He's creating game-changing businesses like PayPal, Tesla Motors, and SpaceX.

他創造了改變市場的業務，如 PayPal、特斯拉汽車和 SpaceX。

He's the closest thing we have to real-life Iron Man.

他是現實生活中最接近鋼鐵人的存在。

He's Elon Musk, and here are his 10 rules for success.

他是伊隆·馬斯克，以下是他的 10 條成功法則。

That third failure in a row...

連續三次失敗…

Did you think: I need to pack this in?

你有沒有想過止損放棄？

Never.

從來沒有。

Why not?

為什麼？

I don't ever give up. I have to be that dead or completely incapacitated.

我從不放棄，要麼死，要麼完全喪失能不然我不會停。

Really liking what you do-- Whatever area that you get into...

你得真心喜歡自己在做的事，無論是哪個領域。

Given that-- even if you're the best the best, there's always a chance of failure.

要考慮到即使你是業內頂尖，也會有失敗的時候。

So, I think it's important that you really like whatever you're doing.

所以我覺得無論你從事什麼，真心喜歡是很重要的。

If you don't like it... life is too short.

如果不喜歡你在做的事…生命太短，何必呢？

If you like what you're doing, you think about it even when you're not working.

如果你喜歡自己正在做的事，即便下了班，也會想到它。

I mean it'll just... it's something that your mind is drawn to.

會忍不住去想。

Um, and...and if you don't like it, you just really can't make it work, I think.

而且沒有熱愛，是不可能成功的。

So many people try to talk me out of starting our own company, it was crazy.

當初好多人勸我不要成立自己的公司，多得誇張。

One good friend of mine, collected a whole series of videos of rocket blowing up and made me watch those.

我的一個好朋友，收集了一系列火箭爆炸的影片，逼我看完。

He's just didn't want me to lose all my money.

他不想我把錢賠光。

We're doing these things that seem unlikely to succeed, and we've been fortunate, and at least thus far, they have succeeded.

我們做的這些事，看似成功機率很低，幸運的是至少到目前為止看起來是成功了。

Now is the time to take risk, you don't have kids.

現在就是冒險的時候，你還沒生小孩。

As you get older, your obligations increase.

隨著年齡增長，義務也會增加。

So you... and once you have a family you start taking risk not just for yourself, but for your family as well.

一旦有了家庭，不僅是你，你的家人也得一起承擔風險。

it gets much harder to do things that might not work out.

這讓冒險變得更加困難。

Umm, so now is the time to do that, before you have those obligations.

所以現在正是時候，在你肩上還沒有這些義務前。

So I would encourage you to take risks now, do something bold! You wont regret it.

我鼓勵大家現在就去冒險，大膽去闖，你不會後悔的！

How did you figure you were gonna start a car company and be successful at it.

你是怎麼想出要開汽車公司，並知道自己會成功的？

Well, I didn't really think Tesla would be successful. I thought we'd most likely fail.

這個嘛，我當時其實不認為特斯拉會成功，我覺得很大可能會失敗。

But I thought that, uh, we at least could address the false perception that people had, that an electric car had to be ugly and slow and boring, like a golf cart.

但我想，我們至少能顛覆人們覺得電動車都像高爾夫球車一樣，又醜又慢，還很無聊的觀念。

But you say you didn't expect the company be successful?

但你說你沒期待過公司會成功？

Then why try?

那為什麼要試？

If something's important enough, you should try even if the probable outcome is failure.

如果事情夠重要，就該嘗試，即使可能失敗。

We focus on signal over noise.

我們專注於信號而非干擾。

A lot of companies get confused, they spend money on things that don't actually make the product better.

很多公司都沒弄清重點，他們將錢花在一些不會讓產品變得更好的事上。

For example, at Tesla, we've never spent any money on advertising.

譬如，特斯拉從未在廣告上花過錢。

Put all the money into R&D and manufacturing and design to try to make the car as good as possible.

我們把所有資金都投入到研發、製造和設計中，儘可能把車做好。

I think that's the way to go.

那才是應該做的事。

For any given company just keep thinking about, "Are these efforts that people are expecting? Are they resulting in a better product or service?"

對任何公司都是，只需不斷思考「這些努力是否符合人們期望？它們是否會帶來更好的產品或服務？」

And if they're not, stop those efforts.

