Today I'm going to make video on how to get started on YouTube. I've been asked to make this video.

今天我要來拍關於「怎麼開始經營 YouTube」的影片，我總是被問能不能做這支影片

I don't know how many times. I get this question all the time.

多到數不清幾次了，我總是會收到這個問題

'How.. can you give me some tips on how to get started?'

「那個.... 可以跟我說一些開始經營的訣竅嗎？」

I think what I always just say is 'keep- keep working hard, and I'm sure you will succeed...'

我猜我每次都是回答「就...一直努力！我相信你會成功的！」

But I thought not today. I w-wanted to actually give something more constructive and

但今天我想給點不一樣的建議，一些有建設性的

some... some more help than just that

也比那更有幫助的東西

Um, I've been doing a lot of streams lately and everyone just keep asking me "how do I get started?"

我最近很常直播，大家就會拚命問我「那我要怎麼開始？」

"What kind of tips do you have?" and I thought okay fine, I'll make it okay

「你有沒有什麼秘訣？」然後我就想說好啦，那我就拍吧

I thought about making this video before, many times, but I just feel like who am I to tell you how to--

我之前有想過要拍這支影片，想過很多次，但我總覺得我到底憑什麼教－－

It's not like I know all the answers.

我並不知道所有答案啊

And I really think everyone has a different answer to the question on how to grow on YouTube.

我也真心覺得大家對「怎麼在 YouTube 成功」有各種不同的答案

So just take this as.. from my own perspective

所以就把這個當作... 我個人的看法吧

Also know that I don't know everything and just because I say something doesn't mean it's the rule of thumb.

也必須要知道，我不是全知，也別把我講的話都當作真理

You know tha-that is it that's not the case, couldn't be further from it and I started YouTube seven years ago.

那樣就大錯特錯了，而且我本人是 7 年前就開始經營 YouTube 了

So obviously things are different now. This video probably won't be relevant for most people watching.

所以顯然現在有很多的改變了，而這部影片可能對很多人也沒啥直接幫助

But maybe it will be interesting. I don't know. (laughs)

但也可能會滿有趣的啦，我不知道 (笑)

Here we go! First of all I wanted to start on the equipment

開始囉！首先，我想從器材開始

Because I think it's- this is where most people fail right away, I see so many people get really angry

因為我覺得這是大部分人馬上失敗的部分，我遇過超多人為此事大發飆

about this one because they bought all this expensive equipment and they- they come to me like 'Where are the subscribers??'

因為他們買了超多昂貴的器材，然後跑來問我說「啊所以我的訂閱者咧？？？」

'Where are all the views- I've got- I spent all this money on all this equipment...'

「啊我的觀看數呢？我都已經花這麼多錢在設備上了...」

I always say don't spend money on equipment

我總是回應，不要把錢花在設備上

It doesn't have to be expensive at all

根本不需要買昂貴的器材

And I think a lot of people wait with starting videos because they don't have all the equipment

而且我想有很多人遲遲不開拍影片，就因為他們還沒買到所有設備

I think it takes practice to make videos, and I think it doesn't hurt to get started with what you have.

我覺得拍影片是需要練習的，而從「你現在就有的東西」開始也滿好的

I didn't have a webcam when I started. I had a fucking...

我剛開始時根本沒有什麼視訊鏡頭，我有的只是個他媽的....

I legit use this microphone?

我用的是這個麥克風吧？

which I actually

而且我其實

accidentally broke. That's my first microphone on the Razer headphones, and it was fine-

不小心把它弄壞了，這就是我第一個用的在 Razer 耳機上的麥克風，它滿不錯的啦

(laughing) It really was. It definitely doesn't hurt to have nice quality.

(笑) 真的滿不錯的，「擁有好品質」絕對不是壞事

Don't get me wrong, but it's not automatically going to make you get subscribers.

別誤會我，但這絕對不會直接讓你的訂閱數自動成長

I'm going to link what I think is a good sort of budget start-up in case you're curious

我會放一些我覺得 CP 值滿高的入門品，如果你好奇

of-of what ki-sort of equipment-

我到底會推薦

I would recommend. Uh...

哪些設備啦，呃...

If you want to start making my type of videos, and I will-I'll also link my equipment in case you're curious

如果你也是想做我這類型的影片的話，我也會把我用哪些設備擺在連結處，如果你好奇

what exactly it is I use.

我本人到底是用哪些設備

Stand out. (laughs) Personally I'm very much drawn to-to different things that people do.

追求「突出」(笑) 我個人很容易被那些與眾不同的東西吸引

If I notice the channel doing something I haven't seen before, I'm automatically more drawn to that...thing.

