And today we'll be talking about the users and the users

of accounting information.

What is accounting?

Accounting is an information system

that identifies and records and organizations

transactions and then communicates them

to a wide variety of interested users.

A knowledge of accounting is relevant and useful

in whatever career you decide to pursue--

be it marketing or financial analyst.

Every position requires some knowledge of accounting

or an understanding of how your actions in your position

will affect the business overall--

both their profitability and their progress as they

move forward.

You must be able to analyze the information from the past,

so you can adjust what you do in the future

to ensure the company you own or work for is profitable.

You need accounting information to make informed decisions

about how to move forward.

So just who are the users of financial information

and what information do they need to make decisions?

Users of accounting information are individuals

who have questions about an organization

and they need information to find answers and make

smart decisions.

They analyze what happened in the past

in order to predict what may happen in the future.

To do that, they need detailed accounting information

on a timely basis.

There are really two types of users

of accounting information-- internal and external users.

Internal users plan, organize, and run businesses.

They ask questions such as what price should

we charge for our product or service,

should we expand on global markets or not,

what products are profitable, and which

should be discontinued?

Internal users have access to a large amount of information

and they will not be the focus of this course.

External users are outside of an organization.

They depend on financial statements

in order to make informed decisions.

Investors, lenders, and other creditors

are the key external users of accounting information.

They make resource allocation decisions.

That means that their decisions generally

involve the giving up or receiving

of cash, goods, or services.

So what questions do the main external users have?

Well, an investor might ask if a business is profitable enough

to give them a return on their investment.

A lender might ask if a business will

be able to repay a loan plus interest when

the loan comes due.

And other creditors might ask if the bills

a company has outstanding will be paid in the future.

There are other external users that might also have questions.

Employees and labour unions want to know if they will receive

higher wages or better benefits.

Customers are interested in whether a business will honor

their warranties in the future.

Tax agencies, like Revenue Canada,

want to know if an organization is paying appropriate taxes.

Regulatory agencies, like the Securities Exchange Commission,

want to know if an organization is

in compliance with their rules.

And finally, financial analysts want

to know if a company is one that they want

to recommend to their clients.

But the key external users of accounting information

are still investors, lenders, and other creditors.

This is because they are the users who

make decisions about resources.

It's important to check your understanding and the best way

to do that is to test yourself.

Periodically, you're going to see multiple choice questions.

I recommend that you pause the video

and answer the questions yourself

before you check to see if you've got it right.

Determining if a company can pay its obligations as they

come due is the primary objective of which

of the following users?

The primary objective of investors, competitors,

and labour unions is not whether a company can pay its bills

when they come due.

Yes, those external users are concerned about that,

but it's not their primary concern.

Creditors, also called lenders, have a primary objective.

And that is whether the company is

able to pay their bills as they come due.

What about ethics and accounting information?

In order for accounting information to be useful,

it must represent the actual economic activity

of an organization--

what we call the underlying truth.

Preparers of accounting information

have extensive rules of conduct to guide what they report,

when they report it, and how they present it

to interested users.

Without ethics in accounting, the information

produced by accounting information systems

would be useless for decision making.

Following incorrect information would result in

not only possibly a financial crisis, but also

reduced confidence in the information provided

by accounting systems.

Ethics and accounting is critical to the health

of a business and also financial markets.

And it's a key focus when preparing

accounting information.

In the next video, we'll be talking

about the three main types of organizations

and the main activities that businesses engage in.