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字幕列表 影片播放

  • Hum?

    哼?

  • Where are we?

    我們在哪?

  • Oh, we're on the terrace right now at Spotify, jamming out to some music.

    喔,我們目前在 Spotify 頂樓聽音樂。

  • Correct.

    沒錯。

  • This is me in my natural habitat, vibing to music.

    這是我常做的事,享受音樂。

  • It's not uncommon to see other people in this office doing this same exact thing.

    在這間辦公室裡,這個景象很平常。

  • The days of buying CDs and creating mixes to your car have been replaced.

    那些買唱片、自己混車上音樂的日子已經被取代。

  • With music subscriptions.

    被訂閱線上音樂取代。

  • I listen to Spotify.

    我聽 Spotify。

  • Spotify.

    Spotify。

  • I like the Spotify playlist.

    我喜歡 Spotify的歌單。

  • To me the most intriguing addition to the world of digital music is the curated playlist.

    對我來說,數位音樂最有魅力的地方就是它的精選歌單。

  • Ones that professional make to appease various audiences.

    是專業人士為不同聽眾所選的。

  • All major stream services have playlist editors of some sort.

    所有大型的音樂串流服務都會有歌單編輯人員。

  • My colleague Reggie Ugwu wrote a sick piece about them last year.

    去年我的同事 Reggie Ugwu 針對他們寫了一篇非常棒的報導。

  • A series of songs can speak to a person's mood, culture, community, and if done right, they can attract a lot of followers.

    一系列的歌曲可以跟一個人的心情、文化、族群產生共鳴,做得好還可以獲得相當多的粉絲關注。

  • So I decided to head to the Spotify headquarters, in New York.

    我決定前往在Spotify 紐約的總部。

  • Talk to an editor, someone who professionally makes playlist for a massive audience.

    跟一位專門為廣大聽眾製作歌單的編輯聊聊。

  • Alright, now we'll check it out.

    好,我們一起來探個究竟吧。

  • Alright, so we're inside the Spotify headquarters.

    好的,現在我們在 Spotify 總部裡。

  • Nice to meet you.

    很高興見到你。

  • My name is Athena, I'm an editor here at Spotify.

    我的名字是 Athena,我是 Spotify 的編輯。

  • Let me show you around.

    我來帶你們參觀一下。

  • - This is kitchen two. - How many kitchens do you have?

    - 這是 2 號廚房 - 你們有幾個廚房?

  • A lot of my day revolves around listening to music.

    我大約一整天都圍著聽音樂轉。

  • My particular focus is around emerging music, new artist, trying to help them grow and find spots for them, to expand the audience.

    我特別關注新興音樂、新人歌手,試圖幫助他們成長並找出適合他們的定位,擴展聽眾群。

  • My hope is that they don't really recognize more than two or three names at most, so the artist change every week, and a lot of them are unsigned.

    我希望聽眾一次最好不要認得超過兩三個的創作者,每個禮拜都會更換不同音樂創作者,他們很多都是沒簽約的。

  • And I'll listen to a thousand songs every week, so we can make this playlist and has over five hundred thousands followers in it, all emerging artists.

    我每個禮拜都會聽一千多首歌,這樣我們才能建立這個擁有超過五十萬粉絲關注的歌單,而且全由新興歌手所組成。

  • The people that you find, like is there a way that they actually make money from being put on Spotify?

    你找到的這些人真的有辦法因為音樂在 Spotify 上架而賺到錢嗎?

  • Many artists tell me that they quit their day job, they've got signed because A&R heard them on Spotify.

    很多歌手告訴我他們辭去了工作,因為唱片公司在 Spotify 上聽到他們的音樂然後跟他們簽約。

  • I'd wanna help artists make a living out of their music and find new fans, and that's like the most fulfilling thing.

    我希望能幫助歌手靠他們自己的音樂生活,並獲得新粉絲,這讓我很滿足。

  • So how do you get this job?

    你是怎麼找到這份工作的?

  • I've been a musician like my whole life.

    我一直以來基本上都是一位音樂家。

  • I was classically trained violinist.

    我是受過訓練的古典小提琴家。

  • In college, I moved into this kind of known for being a queer friendly house.

    大學時期,我搬進那種同志友好的住處。

  • That's kind of where I got my first experience really sharing music with others.

    大概是那個時候才真的第一次體驗到跟別人分享音樂。

  • And after I graduated there, I realized that I want to do that like on a bigger scale.

