • we get out of social media what we put into it.

  • And the clearest example I can leave for you

  • guys is that if you're on Facebook, if you're browsing

  • your friends' profiles passively,

  • if you're taking what we call the one-click actions

  • attribute, if you're just liking a photo,

  • if you're sending one on your friend's birthday to trigger

  • that birthday message that both of you know

  • took no thought, no effort, you are not

  • adding to your social capital.

  • You're going to leave that experience

  • feeling more isolated.

  • But if you're going onto these platforms,

  • if you are composing messages, if you are being thoughtful,

  • sending authentic birthday messages,

  • sharing the articles that you're discovering,

  • then you are going to leave those experiences more

  • connected.

  • So at Tribute, what we think about our design ethos is, what

  • are the human values of the people that are using Tribute,

  • as opposed to the traditional KPIs of a tech product

  • of virality, of interactions, of growth, of revenue?

  • How do we quantify the values of our users?

  • And that's why we have metrics like TOJ,

  • which literally tracks the number of recipients

  • who cried tears of joy.

  • And guess what that number is today?

  • 80%.

  • 80% of those 50,000 reported the recipient crying tears of joy,

  • quantifying the number of people who

  • said I love you in their videos, quantifying

  • the percentage of people who feel more connected

  • after giving their tribute.

  • So we move from things like more interaction to,

  • what is a meaningful interaction quantified by our users?

  • Looking at ease and focusing more on thoughtfulness.

  • What is a thoughtful interaction for our user?

  • And looking at more connections, the number of invitees,

  • the number of friends, and actually understanding,

  • what does a deep relationship look like?

  • And how can we move towards those relationships?

  • And so if we understand that we need

  • to help people make these thoughtful, thoughtful

  • decisions for themselves, that's the role of technology.

  • That's what we can do to help people as technologists,

  • as designers, as entrepreneurs.

  • And so at Tribute, we really believe

  • in the power of communication, the power of communication

  • to help us connect.

  • And like I promised in the beginning of the talk,

  • I really do want to help you guys walk away

  • from today with tangible techniques,

  • things that you can use in everyday interactions

  • with friends, family, networking events, everything you've got.

  • So the first thing we want to talk about

  • is sharing gratitude.

  • Sharing gratitude may seem like a simple thing in theory,

  • but as we talked about when we defined connection,

  • appreciation is that first cornerstone

  • of meaningful connection,

  • And appreciation is powerful for a few reasons.

  • Number one, it allows the recipient

  • to see those qualities in themselves that they sometimes

  • may deny.

  • Second, it reinforces those feelings

  • of appreciation and gratitude that we

  • have for that other person.

  • So it's literally like a mini gratitude meditation

  • when you actually say and articulate your gratitude

  • out loud.

  • And third and most beautifully is

  • when we share a compliment with someone--

  • and recent research backs this up--

  • they're not only more likely to reciprocate with us,

  • but they're more likely to give someone

  • a compliment in your local community.

  • So it creates this beautiful chain reaction of gratitude

  • every time we tell someone why we appreciate them.

  • And so now I want to introduce you

  • to a few of our favorite sharing gratitude techniques.

  • And so the first is not, I love you.

  • The first is, I love you, because.

  • And one thing that we should understand

  • is that it is not our articulation or sentiment

  • of affection that impacts the recipient.

  • So when I walk out the door, it's not,

  • I love you, Miki, that truly impacts her.

  • It's, I love you, Miki, because you inspire me,

  • and you support me as much as anyone I know.

  • It's not saying, thank you to your coworker.

  • It's saying, thank you.

  • I was going through a really tough week,

  • and this really helped me out.

  • It's when we go beyond that simple sentiment of affection

  • that the recipient truly feels the meaning, the intention

  • of what we want to express.

  • It's that simple transition of, I love you to, I

  • love you, because.

  • Use that one word and watch how it transforms

  • the way that you communicate.

  • The next is the idea of the power of the prompt.

  • And I was just talking about with Florian in the front row.

  • And it's the idea that sharing our gratitude

  • can sometimes bring on a little bit of anxiety.

  • We don't want to tell someone how they've impacted our lives

  • or that we love them, because we don't know

  • what they'll say back to us.

  • We don't know if they'll reciprocate.

  • We don't know if we'll make them uncomfortable.

  • And when we don't know those things,

  • oftentimes, we don't push our boundaries.

