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  • (organ grinder music)

    (街頭手風琴師音樂)

  • - Oh, hello there, young man

    - 噢,大家好,年輕的男士

  • or lady.

    或女士。

  • Let me tell you the story of one of your favorite

    讓我來告訴你,你最喜歡的網站之一的故事,

  • websites as I knew it back in my day.

    我在一天就知道了。

  • It's story time.

    這是故事時間。

  • SoYouTube is a phenomenon

    那麼,YouTube是我們都喜愛的

  • that we have all come to love.

    一種現象。

  • For many of us, it's not only a site that we use

    對於我們當中很多人,它不僅是我們用於學東西的網站,

  • to learn things, like how to fix the sink,

    像,如何修復水槽,

  • but it's also the site where we consume

    但它也是我們消費

  • most of our entertainment.

    我們的大部分娛樂的網站。

  • But even though many of us have made

    但即使我們的很多人讓

  • this website part of our everyday lives,

    這個網站成為我們的日常生活的一部分,

  • very few of us know about its origins

    我們很少人知道其起源,

  • or just how big it really is today.

    或者它今天到底有多大。

  • So, today, I'm going to give you some

    所以,今天,我將為你們提供關於

  • little-known information about the website

    這個你們如此喜歡的這個網站的

  • that you've come to love so much.

    一些鮮為人知的資訊。

  • So, here it is.

    那麼,這就是。

  • 10 fascinating facts about YouTube

    你不知道的

  • you didn't know.

    YouTube的十個迷人的事實。

  • Number one is stats and traffic.

    第一個是統計數據和流量。

  • There are more than 1 billion unique users

    每個月有超過10億個獨一無二的用戶

  • that visit YouTube every month,

    訪問 YouTube,

  • so it's no wonder that billions of hours

    因此,毫無疑問,每天

  • of video get watched daily,

    數十億小時的視頻被收看,

  • making YouTube the Internet's largest

    使YouTube 成為互聯網最大的

  • video hosting website.

    視頻主辦網站。

  • But what really makes YouTube unique

    但是,到底是什麼使得YouTube 獨一無二,

  • is that many of the same people that are consuming

    是消費著瘋狂的內容量的

  • this insane amount of content

    許多人

  • are the same people creating it.

    都是創建它的同一些人。

  • In fact, more than 300 hours of video are uploaded

    實際上,每分鐘有超過300消失的視頻

  • to YouTube every minute.

    上傳到YouTube。

  • To put that into context, the amount of video

    把這個放入情景當中,每月上傳到網站的

  • uploaded to the website every month is more than

    視頻的數量

  • the three major U.S. television networks have created

    超過六十年裡三大主要美國電視網絡

  • in the last 60 years.

    所創作的視頻數量。

  • While YouTube was created and is hosted in the U.S.,

    當YouTube在美國創立並主辦,

  • more than 80% of traffic that comes to the website

    來到網站的超過80%的流量

  • is from outside of the U.S.,

    是來自美國之外的地方,

  • meaning that all of those views allow people like me

    意味著所有這些視頻允許像我這樣的人

  • to make a living off of what they love,

    可以依靠他們喜愛的東西賺錢過日子,

  • which is making videos.

    那就是製作視頻。

  • So, thank you for watching no matter

    因此,感謝收看,不管

  • where it is: at home, at work,

    在哪裏:在家,在工作中,

  • on your phone on the toilet.

    在手機上,在上廁所時。

  • Some of you are watching this video

    你們一些人現在正歪著身子坐著

  • right now on the pooper.

    收看這個視頻。

  • I know.

    我知道。

  • Number two is origins.

    第二個是起源。

  • YouTube was founded in February of 2005

    YouTube於2005年2月

  • by three early PayPal employees:

    由三個早期的PayPal僱員創立:

  • Steven Chen, Chad Hurley and Jawed Karim.

    史蒂夫陳,查德·赫利和賈韋德·卡里姆。

  • Hurley joined the other founders

    赫利在連線雜誌讀到

  • after he read an article about the startup

    一篇關於初創企業的文章後,

  • in Wired magazine.

