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  • So this year I made two new years resolution, for the benefit of my long term wellbeing.

    今年我下了两个决心 为我长远的健康着想

  • The first was; try to avoid sugar.

    第一个:尽量不碰糖

  • ErWherever possible

    呃…尽可能吧

  • And the second was; try to avoid alcohol.

    第二个:尽量不碰酒

  • ErWithin reason.

    呃…合理范围内

  • But today I genuinely have a plausible excuse to break those two resolutions.

    但今天!绝对有合理的理由来打破这两个决心

  • Because look what some clever people in a room have come up with.

    你们看一屋子聪明的家伙开会想出了什么好方案

  • Kit Kat sake.

    Kit Kat日本酒口味

  • I won’t lie, the design is pretty eye-catching

    说实话 这包装确实引人注目

  • with the cherry blossoms and the bottle of sake, which actually looks pretty similar to a real bottle of sake.

    粉嫩樱花和日本酒瓶的包装 看起来好像真的酒

  • Here’s one such example.

    说的就是这个

  • Although this bottle appears to have some missing.

    尽管它好像少了一部分

  • Er… I dunno where that went.

    呃 也不知道少的那部分去哪了

  • But unlike a lot of alcohol flavoured sweets

    不像是大众的酒味甜点

  • Kit Kat sake really does have alcohol in it

    日本酒kit kat真有酒

  • .8% alcohol to be precise.

    8%酒精度

  • In fact there’s a disclaimer here that says if youre a child or a weak drinker, please refrain from buying this item.

    看这里有个免责声明:儿童或是不能喝酒的人 购买本产品时请慎重

  • I haven’t yet heard of anyone getting drunk off of these.

    虽然我还没听说过有人吃kit kat到醉酒

  • I did think about making some kind of challenge style video to see if it was possible.

    我真考虑过做挑战日本酒Kit Kat的视频 看看能醉不

  • Until I realised, I would probably die of a Kit Kat overdose

    但估计还没发布我就要死翘翘了 不是因為醉酒

  • long before the alcohol would have time to kick in.

    因过度食用Kit Kat

  • And not even I’m particularly enthusiastic about the prospect of death by Kit Kat.

    你知道麼 我還真不熱衷于這個死法

  • Now to you and I, a kit kat is a relatively tasty chocolate biscuit made by nestle the world largest food company.

    告訴你吧 Kit Kat是很好吃的巧克力餅乾 由世界最大規模的雀巢公司生產

  • Unless youre in America, where Kit Kats are made by Hershey’s,

    除了美國 那裏的Kit Kat是好時生產

  • who have a reputation for making the most delicious chocolate in the world.

    那是生產出了世界上最棒巧克力的公司!!

  • If your tastebuds, are broken.

    在你味蕾失靈情況下

  • But to the Japanese, Kit Kats are just

    對日本人來說

  • so much more than just chocolate biscuitsbecause look.

    Kit Kat不僅僅是巧克力餅乾 不信你看

  • On the back here there’s a space where you can write a message.

    在背面有留言的地方

  • And the reason you can write a message on the back is because in Japan,

    這是因為Kit Kat被當作幸運物

  • Kit Kats are actually used as a good luck charm, I'm not even making this up!

    不信?我說真的!

  • In fact, Kit Kats in general are an excellent example of how to win at marketing and branding.

    在市场调查和品牌宣传上 Kit Kat做的比较成功

  • A few years ago Nestlé noticed surging sales of Kit Kats every January.

    幾年前雀巢注意到了Kit Kat每年1月銷量會上漲

  • And it turned out that customers were buying them

    結果是因為

  • as good luck presents for students sitting University exams.

    Kit Kat被學生買來當入學考試的幸運符

  • And thats because the name Kit Kats sounds a lot like the Japanese expression "KITTO KATSU”.

    因為Kit Kats日語的發音超像"KITTO KATSU”

  • which meansto surely win”.

    必勝的意思

  • And when Nestle heard students were using it as good luck charm,

    當雀巢了解了學生們的意願

  • not only did they put a space on the back of each box where you can write a message and give it as a gift

    不僅在背面增加了留言板

  • But they even worked with the Japan Postal service to create a full sized postable version of a Kit Kat.

    更是與日本郵政合作 推出可直接郵寄的版本

  • And the end result is a huge number of sales every year when hundreds of thousands go to sit their exams.

    成果就是銷量的巨增 多虧成千上萬參加考試的學生

  • But perhaps even more impressively Kit Kats have even gone on to become

    還有更厲害的!Kit Kat已然成为了日本一个高级糖果品牌

  • a premium confectionery brand in Japanwith their very own branded boutiques in Tokyo

    在东京开设了精品店

  • and a huge variety of flavours to buy from Green tea to Strawberry Cheesecake and Wasabi.