  • We just don't do it.

  • And so oftentimes, we need these prompts.

  • We need to help people by giving them

  • a question that helps them to articulate

  • their appreciation for someone.

  • So the way that we do this on Tribute is every campaign we do

  • is based around prompt questions.

  • So it's not, what do you love about Katya--

  • or sorry, it's not, send Katya a birthday message.

  • It is, what do you love about Katya?

  • It is, what's your favorite memory with Katya?

  • How has Katya impacted your life?

  • So prompt questions allow you to unify the conversation

  • for an individual.

  • It automatically plants an emotional sentiment

  • in someone's brain.

  • So if you ask someone a question,

  • now they already have this feeling,

  • as opposed to giving someone an open slate and saying, film

  • a birthday video.

  • Tell them you're grateful for them.

  • It's really when you provide that context for creativity

  • that people are more comfortable and compelled sharing.

  • So the challenge here would be, the next time that you're

  • at a birthday dinner, or the next time someone is taking off

  • or they just landed a huge project,

  • be what we call a conversation catalyst.

  • Be the person who stops the dinner and says, hey.

  • We're all here for Heather.

  • Let's go around the table and everyone tell her,

  • what's your favorite thing about Heather?

  • Be a conversation catalyst, and watch

  • how that unites your group, your community,

  • and how impactful that will be on the person

  • that you focus on.

  • Does that make sense?

  • Awesome.

  • So the next one is another simple one,

  • and it's the idea of being nice first.

  • It's that so often, we wait for permission

  • to share that kindness that we feel, the gratitude we feel,

  • the thanks that we feel.

  • And the way that I want to kind of ground

  • this in your memory banks is to think

  • about that saying that we all heard a thousand

  • times growing up.

  • So you tease a kid on the playground.

  • Your mom would see you.

  • She'd come over to you and she'd say,

  • if you don't have anything nice to say--

  • AUDIENCE: Don't say it at all.

  • ANDREW HORN: Don't say it at all.

  • So watch this.

  • If you look at those two don'ts and you get rid of them,

  • you know what it becomes?

  • If you have anything nice to say, say it all.

  • It's this simple idea that whenever

  • we have a kind feeling, a compliment,

  • we feel thankful for someone, there

  • is no good reason to ever keep that inside of your head.

  • Just think about any time you've ever received a compliment

  • and said, gross.

  • [LAUGHTER]

  • Never happened.

  • So if you have anything nice to say, say it all.

  • So next, I want to move into our second part

  • of the communication techniques, and that's something

  • that we call the art of meaningful conversation.

  • Before we move into this, does anyone

  • have any questions about that first element of sharing

  • gratitude, articulating our gratitude, and appreciation?

  • We'll open up for questions at the end as well.

  • So the art of meaningful conversation

  • is grounded in the idea that human connection

  • starts with communication.

  • So the art of meaningful conversation

  • is about overcoming anxiety.

  • It's about adding value in conversation.

  • It's about listening attentively.

  • It's about connecting and feeling

  • confident in any social interaction.

  • And we can think about it broken up this way, FAM.

  • Finding your authentic voice, asking better questions,

  • and the metamorphic two-step to translate presence.

  • So before we get into that, I want

  • to address something that is the biggest deterrent and barrier

  • to human connection in my opinion,

  • and that is social anxiety and shyness.

  • And so again, I want to define social anxiety in clear terms.

  • Social anxiety can be defined as the fear of negative judgment.

  • So social anxiety is the fear of negative judgment.

  • And another thing that I want to establish

  • is that recent research shows that about 60% of all people

  • say that they are dealing with some issues of social anxiety

  • or shyness.

  • It is not rare.

  • And when we were dealing with social anxiety or shyness,

  • we have an aversion to social interaction.

  • It's going to keep us from dating

  • the people we want to date, from meeting the friends we

  • want to be friends with, from getting

  • the job that we deserve.

  • And so again, if social anxiety is simply

  • the fear of being negatively judged,

  • some people leap to the assumption

  • that we should just stop caring what people think.

  • But that is not the path to connection.

  • That is an easy path to narcissism, and sometimes

  • the White House.

  • [LAUGHTER]

  • So we can start by finding our authentic voice.

  • And the authentic voice is this deep understanding

  • of who we are, what we care about, and what we want.

  • And the reason this is so important

  • is that if we don't know who we are,

  • what we stand for, we will constantly

  • revert to seeking validation from others.