    他加入了其他創立人。

  • He emailed them about a job,

    他就一個工作給他們發郵件,

  • after which he was brought on to design

    在那之後,他被聘請

  • the logo for the company,

    為公司設計logo,

  • which is still used today.

    這個logo今天還在用。

  • Interestingly, the initial seed money for YouTube

    有趣的是,YouTube最初的種子資金

  • came from when eBay bought PayPal

    來自,易趣收購了PayPal,

  • and provided bonuses to the three guys.

    對那三個傢伙發放獎金。

  • When it started to become popular,

    當它開始流行時,

  • the choice of the name YouTube.com

    選擇名字YouTube.com

  • became a huge problem for a similarly named

    成了一個大問題,因為有一個類似命名的

  • website UTube.com.

    網站UTube.com。

  • The site's owner, Universal Tube & Rollform Equipment

    那個網站的持有人,Universal Tube & Rollform Equipment

  • filed a lawsuit against YouTube in November of 2006

    在人們尋找網站時經常被

  • after being regularly overloaded by people

    超載,在2006年11月對YouTube

  • looking for the site.

    提起訴訟。

  • Universal Tube has since changed

    Universal Tube從那以後把他們網站的

  • the name of their website to UTubeOnline.com.

    名字改為UTubeOnline.com。

  • Could you imagine if any of the viral sensations

    你可以想象,如果現在所發生的任何病毒性事件

  • that happened now occurred back then?

    在那個時候出現呢?

  • That would be pretty confusing.

    那會相當複雜難懂。

  • "Hey Jimmy, this guy's emailing me

    “嘿,吉米,這個傢伙給我發郵件

  • "about a Harlem Shake.

    “關於,哈林搖。

  • "Do we carry one of those?"

    “我們有沒有運載當中的一個?”

  • Number three is YouTube as a dating service.

    第三個是YouTube 是一個約會服務。

  • Not many people know that YouTube

    不是很多人知道YouTube

  • actually first started as a video dating service.

    其實剛開始時是一個視頻約會服務。

  • Originally called Tune In and Hook Up,

    原名叫 Tune In and Hook Up,

  • the website was heavily influenced

    這個網站受到Hot or Not這個網站

  • by the website Hot or Not.

    大量的影響。

  • Although it operated in the same fashion,

    儘管它以相同的風格在運營,

  • the three founders decided not to go

    三個創立人決定不去實施

  • with the dating site idea,

    那個約會網站的想法,

  • but decided to keep the video portion of it.

    但決定保留其中的視頻部分。

  • Then, two important events occurred

    接著,兩件重要的事件發生,

  • that forever shaped what we would come to know

    永遠影響了

  • as YouTube.

    我們對YouTube的認知。

  • The first event was when Karim was unable to find

    第一件事是當卡里姆不能在網上找到

  • the infamous Janet Jackson

    衣櫃故障的視頻,

  • wardrobe malfunction video online.

    臭名昭著的珍妮特·傑克遜。

  • The second event was when Hurley and Chen

    第二個事件是當赫利和陳

  • were unable to share a video from a dinner party

    由於今天仍存在的郵件附件限制問題

  • with friends due to the email attachment limitations

    不能與朋友們分享

  • that still exist today.

    一個餐會的視頻。

  • These two important events made the founders realize

    這兩個重要的事件使創始人意識到

  • that there was a huge untapped potential

    視頻在線分享

  • for video sharing online,

    有著巨大的未開發的潛力,

  • and they decided to fill that need.

    並且他們決定滿足這個需要。

  • I love how honest they are

    我也喜歡他們對網站如何

  • about how the website started, too.

    創立的誠實。

  • "Well, I couldn't find the titties I wanted to see

    “嗯,我不能在線我想要看

  • "online, so I started a website that I could use

    “的冠軍賽,因此我創立了

  • "to watch them titties."