如果我注意到某個頻道在做一些我沒看過的事情，我就會非常自然地被那些東西吸引

And I think it was the same thing for me when I started making videos

我覺得那也是我一剛開始在做影片時會做的事啦

I did what everyone else was doing. I-I did Call of Duty videos because that's what was- euhhh...

我就做那些大家都會做的事，拍一些玩 Call of Duty（註：一款遊戲）啊

popular at the time, but that's what

因為那時候很紅，但那就是

made me want to start making YouTube videos cause I loved watching it on YouTube.

我之所以想開始拍 YouTube 影片的原因，因為我很愛在 YouTube 上面看

And it was really popular back then and I enjoyed making those type of videos.

當時真的超夯，我也很喜歡做那種類型的影片

But my channel didn't grow from it at all

不過我的頻道完全沒有因此成長

I had like what a couple hundred people watching me, and I remember when other YouTubers refer themselves to as

大概有幾百個觀眾在看，我記得當有其他 YouTuber 很愛講

'Oh hey-yeah, I only had a couple hundred back then...' I'm like nibba a hundred

「喔對，我當時只有幾百觀看數...」這他媽幾百人...

I'm so fucking proud of these hundred people that I have. (laughs)

我對於這幾百人是超他媽驕傲的好嗎？(笑)

Shut the fuck up. And I also remember

閉嘴啦！而且我也記得

watching all these bigger YouTubers doing the same call of duty videos, and I'm like these guys are fucking terrible.

我那時看那些比較大的 YouTuber 在做同一種遊戲影片時，我就覺得，這些傢伙爛爆了

I'm way better than these guys. Why is my channel not growing more?

我比你們都強多了，但為什麼我的頻道沒繼續成長了？

But that's the thing -- the big ones have already settled in. You know y-you're not going to- It's going to be hard as hell.

但那就是重點，比較大的頻道已經穩穩進場了，你不管怎樣就是... 超難

You have... you have an uphill battle and it wasn't until I started doing something

你得打一場硬仗，而一直到我開始做一些

different, something that hadn't been done before, like the horror videos,

「不一樣」的事情，一些沒人做過的事，像是恐怖影片

that's when I started to get an audience that really cared

那才真正開始為我帶來一些在乎

about the content that I was making it and it was so clear, and I really see it myself

我做的內容的觀眾，這我非常清楚，而我也真的見證到了

Uh, when- when I

呃，當我自己

discovered new YouTubers it's always something different. They have something different. What was it- what was it...

發現到新的 YouTuber 時，絕對都是在做新東西，他們做了些不一樣的事，就像那個...

Dr. Dre said it's easy to make it to the top, but it's twice as hard to stay there

德瑞博士說的，要攀上巔峰不難，但要維持巔峰的位置是雙倍困難的

You see people on YouTube come and go all the time. I-I don't want to throw any names out there, but

人在 YouTube 上面總是來來去去，我沒有想要指名

You-you know what I mean, like there's a ton of YouTubers that everyone used to watch and every-

但你懂我的意思，有超多那種大家以前會看的 YouTuber

i-it got so many- so much attention, but they just didn't have what it takes

他們得到非常高的關注，但他們就是沒有辦法

Uh... to keep their audience. A lot of people

把觀眾留住，很多人

sort of get boosted from the algorithm of YouTube.

依靠 YouTube 演算法推廣自己

Basically, YouTube recommend certain type of videos that fit what they want to... promote

基本上，YouTube 會推薦那些符合他們想宣傳的影片類型

Maybe it's really long videos

也許是特長的影片

Maybe it's videos they get a lot of likes and a lot of 'this and that' and there's always people that abuse their algorithm.

也許是得到很多讚或有的沒的的影片，一直以來都有很多人利用這套演算法

It's been since I started on YouTube, an-and it's still going on. I-is- this isn't a thing that will-

從我剛開始做 YouTube 時就是這樣了，現在也還持續著，我不覺得它會有

I don't think will ever end. And it's really unfair because a lot of big- a lot- a lot of youtubers

結束的一天，它其實真的很不公平，因為有很多的 YouTuber

get really big really fast because of it, but basically...

因為它而迅速崛起，但基本上

they go away equally fast. If you don't have

他們消失得也一樣迅速，如果你

something to maintain your audience with, something more than your shtick eh-of making algorithm happy,

沒有可以留住觀眾的東西、沒有取悅演算法以外的作法的話

then you-your lifespan on YouTube is going to be short.

