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  • He's worth over eleven billion dollars.

    他的身價超過110億美元。

  • He's creating game-changing businesses like Pay Pal, Tesla Motors, and SpaceX.

    他正在創造改變遊戲規則的業務,比如Pay Pal、特斯拉汽車和SpaceX。

  • He's the closest thing we have to real-life Iron Man.

    他是最接近現實生活中的鋼鐵俠了。

  • He's Elon Musk and here are his 10 rules for success.

    他是埃隆-馬斯克,以下是他的10條成功法則。

  • Interviewer: That third failure in a row...

    採訪者:連續第三次失敗...

  • Did you think: I need to pack this in?

    你是不是覺得:我需要把這個裝進去?

  • Elon: Never.

    埃隆:從來沒有。

  • Interviewer: Why not?

    採訪者。為什麼不呢?

  • Elon: I don't ever give up I have to be that dead or completely incapacitated.

    埃隆。我永遠不會放棄,我必須要那麼死,或者完全喪失能力。

  • Really liking what you do-- What-- Whatever area that you get into...

    真的很喜歡你做的事情 -- 什麼 -- 無論你進入哪個領域... ...

  • Given that-- even if you're the best the best there's always a chance of failure.

    考慮到這一點... 即使你是最好的最好的... ...也總是有失敗的機會。

  • So I think it's important that you really like whatever you're doing.

    所以我覺得重要的是,無論你在做什麼,你都要真正喜歡。

  • Uh, if you don't like it... life is too short.

    呃,如果你不喜歡... ... 生命太短。

  • If you like what you're doing, you think about it even when you're not working.

    如果你喜歡你正在做的事情,即使在你不工作的時候,你也會想到它。

  • I mean it's-- it's-- it's-- something that your mind is drawn to.

    我是說... 它... 它... 它...

  • Um, and...and if you don't like it, you just really can't make it work, I think.

    嗯,而且......如果你不喜歡它,你就真的不能讓它工作,我想。

  • So many people try to talk me out of starting our own company, it was crazy.

    好多人想勸我不要成立我們自己的公司,真是瘋了。

  • One good friend of mine, collected a whole series of videos of rocket blowing up and made me watch those.

    我的一個好朋友,收集了一系列火箭爆炸的視頻,讓我看了這些。

  • He's just didn't want me to lose all my money.

    他只是不想讓我把錢輸光。

  • We're doing these things that, seem unlikely to succeed, and we've been fortunate, and at least thus far, they have succeeded.

    我們做的這些事情,似乎不太可能成功,我們很幸運,至少到目前為止,他們已經成功了。

  • Now is the time to take risk. you don't have kids as you get older your obligations increase.

    現在是承擔風險的時候了。 你沒有孩子,隨著年齡的增長,你的義務會增加。

  • So you...Those and once you have a family you start taking risk not just for yourself, but for your family is well : it gets much harder to do things that might not work out.

    所以你......那些,一旦你有了家庭,你就會開始承擔風險,不僅僅是為了自己,也是為了你的家人是好的:做一些可能不成功的事情變得更加困難。

  • Umm, so now is the time to do that. before you have those obligations.

    呃,所以現在是時候了,在你有這些義務之前。

  • So I would encourage you to take risks now, do something bold! and you wont regret it.

    所以我鼓勵你現在就去冒險,大膽的去做一些事情!你不會後悔的。

  • Reporter: How did you figure you were gonna start a car company and be successful at it.

    記者:你是怎麼想出來要開一家汽車公司並取得成功的。

  • Well, i didn't really think Tesla would be successful, I thought we'd most likely fail.

    好吧,我真的不認為特斯拉會成功,我認為我們很可能會失敗。

  • But I thought that, uh, we at least could address the false perception that people had, that an electric car had to be ugly and slow and boring, like a golf cart.

    但我認為,呃,我們至少可以解決人們的錯誤觀念,電動車必須是醜陋的,緩慢的,無聊的,就像一輛高爾夫球車。

  • Reporter: But you say you didn't expect the company be successful?

    記者:但是你說你沒有想到公司會成功?

  • Then why try?

    那為什麼要試?

  • Elon: If something's important enough, you should try even if......the probable outcome is failure.

    埃隆。如果事情足夠重要,你就應該嘗試,即使......可能的結果是失敗。

  • We focus on signal over noise.

    我們專注於信噪比。

  • A lot of companies get confused, they spend money on things that don't actually make the product better.

    很多公司都很困惑,他們把錢花在了一些實際上並沒有讓產品變得更好的事情上。

  • For example, at Tesla, we've never spent any money on advertising.

    例如,在特斯拉,我們從未在廣告上花過錢。

  • Put all the money into R&D, and manufacturing and design, to try to make the car as good as possible.

    把所有的錢都投入到研發、製造和設計中,儘量把車做好。

  • I think that's...that's the way to go.

    我想那是......那是應該的。

  • For any given company just...keep thinking about ''all these efforts that people are expending, are they resulting in a better product or service?''

    對於任何一家公司來說,只要......不斷地思考''人們所花費的這些努力,是否能帶來更好的產品或服務?

  • And if they're not, stop those efforts.

    如果他們沒有,就停止這些努力。

  • When I interview someone, to work at the companies, I ask them to tell me about the problems they worked on and how they solved them.

    當我面試一個人,到公司工作時,我要求他們告訴我他們所做的問題,以及他們如何解決這些問題。

  • And if someone was really the person that solved it, they'll be able to answer multiple levels, they'll be able to go down to the brass tacks and if they won't they'll get stuck.

    而如果有人真的是解題的人,他們就能答出多級,就能下到銅牆鐵壁,如果不會就會被卡住。

  • And then you can say 'oh, this person was not really the person who solved it.

