It's been a while.

好久不見了

- Glad to be back. - [LAUGH]

- 很高興能回來這裡 - ［笑聲］

- Um. - Just twenty-four hours.

- 嗯 - 也才相隔了二十四小時

Right, right.

對、對

Um, we know that Apple is going to be announcing a new version of its Apple TV Set-Top Box in September

嗯，我們知道蘋果即將在九月的時候發佈 Apple TV 機上盒的最新版本

alongside the new iPhones and LTE Apple Watch.

同時還有新的 iPhones 及 LTE Apple 手錶

It's gonna stream 4K video and video with better color.

它將會支援 4K 影片的串流服務、以及提供更好的影片色調

And this is largely expected, right?

而大家對它寄予厚望，對吧？

Largely expected because we broke the news on it in February.

大家會對它寄予厚望，是因為我們在二月的時候公佈了這則新聞

We said that Apple is testing this Box.

我們說蘋果正在測試這款機上盒

It's called... codename J105, and now we're breaking the news here that it's being announced in September.

它的代號是 J105 ，而現在我們向觀眾揭露，將會於九月時發佈

So, we know now that Apple's planning to spend a billion dollars on original content.

所以，我們現在知道蘋果打算花十億美元來製作原創 TV 內容

We've talked for a long time about whether they had something more ambitious going on in the TV realm.

我們也花了很長的時間討論，蘋果是否有在 TV 方面進行更有野心的發展

Is this their TV strategy?

這是否就是他們的 TV 策略？

I think it is.

我想是的

The ambitious device was this new Apple TV with the App Store in 2015,

所謂「充滿野心的產品」即是他們在 2015 年推出，附帶 App Store 的 Apple TV

and now they're just building upon it.

而現在他們只是以它為基礎在進行改良

Just churning in the 4K content, working with studios and apps to improve the content.

只是加入 4K 內容，並與工作室和 app 合作以加強內容

There is gonna be some new live TV functionality that they're adding,

他們將會加上一些新的直播 TV 功能

but there's no over the top bundle or anything like that happening.

但並不會有 OTT (利用網路傳送影音內容到用戶的終端裝置) 綑綁服務或是類似的東西

That's...

那是⋯⋯

No TV set.

沒有電視機

That's right. No TV set, no screen.

沒錯，沒有電視機，沒有螢幕