The first was; try to avoid sugar.

第一个：尽量不碰糖

Er…Wherever possible

呃…尽可能吧

And the second was; try to avoid alcohol.

第二个：尽量不碰酒

Er…Within reason.

呃…合理范围内

But today I genuinely have a plausible excuse to break those two resolutions.

但今天！绝对有合理的理由来打破这两个决心

Because look what some clever people in a room have come up with.

你们看一屋子聪明的家伙开会想出了什么好方案

Kit Kat sake.

Kit Kat日本酒口味

I won’t lie, the design is pretty eye-catching

说实话 这包装确实引人注目

with the cherry blossoms and the bottle of sake, which actually looks pretty similar to a real bottle of sake.

粉嫩樱花和日本酒瓶的包装 看起来好像真的酒

Here’s one such example.

说的就是这个

Although this bottle appears to have some missing.

尽管它好像少了一部分

Er… I dunno where that went.

呃 也不知道少的那部分去哪了

But unlike a lot of alcohol flavoured sweets

不像是大众的酒味甜点

Kit Kat sake really does have alcohol in it

日本酒kit kat真有酒

.8% alcohol to be precise.

8%酒精度

In fact there’s a disclaimer here that says if you’re a child or a weak drinker, please refrain from buying this item.

看这里有个免责声明：儿童或是不能喝酒的人 购买本产品时请慎重

I haven’t yet heard of anyone getting drunk off of these.

虽然我还没听说过有人吃kit kat到醉酒

I did think about making some kind of challenge style video to see if it was possible.

我真考虑过做挑战日本酒Kit Kat的视频 看看能醉不

Until I realised, I would probably die of a Kit Kat overdose

但估计还没发布我就要死翘翘了 不是因為醉酒

long before the alcohol would have time to kick in.

因过度食用Kit Kat

And not even I’m particularly enthusiastic about the prospect of death by Kit Kat.

你知道麼 我還真不熱衷于這個死法

Now to you and I, a kit kat is a relatively tasty chocolate biscuit made by nestle the world largest food company.

告訴你吧 Kit Kat是很好吃的巧克力餅乾 由世界最大規模的雀巢公司生產

Unless you’re in America, where Kit Kats are made by Hershey’s,

除了美國 那裏的Kit Kat是好時生產

who have a reputation for making the most delicious chocolate in the world.

那是生產出了世界上最棒巧克力的公司！！

If your tastebuds, are broken.

在你味蕾失靈情況下

But to the Japanese, Kit Kats are just

對日本人來說

so much more than just chocolate biscuits…because look.

Kit Kat不僅僅是巧克力餅乾 不信你看

On the back here there’s a space where you can write a message.

在背面有留言的地方

And the reason you can write a message on the back is because in Japan,

這是因為Kit Kat被當作幸運物

Kit Kats are actually used as a good luck charm, I'm not even making this up!

不信？我說真的！

In fact, Kit Kats in general are an excellent example of how to win at marketing and branding.

在市场调查和品牌宣传上 Kit Kat做的比较成功

A few years ago Nestlé noticed surging sales of Kit Kats every January.

幾年前雀巢注意到了Kit Kat每年1月銷量會上漲

And it turned out that customers were buying them

結果是因為

as good luck presents for students sitting University exams.

Kit Kat被學生買來當入學考試的幸運符

And thats because the name Kit Kats sounds a lot like the Japanese expression "KITTO KATSU”.

因為Kit Kats日語的發音超像"KITTO KATSU”

which means “to surely win”.

必勝的意思

And when Nestle heard students were using it as good luck charm,

當雀巢了解了學生們的意願

not only did they put a space on the back of each box where you can write a message and give it as a gift…

不僅在背面增加了留言板

But they even worked with the Japan Postal service to create a full sized postable version of a Kit Kat.

更是與日本郵政合作 推出可直接郵寄的版本

And the end result is a huge number of sales every year when hundreds of thousands go to sit their exams.

