Name: 【TEDx】Casey Brown：認清你的價值 (What Price Do You Place on Excellence? | Casey Brown | TEDxColumbusWomen)
Uploaded: 2017-07-06T15:13:38.000Z
Duration: 9 min 3 s

未來簡單式

No one will ever pay you what you're worth.

clearly defining and communicating your value are essential

明確定義和傳達你的價值是必不可少的。

以至於因為你的優秀而得到高額的報酬。

那麼這個講座就是為大家準備的。

It's true if you're a business owner, if you're an employee,

如果你是企業主，如果你是員工，這是真的'。

這是真的，如果你'是一個男人或女人。

Now, I approach this today through the lens of the woman business owner,

現在，我今天從女企業家的角度來談這個問題。

because in my work I've observed that women underprice more so than men.

因為在我的工作中，我'觀察到女人比男人更低價。

The gender wage gap is a well-traveled narrative in this country.

男女工資差距在這個國家是一個廣為流傳的說法。

According to the Bureau of Labor Statistics,

a woman employee earns just 83 cents for every dollar a man earns.

一個女僱員每賺一美元只賺83美分。

is that this trend continues even into the entrepreneurial sphere.

是這種趨勢甚至延續到了創業領域。

A woman business owner earns just 80 cents for every dollar a man earns.

一個女企業主每賺一美元，男人只賺80美分。

In my work, I've often heard women express

在我的工作中，我經常聽到女性表示

that they're uncomfortable communicating their value,

especially early on in business ownership.

"我不'我不喜歡吹噓自己的號角."

"I'd rather let the work speak for itself."

"我不'我不喜歡唱我自己的讚美."

I hear very different narratives in working with male business owners,

在與男性企業主的合作中，我聽到了截然不同的敘述。

and I think this difference is costing women 20 cents on the dollar.

而我認為這種差異讓女性付出了20分錢的代價。

I'd like to tell you the story of a consulting firm

我想告訴你一個諮詢公司的故事。

that helps their clients dramatically improve their profitability.

幫助他們的客戶大幅提高盈利能力。

After my first year in business, I saw the profit increases

開業第一年後，我看到了利潤的增長。

that my clients were realizing in working with me,

我的客戶在與我合作的過程中意識到了這一點。

and I realized that I needed to reevaluate my pricing.

我意識到，我需要重新評估我的定價。

I was really underpriced relative to the value I was delivering.

相對於我所提供的價值，我的價格真的很低。

It's hard for me to admit to you, because I'm a pricing consultant.

我很難向你承認，因為我是定價顧問。

and so I sat down to evaluate my pricing, evaluate my value,

於是我坐下來評估我的定價，評估我的價值。

and I did that by asking key value questions.

而我是通過問關鍵值問題來實現的。

What are my clients' needs and how do I meet them?

我的客戶'需求是什麼，我如何滿足他們？

What is my unique skill set that makes me better qualified to serve my clients?

我的獨特技能是什麼，使我更有資格為客戶服務？

and defined the value that my clients get from working with me,

並定義了我的客戶從與我合作中獲得的價值。

and what I saw was that I needed to double my price,

而我看到的是，我需要加倍的價格。

Now, I confess to you, this terrified me.

現在，我向你坦白，這讓我很害怕。

I'm supposed to be the expert in this, but I'm not cured.

我'應該是這方面的專家，但我'沒有痊癒。

What if clients said, "That's ridiculous.

不是我的作品，你要知道，是我的。

I'm the mother of two beautiful little girls who depend upon me.

我'是兩個美麗的小女孩的母親，她們依靠我。

the medicine that I prescribe to my clients.

I prepared the proposals with the new higher pricing

and refer me and recommend me, and I'm still here.

並介紹我和推薦我，我'還在這裡。

because doubts and fears are natural and normal.

因為懷疑和恐懼是自然的、正常的。

但它們並不能定義我們的價值。

and they shouldn't limit our earning potential.

和他們不應該限制我們的收入潛力。

about a woman who learned to communicate her value

關於一個女人學會溝通自己的價值

She runs a successful web development company

她經營著一家成功的網站開發公司

When she first started her firm and for several years thereafter,

當她第一次創辦公司時，以及此後幾年。

she would say, "I have a little web design company."

她會說，"我有一個小小的網頁設計公司"

She'd actually use those words with clients.

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【TEDx】Casey Brown：認清你的價值 (What Price Do You Place on Excellence? | Casey Brown | TEDxColumbusWomen)

authentic

potential

ridiculous

mindset