I want to talk a little bit about

not only the importance of modern communication tools in today’s activism,

but also how these tools can make or break us,

depending on how we use them.

Obviously, communication has been evolving for quite a few millennia,

but we don't have nearly enough time to cover all of that; so

we’re going to focus on the more recent developments.

Although political debates had already been taking place for many years,

the first televised US Presidential debate wasn’t until 1960,

between Senator John F. Kennedy and Vice President Richard Nixon.

Prior to that, listeners could only tune in on the radio.

Interestingly, just the technical method

by which this debate was communicated to the audience

had a huge impact on how it was perceived.

As illustrated by The Museum of Broadcast Communications,

"... those who heard the first debate on the radio pronounced Nixon the winner,

but the 70 million who watched it on television

saw a candidate still sickly and obviously discomforted

by Kennedy's smooth delivery and charisma.

Those television viewers focused on what they saw, not what they heard.

Studies of the audience indicated that, among television viewers,

Kennedy was perceived the winner of the first debate

by a very large margin."

The effects of watching the event on television changed the game so dramatically

that candidates wouldn’t agree to another televised debate

until sixteen years later, in 1976;

the pressure was just too much.

Now, more than thirty years later, a newer method of communication,

the Internet, is changing the way we perceive news, social events,

and in a lot of ways, the entire world around us, more than ever;

and a new breed of social awareness is emerging through online activism.

We’ve seen this in recent times with movements like Occupy Wall Street

which sparked in New York and took less than a month to spread

to at least 80 countries, spanning from Asia to Europe, and every state in the US.

According to a recent study by the Pew Internet and American Life Project,

38% of users on social networking sites

use it to "Like" or promote material related to politics or social issues.

If you guys aren't like in a coma from the last milliad,

you can raise your hand if you're part of that 38%.

[Laughter]

28% of social media users post stories and links for others to read,

and 21% said they belong to a group on social networks

that are involved in political or social issues.

31% use social networking to, quote:

"take action on a political or social issue that is important to them."

What does that mean for The Zeitgeist Movement?

First, let’s take a quick look at two of the world’s most popular websites,

starting with Facebook (... big surprise there).

By the end of 2004 it had 1,000,000 users,

and by September of 2012 it had over a billion users.

That's about a 100,000% increase in about eight years.

Over one billion people use the site each month,

and 584 million active users are on there every day.

604 million are using Facebook from a mobile device every month.

The Zeitgeist Movement Global Facebook page has over 90,000 "Likes,"

but through those 90,000 fans, we actually have the potential

to reach 31,728,904 of their friends,

just by posting and sharing content.

By the way, that was only a couple weeks ago.

I actually went back and looked at the insights more recently,

and the potential reach went up by about half a million people

just from 700 more "Likes." So that's how that grows.

As some of you may know, the TZM Official Channel on YouTube

has a total of more than 29 million video views,

combined across about 200 or so videos.

But get this: 20 million of those 29 million views,

are of "Zeitgeist Moving Forward."

So the third, and most comprehensive, documentary of the series,

accounts for almost 70% of the traffic to our channel.

So it’s in a pretty good spot, considering

YouTube is the third most popular website in the world.

More video content is uploaded to YouTube in a 60-day period,

than the three major US television networks created in 60 years.

[Guffaws]

And over 800 million unique visitors are there every month.

It's got over four billion hours of video watched every month,

and 72 hours of video are uploaded to YouTube every minute.

70% of that traffic actually comes from outside the US,

and people watch one billion views a day on YouTube mobile.

Unfortunately, about 80 bazillion percent of the traffic

is for Gangnam Style.

But to be fair, a large percentage of those are actually probably mine.

[Laughter, applause]

But, nevertheless the song is in Korean, and yet

no one in any other part of ... the world actually,

seems to care that they can’t understand the lyrics.

So I guess that does at least somewhat demonstrate my point,

that the Internet, and perhaps music, in this case,

really does make the world a smaller place;

no more competent necessarily, but smaller.

[Laughter]

That is, if you consider 225 million miles of fiber optic cable 'small.'

So why am I boring you with all of these statistics?

Well, just 50 years ago, activists relied on rallying together locally.

Today with the click of a button, we can be in a TeamSpeak meeting

with activists from all around the world.

We have an online newsletter with contributions

from various international chapters, in different languages,

and we can hop onto Skype for a one-on-one orientation, with screen sharing.

Our Technology Team keeps us up-to-date with news and information

in applied sciences, life sciences, natural sciences,

and social sciences, through ZeitNews.org,

where content is posted and shared with thousands every day.

And the TZM Global Radio show helps members stay tuned in

to current events and topics of interest in the Movement,

while also making an ongoing effort to engage new listeners.

None of this is to detract from the importance of local chapter projects,

and street activism that exists and takes place in a physical realm;

as those are where bonds truly form,

and how changes really happen in the real world.

