Placeholder Image

字幕列表 影片播放

  • Welcome to the Investors Trading Academy talking glossary of financial terms and events.

    歡迎來到投資者交易學院,在這裡我們會解釋各種財經術語以及事例

  • Our word of the day isTop Line”. The top line refers to a company's gross sales

    今天要解釋的詞是頂線(Top Line),也就是一間公司的總銷售或收入

  • or revenues. Therefore, when people comment on a company's "top-line growth", they are

    因此當有人提到一間公司的「頂線增長」,他們所指涉的

  • making reference to an increase in gross sales or revenues.

    就是總銷售或收入的增長

  • For example, a company would be experiencing top-line growth if a new advertising campaign

    例如,當一間公司近期的營銷活動增長了其產品百分之十五的銷售

  • caused a 15% increase in sales for its widgets, which resulted in an increase of $2 million

    進而增長了兩百萬的收入

  • to the revenue. Bottom-line growth would occur in a situation where a company found a new

    一間公司找到新供應商或素材進而省下四百萬成本時,

  • supplier for raw materials that result in a cost savings of $4 million.

    則可能發生底線增長(Bottom-line growth)

  • Top Line is Gross Revenues; that is, every single dollar that comes in the door from

    頂線是總收入,也就是所有藉由銷售產品或服務進入公司帳款的錢

  • the sale of your product or services. Bottom Line is Net Profit; the final amount of profit

    底線則是淨利,也就是扣除所有成本之後

  • or loss you end up with after paying all your expenses

    所得的淨收入或虧損

Welcome to the Investors Trading Academy talking glossary of financial terms and events.

歡迎來到投資者交易學院,在這裡我們會解釋各種財經術語以及事例

字幕與單字

單字即點即查 點擊單字可以查詢單字解釋

A2 初級 中文 增長 銷售 公司 收入 底線 成本

什麼是頂線? (What is The Top Line?)

  • 247 10
    羅紹桀 發佈於 2021 年 01 月 14 日
影片單字