What does Apple need to do for that to keep the momentum up after the event and after the launch of the phone?

蘋果在發表會和新機上市後要做些什麼以維持這股氣勢呢？

Yeah, I mean it's gonna be hard, right?

我想這是很困難的對吧？

And we've had a strong buy opinion on Apple for some time

而且好一段時間都覺得蘋果股票很賺錢

I remember a little bit more than a year ago,

我依稀記得大概一年多前

this was a stock that was in the low 90s.

蘋果股價徘徊在每股90美元

And now, we're... I think over a hundred and sixty dollars a share.

而現在，每股已經超過160美元

So, it's been kind of tough to some extent a year ago thinking about where the price was,

所以一年前在某種程度上，蠻難想像股價的低點

but again we've seen the appreciation in the shares in part

不過我們又再一次看到了蘋果股票面額大漲的榮景

because Apple seems to be delivering in terms of how they're gaining market share,

因為蘋果似乎實現了它們如何拓展市佔版圖的期望

the new iPhone that is expected to be introduced I think really within a week or so

新的 iPhone 預計會在一週內發表

and I think people are very excited about that.

人們因此非常興奮

Frankly, sometimes we do see a "sell-on-the-news" kind of impact,

坦白說，有時我們「謠言時買進，事實時賣出」，算是一種衝擊

and that's something that folks need to be aware of,

而那是大眾需要注意的

especially, given the fact that the stock is at all-time highs right now.

尤其，雖然現在股價位於歷史新高

However, I think it's pretty clear that a major growth driver beyond just the new iPhone

但我認為驅動成長的主因不僅僅是新的 iPhone

is gonna be the services business, which I think contributed more than a fifth of the company's revenue in the recent quarter.

而將會是在最近一季貢獻整個公司超過五分之一營收的服務業務

And that's something that we think has legs in terms of a growth story from a company for years to come.

我們認為那是未來蘋果公司營收成長的支柱

So, it's gonna be really interesting to see what the new iPhone consists of

所以看看新的 iPhone 由什麼組成會非常有趣

and a lot of news has been made about augmented reality and about wireless charging and things like that

也很多消息在傳AR (擴增實境) 和無線充電

and I think a lot of that is already priced into the stock.

所以我認為這些都計入了股價中

It's amazing, you know?

你知道嗎，這很令人驚豔

If you go back 5 years,

你回想看看五年前

there really was very little in terms of certainty about what Apple will announce these events.

大家對於蘋果會在發表會上發佈什麼都非常不確定

Now, I think there's really not a lot of mystery,

而現在，我認為已經沒那麼神秘了

and so I think that's gonna contribute to maybe a "sell on the news"

所以那將造成可能是消息的誤傳

and maybe an additional buying opportunity.

或是另一個吸引購買的契機