Every time we innovate it becomes the standard. Often imitated, but never replicated.

Our newest creation is all this and more.

The Phantom 4 is an easy to use flying camera powered by the world’s most advanced artificial intelligence technology.

Now, all you have to do is direct it where to go.

Here, let’s take a closer look.

Look at this thing.

It’s a total redesign.

Polished shell, vented Composite Core underbelly engineered for strength and weight.

Sleek, refined, elegant.

But there’s tremendous strength in elegance.

Look—a reinforced gimbal for greater stability.

And the motors—refined for increased flight efficiency

Raised so you can go faster without propellers poking into footage where they don’t belong.

That’s going to come in handy when you’re going fast.

How fast?

That fast.

We've added a new Sport Mode for more experienced pilots to get eye-popping shots

or maybe just to bring out your inner speed demon.

Philosopher Immanual Kant said: "All of our knowledge begins with the senses"

For the Phantom 4, it’s the same exact thing.

We’ve added four sensors – like eyes – in front and underneath that do Sonar Detection

and Point Cloud Stereoscopic Recognition…look, it can see everything in front of it from nearly 50 feet away.

And over 30 feet underneath it.

Obstacles like trees, rocks, bison, it hits the brakes. Full stop.

Check this out:

The Phantom 4’s self-flying innovations are made possible by two revolutionary new features that simplify the flying experience

TapFly and ActiveTrack.

With TapFly, you need only to tap the live view on screen where you want to go, like say, right there.

Right now, the Phantom 4 is intelligently adapting to its surroundings

detecting ground elevation and obstacles in its way.

When in TapFly mode, it will even reroute and navigate around an obstruction all by itself

and all you did was tap.

ActiveTrack allows the Phantom's camera to distinguish specific objects in its viewing path

and track them with just the tap of a finger and without any sort of remote receiver.

It's this adaptive machine-learning that allows the Phantom to understand how you look from every angle,

even if it can only see you from one.

That means you, a friend, your pet- virtually anything you can think of.

and it has a flight range of up to 5 kilometers

Are you seeing this? The Phantom is flying along and circling a moving subject, capturing smooth, perfect video.

This is an incredibly challenging shot to pull off. Ask any pilot.

But now, even the most demanding shot becomes uncomplicated, achieved with a simple flick of the stick.

By the way, this intelligent technology means Return to Home is even smarter than before.

With this new sensory technology, it returns to you while avoiding and rerouting away from obstacles.

It’s safer, easier, and more reliable than ever before.

The addition of these new autonomous features means more usable shots than ever before

No more setup, no more ruined footage because of a bad angle or camera bump.

Now all your shots are going to look like this, or this, or this

So...that’s awesome.

The Phantom 4’s camera is better than ever.

Its new lens is composed of eight separate elements for improved sharpness and chromatic aberration handling.

It also shoots in 4k ultra-high definition at 24, 25, and 30fps; and 60, and 120 frames per second at 1080.

And we couldn’t forget the battery. Completely redesigned, reformed to be more compact and easier to access.

All while increasing the flight time to 28 minutes.

All in a composite core unibody which is lighter and sturdier than aluminum.

Your senses are what dial you in to all aspects of life and the world around you.

We are only the capacity of what we experience.

The Phantom 4 is the first quadcopter to harness those senses and show you a world without limits.

It is truly your flying companion.

By your side, actively involved in every adventure and burst of inspiration you might stumble on.

With the Phantom 4, the world is your blank canvas.

What are you going to do with it?