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On this episode of China Uncensored,
本集《中國解密》:
a very controversial and sensitive topic.
一個非常敏感且具爭議的主題
Good thing I can say whatever I...
還好我能說任何我想…
No!
喔不!
Hi, welcome to China Uncensored,
歡迎收看《中國解密》
I’m your host Chris Chappell.
我是主持人 Chris Chappell
Well gang,
朋友們
we’re in trouble.
我們遇上麻煩了
You may have heard about how YouTube
你可能已經聽說 YouTube
has rolled out some extremely vague,
開始實施一些超級籠統
nondescript guidelines
摸不著頭緒的守則
for what topics are “advertiser-friendly content.”
用來界定什麼主題是 「對廣告主友善的內容」
And YouTube says
而且 YouTube 表示
that if I don’t create
假如我不創造出
“advertiser-friendly content,”
「對廣告主友善的內容」
they won’t place ads in my episodes.
他們就不會在我的節目裡放廣告
In fact,
其實
YouTube has been taking away ads
YouTube 已經將
across the board
數以千計內容創作者的
for thousands of YouTube creators.
廣告撤下
If a video violates their vague prohibitions,
假如有影片違反了他們模糊的規定
YouTube removes the ads before and during the video.
YouTube 就會移除影片 播放前和播放中的廣告
Great!
好極了!
No ads!
沒有廣告!
Except that’s how everyone supports their shows.
但那是所有節目賴以營運的方式
Without advertising revenue,
少了廣告收益
shows like China Uncensored wouldn’t exist.
像《中國解密》一樣的節目不可能存在
This story first broke last Wednesday
這件事在上週三首度爆發
when big-time YouTuber Philip Defranco
網路紅人菲利普·德弗蘭科
called them out on it.
點名指出
By taking away monetization it’s a form of censorship.
「撤除營收機會就是一種審查制度」
Why censorship?
為什麼說是審查?
Because those ads are the main way
因為那些廣告是我們
we supports ourselves at China Uncensored.
能夠支持製作《中國解密》的主要來源
That's how we can create episodes for you
那是我們之所以能一週
three times a week.
提供你們三集節目的方法
So what’s not “advertiser-friendly content”?
那麼什麼不是 「對廣告主友善的內容」?
According to YouTube’s guidelines,
根據 YouTube 的規定
it includes
包含了
“controversial or sensitive subjects”
「敏感或爭議性主題」
including “subjects related to war”
包含「和戰爭有關的主題」
or “political conflicts.”
或涉及「政治衝突」
That’s why I’ve been getting emails like this.
因此我一直收到像這樣的郵件
Hmmm…
嗯…
Maybe YouTube prefers I
也許 YouTube 比較喜歡
praise China’s economic development?
我去讚揚中國的經濟發展?
Or maybe I should just cover food festivals?
或也許我應該只介紹美食節就好了?
Ok,
好吧
maybe not all food festivals…
或許不是所有的美食節…
Now YouTube has responded to the outrage
YouTube 現在已經針對
from Youtube creators and fans
創作者跟粉絲的盛怒做出回應
by saying this is not a new policy.
表示這不是新政策
They’ve just implemented a new policy
他們只是實施了一項新政策
that lets you know they’ve stripped your revenue away
透過寄送電子郵件
by sending you an email.
讓你知道他們撤消了你的廣告收益
YouTube didn’t change their policy?
YouTube 沒改變他們的政策?
They used to take your money away without telling you?
他們以前就會拿走 你的錢而且還沒跟你說?
Isn’t that even worse?
那不是更糟嗎?
But actually,
但其實
this is new to me.
對我來說這是新政策
This month marks China Uncensored’s
這個月是《中國解密》
4-year anniversary on YouTube.
在 YouTube 開播的第四週年
And until last month,
而直到上個月
not once has a video of mine
我的影片從來沒有一次
had its ads stripped away like this.
像這樣被撤消廣告過
But in the past week and a half,
但在前一週半
six of my videos have been flagged,
我有六部影片被標記
costing the show potentially thousands of dollars
導致節目損失了好幾千美元
in revenue.
的收益
And guess what?
而且你知道嗎?
I only got emails about two of them.
我只有收到兩集的通知郵件
YouTube is still not properly notifying me.
YouTube 仍然沒善盡通知的責任
Now technically,
技術上來說
this isn’t censorship.
這不是審查
YouTube still keeps the videos online.
YouTube 仍然讓這些影片在線
But it’s ad-censorship.
但這是廣告審查
Because without ads,
因為沒有了廣告
this show can’t survive.
節目沒辦法存活
And doesn’t this ad-censorship incentivize all YouTube creators
而這種廣告審查豈不是 鼓勵所有 YouTube 創作者
to avoid sensitive and controversial topics?