  • It's that we will need other people

  • to tell us what is acceptable, what is cool,

  • as opposed to being driven by our own intuition, morals,

  • values.

  • And there's a simple test that you can use in any situation,

  • whether you're in a meeting at Google,

  • whether you're in a party, whether you're at Thanksgiving

  • dinner with your family.

  • That simple test is this one question.

  • Am I doing this because I want to be

  • or because I think people will like it,

  • or think it looks cool?

  • And the clearest example I can give you of this--

  • and we've all been there, don't even lie that you haven't--

  • is you're at a party.

  • Your friends haven't showed up.

  • And then you pull out your phone and you're just looking at it,

  • doing absolutely nothing.

  • Like, everyone just smiled, so we've been there.

  • You don't want to just do nothing on your phone.

  • You're doing that because you're worried

  • about the perception of other people thinking you're weird,

  • or whatever it might be.

  • And the easiest construct that you can think about

  • in these moments is, am I being driven by internal motivation

  • or external motivation?

  • Internal versus external.

  • Why am I doing what I'm doing right now?

  • Always ask yourself and remind yourself to revert back

  • to that internal motivation.

  • And we can all start.

  • Here's another challenge.

  • How to find your authentic voice starts

  • by articulating your answers to these questions.

  • And to many of them, I hope that you do.

  • You have a feeling, an understanding of these.

  • But when you actually take the time to answer them,

  • to put the words that these questions deserve,

  • you'll go into social interactions

  • with more power, a higher understanding of yourself,

  • and it will translate to greater presence and greater

  • connection.

  • And one of the beautiful things I

  • think about when I look at questions like this

  • is that, the answers will always change, and that's OK.

  • That's a beautiful part of life.

  • The questions will remain the same,

  • but just the mere fact that these answers will change

  • is not an excuse for not having an answer.

  • So meaningful conversation starts with us,

  • and establishing that understanding of self.

  • So the second is to ask better questions.

  • And one thing that we can establish

  • when we think about asking better

  • questions as a path to human connection

  • are these two things.

  • It's that when we are asking questions and listening

  • attentively, we will always leave a good impression

  • on our counterpart.

  • And beyond that, we will always make them feel valued.

  • So if we are asking questions and listening,

  • you are always going to leave a positive impression

  • on the person that you're speaking with.

  • On top of that, questions are the most effective path

  • for learning and growth.

  • If we are learning, if we are growing,

  • there is always fulfillment to be had there.

  • And as our pal Gandhi said, "When you talk,

  • you are merely repeating what you know.

  • When you listen, you may learn something new."

  • And again, I love these constructs

  • that allow you to evaluate how you're

  • being in any given moment.

  • And another question that you can think about.

  • Whenever you go into a meeting, before you

  • go to your next conference, ask yourself this one question.

  • What am I most excited to learn about this person?

  • It's actually taking 60 seconds before you hop on that call

  • and just identifying, what am I most curious about?

  • When you establish a foundation of curiosity

  • to take into any social interaction,

  • you now have a virtuous path through that entire interaction

  • because of those two things we established before.

  • Articulating our curiosity will lead us

  • into virtuous connection in every interaction.

  • We can trust that.

  • Here's another one of those constructs,

  • the idea of being interested over interesting.

  • And it actually should be an equal sign there.

  • It should say that if you are interested,

  • you are interesting, and you will be received well

  • by other people.

  • And again, this incredible quote by Einstein.

  • "I have no special talent.

  • I'm only passionately curious."

  • And the idea of going through life to understand people,

  • to understand the world, in my opinion,

  • is just one of the best ways to experience life,

  • and something we can all aspire towards.

  • And you can also help yourself by giving

  • a foundation of questions that I call your go-tos.

  • Is that, give yourself a leg up.

  • I've been talking about human connection and relationships

  • for so many years, but at the end of the day,

  • I revert back to the same questions,

  • because there is a through line.

  • There is a theme to what I want to understand about the people

  • I meet.

  • So if you think about these questions,

  • you can trust yourself to fall back

  • to these, these more virtuous paths of communication

  • and conversation in any given moment.

  • So think about what yours are.

  • Here's a few that I've always loved.

  • What are you most excited about?

  • What's most challenging right now?

  • Because when we talk about challenge and struggle,

  • we open up an opportunity to support and to be supported.

