The first place to start in thinking about becoming an effective and

為了讓你成為兼具能力與效率的講者

efficient presenter is your preparation. It's worth remembering the prior

首先要做的就是準備。好好記住

planning prevents poor performance.

事前的準備可以避免失敗的成果

So how do you prepare?

那要如何做準備？

Well, here's what I do. I take a blank piece of paper, whether I'm doing a five

這是我的作法：我會拿一張白紙，不論我是要呈現五分鐘

minute presentation or five hour presentation.

還是五個小時的報告

What I do is I write down on the left hand side, 'why', 'what', 'how' and 'what's next'.

我都會在左半邊寫上「原因」「主題」「方式」以及「下一步」

So, the 'why'. Why is your audience listening to you? Why you're listening

從「原因」開始。為何聽眾要聽你的報告？為何你正在聽

to me right now? Well, I'm guessing because you have a presentation coming up or you

我講話？嗯，大概是因為你不久後要上台報告，或者是你在報告完之後

do presentations and you wanna get better.

希望可以讓自己更好

So that's the 'why'. The 'what'.

這就是「原因」。接著是「主題」

What are you going to be talking about? So in this video and I'm going to be talking about

你想要談些什麼？在這部影片裡，我們會聊聊

preparation.

如何準備

The "how" are the skills, the skills of how you

「方法」是一種呈現方式，你要如何

apply whatever it is that you're sharing with the audience. And the 'how' here of course is

向聽眾分享你的看法。這部影片的方法當然就是

The 'what's next'

最後，「下一步」

is their call to action, what will the audience do

是如何行動，聽眾們會怎麼做

after you finish speaking for five minutes or for an hour, what's their call

當你結束了五分鐘或一小時的報告之後

to action? Are they going to think about something? Are they going take action?

觀眾們會做些什麼？他們會開始反思嗎？會不會有所行動？

Are they going to email you back? Are they going to buy your product?

他們會寄email給你嗎？會不會購買你的產品？

So, thinking about your topic,

所以，當你在思考報告內容的時候

you need to have a 'why' for the audience to engage them.

你需要給聽眾一個「原因」

'Why' are they listening to you.

讓他們願意聆聽的「原因」

'What' are you going to talk to them about.

還有你要告訴他們的「主題」

'How' is that going to impact them. What skills are they going to learn or what information

這次報告又會用什麼「方法」影響他們。聽眾可以學到什麼技巧、或是需要消化

do they need to

什麼訊息

process?

可以嗎？

And finding 'what's next', what do they do

還有找出「下一步」，他們在報告結束之後

at the end of the presentation.

會做些什麼