迴避敏感且有爭議性的主題?
Hmmm...
嗯…
I wonder if this has anything to do with Google
我很好奇這跟 Google 想要
trying to get back into China...
試著重回中國市場有沒有關係…
Okay,
好吧
probably not.
也許沒有
Maybe…
可能喔…
But meanwhile,
但同時
the Chinese regime invests an estimated
中共政權每年預估
10 billion dollars a year
投資了 100 億美元
in what they call
在他們所稱的
“external publicity work.”
「大外宣」上
That is,
也就是
spreading its propaganda message to the West.
散播它的意識形態給西方世界
The Communist Party has a giant billboard in Times Square,
中共在時代廣場有個巨大的螢幕
broadcasting Chinese propaganda 24/7,
24 小時播放中共的宣傳影片
365 days a year
一年 365 天不間斷
since 2011.
從 2011 年至今
They place their propaganda in newspapers
他們將政治宣傳放進報紙裡
like the New York Times and Wall Street Journal.
像是《紐約時報》和《華爾街日報》
Yes,
是的
China Watch is a paid insert
《中國觀察》是一份付費增刊
in respectable Western newspapers.
夾於知名西方報紙中
State-run CCTV gives its propaganda news feed
官媒央視將它的宣傳新聞
to all the major US TV networks,
提供給所有主要的美國電視網
telling them
告訴他們說
“here’s the latest China news, for free!”
「這是最新的中國新聞,免費!」
They even created an English language version of CCTV
他們甚至還打造了一個英文版的央視
and put its headquarters
然後將總部設在
seven blocks from the White House.
距離白宮七個街區的地方
The Communist Party even buys airtime on American radio stations
中共甚至默默買下美國電台的
without disclosing it.
播出時間
That’s why I created China Uncensored -
這就是我製作《中國解密》的原因
to cut through all that and deliver truthful,
為了要清除那些雜音並傳播真實、
uncensored information about China,
未受審查的中國資訊
and how it affects you.
並告訴你們那些有甚麼影響
But now,
但現在
YouTube is cutting off ad revenue
YouTube 在切斷爭議主題
on controversial topics.
的廣告收益
I’m not exaggerating when I say
我不是在誇大
this could kill China Uncensored.
這有可能會讓《中國解密》停播
Without income,
少了收益
I’ll have to stop doing the show for you.
我將沒辦法再為各位製作節目
And my YouTube revenue has plummeted
我的 YouTube 廣告收益在過去幾週
in the last few weeks.
急速減少
Unbelievably,
難以相信
it’s less than it was a year ago,
比一年前還少
when I had only 120,000 subscribers
當時我只有 12 萬名訂閱者
and half as many staff to support.
而且只需要養一半的員工數
And another challenge is this:
而另一個困難是:
Even on my videos that YouTube doesn’t ad-censor,
即便是 YouTube 不進行廣告審查的影片
I’ve been losing a lot of revenue.
我也流失了很多廣告收益
For a typical episode I publish,
每一集我發布的常態節目
about 30,000 of you use ad blockers.
大約有三萬人使用廣告攔截程式
Look,
好
I get it.
我懂
YouTube ads can be annoying.
YouTube 的廣告有時候很煩
But it’s how YouTubers like me
但那是讓像我一樣的 YouTube 人
can afford to make content for you.
能夠維生並為你們製作影片的方法
But there is a way you can help keep this show going.
但有一個方式 你可以幫忙讓這個節目繼續營運
Support China Uncensored on Patreon.
到 Patreon 上支持《中國解密》
Patreon is a website that lets people like you
Patreon 是個網站 讓像你們一樣的觀眾
directly support your favorite creators on YouTube.
能直接支持你們 最喜歡的 YouTube 創作者
Sort of like how during the European Renaissance,
有點像是歐洲文藝復興時期
patrons would provide financial support to artists
庇護人會提供藝術家經濟支持
so they could focus on their craft.
好讓藝術家專注於作品
I started working with Patreon a year ago,
我一年前開始和 Patreon 合作
and the extra income has allowed me to do things like:
而額外的收入讓我能夠:
Hire Zach, our researcher;
聘請我們的研究員 Zach
hire Seamus, our video editor,
聘請我們的影片剪接師 Seamus
so I could make more episodes every week;
好讓我每週能夠製作更多集節目
travel to South Korea,
到南韓採訪
hold fan events,
舉辦粉絲活動
buy costumes and props,
購買服裝和道具
and much more.
還有更多其他事情
But so far,
但目前為止
Patreon has only been a third of our revenue.
Patreon 只占了我們收益的三分之一
YouTube ads have been the majority.
