It's 1849.

是 1849 年。

William H. Bovee leaves his job at a coffee producer in New York City to seek his fortune in gold-fevered California.

William H. Bovee 離開了他在紐約咖啡製造商的工作，期待能夠在加州的淘金熱中發財。

But leaving behind the luxuries of the city, Bovee leaves behind a more expedient cup of Joe.

但 Bovee 在離開紐約的繁華時，他也離開了能更方便享用的咖啡。

Out west, folks are still buying their coffee beans green, roasting the beans at home, then grinding them with a hand crank, all before actually brewing them.

在西部地區的人們仍然在買青色的咖啡豆，回家自己焙，再用手動曲柄研磨豆子，這是還沒泡咖啡前就要做的事。

Bovee builds California's first coffee mill, packaging and selling pre-roasted beans.

Bovee 蓋了加州第一座研磨坊，包裝、販售已烘焙過的咖啡豆。

And in a moment of vision, he takes the process one step farther, making his mill the world's first to grind the already roasted beans on a large scale, then pack them conveniently into small, consumer-friendly tins.

靈機一動的瞬間，讓他取得研磨咖啡的先機，使他的研磨坊成為世上第一家開始大規模研磨烘焙過的咖啡豆，再包裝成方便顧客攜帶的大小。

Only a few years later, however, Bovee tires of the coffee business and sells his shares of the company to a young employee, James Folger.

短短幾年後，Bovee 對他的咖啡事業感到厭倦，於是把股份賣給年輕的員工 James Folger。

Folger changes the name and grows the company to a nationwide brand, jumpstarting a race to find the quickest, easiest way to that morning caffeine fix.

Folger 將公司改名並將其發展為全國知名品牌，開啟了一場找出最快速、最簡單泡咖啡方法的競賽。

For the 64% of Americans that drink coffee daily, an expedient cup is practically essential.

對佔美國總人口 64% 天天喝咖啡的族群而言，一杯方便的咖啡是不可或缺的。