talked about this concept of emailing and to me, one of the skills of the future of

談到這個電子郵件的概念，對我來說，未來的技能之一就是要有電子郵件。

the sales professional or business development person is to be able to write and part of

銷售專業人員或業務發展人員要能寫出和部分內容。

that is being able to write good copy and part of that is being able to write good copy

那就是能寫出好的文案，而其中一部分就是能寫出好的文案。

in an email.

在一封電子郵件中。

Since a lot of our communication today is done through emailing and documentation and

由於我們今天的很多交流都是通過電子郵件和文件以及

writing, we need to be good writers and one of the challenges in writing an email is many

寫作，我們需要成為一個好的寫手，而寫郵件的挑戰之一就是很多的

times, we write it from the standpoint of, “What can I get out of this relationship?”

時代，我們寫它的角度， "我可以得到什麼 從這種關係？"

In other words, we usually don’t just write an email to say hey to someone. We write it

換句話說，我們通常不只是寫一封郵件來向某人打招呼。我們寫它

because there’s a problem somewhere or there’s an emotion. There’s a difficulty or I’m

因為某處出了問題，或者有了情緒。有一個困難或者我

writing it to someone in the case today where I don’t even know them and they don’t

在今天的情況下，我甚至不認識他們，他們也不認識我的情況下，把它寫給某人。

know me.

認識我。

Well that’s kind of an odd and awkward place. So you got to be really careful when you write

嗯，這是一種奇怪而尷尬的地方。所以你寫的時候一定要非常小心

these emails that it comes across properly and correctly. So today, we’re going to

這些郵件，它的出現是正確的，正確的。所以今天，我們要

talk about, “How do you write a prospecting email?” and all these emails that we talk

談到，"如何寫一封探礦郵件？"而這些郵件，我們都在談

about on this video series are in the book Email It and you can find it there on the

關於這個視頻系列是在書中的電子郵件它，你可以找到它有在

lower third of your screen where to go to get it. There are 20 different scenarios,

你的螢幕下三分之一的地方，去哪裡獲得它。有20種不同的情況。

everything from how do you write a connector email to how do you write an email to a potential

從如何寫連接人的電子郵件到如何給潛在客戶寫電子郵件，一應俱全。

strategic partner. How do you write an email to a long, lost client? What about a resistant

戰略合作伙伴。如何給久違的客戶寫郵件？對於一個抗拒的

client? We’ve talked about that. What about a client who just disappeared off the face

客戶？我們已經談過這個問題了那一個剛剛從臉上消失的客戶呢？

of the earth?

的地球？

But today we’re going to talk about how to write a prospecting email. There are a

但今天我們要講的是如何寫一封探礦郵件。有一個

couple of things to it. Number one, I think we have to get out of this feeling that we’re

幾件事情。第一，我認為我們必須擺脫這種感覺，我們是... ...

honing in and we’re putting pressure on this prospect. The surest way not to get an

我們在磨練，我們在給這個前景施加壓力。最穩妥的方法是不被

answer from an email is when the recipient feels pressure. So I think a thing to substitute

從郵件中得到的答案，是收件人感到壓力的時候。所以，我認為一個東西來代替

for pressure is just casualness and maybe even some humor.

對於壓力只是隨意性，甚至可能有些幽默感。

So here’s an email that we came up with that we have found works very well and some

所以這裡有一封我們想出的電子郵件，我們發現它非常好用，而且有些

of our readers of Email It have found the same thing. You’ve got to really let your

我們的讀者也發現了同樣的事情。你必須真正讓你的

personality show through. I would prefer you not take this. If you do end up buying the

彰顯個性我希望你不要接受這個。如果你最終買了

book and starting to use these and cutting and pasting them, I still recommend that you

書，並開始使用這些和剪切和粘貼，我還是建議你用

use your own words. If you wouldn’t say a certain thing that we say here, change it

用你自己的話。如果你不願意說我們這裡說的某件事情，就把它改掉。

by all means. You got to have a little bit of your personality in it.

通過各種方式。你得有一點你的個性在裡面。

So here’s the way I would start an email to a brand new prospect. We’ll call them

所以，我是這樣給一個全新的潛在客戶開始一封郵件的。我們稱他們為

a cold prospect. By the way, I wouldn’t spend a lot of time counting your money on

一個冷門的前景。順便說一句，我不會花很多時間來計算你的錢在。

these emailing to cold prospects because it’s very difficult. But if you have to do it,

這些電子郵件給冷門的潛在客戶，因為它是非常困難的。但如果你必須這樣做。

“You don’t know me. Here’s who I am. Let me tell you why I’m writing. I’m using

"你不瞭解我。這就是我的身份。讓我告訴你我為什麼要寫。我在用

this format because I hate making cold calls probably as much as you hate getting them.

這種形式是因為我討厭打冷戰電話，可能就像你討厭接到電話一樣。

So I thought I would spare us both the agony and just drop you a note.”

所以我想我可以免去我們倆的痛苦，只給你留個字條。"

So that’s a way to just add some levity to the situation. Nobody has gotten that email

所以，這是一個方法，只是增加一些輕率的情況。沒有人收到那封郵件

before. Now it has got to be you. It has got to be your personality but you’re setting

之前。現在，它必須是你。它必須是你的個性，但你設置了。

the stage there. You’re creating an atmosphere in this email where a person is at least interested

舞臺在那裡。你在這封郵件中營造了一種氛圍，讓一個人至少對你感興趣

in reading the next paragraph in which I say, “All kidding aside, I work with businesses

在閱讀下一段時，我說："拋開所有的玩笑，我與企業合作。

around this area helping them with some very specific problems like A, B and C. In no way

圍繞這個領域幫助他們解決一些非常具體的問題，比如A、B和C。

would I ever presume that you have any of these problems but I do find that half the

我不會認為你有任何這些問題，但我確實發現，一半的

companies that I call on have them and half don’t. If it makes sense to get a coffee

公司，我叫上有他們和一半不。如果有意義的是得到一個咖啡

sometime and discuss your issues, I would be happy to do that.”

有時間，討論一下你的問題，我很樂意這樣做。"

So you’re really being very casual with it. You’re being very soft and a little

所以，你真的是很隨意了。你是非常柔軟的，有點

elegant. You’re being very efficient. You’re not trying to hammer someone for an appointment

優雅。你的效率很高。你不是為了預約而去敲打別人吧？

and I think what you will find is this email will help break the ice a little bit. So make

我想你會發現，這封郵件將有助於打破僵局。所以請

sure you stay tuned for some of the modern emails, some modern rules of emailing and

確保你繼續關注一些現代電子郵件，一些現代規則的電子郵件和。

if you liked what you heard here and like the tones of these, make sure you go to Email

如果你喜歡你在這裡聽到的，並喜歡這些音調，請確保你去電子郵件。

It: A Seller’s Guide and buy the book. It’s only $20 and there’s also some other videos

它。賣家指南》，然後買這本書。它只有20美元，還有一些其他的視頻。

in there too. Take care.

在那裡太。照顧好自己

http://emailitsellersguide.com/ [music]

http://emailitsellersguide.com/ [音樂]