Placeholder Image

字幕列表 影片播放

  • - So at 30, I started Wine Library TV, YouTube blows up.

    - 所以我在30歲時,開創了Wine Library TV,YouTube也爆紅了

  • At 31 I'm on Conan O'Brien, Ellen,

    31歲時我上了Conan O'Brien, Ellen等節目

  • there's articles being written about me,

    人們開始寫關於我的文章報導

  • now they're writing that the business grew

    他們寫說我如何把家族企業

  • from three to 60 million dollars in sales,

    從3百萬的營業額增加到6千萬

  • I'm becoming this guy.

    我瞬間成了個有名傢伙

  • I got so many goddamn emails from friends in high school,

    在那期間,尤其是

  • during that period when I was showing up

    我上了雜誌和節目的那段期間,

  • in all these magazines and TV shows,

    我收到了很多高中朋友們的email

  • and every single one of them, was like

    然後幾乎每一個email都寫著

  • "Hey Gary, you remember me from high school?

    “嘿 Gary, 你還記得我嗎?我是你的高中同學?

  • "Oh my God, you're so lucky."

    “天啊,你也太幸運了吧”

  • I wrote back every single one of them, and said,

    我回覆了他們,並說

  • "Let me just clarify one thing, I'm not lucky,

    "讓我澄清一件事,我不是因為幸運

  • "I worked. I worked every goddamn weekend and every holiday,

    “我下了苦工. 我每個他媽的週末,每個假期都在工作

  • "since I was 14 years old,

    “從我14歲開始,就是如此

  • "so you can keep that luck shit in your pocket."

    "所以你可以把你所謂的“幸運”收回去”

  • ("Inertia" by Irregular Expression)

    ("Inertia" by Irregular Expression)

  • Every day, every day that I live my life,

    每一天,在我活著的每一天

  • I get five to 27 emails from people

    我都會收到5-27個人的email

  • that are telling me that they are quitting,

    告訴我說他們要放棄了

  • or they should quit, or,

    或者他們應該放棄,或者

  • or are really coming to me as a last resort

    又或者把我當成他們最終的依靠

  • to convince them not to quit I think a lot of times, or,

    想要我說服他們不要放棄, 我認為在很多時候,或許

  • or maybe give them confirmation that they should quit.

    或許他們需要我告訴他們, 他們應該放棄

  • You know, "Hey Gary, this is Sally,

    就好像, “嘿 Gary, 這是莎莉,

  • "I've been doing my blog now for nine months

    "我已經經營我的部落格9個月了

  • "and I'm not getting the results that I like to see

    "然後我並沒有看到我想得到的成績

  • "or that I was promised" or that, you innuendo.

    "或者別人告訴我我會得到的成績” 或者, 你暗示著.

  • "Should I give up, like, you know, should I,

    "我應不應該放棄,就好像,我應該嗎?

  • "is my content not good enough,

    "我的內容不夠好嗎,

  • "am I, is my voice not good enough?"

    "我的聲音不夠好嗎?”

  • And I think about it, every time,

    每一次我想到這件事時

  • every time I see these emails,

    每一次我看到這些email時

  • every time people ask me at conferences I think about it,

    每一次人家在研討會問我這件事時,我都會想

  • I think about how sad I am

    我想這是一件多麼心痛的事

  • that I wasn't documenting my life,

    我竟然沒有把我的生活記錄下來

  • or putting out content, or doing The #AskGaryVee Show,

    或者產出內容, 或者 做出 The #AskGaryVee Show,

  • during those five and a half years of Wine Library TV,

    在Wine Library TV 5年半期間, 我竟然沒這麼做

  • especially those 18 months when nobody was watching.

    尤其是在沒人看的前18個月

  • You know the story that's never told,

    你只知道故事的一半

  • is the story that I was building Wine Library

    你不知道的是,我在Wine Library TV之前

  • to a huge company long before Wine Library TV,

    就在賣力擴展Wine Library

  • and that the first month that I did Wine Library TV,

    然後我開始做Wine Library TV的第一個月

  • was the first time that Wine Library

    是Wine Library第一次

  • had not grown 30% over the prior year's revenue.

    在營業額上相對去年沒有30%的成長

  • So not only did I have the patience

    所以我不只是擁有那個耐性

  • to let it play itself out and win,

    讓時間去證明一切

  • it was a scenario where I was actually losing money

    在那個情況下,我是虧錢的

  • by being patient.

    因為我的耐性.

  • Many of the people that are going to watch this video

    很多看著這影片的人們

  • are not achieving what they want,

    達不到自己想要的目標是

  • and are lacking the patience,

    因為缺乏那個耐性

  • and think everything happens overnight,

    他們認為這是一夕發生的

  • and that is coming at the cost of an unhappy life,

    而這其實是有代價的,為了獲得你想要的

  • or no loss financially, just loss in time.

