is the most populous city in the Southern Hemisphere,

是南半島 人口最多的城市，

and one of the biggest on the planet.

也是地球上人口最多的城市之一。

This once modest missionary outpost

以前曾是一個的傳教前哨站

has grown out to become the country’s economical

時至今日，卻已發展成為全國

and cultural powerhouse.

經濟和文化的龍頭。

Welcome to the fascinating city of São Paulo.

歡迎來到聖保羅這個美麗的城市。

This is the city…

這個城市又被稱為

fondly known as Sampa

「桑帕」(Sampa)。

These are the locals ….

當地人又稱自己是

who call themselves Paulistanos.

「寶立絲塔諾」(Paulistanos)。

And this is what brings out their passion:

而激發出他們熱情的就是

strong coffee…

名為「咖啡西尼奥」(cafezinho) 的

named cafezinho,

濃咖啡、

soccer…

他們稱「futebol」的

which they call futebol

足球，

and of course:

當然還有

… carnival.

嘉年華會。

São Paulo may not have Rio’s famous beaches,

聖保羅或許沒有像里約那樣有名的沙灘，

but it makes up for it in culture.

但卻在文化方面彌補了它的不足。

In this energetic and creative city,

在這個充滿活力和創造力的城市

you can enjoy the cool escape of nearly a hundred museums

擁有近百間的 博物館

and taste flavors from all over the world

還有二萬間以上的咖啡廳和餐廳

in some twenty-thousand cafés and restaurants.

提供來自世界各地的美食。

Because São Paulo is so incomprehensibly big,

由於聖保羅是如此不可思議的巨大

it helps to start at the very beginning of its history.

所以可以先從 它的歷史著手瞭解這個城市。

The botanical gardens in Parque do Estado near the airport,

機場附近 位於埃斯塔多公園的植物園

preserves some of the Atlantic Rainforest

保存了一些

that covered much of the Brazilian coast.

涵蓋大部分巴西海岸的大西洋雨林。

The landscape was transformed when the Portuguese arrived,

當葡萄牙人抵達此地 向當地美洲印第安人宣教，

on a mission to convert the native Amerindians to the catholic faith.

推崇天主教信仰時， 此地的景觀也有所轉變。

Stand on the very spot where the city was founded

站立在 葡萄牙耶穌會士於西元　1554　年

by Portuguese Jesuits in 1554

建立此城市的地方，也就是

at the Pátio do Colégio in the old city center.

位於舊城中心 名為庭院學院的教會學校遺址。

The location of their main church,

主要教堂的位置也就是

the Praça da Sé,

主教座堂廣場

now houses the neo-gothic Metropolitan Cathedral with its Renaissance dome,

現在是一座新哥德式建築風格的 聖保羅主教座堂

which was modeled on that of the Cathedral of Florence in Italy.

其文藝復興時期風格的圓頂 就是仿照義大利佛羅倫斯聖百花大教堂打造而成。

In the 17th-century,

十七世紀時

São Paulo grew exponentially

由於淘金熱潮吸引許多礦工到此，

when a gold rush attracted miners to the region.

因此，聖保羅呈倍數迅速成長。

Next came African slaves,

之後

who were imported to work in the sugar cane and coffee plantations.

非洲奴隸被引進到 甘蔗園和咖啡園工作。

The 19th century brought more Europeans

十九世紀還有許多歐洲移民

and the Japanese followed in the 20th century.

而隨後二十世紀又有日本移民。

The resulting melting pot of cultures

這個文化的大鍋爐

is the pulsing engine that now drives Brazil’s economy.

也就是推動巴西經濟的 主要動力引擎。

The city’s oldest district,

全市歷史最悠久的地區「中心區」，

Centro, has been home to Latin America’s largest Stock Exchange since 1890.

也是自西元　1890 年起 拉丁美洲最大證券交易所的所在地。

While just across the street

而在對街

is the richly decorated lobby of the former state bank’s headquarters,

是前國家銀行總部 裝潢豪華的大廳，

the Altino Arantes Building.

也就是阿爾蒂諾·阿蘭特斯大廈。

Three miles to the south,

位於南方三英哩處的

Avenida Paulista was built on the wealth of the first coffee barons.

聖保羅人大道， 建立於咖啡業大亨的財富之上。

As the country’s financial artery and one of the city’s main thoroughfares,

為該國經濟與金融的主要動脈 也是該市的主要街道之一，

the boulevard pulses with the energy of about one and a half million pedestrians per day.

這條繁華和熱鬧的林蔭大道 每天約有 150 萬人行經此路段。

Apart from investing in its financial economy,

除了在財經方面的投資以外，

São Paulo also has a policy of boosting its creative economy,

聖保羅也有提升 創意產業發展的相關政策，

making the city one of Brazil’s most exciting cultural hubs.

使該市成為巴西最 活躍的文化樞紐。

The Avenida Paulista is home to the gravity-defying São Paulo Museum of Art.

聖保羅人大道也是 反重力，聖保羅藝術博物館的所在地。

Inside, view paintings by acclaimed European masters,

博物館內部有 出自歐洲名師之手的畫作，

such as Van Gogh,

包含：梵谷、

Raphael and Picasso,

拉斐爾和畢卡索

as well as Brazil’s own leading artists.

以及巴西著名的藝術家。

This remarkable museum belongs to the people

這個卓越的博物館

and it was the wish of the architect

是屬於人民的，

that her modernist design would

就如同建築師所願

“return the same amount of public space that it borrowed”,

她希望此現代化建築能夠 將「借來的空間，再歸還給大眾」，

leaving the square underneath open for public enjoyment.