    “一個我可以用於收看這些冠軍賽的網站。“

  • Number four is humble beginnings.

    第四個是卑微的開始。

  • YouTube offices are known for being cool places

    YouTube辦公室,據人們所知,是很酷的地方,

  • full of free food, drinks,

    全是給員工的免費的食物、飲料、

  • and awesome facilities for employees,

    以及非常棒的設施,

  • but the original YouTube office, created in 2005,

    但是原始的YouTube辦公室,創立於2005年,

  • was anything but glamorous.

    是一個非常令人嚮往的地方。

  • In fact, Chad Hurley's garage was the foundation

    實際上,查德·赫利的車庫

  • for the first-ever YouTube office.

    就是第一個YouTube辦公室的基礎。

  • They started off slow,

    他們開始時很慢,

  • but eventually in 2006 were able to move

    但最終在2006年能夠

  • into an office space above a pizzeria

    搬到一個加州聖馬特奧附近的

  • near San Mateo, California.

    一個比薩餅店的樓上的辦公室。

  • It was there that they hired the first 20 YouTube employees

    在那裏,他們聘請了最初的20個YouTube員工,

  • all eager to be a part of something

    這些人都非常渴望參與令人興奮的

  • exciting and new.

    和新的事物。

  • Surprisingly, and embarassingly,

    令人驚奇的,以及令人尷尬的是,

  • in an attempt to popularize the site,

    在試圖推廣該網站時,

  • the company offered $100 to attractive girls

    該公司給100美元給有吸引力的女孩,

  • who posted 10 videos or more on the site.

    讓她們在網站上發布10個或以上的視頻。

  • Yeah, that's kinda creepy.

    是的,這有點嚇人。

  • The advertisement was even placed on Craigslist

    甚至在Craigslist網站上打廣告

  • but was completely ignored,

    但完全被忽視,

  • leaving YouTube with no responses.

    YouTube 一點回應都沒有收到。

  • What is it about tech nerds and garages,

    關於書呆子和車庫,

  • inventors and garages,

    發明家和車庫,

  • and bands and garages?

    和樂隊和車庫,這意味著什麼?

  • I guess if you need to solve something,

    我認為,如果你需要解決什麼事情,

  • you just go sleep in your garage.

    你就在你的車庫睡覺。

  • (snap) Boom.

    (发出啪的一声)嗡嗡声。

  • Done.

    好了。

  • Number five is now and then.

    第五個是不時地。

  • Before 300 hours of video was being uploaded

    在每分鐘有300個小時的視頻

  • to the site every minute,

    上傳到網站之前,

  • it all started with just one,

    它就從一個開始。

  • a 19 second clip called "Me at the Zoo."

    一個19秒的名叫“在動物園中的我”的剪輯。

  • Shot by Yakov Lapitsky, a friend of Jawed Karim,

    被雅科夫Lapitsky,賈韋德·卡里姆的朋友,拍攝,

  • it shows Jawed at the San Diego Zoo

    它給賈韋德展示了在聖地亞哥動物園

  • in front of an elephant enclosure

    在一個大象外殼前面

  • talking about how long their trunks are.

    談論她們的卡車有多長。

  • Since its upload on April 23, 2005,

    自從它在2005年4月23日上傳後,

  • it has gained a whopping almost 19 million views.

    已經獲得差不多1900萬的觀看。

  • It's the only video on Jawed's channel,

    這是在賈韋德的頻道上的唯一視頻。

  • yet that channel has gained over 70,000 subscribers.

    但是,該頻道已經獲得超過7萬個訂閱者。

  • In 2008, Jawed launched a venture fund

    2008年,賈韋德推出了名為Youniverty風險投資公司的

  • called Youniverty Ventures,

    風險投資基金,

  • which helps current and former university students

    幫助當前的和以前的大學生

  • realize their business ideas.