    甚至不是金錢上的代價,只是時間上的代價

  • Just coming at the expense of Angry Birds,

    你可能需要犧牲玩Angry Bird的時間

  • or House of Cards marathons, or the bowling team,

    追紙牌屋的時間, 參加保齡球隊的時間,

  • or hanging out with friends and having a beer,

    和朋友出去,喝酒,

  • or reading a magazine,

    看雜誌的時間,

  • or whatever the hell gets you off and excited as a hobby.

    或者是不管你拿什麼來當消遣的時間

  • It's coming at that expense,

    這是有代價的,

  • it's not coming at the expense of actual money,

    它的代價未必是金錢,

  • or something, or pain, or, you know,

    或者是讓你感到不適, 或者是,你懂嗎?

  • it's coming at the expense of a luxury.

    你的代價是你生活中的奢飾品.

  • And so to me,

    所以對我來說,

  • the insanity, really, and that's what I'm gonna,

    這瘋狂的思維,是我想要討論的

  • you know, the disproportional misunderstanding

    你知道嗎?人們有種迷思

  • that there's not a person that you can name, not one,

    全世界是沒有,沒有

  • there is zero people that you can name,

    你絕對不可能找得到一個

  • that had it happen overnight.

    一夕之間就成功的人.

  • Even the nine year-old Stevie Wonder

    甚至是9歲的 Stevie Wonder

  • and six year-old Michael Jackson,

    和 6歲的 Michael Jackson,

  • there were years of work put in prior

    他們在那之前就因為他們的

  • by their parents, by their uncles.

    父母,叔叔伯父,下了一定的努力

  • Even with the greatest talents, even with LeBron,

    即使是最有才華的人,就算是Lebron

  • he seemed like so young when he hit the scene.

    他爆紅的時候,也很年輕吧

  • Guess what, he wasn't,

    可是你知道嗎?這也不是一夕之間就有的

  • he'd already been playing basketball for 15 goddamn years.

    他已經打球打了15年

  • Even though you all say to me like, wow, you did it,

    即使一部分的你們會說,你不就是這樣子嗎?

  • I didn't do it, I did it when I was 14 years old,

    我不是, 我在我14歲就下了苦工,

  • and 15 years old, and 16 years old, and 17 years old,

    在我15,16,17歲,

  • and 18 years old, and 19 years old, and 20 years old,

    18,19,20歲

  • and 21 years old, and 22 years old,

    21,22歲都下了苦工

  • which are all the years that every single weekend,

    就是因為這些年,這些週末

  • while my friends went to the Jersey shore

    當我朋友們去澤西海岸

  • and hooked up with girls,

    把妹的時候

  • while my friends went fishing,

    當我朋友去釣魚的時候

  • while my friends hung out and threw round the football,

    當我朋友到處鬼混,玩棒球的時候

  • and lived the leisure life,

    過著消遣的生活的時候

  • every weekend, every single weekend,

    每個週末, 每一個他媽的週末

  • let me just say it one more time, every weekend,

    讓我重複一次, 每一個週末

  • every day, from the day I got out of school

    每一天我放學的時候

  • to the day I went back into school, every vacation day,

    到我上課的時候, 每一個假期,

  • all of them, not a good amount of them, every day,

    每一個, 不只是大多數而已, 是每一天,

  • from 7am to back then 8pm, every day,

    每一天,從7點早上-到當時的8點晚上,

  • I was learning the wine business.

    我都在學習紅酒這塊行業

  • I was honing my craft to be a good salesman.

    我在練習如何當個好的銷售員

  • I was figuring out how to be an operator.

    我在學習如何經營

  • I watched how my dad interacted with his employees,

    我觀察我爸是如何和他員工互動的

  • what I liked about it, what I didn't.

    我喜歡的是什麼,不喜歡的是什麼

  • I watched my cousin Bobby interact with the employees,

    我看我表哥 Bobby 是如何和我們的員工互動的,

  • I took what I liked from it, what I didn't.

    我從觀察中學習我該學的是什麼, 我不該學的又是什麼.

  • I was 30 years old before any of you ever saw me.

    在你們第一次看到我開口時我已經30歲了

  • Go show me the videos on YouTube right now,

    你可以到YouTube 找給我看

  • that have me under 30. They don't exist.

    那些我在30歲以前拍的影片. 他們不存在.

