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  • In 1927, "TIME Magazine" took a survey of all the major department stores across the country.


  • They wanted to know which colors they associated with girls in their clothing lines.


  • The answers came back pretty mixed.


  • There's also a catalog in 1918 that suggests that little girls should all wear blue because it's a delicate and dainty color.


  • That's Jennifer Wright; she's an author and often writes about history and fashion for "Racked".


  • It was only after the war that pink got the symbolic association that we have today.


  • In 1953, Dwight Eisenhower, the general who won World War II, becomes president.


  • And this actually turns out to be a pretty important moment in the history of pink.


  • It was Ike's inauguration and Mamie Eisenhower came out in this enormous rhinestone-studded pink ballgown, the likes of which you never would've seen during the war when women were wearing much simpler styles.


  • Mamie Eisenhower loved the color pink, and she was known for it.


  • She thought that the pink really brought out her complexion; she had really pretty blue eyes, it was a nice contrast.


  • In fact, a quick search of newspaper headlines mentioning Mamie Eisenhower also reference the color pink pretty frequently.


  • And it wasn't just called pink, it was called "Mamie pink".


  • And she went around giving quotes like, "Ike runs the country, I turn the pork chops."


  • But, yeah, it was a very arbitrary decision that she just loved pink, and everybody else decided, okay, this is the color that ladylike women wear.


  • There's a great song in Funny Face called "Think Pink".

    電影《 甜姐兒》裡有一首膾炙人口的歌曲叫做〈Think Pink〉。

  • Here is our theme, here is our answer: pink!


  • Where the lady editor of a magazine, who is very much based off of Diana Vreeland, sings about how women in America today have got to think pink.


  • Think pink, forget...♪


  • And there's a great line in it where she says, "banish the black, burn the blue," which are two colors that women would've been seeing a lot of during the war years.


  • Around this time, pink became a popular color, not only in just women's clothing but also in the home.


  • Pink as a bridal blush, new Camay; loving pink Camay with an exciting new fragrance; sealed in pink pearl foil, new loving pink Camay.

    如新娘腮紅般粉紅的全新 Camay 香皂,戀愛的粉紅香皂和令人興奮的全新香味,粉色珍珠紙包裝,愛戀粉紅 Camay 全新上市。

  • This was something a lot of women liked.


  • By the way, it wasn't seen as a terribly oppressive thing.


  • But, there were definitely women, like Diana Vreeland, who didn't really want to revert to those traditional roles.


  • I haven't seen a woman in two weeks in anything but pinkwhat about you?


  • Me? I wouldn't be caught dead.


  • It was at this point where you start to see the color pink representing womenreal and fictionalwho were anything but traditional.


  • The champion racecar driver Donna Mae Mims is a really good example of this.


  • She had a pink uniform and a pink helmet and a pink racecar.


  • There's the Pink Ladies in "Grease" and the Plastics in "Mean Girls".

    《 火寶浪子》裡的粉紅淑女和《 辣妹過招》的塑膠一族都是粉色的。

  • The girls who are incredibly canny and kind of terrifying, brightly explain...


  • On Wednesdays, we wear pink.


  • There's a great cover of Hillary Clinton on the cover of "People" magazine wearing a bright-pink jacket, and the caption next to it is how "we need to break the highest, hardest glass ceiling" as women.

    希拉蕊·柯林頓曾穿著亮粉紅色夾克登上《 People》的雜誌封面,一旁的標語寫著我們身為女性「需要打破最高最硬的玻璃天花板。」

  • So, she's pretty much doing the opposite of what Mamie Eisenhower wanted to do.


  • This isn't just about the color pink; it's about how it's used to define a person's personality and what we think they're capable of.


  • She still wants to show people that, really, I'm just... just a girl, just like you.


In 1927, "TIME Magazine" took a survey of all the major department stores across the country.


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A2 初級 中文 Vox 粉紅色 女性 女生 顏色 夫人

男生就不能喜歡粉紅色?粉紅色為什麼會變成「女生」的顏色? (How did pink become a girly color?)

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    Mary Tso 發佈於 2022 年 05 月 03 日