那你在 YouTube 上的壽命就會滿短的

That's just how it is so I'm not really too bothered by- about any of it

事情就是這樣的，所以我並沒有特別為這些操心啦

I just don't want you, if you want to grow your channel,

我只是不想要... 如果你有打算要經營你的頻道的話啦

to be obsessed about the algorithm because that shouldn't be the number one priority

不想要你太執著於演算法，因為它真的不該是最要緊的事情

Uh, I personally never try to abuse the algorithm, or some shit like that. Honestly I had no idea what I was doing.

我個人是從來沒有想征服過演算法什麼的，老實講我根本不知道自己在幹嘛

Literally, I discovered that ten minute videos like a year ago- it's been (laughs)

不誇張，我大概在一年前吧，發現那種 10 分鐘長的影片... 那個時候 (笑)

Remember the reply girls, y'know? They were so fucking popular. They-they got so many views because they- the algorithm

記得 The Reply Girls 嗎？她們那時紅到靠北，她們觀看數超級多，因為演算法

promoted their videos in the sidebar all the time. But it's not like anyone is still watching them, like, 'oh

總是把她們的影片放在側欄做宣傳，但現在沒有人還在看了，就像是

I wonder what this algor... what th- (laughs) what this boob girl is saying now about this...'

「我想知道這個演... 我想知道這個大奶妹現在會對這件事情講些什麼」

Y'know? What I'm getting with this is you needed personality. People- people will find your video.

懂嗎？我想表達的是，你需要個性，人們會找到你的影片

But th-they're not going to stay and like they care about you as a person

但他們不會像關心你這個人一樣地留下來

I think YouTube is all about personality at least that's how I see it. An-and anyone I watch on YouTube,

我覺得 YouTube 就是關乎「個性」，至少我個人是這麼想啦，任何我想在 YouTube 上面看的人

I watch because I care about their personality, I care about them more than just their content

都是因為我在乎他們的「個性」而去看的，比起內容我更在意個性

but also who they are as a person, and uh, that's why I enjoy watching them and that's why I enjoy YouTube.

還有他們的人，然後，這也是我愛看他們的影片和 YouTube 的原因

I enjoy it because it's different than television. You're not just watching this, uh...

就是跟電視很不一樣，所以我才喜歡的，你不是光在看

product behind a bunch of producers and writers, you-you're watching just a person speak directly into a camera

由一堆製作人跟編劇做出來的產物，你是在看一個人直接對著鏡頭講話

And I think that's the beauty of it.

我覺得這就是它的精華

I also think that's why so many youtubers come and go -- they forget about this part. A-and that's fine.

我想這也是這麼多 YouTuber 來來去去的原因，他們忘了這點，但其實這也沒有關係

Y'know, it's not like everything has to be super personal and everything has to be so,

不是一切都需要非常私人，或者都要

'Oh, I love you guys so much. You're my family.'

「喔我最愛你們了，你們是我的家人<3」

YouTube... is... a hobby and a job

YouTube 既是一個興趣，同時也是一份職業

at the same time, which can be really hard to balance.

真的滿難取得平衡的

I think a lot of people don't realize this, but, you get to set your own hours, you get to set your own pace.

我覺得很多人沒意識到這件事，但你需要調整好自己的時間還有步調

But it basically means you'll be working 24/7 like it's really hard to turn off YouTube in your brain. I'm always checking videos

但基本上這表示你 24 小時都在工作，你很難把你腦中的 YouTube 關掉，我總是在檢查影片

How are they doing? I'm always checking stats. I'm always checking comments

他們有沒有什麼狀況？我總是在檢查數據和留言

What are people saying? What are people thinking? And it's really hard to turn off

大家在說什麼？大家在想什麼？根本關不掉

It's not like a nine-to-five job you go in you do your job, okay, now I'm done. Phew, I can relax.

這不是那種朝九晚五的工作，上工，下班閃人，呼，可以喘口氣

I-I really struggle a lot with this, an-and just trying to shut my brain off and 'Okay now I'm doing this, now

我對這個狀況真的滿掙扎的，嘗試著要把腦袋關掉，「好我現在要開始做這個

I'm doing that.' And that's why I really enjoy having an office, because I-I can do my work here

要做那個」這也是為什麼我很享受擁有一個辦公室，因為我可以在這裡工作

And then once I'm back home, I can just relax.

然後只要我回家，我就可以好好放鬆

Eh-I-It's... I-I guess my advice here is to try and separate it. I treat YouTube with a- with a lot of respect.

我猜我要給的建議是，試著把他們分開，我給予 YouTube 非常多的尊重

Because I feel so lucky to be in the situation that I am. I think a lot of YouTubers take- take uh...

因為能處在現在這個狀態我感到非常幸運，我覺得滿多 YouTuber 都把

YouTube very...