The Internet is just a tool that facilitates, and in most cases

significantly expedites, the necessary communication

and exchanges of information that make us, as humans,

so eager to transform an idea from paper into reality.

So in short, a lot of times we may be introduced to an idea online,

or we may find out about it in person, and then learn more about it online;

but for the most part, it’s when we take what we’ve learned,

and apply it to our every day lives and conversations,

that change truly starts to become organic,

when we put our ideas into action.

But, what happens when those actions become misguided?

In August of 2011, after several days of looting in Britain,

Prime Minister David Cameron suggested that the government

should have the ability to turn off social media during riots.

A Wall Street Journal article on the subject reads

"Thousands of online posts had planned mayhem

more quickly than the police could respond.

A member of Parliament pointed out that

the police can close roads in emergencies, arguing:

'We'd all survive if Twitter shut down for a short while during major riots.' "

It goes on to explain:

"Robert Andrews, a reporter for the paidContent UK website,

asked Twitter users whether they would prefer to keep the service available,

so they could chat about the television music competition "The X Factor,"

or let the service be closed temporarily, so that

"fellow citizens like shopkeepers need not be assaulted,

have their property and premises pilfered and trashed,

and so that they need not live in fear."

Though it was an admittedly unscientific survey,

Mr. Andrews nevertheless reports that every Twitter respondent

opted for "The X Factor."

He concludes "So addicted are we to our electronic connections,

we simply cannot bear to be parted, for even an hour or two,

in the name of public safety while London burns."

Hopefully you’ve figured out by now

that The Zeitgeist Movement does not condone violence,

and if we could all rest assured

that the sole reason behind certain officials shutting down social media

would actually be for the aims of public safety,

then maybe these Twitter users would’ve given the idea a little more merit.

But it could be argued that their votes were, in all actuality,

simply against shutting down Twitter

or any form of online communication for any reason,

rather than their votes just being superficially in favor of a TV show

at the expense of public safety.

After all, as is already quoted all too often

“They who can give up essential liberty to obtain a little temporary safety,

deserve neither liberty nor safety." [Benjamin Franklin]

[Applause]

In other words, if potential threats,

deemed so, of course, by a controlling party,

become reason enough to shut down

one of our widest reaching forms of communication,

then it’s only a matter of time before such 'threats'

or rather 'threats of threats,'

are manifested in order to justify social media blackouts.

As it stands, these calls are, and should be,

primarily left up to the administrators of each individual website.

In fact, as the article goes on to say,

"The big social media sites are able to draw reasonably clear lines

between fighting crime, and protecting free speech.

Hundreds of Facebook staffers monitor posts around the world

to enforce its ban against using the service to plan violence.

It closed down a ‘Third Palestinian Intifada’ page.

Twitter bans ‘direct, specific threats of violence.’ ”

It’s up to us to use our communication tools responsibly.

When we all come together armed with ideas, rather than anger and violence,

we can show the world that not everyone who wants change

necessarily wants to start lighting fires, or

spray-painting their demands on someone else's property.

One of a number of ways the Movement gathers non-violently

to spread awareness is through the Zeitgeist Media Festival,

an annual event that brings the artistic and activist communities together

in the hope to inspire change, and of course, Zeitgeist Day,

an annual event where the 'coolest' people in the world get together

and discuss the need to move into a sustainable socioeconomic system.

[Applause, cheers]

While the Internet can obviously be a very powerful tool

for communication purposes,

it’s no secret that it does have its drawbacks.

For one, it could be argued that the human element is a bit removed,

by not necessarily being able to converse with people face-to-face.

We see this on a regular basis,

any time we witness a common exchange between people

saying things to each other that they would never say to someone in person.

I'm not going to mention any names.

But even that aside, with so much information out there on the web,

accessible to anyone with a computer, it can become a crutch

just to kind of lazily point people to links and materials, and

lose that drive to actually engage in meaningful conversations,

and to be willing to learn something from one another,

to understand each other.

A common example of this sort of apathy is when

people who have questions or objections to the Resource-Based Economy

are automatically told to "Do more research!"

Unfortunately, that response doesn't really work;

and, in fact, I've sometimes found it to be counterproductive.

It's often a valid criticism and perfectly good advice,

but in order for it to have any meaning or any effect,

it has to come with an explanation.

Granted, the person in question is presumably 'lazy'

for not doing his or her own research,

but we might as well lead by example. If you know how to counter arguments

made against a Resource-Based Economy, then you can do so on your own.

You start by explaining it in your own words as best as you can

and list the sources yourself, such as links, articles,

videos, etc. That's really the best you can do,

and if they don't acknowledge your answers, then that's on them,

but at least they can't accuse you of being dogmatic and avoiding their questions.

When we come across people who may blatantly misconstrue

the fundamentals of a Resource-Based Economy,