    然後你可以說'哦,這個人並不是真正的解決者。

  • Because anyone who struggles hard with a problem never forgets it.

    因為任何一個與問題艱苦奮鬥的人,都不會忘記它。

  • If you're creating a company or if you're joining a company,

    如果你正在創建一家公司,或者你正在加盟一家公司。

  • The most important thing is to attract great people.

    最重要的是吸引優秀的人才。

  • So either join a group that's amazing, that you really respect, or if you're building a company-- you've gotta gather great people.

    所以,要麼加入一個了不起的團體,你真正尊重的,或者如果你正在建立一個公司--你必須聚集偉大的人。

  • I mean all a company is, is a group of people that have gathered together to create a product or service.

    我的意思是,一個公司就是,是一群人聚集在一起創造產品或服務。

  • And so depending upon...how talented and hard-working that group is, and the degree to which they're focused, cohesively in a good direction, that will determine the success the company.

    所以取決於......這群人的才華和努力程度,以及他們的專注程度,在一個好的方向上的凝聚力,這將決定公司的成功。

  • So, do everything you can to gather great people, if you're creating company.

    所以,如果你要創建公司,就要盡一切可能聚集優秀的人才。

  • You gotta make sure that whatever you're doing is a great product or service, it has to be really great.

    你要確保無論你做的是什麼產品或服務,都必須是非常棒的。

  • And I go back to what I was saying earlier, where, if you're a new company... I mean unless it's like some new industry or or new market that-- if it's an untapped market, then, you have...more ability to-- you've this-- this--The standard is lower for your product or service. But if you're entering anything where those an

    我又回到了我之前說的,如果你是一家新公司... ...我的意思是,除非它像一些新的行業或或新的市場 - 如果它是一個未開發的市場,那麼,你有... 更多的能力 - 你有這個 - 這 - 標準是較低的你的產品或服務。但如果你進入的是一個新的行業或新的市場。

  • But if you're entering anything where there's existing market place against large, entrenched, competitors

    但是,如果你進入任何地方,有現有的市場空間對大型,根深蒂固,競爭對手

  • Then, your product or service needs to be much better than theirs.

    那麼,你的產品或服務就要比他們的好很多。

  • It can't be a little bit better because then you put yourself in the shoes of the consumer, and they say "Why would you buy it?" (as a consumer.)

    不能再好一點了,因為這樣你就會站在消費者的角度,他們會說 "你為什麼要買它?"(作為一個消費者。)

  • You're always gonna buy the trusted brand, unless there's a big difference.

    你總是要買值得信賴的品牌,除非有很大的差異。

  • So, a lot of times, you know, an entrepreneur will come up with something which is only slightly better, and its-- it's not-- it can't just be slightly better, it's got to be a lot better.

    所以,很多時候,你知道,一個企業家會想出一些 只是稍微好一點的東西,而它的... ... 它不能只是稍微好一點, 它必須要好很多。

  • Depending on how well you wanna do, and particularly if you're starting a company, you need to work super hard.

    要看你想做得多好,尤其是你要開公司,你需要超級努力。

  • So, what does 'super hard' mean?

    那麼,"超硬 "是什麼意思呢?

  • Well,

    好吧

  • When my brother and I were starting our first company, instead of getting an apartment we just rented a small office, and we slept on the couch.

    當我和我的兄弟在創辦第一家公司的時候,我們沒有買房子,只是租了一個小辦公室,我們睡在沙發上。

  • Uh, and we showered at the YMCA, and we were so hard up we had one computer, so, The website was up during the day, and I was coding at night, seven days a week, all the time.

    我們在基督教青年會洗澡, 我們是如此艱難,我們有一臺電腦, 所以,網站是在白天, 我是在晚上編碼, 一週七天,所有的時間。

  • And, and, and, I, uh......sort of briefly had a girlfriend in that period and, in order to be with me, she had to sleep in the office, we're caught like I mean, every waking hour, that's-- that's the thing I would say.

    而且,而且,而且,我,呃......在那段時間裡,有點短暫的女朋友,為了和我在一起,她不得不睡在辦公室裡,我們被抓到了,就像我的意思是,每一個清醒的小時,那是--那是我要說的事情。

  • Particularly if you're starting a company.

    尤其是在你開公司的時候。

  • Um, and I mean, if you do the simple maths, say like, if somebody else is working 50 hours, and you're working 100...

    嗯,我的意思是,如果你做簡單的數學, 說喜歡,如果別人是工作50小時, 而你的工作100 ... ...

  • You'll get twice as much done in the course of a year as the other company.

    在一年的時間裡,你會得到比其他公司多一倍的工作。

  • (music plays)

    (音樂播放)

  • Thank you guys so much for watching I'd love to hear what you think about Elon Musk as an entrepreneur in the comments below.

    非常感謝大家的觀看,我很想在下面的評論中聽到你對埃隆-馬斯克作為一個企業家的看法。

  • If you want me to make a compilation video of another entrepreneur leave a comment and let me know who you want me to make that video about.

    如果你想讓我製作另一個企業家的合輯視頻,請留言,讓我知道你想讓我製作該視頻的對象。

  • And don't forget to subscribe to the channel and the newsletter.

    不要忘了訂閱頻道和電子報。

  • Believe.

    相信。

  • Thank you guys so much watching, I ll see you soon.

    謝謝你們的關注,我們很快就會再見的。

He's worth over eleven billion dollars.

他的身價超過110億美元。

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A2 初級 中文 美國腔 公司 埃隆 成功 產品 特斯拉 馬斯克

馬斯克的10條成功法則 (Elon Musk's Top 10 Rules For Success (@elonmusk))

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    Ju 發佈於 2016 年 12 月 27 日
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