  • What's your focus at the moment?

  • What's important right now?

  • What's the dream?

  • Identifying what people really want to do.

  • And do you guys want to talk about your dreams or your day

  • job?

  • Well, you guys work at Google, so it's probably very cool.

  • But at the same time, talking about our dreams, what

  • we really want is where we can find

  • that energy, that passion, the stuff

  • that we really want to connect on.

  • What do you care about?

  • That simple question to get to what

  • is important to people, which is an incredible thing

  • to understand and get to know someone.

  • So the next is probably the simplest step

  • of all these things that we're going

  • to talk about in the art of meaningful conversation.

  • And so the reason that we need this is because presence

  • is tantamount if we want to connect with people.

  • If we have a negative internal dialogue,

  • if we're thinking about other things,

  • if I'm not right here to talk to you

  • and to look you in the eyes, I'm not

  • fully capable of articulating myself.

  • I can't listen to you fully.

  • And so presence is important.

  • And another thing to identify is that our brain's priority

  • is not to connect.

  • Our brain's priority is to keep us safe.

  • And our brain is really good at telling us all the things that

  • are going to go wrong.

  • Our brain is really good at taking us into the meeting

  • and telling us why this person's not

  • going to invest in us, about why this person's not

  • going to like us.

  • They're not going to think I'm smart.

  • They're not going to think I'm pretty.

  • Whatever it might be.

  • And so we need to remind our brain what

  • feeling good looks like.

  • We need to remind our brain what we want to happen.

  • And so it's, again, this simple two-step process

  • that I learned from a hypnotherapist

  • in New York City.

  • I remember, I walked into a party.

  • I met this guy.

  • and I said, so what do you do?

  • And he's like, well, I'm a hypnotherapist.

  • And I stopped and I said, I'm going

  • to corner you and ask you a hundred questions.

  • Are you OK with that?

  • And he was like, yes.

  • And so the first thing I asked is,

  • so what's the number one thing that people try to get rid of?

  • And what do you guys think it is?

  • AUDIENCE: Smoking.

  • ANDREW HORN: Smoking is the one everyone says.

  • That's what I said too.

  • But it is not smoking.

  • He said, self-doubt.

  • Self-doubt is the number one thing

  • that hypnotherapists are asked to cure.

  • And so then I went down this line of questioning.

  • I said, so if you want to cure someone

  • of self-doubt, what do you do?

  • And he said that the first step is articulating

  • the undesired state.

  • So putting words to this negative feeling,

  • because then it has less control over us.

  • So it's, again, before you go into that meeting,

  • it's actually saying, what's going to go wrong?

  • How do I not want to feel?

  • Those things that we just talked about.

  • They're not going to think I'm smart.

  • They're not going to think I'm experienced enough.

  • We're not going to connect.

  • That's the undesired state of being.

  • And so this one little question in step two

  • can change everything, and will take you

  • 15 seconds before you go into any meaningful interaction.

  • How do I want to feel?

  • How do I want to feel?

  • So before I step foot in this room today, I ask myself,

  • how do I want to feel?

  • And I said, I want to be passionate.

  • I want to be myself.

  • I want to feel loose.

  • So happy, passionate, loose, HPL.

  • Now I have three things.

  • And whenever I have any sort of doubt or anything

  • that takes me out of the moment, I

  • have these three desired states of being

  • that I can tap into right now.

  • I am here as Andrew, the way that I want to be.

  • I promise you that if you just ground yourself

  • in the metamorphic two-step before any important meeting,

  • it will transform your ability to connect

  • in that conversation.

  • Does that make sense?

  • How do I want to feel?

  • Awesome.

  • So we're about to close.

  • And before we do that, I want to invite

  • you guys into a quick 60-second gratitude meditation.

  • So if you guys will just sit back

  • in your chairs, literally 60 seconds.

  • And you can close your eyes, you can open your eyes.

  • Whatever you're most comfortable with.

  • So what I'd like you to do is close your eyes,

  • if you'd like to.

  • And on the count of three, we're going

  • to take one big breath in.

  • One, two, three.

  • [INHALE]

  • [EXHALE]

  • And now with your eyes closed, just

  • feel the sensation of your breath as it goes in,

  • as it goes out.

  • And now I'd like you to think about one person

  • that you're grateful for.

  • Who is one person that's had an impact on your life?

