Name: 【TED】Tom Chatfield：遊戲獎勵大腦的7種方式 7 ways games reward the brain
Uploaded: 2013-06-07T13:38:17.000Z
Duration: 16 min 29 s

程度副詞

in terms of imagination, in terms of technology,

like really nothing else we've ever invented

And I think that we can learn some pretty amazing things

而且我認為我們能從中瞭解到很多驚人的事實，

就是看看我們是如何玩電子遊戲的。

And in particular, I think we can learn things

it's worth 50 billion dollars globally today,

it's estimated it'll be worth over 80 billion dollars.

That's about three times the recorded music industry.

but I don't think it's the most telling statistic of all.

但我認為這還不是最說明問題的數據。

This is a screenshot from the virtual game world, Entropia Universe.

這是一個虛擬的遊戲世界《Entropia Universe》的遊戲截屏。

這個遊戲中的一個虛擬的小行星

竟以三十三萬美圓的價格售出。

the game, Farmville, that you may well have heard of,

Farmville這個遊戲，可能你們已經聽說了，

this very intense generation of value is occurring.

這麼巨大的價值的創造會得以出現。

Now if we look at what's going on in someone's head

如果我們觀察一下某人的大腦，

two quite different processes are occurring.

兩個相當不同的進程同時發生著。

On the one hand, there's the wanting processes.

This is a bit like ambition and drive -- I'm going to do that. I'm going to work hard.

有些類似進取心和動機——我要做那件事。我要努力工作。

On the other hand, there's the liking processes,

and an enormous flying beast with an orc on the back.

這是一個巨型飛行獸，上頭騎著一個獸人。

It's a really great image. It's pretty cool.

It's from the game World of Warcraft with more than 10 million players globally,

它來自魔獸世界，全球的玩家超過一千萬，

one of whom is me, another of whom is my wife.

其中一個就是我，另外一個就是我老婆。

this vast flying beast you can ride around

你可以騎著這種巨型的飛行獸到處閒逛，

而這正顯示出爲什麽遊戲是多麼善於

at doing both the wanting and the liking.

讓人同時做要做和喜歡做的事。

Because it's very powerful. It's pretty awesome.

Your ambition is satisfied, but it's very beautiful.

你的野心得到滿足，但又非常美麗。

It's a very great pleasure to fly around.

But this isn't the really interesting stuff.

The really interesting stuff about virtuality

Because what you can measure in virtuality

因為你在虛擬世界中能度量的東西

Every single thing that every single person

每一個人在遊戲中做的每一件事

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【TED】Tom Chatfield：遊戲獎勵大腦的7種方式 7 ways games reward the brain

people

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