    畢業後,我發現自己想要把這件事的規模做得大一點。

  • Athena's job is like a dream, she just find the spot in the office, sits there and listens to music.

    Athena 的工作很夢幻,她就在公司裡找個地點,然後坐在那裡聽音樂。

  • So that's exactly what we did.

    我們完全照她這麼做。

  • We listened to new music, we talked about old music.

    我們聽新的音樂,聊了舊的音樂。

  • Hearing the music for the first time in like a long time, is like such a cool feeling.

    隔了很久再重新聽到新音樂的感覺很酷。

  • "Damn, what's that song?" and then you're hearing it, you'll like, "Got it!"

    「可惡,那首是什麼歌?」然後你聽到之後就 「就是它!」

  • Never letting the shit go again!

    不會再把它忘記!

  • We talked about Timberland, naturally.

    當然,我們談到了 Timberland。

  • Shout out Timberland.

    向 Timberland 致敬。

  • How do you personally find music?

    你自己是怎麼找到音樂的?

  • Every way possible.

    任何機會。

  • Going to shows, like people email me all the time, artist, management.

    去看表演,像很多創作者和經紀公司常常都會傳郵件給我。

  • Do people still send CDs?

    還有人寄唱片嗎?

  • They love sending me vinyls so, I mean, I love vinyl.

    他們很愛寄黑膠唱片給我,我也很愛黑膠唱片。

  • You know that cool thing that shows related artists from the artist you are currently listening to, well, that has a lot to do with human and technology working together.

    你知道那個很酷的功能,可以依據你現在聽的歌手而顯示出相關的歌手,那個全是人類與科技的合作結果。

  • We have technology that helps us crawl the web and read how people are talking about certain artisan groups and that helps us figure out like what's related.

    我們的科技能夠幫我們在網路上尋找資訊,並解讀人們討論的特定創作者族群, 幫助我們找出相關音樂。

  • I'm gonna listen to my music everybody alright.

    各位,我要來聽我的音樂了。

  • When you're creating a playlist, does it matter what order it goes in?

    你在建立歌單的時候,順序重要嗎?

  • Completely.

    非常重要。

  • Really?

    真的?

  • Yeah, we're obsessive about that.

    對,我們對於這點很執著。

  • People are gonna listen to on shuffle, but like transitions as an editor are very important, everything has to flow and be a mood together.

    人們會隨機播放音樂,但編輯的工作在銜接音樂上就很重要,每首歌都要連接的順暢,還要同一種感覺。

  • So Athena actually spearheaded this year's LGBTQ playlist for Pride, I mean music always play a big part in culture identity, but it's really cool to see it integrated into playlist.

    Athena 今年帶頭建立 LGBTQ 的Pride 歌單,雖然音樂對於文化認同總是扮演要角,不過看著它結合成歌單還是覺得很酷

  • What I really wanna to do was empower the LGBTQ community, to tell their story in their own voices,

    我真正想做的是賦予 LGBTQ 族群能夠用他們自己的聲音訴說他們的故事的能力,所以今年我們除了Spotify 建立的 Pride 歌單以外,

  • and so this year what we did was, in addition to this Spotify curated Pride playlist, we went out to a number of artists, activists and influencers and other kinds of people, and we asked them to curate us a playlist.

    我們還找了一些歌手、社會運動者、有影響力的人還有其他類型的人請他們幫我們建立一個歌單。

  • That was really important to me to allow as many different voices as possible.

    盡可能讓多元的聲音被聽見這點對我來說非常重要。

  • So making playlists is fun.

    建立歌單很有趣。

  • I think we knew that.

    我想這我們都知道。

  • But on a mass scale I think it needs to speak to the audiences' current state of mind and sometimes how do I identify.

    但總地來看,我想它需要能跟聽眾心靈交流,有時候也牽涉到自我意識。

  • There's a whole lot of different playlists representing different people.

    已經有非常多代表不同族群的歌單。

  • We're always trying to make more playlists that speaks to different audiences.

    我們一直試圖讓更多的歌單能為不同的聽眾發聲。

  • I know because of my own unique experience that it's really important that we make sure that all voices are heard.

    因為自己特殊的經驗,我發現讓各種聲音都能被聽到是非常重要的。

Hum?

哼?

字幕與單字

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A2 初級 中文 美國腔 歌手 族群 唱片 編輯 聽眾 聽到

我以創建Spotify播放列表為生。 (I Create Spotify Playlists For A Living)

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    李依庭 發佈於 2022 年 09 月 25 日
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