YouTube 廣告占多數
Until now, I’m afraid.
但恐怕只持續到現在
So your Patreon support is more crucial than ever before.
因此你們在 Patreon上的支持 比以前還來得關鍵
If you’re already one of my Patreon supporters,
如果你已經是我在 Patreon 的支持者了
thank you so much!
非常感謝你!
You’ve been a huge help so far,
你幫了很多忙
and I hope you’ll continue.
而我很希望你能繼續幫忙
And if you can afford it,
假如你能夠負擔
please consider expanding your monthly limit,
請考慮增加你每個月的上限
And if you aren’t a Patreon supporter yet,
而假如你還沒到 Patreon 上支持我們
please become a supporter now.
請成為支持者
Sign-up is super easy;
註冊超級容易
it takes less than five minutes.
花費不到五分鐘
The link is below.
連結在下方
And to commemorate our challenges with YouTube,
而為了紀念我們對 YouTube 的挑戰
I’ve created a new support level:
我製作了一個新的支持方案
China Uncensored Uncensorer!
「《中國解密》解密幹員!」
That official title will be yours,
這個響亮的頭銜將授予
to all of you who contributes 5 cents or more per episode.
每集節目捐贈至少五分美元的支持者
Because if all 30,000 of you who use ad blockers
因為假如所有三萬名使用廣告攔截程式的觀眾
contribute even 5 cents per episode,
每集節目捐贈五分美元
you can make up for it in a big way.
就可以累積成一筆很大的數量
Our most popular level of support,
我們最受歡迎的支持方案
of course,
當然
is 50 cents -
是 50 分美元
where you can become an official member
你可以成為我五毛黨的
of my 50-Cent Army.
正式成員
I’ll also give you some cool wallpaper to download
我也會提供一些很酷的桌圖 讓你們下載
Check out the even cooler rewards
瞧瞧更酷的回饋
like music downloads
像是捐贈更多的支持者
for people who contribute more.
可以下載音樂
Now recently,
最近
I asked a few hundred of you in my Market Research Team
我問了市調團隊裡的幾百名觀眾
what you’d like to see from me.
你們最想從我這看到什麼
And the most common request was:
而最頻繁的要求是:
Behind-the-scenes stuff.
幕後花絮
So,
所以
wish granted.
願望成真
Starting now,
從現在開始
for everyone who supports China Uncensored on Patreon,
為了每位在 Patreon 上的 《中國解密》支持者
I’ll start posting behind-the-scenes stuff
我會開始發布只有你們
that only you get access to.
才看得到幕後花絮
Because your support will keep China Uncensored uncensored.
因為你們的支持能讓 《中國解密》持續解密
So please,
所以拜託
share this video.
分享這則影片
Get the word out there that YouTube is censoring creators
讓大家知道 YouTube 正藉由
by not placing ads on controversial videos.
不在爭議性影片上放置廣告審查創作者
And again,
再一次拜託
please support the show on Patreon if you can.
假如可以,請到 Patreon 上支持這個節目
The link is below.
連結在下方
Once again, I’m Chris Chappell.
我是主持人 Chris Chappell
Thanks for watching China Uncensored.
謝謝收看《中國解密》
And one more thing:
還有一件事
China Uncensored has never had ads,
《中國解密》從來不播廣告
except the ones YouTube places automatically,
除了 YouTube 自動插入的部分
haha less so now.
哈,現在較少了
The only exception was Mania,
唯一的例外是 Mania 西裝
the South Korean tailor who gave me suits and ties earlier this year
一家今年年初給了我 西裝和領帶的南韓西裝店
in exchange for making that ad -
跟我交換廣告時間
the kind of ad that goes here,
廣告會在這個階段播出
in what we call the “end card.”
我們稱這個階段為 end card
I take the integrity of this show very seriously
我很嚴肅看待這個節目的誠信
and have been reluctant to have
而且不是很願意有
product sponsors for the show,
產品贊助本節目
even though that’s extremely common on YouTube,
即使產品贊助在 YouTube 上很常見
and advertisers have been reaching out to me for a long time.
而且廣告主也長期以來不斷連絡我
Now I see that if China Uncensored is to continue,
我現在也認為如果《中國解密》要繼續
I’m also going to need to do this.
我也必須接受產品贊助
But I just want you to know
但是我要你們知道
that if you ever see me promoting a product,
如果你看到我推薦某個產品
it will be something I personally approve of.
該產品會是我個人認可的產品
And never will any advertiser control the content of the show.
而且也永遠不會有廣告主控制這個節目
China Uncensored is
《中國解密》是
and will remain
也會持續保持
independent and uncensored.
獨立且不受審查。