Name: 【TEDx】停止使用社交軟體吧！(Quit social media | Dr. Cal Newport | TEDxTysons
Uploaded: 2017-09-28T13:29:58.000Z
Duration: 13 min 51 s

情態副詞

程度副詞

that right now, you're actually looking at something quite rare.

現在，大家正在看的其實是一個很稀有的動物

轉承詞

Because I am a millennial computer scientist book author

我是千禧年電腦科學家書籍作者

and yet, I've never had a social media account.

How this happened was actually somewhat random.

這樣的狀況其實是無意間發生的

Social media first came onto my radar when I was at college,

社群媒體在我大學時期首次出現

just as when Facebook arrived at our campus.

And at the time, which was right after the first dotcom bust,

當時正逢第一次的網際網路泡沫

I had had a dorm room business, I'd had to shut it down in the bust,

我原本在宿舍有個事業，但因為網際網路泡沫，我必須中斷我的工作

and then, suddenly, this other kid from Harvard, named Mark,

然後，突然間，有個名為 Mark 的哈佛小子

had this product called Facebook and people being excited about it.

發明了叫做 Facebook 的產品讓所有人為之瘋狂

So in sort of a fit of somewhat immature professional jealousy,

於是，在某種不成熟的專業嫉妒之下

I said, "I'm not going to use this thing.

我說：「我是不會使用這個東西的

I'm not gonna help this kid's business; whatever it's going to amount to."

不管它怎麼發展，我是不會幫助這個小子的事業的」

Soon as I go along my life, I look up not long later,

我過著自己的日子的不久後，我抬頭看看這個社會

and I see everyone I know is really hooked on this thing.

我發現我認識的每個人都迷上 Facebook 了

when you have some objectivity, some perspective on it,

當我帶有一些客觀意見、一些對事物的看法時

I realized this seems a little bit dangerous.

I've never had a social media account since.

我從一開始就沒有社群媒體帳號

So I'm here for two reasons; I want to deliver two messages.

所以我今天在這裡有兩個原因；我想傳達兩個訊息

is that even though I've never had a social media account,

我依舊過得很好，大家不必擔心我

I still know what's going on in the world;

我還是知道世界上發生了什麼事

I still collaborate with people all around the world,

我還是可以和全世界的人們合作

I'm still regularly exposed serendipitously to interesting ideas,

我還是經常可以不經意地吸收到很多有趣的想法

and I rarely describe myself as lacking entertainment options.

而且，我的生活幾乎不會缺乏樂子

So I've been OK, but I'd go even farther and say

所以我一直過得很好，但是我要進一步說

not only I am OK without social media but I think I'm actually better off.

沒有社群媒體，我不只過得很好，我甚至認為自己過得更好

I think I'm happier, I think I find more sustainability in my life,

我覺得自己更快樂，我的生活中有更多可以持續的樂趣

and I think I've been more successful professionally

這些都歸因於我沒有使用社群媒體

我站在這個講台上的第二個目的

is try to convince more of you to believe the same thing.

就是試著說服在座的更多人，一起來相信這件事

Let's see if I could actually convince more of you

就讓我們看看我是否真的能說服在座的各位

that you too would be better off if you quit social media.

去相信退出社群媒體能讓你過得更好

So, if the theme of this TEDx event is "Future Trends,"

所以，如果 TEDx 的主題是「未來的趨勢」

I guess, in other words, this would be my vision of the future;

我猜想，換句話說，這會是我未來藍圖的其中之一

it would be one in which fewer people actually use social media.

未來，只會有極少數人使用社群媒體

That's a big claim, I think I need to back it up.

這是一個很大的主張，我想我需要替它背書

is take the three most common objections I hear

列出在我建議大家退出社群媒體時

when I suggest to people that they quit social media,

and then for each of these objections, I'll try to defuse the hype

並針對每個反對意見去破解迷思

and see if I can actually push in some more reality.

看看我是否能讓大家看得更實際一點

This is the first most common objection I hear.

這是我最常聽到的一個反對意見

that's actually a hipster web developer down from 8th Street. I'm not sure.

這其實是第八街的文青網站開發人員，我不確定 (註：紐約街道都以數字命名)

Hipster or hermit? Sometimes it's hard to tell.

文青或隱士？有時候其實很難界定

"Cal, social media is one of the fundamental technologies

To reject social media would be an act of extreme Luddism.

拒絕社群媒體將會是極端排斥現代化的行為

It would be like riding to work on a horse or using a rotary phone.

就像是騎馬上班或使用轉盤電話

I can't take such a big stance in my life."

我無法在生活中表態這樣大的立場」

My reaction to that objection is I think that it's nonsense.

我對這個反對意見的反應是，我認為這是無稽之談

Social media is not a fundamental technology.

It leverages some fundamental technologies,

Which is to say, it's a source of entertainment,

The way that technologist Jaron Lanier puts it

就像科技專家 Jaron Lanier 所說的

is that these companies offer you shiny treats

in exchange for minutes of your attention and bites of your personal data,

來交換你幾分鐘的注意和個人資料

So to say that you don't use social media should not be a large social stance,

所以說，不使用社群媒體並不是什麼重要的社會立場

it's just rejecting one form of entertainment for others.

只不過是拒絕一種娛樂形式罷了

There should be no more controversial than saying,

應該沒有比這幾句話更有爭議的說法了：

"I don't like newspapers, I like to get my news from magazines,"

「我不喜歡報紙，我喜歡從雜誌上取得資訊」

or "I prefer to watch cable series, as I opposed to network television series."

或「我比較喜歡看有線電視影集，而不是網路電視連續劇」

It's not a major political or social stance

My use of the slot machine image up here also is not accidental

我這邊使用老虎機圖片也不是偶然的

because if you look a little bit closer at these technologies,

因為如果你仔細地些看這些科技

it's not just that they're a source of entertainment

but they're a somewhat unsavory source of entertainment.

它們也多多少少是令人不快的娛樂來源

We now know that many of the major social media companies

我們現在知道，許多主要的社群媒體公司

hire individuals called "attention engineers"

雇用了一些名為注意力工程師的人

who borrow principles from Las Vegas casino gambling,

他們借鑒了拉斯維加斯賭場博弈的方法

to try to make these products as addictive as possible.

盡可能地讓人們對這些產品上癮

That is the desired use case of these products:

這就是這些產品期望被使用的狀況：

It's that you use it in an addictive fashion because that maximizes the profit

藉由你上癮使用的方式，這些產品能夠透過

that can be extracted from your attention and data.

你的注意力和資料數據，讓利潤最大化

it's just a source of entertainment, one among many,

and it's somewhat unsavory if you look a little bit closer.

如果你夠仔細注意的話，會發現它其實某種程度上是令人不快的

Here's the second common objection I hear

接下來要說的是我常聽到的第二個反對意見

when I suggest that people quit social media.

「卡爾，我沒辦法戒除社群媒體

because it is vital to my success in the 21st century economy.

因為它對於我能在 21 世紀的經濟中成功是很重要的

If I do not have a well-cultivated social media brand,

如果我沒有一個良好的社群媒體品牌

people won't know who I am, people won't be able to find me,

大家不會知道我是誰，也不可能找得到我

字幕列表影片播放

【TEDx】停止使用社交軟體吧！(Quit social media | Dr. Cal Newport | TEDxTysons

perspective

anxiety

significant

multiple