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If you're over 30, you may have chosen to ignore Snapchat, thinking it's more an app for teens
but it might be time to start paying attention
The app company plans to hit public markets in 2017, with a reported valuation of 25 billion dollars
That would make it the biggest IPO star since Alibaba in 2014
Don't be embarrassed if you don't know Snapchat
One of the biggest differences with Facebook and Twitter is that a snap will disappear after at most 24 hours
The app lets you take photos or short videos with your phone
You can doodle, annotate, add filters
So how is this app so valuable?
Well, it has 235 million users amount
More than half of those use it daily
Despite being a relatively young company, it ranks just behind Instagram and Twitter
And the youngs love it
70% of 18 to 24-year-old smartphone owners use the app
Its popularity is even growing among the older, 30+ crowd
The company makes its money from video ads and branded filters that are interspersed throughout the app
And thanks to Snapchat's young and coveted millennial user base
advertisers are willing to pay top dollar to get their promos in front of youthful eyes
That's triggered big expectations
With revenue estimated to reach 1.7 billion dollars in 2018
Still, Snapchat isn't cheap
Its reported 25 billion dollar valuation is 25 times its expected 1 billion revenue next year
Compare that to Facebook, which went public in 2012, it had a valuation of 19 times its forward revenue
And even that valuation was considered outrageous at the time
Snapchat is hoping that its popularity isn't as fleeting as the life of one of its messages
Whether it deserves a huge valuation depends on how long users keep snapping


【彭博短評】Snapchat 如何賺錢呢?(Here's How Snapchat Makes Its Money)

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Chloe Tyan 發佈於 2016 年 12 月 22 日    Chloe Tyan 翻譯    Hsin 審核
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