  • Whether it's a mom, a dad, a best friend,

  • a significant other.

  • And just imagine that person sitting right in front of you.

  • They're just looking right back at you.

  • And now I want you guys to remember, I love you, because.

  • And I want you to articulate why you're grateful for them.

  • Why do you love them?

  • And sit with that for a moment.

  • And on the count of three, we're going to open our eyes.

  • Three, two, one.

  • And I want you to take a look at what's on the screen right now.

  • If you have anything nice to say, say it all.

  • There is no reason to keep that kindness, that

  • gratitude that you feel for that person who's impacted

  • your life, in your head.

  • It's that life is an incredible gift,

  • and to experience it with the people we love

  • is an even greater gift.

  • So my last challenge and invitation to you

  • guys today as we close out is if you'd like to at some point

  • today, right after this talk, is text

  • that gratitude to this person.

  • See how it makes you feel.

  • See how it makes them feel.

  • And hopefully, you take this into your life moving forward.

  • Thank you so much, guys.

  • [APPLAUSE]

  • Oh, and we actually have one final thing.

  • So this is John, Tribute's community manager in the back.

  • And so in the vein of Google and free stuff--

  • [LAUGHTER]

  • --we're going to give you guys a gift

  • card to create your first Tribute on the house.

  • So there's probably about 70 of you guys that are here.

  • So I want to make sure that you guys get to do this,

  • whether it's for a birthday, a wedding, a bar mitzvah,

  • anything special coming up.

  • And for those of you that are online watching this,

  • if you tweet out we tribute and this talk,

  • we'll also reach out to you with a free $19 gift

  • card to create your first DIY tribute.

  • Awesome.

  • And if there's any questions, I think

  • I'll look at Katya to see how we do that.

  • But I'd love to field any questions about kind

  • of our research in the field or how we got Tribute started.

  • Whatever's on your mind.

  • KATYA: So here.

  • There's a microphone right here.

  • ANDREW HORN: Hi.

  • AUDIENCE: Great talk.

  • Thank Thank you.

  • AUDIENCE: I love that.

  • So before I came to Google, I was a school counselor

  • at a high school in the Bronx, working with teenage girls.

  • And a lot of what you said kind of

  • makes me a little nervous for the younger generations,

  • just because this style of communication

  • now is all they know.

  • And I think for a lot of us in this room kind of

  • got the best of both worlds.

  • So we have the ability to tap into a lot of what you said.

  • So I'm just curious if you've thought at all about how

  • to reach a younger audience, or how

  • to kind of tackle those things.

  • Because I found it really hard for the girls to,

  • A, be vulnerable, and that whole, like, self-doubt thing.

  • They had no confidence in themselves.

  • So I was just curious, like your--

  • I don't know-- ideas on targeting a younger audience.

  • ANDREW HORN: Yeah, you know, so Tribute's target demographics

  • and where we focus on is on the 18 and above.

  • So where people kind of have a little more emotional

  • intelligence and are capable of articulating these things.

  • So it's not where I've spent most of my time at Tribute,

  • but it was where I spent a great deal of my time with Dreams

  • For Kids.

  • And I think that what we always lead

  • with when it comes to kids, again, are some of these values

  • that we talked about of leading with kindness before we get

  • to the communication aspect.

  • It's establishing that as the foundation of interaction

  • between people of just being able to ask yourself,

  • is this a kind thing?

  • And so I mean, when we were at Dreams For Kids, we

  • had this thing that we embraced at any one of our events,

  • because we were dealing with a lot of kids with disabilities,

  • is if you're ever unsure, the general consensus

  • was that you just go over and you ask.

  • And everyone just seeks to understand.

  • And it was basically setting this baseline

  • of understanding between people rather than making judgments,

  • and all these other things.

  • So I think, again, you know, I don't do a lot of work

  • directly with kids.

  • But I think that establishing that understanding

  • of seeking to understand your counterpart

  • and asking questions will still be a virtuous path, right?

  • I mean, when you think about your time as a counselor,

  • what were the biggest challenges that young girls were

  • finding with being vulnerable?

  • Just that they were being attacked,

  • or they weren't receiving that back to them, or--

  • AUDIENCE: Yeah.

  • A little bit of everything.

  • I think part of it was too, like, they couldn't

  • find an authentic voice, because everything

  • was done for a like on Instagram or for a retweet,

  • or whatever it was.