    實現他們的商業思想。

  • However, Jawed still remains interested in YouTube

    然而,賈韋德仍然對 YouTube感興趣

  • and even spoke out agains the Google+ integration

    甚至在2013年再次說出 Google+整合,

  • in 2013 that requires users to have a Google+ account

    要求用戶擁有一個Google+帳戶

  • in order to comment on videos,

    以能夠在視頻上發表意見,

  • which is something everyone loved so very much.

    這是每個人都非常喜歡的東西。

  • Well, the first YouTube video may have been basic,

    嗯,第一個 YouTube 視頻可能有點初級,

  • but at least he wasn't twerking or something.

    但是至少沒有略微改動或是怎麼樣的。

  • Those were simpler times.

    那些比較簡單的時期。

  • Number six is YouTube's purchase.

    第六個是YouTube的買賣。

  • Within just one year of being launched,

    在啟動一年內,

  • YouTube became a very popular video sharing site.

    YouTube成了一個非常流行的視頻分享網站。

  • This got the attention of Google

    這引起了谷歌的關注

  • who saw the potential that online video had,

    他們看到在線視頻所擁有的潛力,

  • and in October of 2006, Google bought YouTube

    在2006年10月,谷歌以

  • for $1.6 billion in stock

    16億美元的股票

  • from the three founders only 18 months

    在網站創立18個月後

  • after the site's creation.

    從三個創始人手中購買。

  • This worked out quite well

    這進行得很順利,

  • because the founders were just as interested

    因為創始人只對出售

  • in selling the website as Google was interested

    該網站感興趣,就像谷歌只對

  • in buying it.

    購買它感興趣一樣,

  • At the time, YouTube had been in multiple legal battles

    那時, YouTube一直

  • with several media companies

    與幾個媒體公司

  • over copyright infringement lawsuits.

    進行版權侵犯訴訟方面的鬥爭。

  • Another reason that the founders

    創始人這麼希望出售它的另一個原因是

  • were so eager to sell it was that on top of the lawsuits,

    除訴訟之外,

  • despite its popularity, YouTube was losing money

    儘管它受到歡迎, YouTube

  • at a rate of $500,000 a month.

    以一個月50萬美元的速率在虧本。

  • Of course, Google doesn't enter any business arrangement

    當然,谷歌沒有就虧本的意圖

  • with the intention of losing money,

    訂立任何商業合同,

  • so they were the ones to introduce

    因此他們是在

  • advertising on the platform.

    該平台上引入廣告的人。

  • Since that purchase, YouTube has grown

    自從出售之後,YouTube

  • exponentially, year over year,

    與去年同期相比,呈指數發展,

  • making it the second biggest search engine

    使之成為Google.com之後的

  • just behind Google.com.

    第二大搜索引擎。

  • So, in other words, Google has a monopoly

    因此,換句話說,谷歌壟斷了

  • on Internet search.

    互聯網搜索。

  • No Microsoft.

    不是微軟。

  • Don't say Bing.

    更不要說Bing。

  • Shut, shut your mouth.

    閉,閉上你的嘴巴。

  • Shut your mouth.

    閉嘴。

  • No one uses it.

    沒有人使用它。

  • It's never gonna be a thing.

    它從來都沒有成為一個東西。

  • Just stop.

    閉嘴吧。

  • Number seven is milestones.

    第七個是里程碑。

  • You may be curious as to some

    你可能會對 YouTube上的

  • of the firsts, or milestones on YouTube,

    一些最初的東西,或里程碑感到好奇,

  • so here's some notable ones.

    那麼這裏是一些重大的里程碑。

  • The first ever YouTube video to hit

    第一個是,YouTube視頻

  • 1 million views was Brazilian soccer star

    達到100萬收看的是巴西球星

  • Ronaldinho's Nike ad called "Touch of Gold"

    小羅被稱為“摸金”的的耐克廣告

  • after it went viral in 2005.

    在它在2005年變成病毒之後。

  • In 2006, NBC became the first traditional media company

    2006年,NBC成為第一個傳統媒體公司

  • to strike a deal with YouTube

    與YouTube達成協議

  • to put their content on the site.