YouTube 看得非常....

Casually. I'll just upload a video. I need some money. I'll upload a video

隨性，我就上傳一部影片，缺錢了，那就再上傳一部

May-maybe I'm a little naive for saying that but, I-I always get the question

也許我是有點太天真，不過我總是會被問

'What happens if you miss a day, Felix? What's the big deal? Who's gonna care?'

「如果你少上傳一天會怎樣，Felix？沒什麼大不了的啊？誰在乎啊？」

Wh-who-It's okay. You don't have to upload all the time, but it's like I set the schedule for me.

沒關係，你不需要一直上傳，但是我有幫自己安排了時程

I know I can do it, it is my job to do it still. I have to do it, okay? I-I see YouTube as a...

我知道我做得到，要把它做到也是我的工作，所以我必須做，好嗎？我是把 YouTube 當作...

It's not going to last forever, but I might as well make the most of it...meanwhile.

我知道它不會永遠存在，但在這個當下我就是要把它做好做滿

Every YouTuber has-has a-has a life span.

所有的 YouTuber 都是有生命週期的

Market yourself. Most YouTubers that you are watching got a helping hand to get where they are. Maybe they don't admit it.

行銷自己！大多數你看的 YouTuber 都有人助他們一臂之力才能達成目前狀態，他們也許不會承認

Maybe I'm just wrong. Most YouTubers had some helping hand. Maybe th- maybe they uh...

也許只是我錯了，大多數的 YouTuber 都有人助攻

Maybe their videos were posted on a website y'know? That prom- that thought okay, 'This is a cool video...'

也許他們的影片會在一個網站上露出，你懂嗎？就有人會覺得「喔這部影片滿酷的」

Maybe you got trending on reddit, y'know? Maybe your family member was the YouTuber or maybe a friend of you-o-of

也許你是在 reddit 上爆紅，也許你的親戚啊或者朋友之類的

of that person was a YouTuber they helped them. Getting that helping hand on YouTube

是 YouTuber 所以可以幫你，獲得這些助力對於經營 YouTube 來說

is not essential.

不是絕對必要的事

But it's- it

但它能夠

makes YouTube easy mode pretty much. To already... the hardest part of YouTube is to establish your very first audience. If you can get

讓經營 YouTube 簡單一些，最難的部分其實是建立起你最初期的觀眾

that for free from someone else, hell, yeah!

如果你可以免費從別人那裡取得，當然最好

Hell yeah, that's the best! But a lot- I see a lot of

好極啦，那樣真的最好，但是很多... 我也看到很多

misunderstanding of this as well, because, for example, I did the shout out competition in the past and, uh...

對這方面的誤解，比如說我之前會挑戰宣傳一些人

For example Jack was one of them, Ken was one of them. And a lot of people look at them and be like, 'Oh

比如說，Jack 是其中一個，然後 Ken 也是其中之一，很多人就會對他們說

Oh, you got a shout out from Pewdiepie. Aww, aww that's so bullshit. If I had one, I would be big.' Fuck you.

「喔，你被 Pewdiepie 宣傳了，根本狗屁，如果我也有的話我也有辦法成功」吃屎吧！

No, i-that's not how it works. A shout out can only get you so far.

才不是這樣，一次宣傳的幫助有限

I-I-It gets you that-that base audience, maybe, but they're not going to stay unless you're worthwhile staying to - they're not going to care about

它也許可以帶來一些基本觀眾，但你如果沒做出什麼值得他們留下來的事，就是留不住的，他們不會在乎說

watching any more videos, unless you upload videos - unless you upload videos that people care about.

要多看一些影片，除非說你有在發影片、或者發他們想看的影片

You don't need a shout out, and a shout out isn't necessarily going to help you,

你不需要宣傳，而宣傳對你來說也不見得有幫助

Unless your content is interesting. That's just how it is.

除非你的內容很有趣，它就是這樣的

You see people all the time in my comment section marketing their own YouTube channel. I find it...

你常會看到很多人在我影片的留言區塊宣傳他們自己的 YouTube 頻道，我是覺得

very disrespectful to do that. It annoys the hell out of me. 'Cuz it's basically just ignoring what I worked on...

那樣滿失禮的，超煩，因為基本上那就是完全無視我做的影片

and basically just saying, 'Hey look at me!'

然後只是在那邊說「嘿！注意我！」

I do think you should market yourself somehow if you really care about growing your channel.

我的確覺得如果你真的想讓你的頻道有所成長，你就應該要行銷自己

Now, I don't know what the best method is, but everyone has a secret

我不知道最好的方式是什麼，每個人都有自己的秘訣

I'm sure of how they try to get their channel out there. Maybe something they're ashamed of that they wouldn't admit.