  • And they would give each other compliments on Instagram

  • just to get it back so that they could look at it

  • and say, I have 500 comments of how great I look, you know?

  • ANDREW HORN: So I'm so happy you said that,

  • because it really did just trigger something in me.

  • And you know, my reality is that I wasn't a great student

  • throughout high school and even college.

  • It's kind of like, I went through and I got grades,

  • but I was never fully present there or valued it.

  • And no kind of guidance, no speakers,

  • no counselors ever connected with me

  • and gave me insight or advice about how to evaluate the world

  • or how I wanted to live my life that really connected.

  • And so when we talk about starting

  • with the art of meaningful conversation and questions,

  • I think that, again, is the best place to start.

  • Because if you empower young people

  • at a young age with a foundational sense of self--

  • who they are, what's important to them--

  • I think that that's the most important thing.

  • And again, you can give that to a younger person

  • and say, here are some of the questions

  • that you can explore for yourself.

  • And when you can relay that directly back

  • to social anxiety and shyness and some of those things

  • that are much more prevalent in high school and college,

  • then what happens is that you give people a foundation

  • to say, before you can feel confident in these situations,

  • like, the most important thing is truly understanding,

  • trusting, and loving yourself.

  • And so we can give that to young people.

  • I think that that's always where I would start,

  • is not telling one to do anything,

  • but providing them with the construct to actually perform

  • that kind of introspection that leads

  • to virtuous interactions, connection,

  • connecting with the type of people that we need to.

  • AUDIENCE: Yeah.

  • It's like almost trying to get it

  • proactive rather than reactive, because that was like--

  • we were trying to put out fires almost, you know?

  • And it was hard to do at that point.

  • ANDREW HORN: Yeah, my mom always says

  • that the wisest teachers are the greatest question askers.

  • And so that's what I would emphasize.

  • AUDIENCE: Cool.

  • Thank you.

  • ANDREW HORN: Yeah, absolutely.

  • AUDIENCE: This is a really welcome interruption

  • in the day.

  • [LAUGH]

  • I imagine the people in this room

  • are a fairly self-selecting group, as far

  • as being concerned about these kinds of issues.

  • Can you talk about times where, especially somebody who's

  • used to being called intense in the first meetings

  • now for a lot of the reasons you've discussed, how do you

  • navigate this when you're meeting somebody who

  • is unwilling to meet you at that level,

  • and who is uncomfortable with these kinds of questions,

  • or thinks that this is extremely unnatural?

  • ANDREW HORN: Yeah.

  • Absolutely.

  • Do you want to-- are you speaking in a business context

  • or social?

  • AUDIENCE: I think it applies to both.

  • So I'd be curious--

  • ANDREW HORN: Yeah, absolutely.

  • So let's start with social.

  • And this is something that I've had

  • to come to grips with as well, is again,

  • dealing with my own anxieties and shyness

  • with social interaction, and how I

  • wanted to show up in the world.

  • One thing that I've become very clear on later in life

  • is that it is not our responsibility

  • to make people feel comfortable.

  • It is our responsibility to be honest to ourselves.

  • And this is within the construct of, again,

  • leading with kindness, is that we cannot harm people,

  • so we need to lead with kindness.

  • But that ultimately, it is not our responsibility

  • to make people comfortable.

  • It is our responsibility to be honest with ourselves.

  • And if we're accepting of some of these principles

  • about asking questions and knowing who we are

  • and being fully present, I think that sometimes you

  • are going to interact with people

  • who don't connect with you, who are not on your frequency.

  • And I think that knowing that you've showed up in integrity

  • in those moments as yourself allows you to not get

  • hung up on them, allows you to move forward.

  • And the reality is that you only have limited time

  • on this Earth, and so those people who

  • aren't able to meet you where you're at

  • are oftentimes not those people that you're

  • going to connect with.

  • You know, I'd say that, again, in the professional context,

  • seeking to understand people is this virtuous path where

  • if people aren't going to meet you all the way at what's

  • your dream, and you're meeting them at--

  • whether it's like Penn Station or whatever it is--

  • I think that there's a way that you can

  • start earlier on to get there.

  • And so again, I think that just because someone can't meet you

  • there, like, if you were to break down again--

  • and you talked about, when we were chatting right here, like,

  • your perception of people right off the bat.

  • And I love the idea that your first question is not

  • your real question.