如果答案是否定的，就停止。

When I interview someone to work at the companies, I ask them to tell me about the problems they worked on and how they solved them.

我面試一個人時，我會要求他們描述遇到過的問題，以及是如何解決這些問題的。

And if someone was really the person that solved it, they'll be able to answer multiple levels,

如果那人真的是解決問題的人，他們能回答出很多層面，

they'll be able to go down to the brass tacks and if they weren't they'll get stuck.

討論層面能很深，而如果他們不是，回答就會卡住。

And then you can say, Oh, this person was not really the person who solved it.

就可以知道，哦，這個人不是真正解決問題的人。

Because anyone who struggles hard with a problem never forgets it.

因為任何一個與問題奮鬥過的人，都不會忘記細節。

If you're creating a company or if you're joining a company,

如果你正在創建或加盟一家公司，

the most important thing is to attract great people.

吸引優秀人才是最重要的。

So either join a group that's amazing, that you really respect, or if you're building a company you've gotta gather great people.

所以，要麼加入你敬重的，了不起的團體，或建立一家公司，匯集厲害的人。

I mean all a company is a group of people that have gathered together to create a product or service.

畢竟公司就是一群人聚集在一起，創造產品或服務。

And so depending upon how talented and hard-working that group is, and the degree to which they're focused cohesively in a good direction,

所以這群人的才華、努力程度，以及他們往好方向的凝聚力，

that will determine the success the company.

都會決定公司的成敗。

So, do everything you can to gather great people, if you're creating company.

所以，如果要創建公司，就要盡可能聚集優秀人才。

You gotta make sure that whatever you're doing is a great product or service, it has to be really great.

無論你做的是什麼產品或服務，都必須確保頂尖。

And I go back to what I was saying earlier, where, if you're a new company...

回到我之前說的，如果你是家新公司…

I mean unless it's like some new industry or or new market that--

除非是全新行業或全新市場，

if it's an untapped market, then, you have more ability to...

如果是個未開發市場，那麼你會有更多能力去…

The standard is lower for your product or service.

對你產品或服務的標準會較低。

But if you're entering anything where there's existing market place against large, entrenched competitors,

但是如果你是要進入任何現存市場，對抗大型、根基穩固的競爭對手，

then your product or service needs to be much better than theirs.

那你的產品或服務就要比他們好上百倍。

It can't be a little bit better because then you put yourself in the shoes of the consumer,

不能只好一點，因為站在消費者角度，

and they say, "Why would you buy it?" as a consumer.

作為消費者，他們會說「為什麼要買你的？」

You're always gonna buy the trusted brand, unless there's a big difference.

除非有很大差異，人們總是會買更值得信賴的品牌。

So, a lot of times, you know, an entrepreneur will come up with something which is only slightly better,

很多時候，企業家會想出一些只是稍微好一點的東西，

and it's not-- it can't just be slightly better, it's got to be a lot better.

稍微好一點是行不通的，必須好上許多。

Depending on how well you wanna do, and particularly if you're starting a company, you need to work super hard.

看你想做得多好，尤其是對開公司這件事，你得超級努力。

So, what does "super hard" mean?

「超級努力」是多努力？

Well, when my brother and I were starting our first company,

我和我弟創辦第一家公司的時候，

instead of getting an apartment we just rented a small office, and we slept on the couch.

我們沒有租公寓，而是租了一間小辦公室，睡在沙發上。

Uh, and we showered at the YMCA, and we were so hard up we had one computer,

我們在青年會洗澡， 生活艱困，我們只有一台電腦，

so the website was up during the day, and I was coding at night, seven days a week, all the time.

白天運行網站，晚上編程，一週七天無休。

And, and I sort of briefly had a girlfriend in that period and in order to be with me, she had to sleep in the office.

在那段時間，有短暫談過一個女友，為了和我在一起，她不得不睡在辦公室，

so, work hard like, I mean, every waking hour, that's the thing I would say if you're particularly starting a company.

我的意思是，清醒的每個小時都要努力，如果你特別想創辦一家公司，就得這麼做。

Um, and I mean, if you do the simple maths, say like, if somebody else is working 50 hours, and you're working 100...

這是簡單的算數，比如，別人工作 50 小時，而你做 100 小時…

You'll get twice as much done in the course of a year as the other company.

一年內，你就會得到比別間公司多一倍的成果。

Thank you guys so much for watching. I'll see you soon.

感謝收看，下次見。