    有多种口味可以选择 从抹茶到草莓 芝士蛋糕 还有芥末味

  • Literally all of the flavours of the

    集滿所有口味的颜色就是

  • ...edible rainbow.

    彩虹橋了!

  • I make it up as I go

    幹 瞎说的

  • But as a British guy who sees Kit Kats as just another chocolate biscuit

    但作為腐國人 我一直把这當初普通的巧克力餅乾

  • - in the country where Kit Kats originate from -

    不用說英國還是Kit Kat的起源地

  • to see it ingrained in Japanese culture in this way is really quite a bizarre and strange thing to take in.

    現在看到它如此融入日本文化 真是個奇葩的事

  • So to any confectionary executives watching back in Europe and America, hurry up

    對那些歐洲 美國的糖果商

  • and think of something that sounds good when translated into Japanese

    你們在看視頻的話 就快點想出個好聽的日語名字吧

  • and take the country by the storm.

    然後席捲日本市場

  • Anyway, now we know the back story let’s see if these are any good.

    終於了解背後的故事啦 來開始試吃!

  • Inside both boxes we have these small packs and yet again a nice design

    裏面是小包裝 再次點贊!

  • and a little space where you can write on the back

    這裡也有能留言的地方

  • for if youre really stingy and give this a gift as opposed to an actual sized box.

    如果你實在小氣 不想送整盒 那就送一小塊吧

  • Honestly if someone gave me this as a gift, I think I’d offended as opposed to grateful.

    告訴你 如果真有人送我這個 我不會感謝那人 只會覺得被冒犯了

  • It’s like buying someone a sip of beer.

    和給人買一小口啤酒有什麼不一樣!

  • So the chocolate itself is white - and the first thing you notice is the smell

    白色巧克力-最先注意到的就是味道

  • Wow!

    哇!

  • It really does smell like sake,

    聞起來就是日本酒

  • which is difficult to describe but it’s kind of like a sweet dry white wine smell.

    不好形容 就像有種甜味幹白葡萄酒

  • The closest thing I can think of.

    是我能想到的最接近的味道了

  • If I was to compare to a bottle of sake

    如果和一瓶日本酒對比

  • Yeah, theyve nailed it.

    棒!夠味!

  • It honestly smells exactly the same and it tastes

    簡直和酒一樣

  • Wow!

    喔!

  • Very good.

    真好吃!

  • Very very good.

    真超級好吃!

  • So it starts off tasting like white chocolate

    入口時就像白巧克力

  • but instead of that sometimes sickly aftertaste you get with white chocolate

    有時白巧克力的後味會比較噁心 但這個完全不同

  • it’s drowned out by that hint of sake

    酒的味道代替了甜膩感

  • And it really works.

    絕配

  • Let’s have another one.

    再來一個

  • I have to say I actually prefer this to the taste of regular Kit Kats.

    必須說 比起一般口味 我更喜歡這個!

  • This is strangely addictive.

    奇怪了 太上癮了

  • What would I give it on a scale of 1 - 10?

    從1到10評分的話 我會給

  • I need more time to reflect.

    等會 需要思考下

  • I’d give it

    我會給…

  • 9/10.

    9分!

  • Honestly 9/10. It’s that good.

    值9分 就是那麼好吃

  • And its a genuine tragedy that it’s a limited edition thing.

    最悲劇的是:它是期間限定的

  • If you can get your hands on it, definitely try and get it.

    如果你能買到 一定要試試哦

  • I think you can probably find them online somewhere.

    網路購物能買到的 大概

  • But it is really good. I highly recommend trying it.

    非常棒!強力推薦!

  • Kit Kat Sake.

    日本酒口味Kit kat

  • Only thing isone pack is 64 calories and I’ve had about 6 packs which is….a lot of calories.

    只有一個小問題…一小包64卡路里 而我剛剛吃了6包了…真是高熱量

  • So I’m going to have to have a 90 minute brisk walk now to try and burn them off.

    本人要進行90分的散步了 燃燒脂肪!

  • And I don’t feel that well.

    有點不舒服

  • I shouldn’t have eaten so many so quickly.

    真後悔吃了那麼多 還那麼快

  • Maybe it is a good thing that theyre limited edition after all.

    也許吧 期間限定也好

So this year I made two new years resolution, for the benefit of my long term wellbeing.

今年我下了两个决心 为我长远的健康着想

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