  • It's that for a lot of people, like, they

  • won't be able to go there right off the bat.

  • So what is another question right

  • after that that you can go into?

  • And again, just allowing yourself to lead with curiosity

  • and what you want to know about that person.

  • So if they're not willing to talk about their dreams

  • or what they care about, what do you want to know about them,

  • and why they're not willing to go there?

  • It's, again, just giving yourself to that process

  • and seeing where that takes you I think

  • is always going to be a virtuous path.

  • Does that make sense?

  • AUDIENCE: Yeah Thank you.

  • ANDREW HORN: Cool.

  • Yeah?

  • AUDIENCE: So just touching again on the subject of, you know,

  • younger people, children, you know,

  • as a relatively new father--

  • ANDREW HORN: Congrats.

  • AUDIENCE: --and, you know, speaking from my own experience

  • on Facebook, it's been my feeling

  • pretty early on that a lot of people I know

  • have exchanged a few meaningful relationships

  • with a lot of meaningless ones, and a lot of really

  • shallow ones.

  • They've really kind of replaced depth with breadth,

  • and we're not talking to each other anymore.

  • We're broadcasting.

  • Right?

  • And we're advertising, so to speak.

  • At least some of us do.

  • And it's certainly the experience on Facebook,

  • you know, browsing Facebook, it's

  • an inescapable experience of comparison.

  • And since you quoted Brene Brown,

  • I'm sure you know her works.

  • And you know, comparison is the pathway to feeling less,

  • to feeling ashamed.

  • And I feel that I myself, you know, I'm fairly immune to it.

  • Not completely.

  • At least, I'm smart enough to avoid exposing myself

  • to too much of that.

  • Are there tangible things that we

  • can do to help children develop that immunity

  • to the inescapable world around us

  • where there'll be a lot of people that are shallow,

  • there'll be a lot of people that will

  • judge them using meaningless tools like likes, et cetera?

  • And you know, obviously, developing self-worth,

  • developing integrity, these are principles

  • I can easily agree with.

  • But are there good tricks to do that I guess is my question.

  • ANDREW HORN: Absolutely.

  • Well, I'll expand on the comparison theme,

  • and then get right back into how we can apply this

  • to young people and their browsing and social media

  • habits.

  • One of my favorite concepts with comparison

  • is the idea that comparison is the thief of joy.

  • And I just notice this in any given moment where

  • I find myself comparing to a competitor,

  • to someone else who's finding success.

  • And in those moments where you feel

  • jealousy or angst, whatever it might be when you're comparing,

  • my first thought there, and what I've trained myself to do

  • is to realize that that comparison and that malice,

  • or whatever it might be, is nothing--

  • it has nothing to do with that person.

  • It's purely internal, and it says something about myself.

  • And so I think about the transformation

  • of comparing to celebrating, which is what we want to do.

  • Is that if we cannot celebrate the successes of other people,

  • it only says something about us and our own insecurities.

  • So it's that shift from comparing to celebrating.

  • And if we cannot celebrate, we can acknowledge that

  • it's because of our own insecurities,

  • and something to be worked on, because no one is perfect.

  • And as it relates to young people,

  • I think, again, rather than telling

  • them what to do, the best thing that we

  • can do with young people is to ask them

  • why they are doing things, and to help them

  • come to their own realizations.

  • And again, how we do that is with good questions.

  • And I'll revert back to one that we

  • talked about earlier, which is, if you

  • have a young person who's posting on Instagram

  • or is typing these types of comments, to simply ask them,

  • like, why are you doing that?

  • And to see what kind of answer that they actually have,

  • to actually help them identify those motivations

  • for themselves, to see if it's something that they like.

  • And again, we all remember our younger years,

  • and it's like, we are hardwired to rebel.

  • And so when someone is telling us

  • that this is the way to do something,

  • we're going to be very resistant for anyone to tell us

  • what to do when we're still formulating our own identity.

  • But when we can give people a construct

  • to do that meaningful introspection for themself,

  • I think that is probably the most effective path

  • to help them evaluate those things.

  • So again, it's just understanding

  • why they're doing these things, and hopefully

  • encouraging designers and people at Google

  • to be thoughtful about how we are designing products

  • and what we're defining as success.

  • AUDIENCE: Thank you.

  • ANDREW HORN: Yeah.

  • Absolutely.

  • Anyone else?

  • One more.

  • Or a few more.