    去把他們的內容放到該網站上。

  • In 2007, YouTube launched the Partnership Program,

    2007年,YouTube啟動合作夥伴計畫,

  • which allowed people to get paid

    允許人們因他們上傳到網站上的內容

  • for the content that they upload

    獲得報酬,

  • to the site, which of course, changed everything.

    這當然,改變了一切。

  • In April of 2009, YouTube and Vivendi

    2009年4月,YouTube和Vivendi

  • teamed up to launch the new music video

    合作啟動名為Vevo的

  • service called Vevo.

    新的音樂視頻服務。

  • In November of 2009,

    2009年11月,

  • high-definition video was

    高清視頻

  • finally enabled on the site.

    最終在該網站上激活。

  • In 2010, YouTube began offering movies

    2010年,YouTube開始

  • for rent on the site.

    在網站上提供可租賃的電影。

  • In 2011, YouTube Live was created to enable

    2011年,YouTube在縣創立,

  • the website to stream everything

    使得該網站可以把一切從

  • from concerts to news coverage.

    音樂會上流播到新聞報道中。

  • And of course, as of today, there are thousands

    當然,就像今天,有成千上萬的

  • of YouTube partners making a living

    YouTube合作夥伴

  • off of the site.

    靠這個網站謀生。

  • It's a good living, as long as you can get past

    這是一個很好的謀生手段,只要你可以

  • the troll comments.

    忽略那些挑衅的意見。

  • I know I'm bald, ok, damn! (loud crying)

    我知道我是光頭,好吧,去你的!(大聲哭喊)

  • Number eight is research.

    第八個是研究。

  • Over the years, a lot of research has been done

    多年來,已經對Youtube

  • on Youtube, its success, and how it's affected culture.

    其成功,以及它對文化的影響完成大量的研究。

  • But, despite all the research collected,

    但是,除了所收集到的所有研究,

  • it's still not known what makes a video

    仍然未知什麼使得視頻

  • go viral, although humor,

    變成病毒,儘管很滑稽,

  • genuine emotion, and the human experience

    真正的情感,人的經驗

  • all seem to be the most appealing factors.

    都 似乎成為最吸引人的因素。

  • In fact, research concluded that "going viral"

    實際上,研究表明,“變成病毒”

  • is not a strategy, but instead, an outcome.

    不是一個策略,相反,是一種結果。

  • They also found that the success of YouTube

    他們還發現,YouTube的成功

  • came down to four key factors.

    有四個關鍵因素。

  • The service offers video recommendations

    該服務通過“相關的視頻清單”

  • via the "related video list."

    提供視頻推薦。

  • Next, is that users can easily share videos

    還有,就是用戶可以在流行網站上

  • and embed videos on popular websites.

    輕鬆地分享視頻和嵌入視頻。

  • The third is that there's a sense of community

    第三個是在網站上

  • and interactivity on the site.

    有一種社區和互動感。

  • And, finally, of course, the incentive

    最後,當然,

  • of the partnership program.

    是合作夥伴計畫的激勵。

  • Of course, if there was a fifth,

    當然,如果有第五個,

  • it would be cat videos.

    那可能是貓視頻。

  • A staple of any successful video sharing site, my friends.

    我的朋友們,是任何成功視頻分享網站的主要內容。

  • Number nine is sharing.

    第九個是分享。

  • YouTube was, in fact, not the first video sharing website.

    YouTube實際上不是第一個視頻分享網站。

  • Started in 1997 by Chase Norlin,

    ShareYourWorld.com由蔡斯諾林在1997年創立,

  • ShareYourWorld.com was the first-ever

    是第一個

  • video-sharing website.

    視頻分享網站。

  • It was designed to watch and share video

    它旨在在互聯網上觀看和

  • over the Internet.

    分享視頻。

  • The idea was that most people at the time

    想法是那時的大多數人

  • were able to get their hands

    都能夠用數碼攝像設備,

  • on digital camera equipment and produce their own work,

    製作他們自己的作品,

  • so they needed a place to share it.

