We have a vested interest in creating the least intrusive and best ad experience for

我是 Google 廣告政策工程小組組長

our users. That means showing you the right ads when you want them, and doing our best

我們致力於在最不造成干擾的情況下

to never show you ads that can be harmful. That’s why our ads engineering efforts are

帶給使用者最完美的廣告體驗

so focussed on protecting the user.

也就是說，我們會把握時機

This is a very difficult challenge given the number of ads online, and there are a lot

顯示切合您需求的廣告

of malicious players. We’ve dedicated tens of millions of dollars and hundreds of engineers

同時盡力避免顯示不當的廣告

and policy experts to building systems and tools to detect violations of our policies.

因此，Google 廣告工程小組的 主要任務

And when we find a scam, we don’t just ban one ad, we ban the advertiser from ever working

就是保護使用者

with Google again. In 2011 out of the billions of ads that were submitted to us, we shut

這實在不是件容易的差事

down about 800,000 advertisers and more than 130 million ads for violating our policies.

因為網路上的廣告很多

But how do we find them?

還有不少是居心叵測的騙局

Our first defense is automated systems that proactively catch scams by monitoring the

我們投入了數千萬美元

content of each ad and scanning the advertiser’s website before the ad is ever shown. When

動用了數百位工程師和政策專家

we detect a threat, our systems automatically seeks out and find similar websites and scams,

為的是開發能偵測違規問題的 系統和工具

immediately broadening our reach.

一旦發現垃圾廣告 我們不只會停用這個廣告

And quite often, our experts personally review complex or suspicious ads that our software

還會將廣告客戶停權

has flagged, but which needed a real person to make a decision.

列為 Google 的永久拒絕往來戶

Advertisers, users and other authorities can report scams directly to our policy department,

2011 年，Google 收到了數十億則廣告

and we’ll respond as quickly as possible.

其中就有約 800,000 名廣告客戶 以及超過 1.3 億則廣告

We’re committed to developing the best experience for our users and remain committed to earning

違反了我們的政策，因而遭到停權

your invaluable trust.

這些違規行為是怎麼發現的？