  • I was putting in the work, for half my life, from 15 to 30,

    我當時在下著苦工,我一半的人生, 15-30歲都在下著苦工

  • where I built an actual business. I put in actual work,

    讓我建立了一個有規模生意, 我下了苦工

  • and so if you want to tell me that every goddamn moment

    所以如果你想要告訴我,

  • of my life between 15 and 30 is an overnight success,

    我人生15-30歲的每一分每一秒 其實是一夕成功的話

  • then knock yourself out, but that is complete bullshit,

    那你可以繼續這樣欺騙自己,可是那都是狗屎

  • and every one of you know it.

    而你們心裡其實都知道

  • And so when you email me, that you've started this thing,

    所以當你發email給我,告訴我你開始做了這件事

  • that you have the audacity

    然後你有那個膽子告訴我

  • to want it to be the rest of your life.

    你想要做這件事一輩子

  • The audacity, really, the entitlement,

    你有那個膽子和認為這是天經地義的

  • that you think that you should be able to do something

    認為你應該可以

  • that you love so much, for the rest of your life,

    一輩子都可以做你喜歡的事

  • that makes you enough money,

    同時能夠幫你賺足夠的錢

  • to be able to do it for the rest of your life,

    讓你可以終身經營的

  • that you're giving up after four months?

    你他媽竟敢在四個月後放棄?

  • That you're giving up after two years?

    你他媽竟敢在2年後放棄?

  • As a matter of fact, every single person watching this video

    說實在的,每個在觀賞這影片的人

  • should be trying for that moment

    都應該為了達到這一刻

  • for the rest of their life, period.

    一直的付出,我說真的

  • You might hit pay dirt at 80, and cool,

    你可能在80歲才達到目標, 這樣很酷啊

  • then you can really do exactly what you love from 80 to 100.

    你在你80-100歲時就可以做你想要做的事了

  • My friends, it is a gift, is a gift,

    朋友們,這是一個禮物 是一個上天的禮物

  • to wake up in the morning, and be able to do what you want,

    起床之後,可以做你想做的事

  • for the rest of your life.

    就這樣過一輩子

  • The way you do that,

    你想要達到這目標的話

  • is by becoming a quote unquote, "overnight success".

    你就必須要成為別人口中所說的 “一夕間成功的人物”.

  • You know, the excuse that everybody uses

    你懂的, 就是哪個別人拿來當藉口,

  • to deploy against somebody who's actually put in work,

    並套用在那些花了10年,

  • for the last decade, and got themselves into a position

    下了苦工把自己定位,

  • where they can do something pretty rad,

    邁向成功的人們,

  • that we all think is cool, and we all wish we could do.

    然後覺得這很酷,不是每個人都做到,

  • You know, that thing,

    你懂的,這種人物

  • the thing that you say to yourself

    那個你常常為了讓自己舒服一點

  • to make yourself feel better,

    而對自己說的話

  • about when you're laying in bed

    在你躺在床上

  • and playing a goddamn game on your phone,

    在你手機玩著遊戲的時候

  • instead of putting in the work to achieve what you want.

    而不是為了你的目標而努力的時候所說的話

  • Nothing in life is free, nothing happens overnight,

    天下沒有白吃的午餐, 成功也不是一夕之間發生的

  • it all takes tons and tons of work,

    他需要很多很多的努力

  • and tons and tons of talent,

    也需要很多很多的才華

  • and tons and tons of serendipity,

    也需要很多很多的運氣

  • but my friends, luck, serendipity,

    可是朋友們,運氣這個東西

  • there's a forced culture within that.

    其實是可以逼出來的

  • You know, you'll just sit in your room,

    你知道的,如果你只是坐在你的房間

  • hoping and then something lucky happens,

    希望有件幸運的事會發生

  • nobody just knocks on your house's door and says

    可是現實是,不會有人敲你家的們然後告訴你說

  • "Congratulations, you've been awarded this".

    “恭喜你,你獲得了這個”.

  • Luck comes from being in the right spot.

    運,就是在對的情況,做對的事

  • I've been really lucky, because I fucking bleed

    我真的他媽的幸運 因為我每天熬夜

  • out of my eyes every day of my life and work my face off.

    熬到眼睛爆血管,下了苦工

  • You're really lucky when you're at that 11:30pm meeting,

    你真他媽的幸運 在11:;30晚上的會議

  • where the lucky thing happens, pretty cool,

    竟然發生了這麼棒的事, 這很酷吧,

  • since all you were fucking sleeping.

    畢竟你們全部都在睡覺.

  • I was pretty lucky, weird, that I scheduled that meeting

    可是我卻很幸運的,很詭異的 安排到了那場會議

  • 'cause I did a ton of things for 30 years,

    可是我已經下了30年的苦工

  • that allowed me to even have that meeting

    才讓我有那個機會去擁有那個會議

  • in the first place, that gave me the leverage

    才讓我有那個槓桿

  • to have that lucky thing that happened.

    去讓這些 “幸運”的事情發生.

  • There's no overnight