因此，博物館建築本身是被四根巨大的柱子騰空架起 而建築物下方則開放供大眾使用。

Finance and creativity go hand in hand at the Banco do Brazil,

金融和創意齊頭並進的 巴西銀行，

a historic financial institution

是一個歷史悠久的金融機構，

that hosts one of the city’s most prominent Cultural Centers.

並建立一個 該市著名的文化中心。

In a city that sees more than a million cars

該市每天都有

crisscrossing hundreds of miles of interconnected highways each and every day,

上百萬輛車行駛在 錯綜複雜、數百英里長，

the pedestrianized Viaduto Santa Ifigenia

並相互連接的高速公路上。

is a breath of fresh air.

桑塔伊弗吉尼亞高架橋是行人步行區，為該市帶來生氣。

This art nouveau viaduct links the Old Center to the New Center.

此新藝術風格的高架橋將 舊中心與新中心連接起來。

Tour the nearby century-old Municipal Theatre,

遊覽附近擁有百年歷史的市立劇院

a Beaux Arts building dedicated to ballet,

一棟學院派風格的建築物

opera and other stage shows.

專門舉辦芭蕾舞、歌劇和其他舞台表演的場所。

The ornate theatre was inspired by the famous opera house

這個華麗的劇院 靈感來自於

Palais Garnier in Paris.

法國著名的巴黎歌劇院。

Find more cultural attractions to the north,

再往北走至光之花園地區，

in the Jardim da Luz district.

有更多的文化觀光景點等著您。

The historic Júlio Prestes Train Station

古老的儒利奧普列斯特斯火車站

has been transformed into an esteemed and elegant Cultural Center.

已經被改建成為 一個受人愛戴和優雅的文化中心。

While touring the grand halls of this monumental building,

在參觀此紀念建築物 宏偉大廳的同時，

don’t miss the Sala São Paulo,

千萬別錯過

a massive wood-panelled concert hall with an adjustable ceiling.

備有可調式天花板和 木製嵌板的壯觀音樂廳。

The resulting acoustics are said to

此音樂廳所產生的音質

rival those of the famous concert halls of Vienna and Berlin.

據說可媲美 維也納和柏林著名的音樂廳。

Nearby is the oldest art museum in São Paulo,

附近則有一個聖保羅歷史最悠久的美術館

the Pinacoteca do Estado.

聖保羅州立美術館。

Take your time here,

在這個裝潢精美的

because in this beautifully renovated school of arts and crafts

美術和工藝學校裡 收藏近 9,000 件的藝術品，

you can admire nearly 9,000 pieces,

包含許多價值連城的巴西收藏品，

including many priceless Brazilian collections.

所以您可以花時間，慢慢欣賞。

There is no better place to experience Brazil’s culinary culture

附近的綜合市場 是您體驗巴西飲食文化

than the nearby Mercado Municipal

的最佳去處。

with its delicious displays of home-grown fruits,

市場內有許多當地種植 美味可口的水果、

cheeses, meats and other local specialties.

乳酪、肉類和許多其他當地的產物。

Find a table on the mezzanine level,

在中層樓找個位子坐下來，

to look down on the hustle and bustle

往下望可以看到熱鬧、忙碌的市場，

and admire the richly decorated windows of this impressive market hall.

以及其裝潢美麗的 彩繪玻璃窗。

An eye-catching building of a completely different kind is the Ibirapuera Auditorium,

另一棟吸引人注目且風格迵異的建築 則是伊比拉培拉大禮堂，

designed by Brazil’s prolific architect,

由巴西多產建築師

Oscar Niemeyer.

奧斯卡‧尼邁耶所設計。

It’s part of Ibirapuera Park in the south of the city.

它是位於該市南方 伊比拉培拉公園的一部份。

While in the park,

一定要參觀公園內的

visit the Museum of Modern Art

聖保羅現代美術館和

and the Afro Brazil Museum

巴西黑人博物館，

or simply join the locals in the city’s favorite playground.

或者到該市最受歡迎的 運動操場去看看。

São Paulo wouldn’t be a Brazilian city

如果沒有一個專門紀念

if it didn’t have an arena devoted to the nation’s biggest sports heroes.

國家著名體育英雄的體育場， 聖保羅稱不上是巴西的城市。

In the Pacaembu Stadium,

帕卡恩布體育場內部的

soccer legends such as Pelé, Ronaldo,

足球博物館

Romario and Ronaldinho are on show in the highly interactive exhibits

館內展出足球史上傳奇人物 如：比利、羅納度、羅馬里奧和羅納爾迪尼奧等人相關

of its Football Museum.

的高度互動展覽。

A short drive to the west of the stadium is Vila Madalena.

體育場以西，短暫車程可至 維拉馬達萊娜。

Shop for unique souvenirs in one of the colorful stores,

您可以在色彩繽紛的商店中 挑選獨特的紀念品，

or have lunch with the locals.

或者享用午餐。

The neighborhood is as famous for its little shops and art galleries

這個地區以其 小型商店和藝術畫廊

as for its marvellous street art.

以及有趣的街頭藝術而著稱。

Some of these artists have since made a name for themselves on a world stage.

一些藝術家還因此 在世界的舞台上闖出名號。

Having risen above its humble beginnings

該市出身卑微，

as a missionary outpost in an uncharted land,

最早只是一片未知土地上的傳教前哨站。

Sampa is not only Brazil’s economic powerhouse,

而現今桑帕不僅僅只是巴西經濟的龍頭

but also the guardian of its priceless, intangible assets.

同時也是 它無價和無形資產的守護者。

It's a city of culture, creativity, hospitality and art.

它是一個文化、創意、 親切友善和藝術的城市。

São Paulo today rides a wave of positive energy

聖保羅將乘勢而起

into the future and is truly a destination

帶著滿滿的正面能量朝未來邁進，

that is much greater than the sum of its parts.

它總體散發的魅力絶對更加不同凡響。