我很確定他們都很想要把自己的頻道推出去，也許是一些他們自己恥於承認的方式

I-I think most YouTubers have it. I, for example, used to find commenters on-on videos similar to mine and uh...

我覺得多數的YouTuber都會啦，拿我自己當例子，我以前會到跟我類型很像的影片下面，找那些留言的人

I would write a private message to them being like, 'Hey! I see that you enjoyed this channel. Maybe you will enjoy mine!'

私訊他們說「嗨，我看到你很喜歡看這個頻道，也許你也會喜歡我的喔！」

I know. Extremely embarrassing, extremely pathetic, but I used to do it.

我知道，超尷尬，有夠悲哀，但我以前真的這麼幹

At least it's not intrusive on someone else's work, okay? So, I-if y...

但至少這樣沒有直接干擾人家的作品，好嗎？所以假如我...

I recommend marketing yourself somehow, I just d-don't- a-and it's nothing shameful about doing it,

我會推薦你要某種程度地去自己行銷自己，這沒什麼好丟臉的

But don't be fucking obnoxious and disrespectful doing it,

但不要他媽討人厭又不尊重人

That-tha-that's my point with that.

這就是我想講的

Next up is don't fucking trust anyone.

下一個，別他媽相信任何人

Growing my channel on YouTube

在經營 YouTube 頻道的時候

I've come across so many toxic people, people that just want your s-audience your subscribers

我遇到很多小人，那些人只想要你的觀眾、你的訂閱者

Uh...

呃

They don't give a shit about you. They'll lie to you.

他們根本不在乎你，他們會騙你

Uhm....

額

They'll try and manipulate you.

他們會試圖操縱你

I think I'm- one of my best skills as a human being, is to cut out toxic people.

我覺得我身而為人的最佳技能之一，就是趕小人

I have very little tolerance for people in general, and if I find them to be abusive or disrespectful,

基本上我對人都沒啥容忍度，如果我覺得有人刻薄或無禮

I have no problem with cutting out these people in my life.

要把這些人從我的人生中抹掉，一點困難都沒有

I know some people really struggle with this

我知道有些人會掙扎於這些事

And I think as a YouTuber you're just really gonna have to be cut and dry with people. It's just how it is.

而我覺得身為一個 YouTuber，你對人得更乾脆一點，事情就是這樣

Networks.

多頻道聯播網 (MCN)

You may have heard of networks a lot

你可能滿常聽到聯播網的

I'm- I'm technically signed up with the network still, but I'm not planning to stay with the network. YouTube wouldn't sign

技術上而言我還是有簽聯播網，但我沒有打算繼續，YouTube 不會

with gaming channels. You could not monetize your videos if you were a gaming channel, back in the day

讓遊戲實況頻道加入聯播網，如果你是做遊戲實況的話，你的影片就不能變現，在以前啦

It was the worst thing

我覺得這真的是

I think that could possibly happen to the gaming community on YouTube because essentially networks got so much power,

能發生在 YouTube 遊戲社群中最慘之事，因為聯播網在本質上有非常大的影響力

Because we were obligated,

而因為我們被迫

to sign with them.

要跟他們合作

So basically, as a gamer, you would get these insanely bad deals with networks where they would give you half of your revenue

所以基本上，身為遊戲實況主，你跟聯播網只能拿到超誇張的爛分潤，他們只給你 50%

and

然後

Give you, essentially,

基本上，什麼都

nothing back. Networks still take a...

不會給你，而聯播網

huge portion of your revenue if you're a small YouTuber. I still get a lot of people asking me, 'Hey, I'm a youtuber,

還是會抽走很多 % 的利潤，如果你是比較小的 YouTuber，我被超多人問說「嘿，我在當YouTuber

I-should I sign up to the network?'

我該跟聯播網簽約嗎？」

'I don't know blah blah blah,' or 'do they increase my CPM blah blah blah...' Most likely they don't

「我不知道耶，巴拉巴拉」或者「他們會讓我的CPM提升嘛？巴拉巴拉」他們通常不會

Uh...

呃

From my experience, they don't sell ads on your videos

就我的經驗，他們不會在你的影片上賣廣告

Think about most networks they have- like what, thousands of channels in them. Why would they care about your channel?

想一下各家聯播網好了，他們每家都有數以千計的頻道，他們幹嘛在乎你的啊？

Y'know?

懂我意思嗎？

How are they going to focus on all these channels? It just doesn't make any sense.

他們怎麼可能關注到全部的頻道？根本不合理

I would not recommend signing with the network if I was a smaller YouTuber these days. That being said,