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  • [The New Economy music]

  • The New Economy: Holidays at sea have become more and more popular as a way to see multiple

  • destinations, in an often five star luxurious environment. But how environmentally conscious

  • are these floating hotels? With me is Tara Russell, President of Fathom and Global Impact

  • Lead of Carnival Corporationthe largest cruise line in the world.

  • Well Tara, let’s start with social impact excursions. Why are these a good idea for holiday travel?

  • Tara Russell: Well, is there ever a bad reason for holiday travel?

  • We think that travel is a great way to experience the world and really develop meaningful memories.

  • And social impact travelFathom is really about combining your love of travel

  • with your desire to make a difference.

  • So we make it really easy and convenient for people to go with a group of friends, travel

  • with their family, their loved ones; and come and really see a place, immerse deeply in

  • that culture. But then also, have meaningful ways to give back. And weve worked hard

  • to really architect those experiences in a way that is hugely impactful to the local

  • communities, but also a really fun and enjoyable experience to share.

  • The New Economy: Social impact is of course at the heart of business today.

  • But how does the cruise industry fit into this?

  • Tara Russell: The cruise industry has made a tremendous impact all around the world.

  • And there’s a tremendous amount of economic development that happens when our travellers

  • and our passengers experience a place.

  • And so, this is just one more way that we can make a marked difference, and really harness

  • and leverage the assets that we have corporately, for an entirely new purpose. And so, we believe

  • there are a lot of ways that you can give back.

  • Oftentimes the ships when theyre in port, they may do some kind of medical services

  • for local community members. There’s a lot of gifts in kind and goods that are donated

  • on a regular basis. And you know, were creating jobs and creating

  • employment solutions in all these locations that we go.

  • The New Economy: Well let’s stay focusing on Fathom now. How does it collaborate with

  • partner countries to aid development issues?

  • Tara Russell: We spent an enormous amount of time in the Dominican Republic. And rather

  • than come in with some solution, we really came in with a desire to learn

  • and really understand the needs of the people.

  • So we spent quite a bit of time in design thinking work and research on the ground,

  • and really understanding from a very diverse group of stakeholders, what were the needs

  • and opportunities that they really felt were worth tackling in their home countries.

  • And so we found there were three key themes:

  • education, the environment, and economic development.

  • Were doing a lot to support conversational English, which really becomes a pathway to employment.

  • Were doing a tremendous amount with economic development efforts: supporting women’s

  • cooperatives producing chocolate, and really helping stimulate the job opportunities there.

  • Were also doing quite a bit of reforestation and producing clean water, just to help bring

  • clean water to areas that don’t have clean water.

  • The New Economy: And how do your travellers participate in this?

  • Tara Russell: We have worked alongside our Dominican partners. We have partnered with

  • a couple of on-ground organisations there that have been working in the country for

  • about 30 years. And so weve worked closely with them to develop all these social impact models.

  • Rather than our travellers doing these activities on their own, theyre actually working alongside

  • local Dominicans. So theyll get an opportunity to connect, build meaningful relationships;

  • really learn about the Dominican Republic, learn some Spanish, produce chocolate, and

  • have lots of fun.

  • So we expect that our travellers will spend time at the beach, time in the mountains,

  • time enjoying the local marketplace. But theyll also have an opportunity to really go deep

  • with these community members, working alongside

  • and serving some of the opportunities there as well.

  • The New Economy: Sustainability and environmental performance is really at the heart of Fathom;

  • talk me through this.

  • Tara Russell: There’s an enormous amount that were doing corporately around environmental

  • sustainability, and really working to reduce fuel consumption. Were really pioneering

  • some technology to really scrub some of the exhaust gases.

  • Were also always looking for ways onboard the ship to create greater efficiencies. So

  • conserving energy through LED lighting or lower water usage. I’m constantly amazed

  • by just how efficient the operation of a ship and the maritime space is.

  • When were in port there’s a tremendous amount of opportunity within the local communities.

  • And we believe that by really helping these communities stay vibrant and flourish that

  • will also deliver a continued great travel experience to all of our guests.

  • The New Economy: And finally, how do you see this industry developing,

  • and what sort of plans do you have in the pipeline?

  • Tara Russell: Really, were the pioneers in this social impact travel space.

  • Today you see a lot of service learning trips, study abroads, mission trips, voluntourism.

  • The difference for us is, social impact travel is really about making a long-term commitment

  • to a place. An ongoing, systematic, long-sighted partnership with these communities.

  • It isn’t about us coming to do for the Dominicans; it’s really about us coming to do with.

  • Our partners and our community friends on the ground. And recently weve been approved

  • for Cuba, so were really excited to begin our cultural exchange trips to Cuba.

  • And we are developing models both on-board and on-shore that well be looking to roll

  • out across our fleet. So, figuring out which on-board experiences that weve developed

  • will make sense for some of our sister brands. Really looking at the models that weve

  • developed on the ground in the Dominican Republic, and what other communities across the world

  • that we visit might be a great location to explore those things.

  • So, we see a lot of potential. I think consumers today are hungry for products and services

  • that marry their desires with their values.

  • And so I think that’s just where the marketplace is going.

  • We feel really fortunate to really be pioneering, and really be leading the tip of this spear.

  • [The New Economy music]

[The New Economy music]

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乘坐新的Fathom遊輪進行廣泛的、符合道德的旅行 - 新經濟 (Travel widely, and ethically, with new Fathom cruises | The New Economy)

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    NNN 發佈於 2021 年 01 月 14 日
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