Placeholder Image

字幕列表 影片播放

  • Today Apple is going to reinvent the phone.


  • On June 29th, 2007, consumers got their hands on the very first iPhone.

    2007年6月29日,第一隻 iPhone 誕生了

  • Now, a decade later, the smartphone has proven to be the undisputed king of Apple products.


  • And in turn, revolutionized an entire ecosystem.


  • Destroying heavy weights of the day and spurring new rivals across the globe like OPPO, and Xiaomi.

    擊敗了當時的重量級品牌,並刺激了新對手的崛起,像 OPPO 和小米

  • The iPhone also opened doors to what has become a large chunk of the company's revenue:

    蘋果公司的主要收入來源也來自 iPhone 的附加品,而那就是:

  • apps.


  • App sales have generated roughly 100 billion dollars in gross revenue for Apple.


  • With more than 16 million developers worldwide producing apps,


  • ranging from Uber to Snapchat.

    程式包括 Uber 和 Snapchat

  • The launch of the iPhone didn't just change the way people work and socialize,

    iPhone 不只改變了人們工作及社交的方式

  • it also transformed the company itself.


  • Apple grew by every dimension.


  • Going from a company with staff of around 18,000 pre-iPhone,

    在 iPhone 出世前,蘋果員工約只有 18,000 人

  • to a workforce of 116,000 in 2016.

    而在 2016 年,卻達到了 116,000 人

  • And sales for Apple went from 19 billion dollars in 2006 to over 215 billion a decade later.

    蘋果的銷售額更從 2006 年的 190 億到現今的 2150 億

  • It doesn't stop there.


  • Since it's launch, Apple has sold about 1.3 billion iPhones,

    自推出以來,蘋果賣出了約 13 億支 iPhone

  • generating more than 800 billion dollars in revenue.

    創造了 8000 多億美元的收入

  • That blows other iconic devices out of the water.


  • Including Nintendo's Game Boy, which sold over 118 million units in its lifetime.

    包含任天堂的掌上遊戲機,當年售出了 1.18 億台

  • And Sony Walkman, which sold a little over 200 million in a 38 year period.

    索尼隨身聽在 38 年內也賣出了超過 2 億台

  • But with that astronomical growth rate comes heavy dependence.


  • The iPhone makes up a wapping 63% of revenue for Apple,

    iPhone 佔蘋果公司收入的百分之六十三

  • making it the company's most crucial product.


  • Some tech heavyweights are sounding the alarm about the future of smartphones.


  • With long-time silicon valley investor Peter Teals saying he doesn't think there will be any more innovation here.


  • It's clear that Apple's CEO Tim Cook sees it differently.


  • I think we're just getting started.


  • And so I'm incredibly excited, and clearly there's nothing that I think, virtually anybody would say


  • is going to replace the smartphone anytime soon.


  • As Apple looks toward the next decade, and the competition stays red hot,


  • a major question remains:


  • how long can the iPhone remain at Apple's core?

    iPhone 還能佔據蘋果公司核心地位多久呢?

  • Emily Chang, Bloomberg, San Francisco.

    Emily Chang,彭博科技,舊金山

Today Apple is going to reinvent the phone.



影片操作 你可以在這邊進行「影片」的調整,以及「字幕」的顯示

B1 中級 中文 美國腔 蘋果 iphone 公司 程式 智慧型 手機

iPhone十年 (The iPhone Decade)

  • 69 3
    Colleen Jao 發佈於 2021 年 01 月 14 日