    所以他們需要一個地方來分享它。

  • However, because the Internet was still

    然而,因為互聯網在那時

  • in its infancy at the time,

    仍然處於嬰兒期,

  • the technology was unable to do much

    技術不能

  • of what YouTube would later be able to do

    做更多後來YouTube能夠用

  • with efficient video transcoding and high bandwidth.

    高效的視頻轉碼和高帶寬所做的事情。

  • The company ended up dying in 2001,

    該公司最終在2001年倒閉,

  • just four years before YouTube,

    就在YouTube創立的四年前,

  • opening up an opportunity for video sharing

    開放了在互聯網上

  • on the Internet.

    視頻分享的機會。

  • I'm not gonna lie, though,

    我不會說謊,雖然,

  • I'm actually glad,

    我其實很高興,

  • because it sounds a lot better to say

    因為聽起來

  • I'm a YouTuber as opposed to

    說我是一個YouTube人,

  • I'm a Share Your Worlder.

    比我是一個Share Your World人更好聽。

  • It just doesn't sound right.

    這聽起來根本不合適。

  • And number 10 is Easter eggs.

    第10個是復活節彩蛋。

  • One of the least known features on YouTube,

    在YouTube最少人知道的一個功能,

  • but a favorite to those who know of it,

    但卻是知道它的人所喜歡的,

  • are hidden Easter eggs on the site.

    是網站上隱藏的復活節彩蛋。

  • If you search the term "Beam me up Scotty,"

    如果你搜索這個術語“Beam me up Scotty”

  • you'll find the search results

    你會發現搜索結果串

  • beam on to the screen vertically.

    垂直在屏幕上。

  • If you search the term "Use the force, Luke,"

    如果搜索這個術語“Use the force, Luke“,

  • the page will shift around

    該頁面會快速移動,

  • and can only be controlled by your mouse.

    而只能由你的鼠標控制。

  • If a video begins buffering,

    如果視頻開始緩衝,

  • and you don't feel like waiting for it,

    你不想等待它,

  • if you hit the left arrow, the buffering icon

    如果你打左箭頭,緩衝圖標

  • will magically become a game of snake.

    會奇蹟般地成為貪吃蛇的遊戲。

  • And one of the most recent Easter eggs

    而最近的復活節彩蛋之一

  • is that if you search the term

    你搜索這個術語

  • "Do the Harlem Shake,"

    "Do the Harlem Shake,"

  • the search results will start dancing

    搜索結果將開始

  • to the music,

    按照音樂跳舞,

  • and all of a sudden go crazy

    突然瘋狂,

  • doing the actual Harlem Shake.

    真的在做哈林搖。

  • There's also an Easter egg that if you click

    如果點擊這裏,還有復活節彩蛋,

  • right here, a lot of great stuff

    很多好東西

  • will come to you in the future.

    都將為你呈現。

  • Try it.

    試一試。

  • And that's all for this time, guys.

    這次就這麼多了,朋友們。

  • Thanks so much for watching.

    非常感謝您的收看。

  • As always, if you enjoyed this video,

    與往常一樣,如果你喜歡這個視頻,

  • remember to give that like button a click,

    記得點擊“贊”按鈕,

  • and if you'd like to see future videos from me,

    如果您想看到我以後的視頻,

  • be sure to click that red subscribe button

    一定要點擊那個紅色的訂閱按鈕

  • because I upload every Tuesday and Saturday.

    因為我每週二和週六上傳視頻。

  • I love you guys.

    我愛你們。

  • I hope you have a great day,

    我祝願您能有愉快的一天。

  • and I will see you this Saturday

    這個週六我會為您

  • with a brand new video.

    帶來一個全新的視頻。

  • Peace.

    靜安。

  • (Bugle Horn Music)

    (號角喇叭音樂)

  • (Electronic Music)

    (電子音樂)

(organ grinder music)

(街頭手風琴師音樂)

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