  • AUDIENCE: This is actually not a question.

  • He may have a question.

  • These are great.

  • Is there any way you can share these?

  • ANDREW HORN: Yeah, man.

  • If you email john@tribute.co, he'll

  • be sure to send these out.

  • Thanks, man.

  • Hi.

  • AUDIENCE: I'm a huge fan of Dr. Brene Brown,

  • so you had me at Brene Brown.

  • [LAUGH]

  • So I wanted to just ask if you had any statistics on--

  • because she talks a little bit about this

  • in several of her books, but on how the expression of gratitude

  • is what actually gives you joy.

  • So do you have any--

  • is your company doing any type of, like, studies on people

  • that actually participate in this and their levels of joy

  • going up as a result of the expression of gratitude?

  • I would just be interested to see that data.

  • ANDREW HORN: Yeah.

  • You know, so we partnered with a nonprofit called the Grateful

  • Network.

  • And so again, they're doing a lot of leading-edge research,

  • along with the Greater Good Science Center, which is

  • a unit outside of UC Berkeley.

  • And they're doing some of the leading-edge research

  • about the practice of gratitude, and what

  • it's doing on the mind.

  • And so we have our internal metrics

  • that we talked about in terms of actually quantifying

  • expressions of love within these videos,

  • of actually quantifying this act of sharing gratitude,

  • how that improves your connectivity

  • with your community.

  • And so right now, again, of these 50,000 people

  • who've done it, right now you're looking

  • at 99% of people who say that the act of sharing

  • this gratitude for someone they cared about

  • made them feel more connected to their community,

  • and tears of joy are now called wonder joy.

  • So I can provide that.

  • But I'd say that those are probably two of the networks

  • that I'd check out with more of that kind

  • of leading-edge research.

  • So something that we're kind of piggybacking off

  • of them to apply that into our kind of like--

  • in our design and our development.

  • AUDIENCE: Awesome.

  • Thank you.

  • ANDREW HORN: Thanks so much.

  • So if you have anything nice to say, say it all.

  • One of my favorite things as well

  • is when I'm giving a talk and someone's just, like, nodding.

  • Because, like, yeah.

  • She gets it.

  • You were nodding the whole time, and it's such a great thing

  • to see that.

  • So thank you for that.

  • Yeah.

  • That was awesome.

  • So who are you guys going to give your tribute to?

  • Yes?

  • AUDIENCE: [INAUDIBLE].

  • ANDREW HORN: There you go.

  • [LAUGHTER]

  • So that's my fiance Miki, by the way,

  • in the back of the room, who gave me the first tribute

  • and inspired it all.

  • And now she's six months pregnant.

  • We just got back from the doctor today.

  • [APPLAUSE]

  • [LAUGH]

  • She's got a few now too.

  • [LAUGH]

  • And obviously, I made her my wife, so it works.

  • [LAUGHTER]

  • AUDIENCE: Has anyone ever proposed in their tribute?

  • ANDREW HORN: We actually just had a beautiful one.

  • We had a woman who proposed to her girlfriend.

  • How long was the video, John?

  • JOHN: About an hour long.

  • [LAUGHTER]

  • ANDREW HORN: Yeah.

  • An hour long.

  • And you know, just like some of the stories, again,

  • it's like, I get goosebumps thinking about it.

  • So like this past week alone, we had

  • this woman who had an hour-long video

  • to propose to her girlfriend.

  • We had another woman who just submitted a testimonial,

  • and she was crying in her testimonial video.

  • And she said, you know, I gave this

  • to my best friend of 55 years.

  • She was diagnosed with lung cancer five years ago,

  • and she didn't make it.

  • And I did this video so that her granddaughters

  • would know who she was.

  • And the tribute ended up being an hour and a half.

  • And it's, again, it's giving this gift of legacy

  • and gratitude, and reminding people who someone was.

  • So if there's anyone in your lives

  • who's really had an impact, we'd love

  • to see you guys on the site.

  • AUDIENCE: [INAUDIBLE]

  • ANDREW HORN: Yeah.

  • AUDIENCE: Thank you very much.

  • ANDREW HORN: Thanks, guys.

  • [APPLAUSE]

[MUSIC PLAYING]

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安德魯-霍恩:"有意義對話的藝術"|在谷歌的演講 (Andrew Horn: "The Art of Meaningful Conversation" | Talks at Google)

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