成果就是銷量的巨增 多虧成千上萬參加考試的學生

But perhaps even more impressively Kit Kats have even gone on to become

還有更厲害的！Kit Kat已然成为了日本一个高级糖果品牌

a premium confectionery brand in Japan – with their very own branded boutiques in Tokyo

在东京开设了精品店

and a huge variety of flavours to buy from Green tea to Strawberry Cheesecake and Wasabi.

有多种口味可以选择 从抹茶到草莓 芝士蛋糕 还有芥末味

Literally all of the flavours of the…

集滿所有口味的颜色就是

...edible rainbow.

彩虹橋了！

I make it up as I go…

幹 瞎说的

But as a British guy who sees Kit Kats as just another chocolate biscuit

但作為腐國人 我一直把这當初普通的巧克力餅乾

- in the country where Kit Kats originate from -

不用說英國還是Kit Kat的起源地

to see it ingrained in Japanese culture in this way is really quite a bizarre and strange thing to take in.

現在看到它如此融入日本文化 真是個奇葩的事

So to any confectionary executives watching back in Europe and America, hurry up

對那些歐洲 美國的糖果商

and think of something that sounds good when translated into Japanese

你們在看視頻的話 就快點想出個好聽的日語名字吧

and take the country by the storm.

然後席捲日本市場

Anyway, now we know the back story let’s see if these are any good.

終於了解背後的故事啦 來開始試吃！

Inside both boxes we have these small packs and yet again a nice design

裏面是小包裝 再次點贊！

and a little space where you can write on the back

這裡也有能留言的地方

for if you’re really stingy and give this a gift as opposed to an actual sized box.

如果你實在小氣 不想送整盒 那就送一小塊吧

Honestly if someone gave me this as a gift, I think I’d offended as opposed to grateful.

告訴你 如果真有人送我這個 我不會感謝那人 只會覺得被冒犯了

It’s like buying someone a sip of beer.

和給人買一小口啤酒有什麼不一樣！

So the chocolate itself is white - and the first thing you notice is the smell

白色巧克力－最先注意到的就是味道

Wow!

哇！

It really does smell like sake,

聞起來就是日本酒

which is difficult to describe but it’s kind of like a sweet dry white wine smell.

不好形容 就像有種甜味幹白葡萄酒

The closest thing I can think of.

是我能想到的最接近的味道了

If I was to compare to a bottle of sake…

如果和一瓶日本酒對比

Yeah, they’ve nailed it.

棒！夠味！

It honestly smells exactly the same and it tastes…

簡直和酒一樣

Wow!

喔！

Very good.

真好吃！

Very very good.

真超級好吃！

So it starts off tasting like white chocolate

入口時就像白巧克力

but instead of that sometimes sickly aftertaste you get with white chocolate

有時白巧克力的後味會比較噁心 但這個完全不同

it’s drowned out by that hint of sake

酒的味道代替了甜膩感

And it really works.

絕配

Let’s have another one.

再來一個

I have to say I actually prefer this to the taste of regular Kit Kats.

必須說 比起一般口味 我更喜歡這個！

This is strangely addictive.

奇怪了 太上癮了

What would I give it on a scale of 1 - 10?

從1到10評分的話 我會給

I need more time to reflect.

等會 需要思考下

I’d give it…

我會給…

9/10.

9分！

Honestly 9/10. It’s that good.

值9分 就是那麼好吃

And its a genuine tragedy that it’s a limited edition thing.

最悲劇的是：它是期間限定的

If you can get your hands on it, definitely try and get it.

如果你能買到 一定要試試哦

I think you can probably find them online somewhere.

網路購物能買到的 大概

But it is really good. I highly recommend trying it.

非常棒！強力推薦！

Kit Kat Sake.

日本酒口味Kit kat

Only thing is… one pack is 64 calories and I’ve had about 6 packs which is….a lot of calories.

只有一個小問題…一小包64卡路里 而我剛剛吃了6包了…真是高熱量

So I’m going to have to have a 90 minute brisk walk now to try and burn them off.

本人要進行90分的散步了 燃燒脂肪！

And I don’t feel that well.

有點不舒服

I shouldn’t have eaten so many so quickly.

真後悔吃了那麼多 還那麼快

Maybe it is a good thing that they’re limited edition after all.

也許吧 期間限定也好