Use this tip that I'm about to share with you to market on Facebook 2016 as well as

現在我要和你分享一些關於臉書自我行銷的技巧，不僅是2016年

2015. So would you like to know a little secret

現在也十分管用。想知道

that I've been using to increase my engagement and the amount of people who see my posts

我和其他人增進互動與獲得許多文章瀏覽的

on Facebook? If you do, stay tuned.

秘訣嗎？如果你想知道的話，就別走開喔

My name is Billy Funk the Extreme Networker and I love teaching things that have not only

我叫做比利·芬克，是網路重度使用者，而且我喜歡分享一些網路使用的技巧和方法

helped myself but have helped other people. And if you understand Facebook Marketing at

不僅是幫助我自己也能幫助其他人，如果你對臉書行銷有些概念的話

all you know that Facebook uses an Algorithm called Edge Rank, when it comes to showing

你會知道臉書在很早之前是用一種運算方式叫做邊際排名，根據它的數據來做

people your posts. So if you've got 2000 friends and you make

你動態消息的排名。假如你有2000位朋友

a post a picture post and they put it on the newsfeed of lets say 8% of your friends. Let's

你PO了一篇照片貼文，這時系統將你的PO文顯示在百分之八跟你較為親近的朋友的版面上

say 10%. That's 200 people. Based on the amount of that group of people,

我們就算百分之十吧，這樣就有200個朋友看得到你這則動態，基於這群人的人數

the likes, the comments and the shares that you get will then determine whether or not

你的按讚數、回應數和分享數將決定你這篇動態

Facebook shows this to more people. Or just leaves it as is.

是否能在臉書上讓更多人看見或者就只是被人略過

So if you have got a post that you're looking to get more engagement on, more eyeballs,

所以你必須寫出更有互動性與引人注目的貼文

maybe you're marketing something, maybe you're trying to get more people to a webinar, maybe

或許你想做些行銷，或讓更多人參與一個網路研討會，或者

you're selling a product, maybe you've got a video you want more eyeballs on.

你想賣一個商品，又或者你想利用視頻來獲得更多的關注

What you want to do is this little tiny secret that I've been using that works really really

你必須要做的就是利用這小小的秘訣，而這個秘訣對我來說

really well. So knowing Facebook's algorithm and knowing

十分管用，了解臉書的運算方式和

that for every comment you get, for every share that you get and for every like that

了解你所得到的回應與所有你所獲得的按讚數及分享

you get is kinda like a point system. The more points that you have the more people

就像是一個積分的系統，分數越多，你的動態

will see your posts. You can simply go on any post, so here's a

就有越多人能看到，你可以發表任何貼文，而這個

post I did 7 hours ago. Talking about a free webinar that I'm hosting

是我7個小時前所發佈的動態，主要是要說我負責一個網路研討會

on how to rank videos. And I want more people to see this post.

是關於如何去做視頻的排名，而我想讓更多人可以看到這個消息

So I have 20 people that have actually liked it, one person shared it and I only have 3

這邊我有20個人喜歡這則貼文，1個人轉貼分享

comments. So what I like to do is to figure out who

和3則回應，所以我現在要做的是來了解

are the people who have liked it that haven't commented yet. Alright.

有哪些喜歡但還沒有給回應的人，好~

This whole group of people right here. So I went ahead and I typed all their names

這個就是喜歡這則動態的名單，而我現在要瀏覽並打出所有人的名字

out. What I do is I bring up a note and I simply

打開記事本並且

type all their names out. Okay. And then I think of something to say to them.

把名單紀錄下來，好~接下來就是給他們回應

First I'm going to thank them. I also say I really appreciate it and I'm

首先，我要先感謝他們給我正面的回應

excited to share some really cool strategies. So what I do is, I simply grab this I grab

還有我很興奮的想跟他們分享一些很酷的想法，所以現在就是

all their names I copy it. And I'm going to comment.

複製所有名單並送出回覆

Which by the way, this is actually going to increase my edge rank because even though

順帶一提，這麼做可以增加我的邊際排名

it's a comment from me, it's still a comment. It's still points in the edge rank factor

即使這個回應是來自於我自己，它還是一個回應，在邊際排名裡面

of how many people see your posts. So I'm going to first write Thank You for

依然算數，所以我就寫了些

the Likes, then I'm going to type in all their names, and so you simply go like this.

感謝他們的話並且標記他們，就像現在這樣

You click on each person's name and it will actually pop up their name.

你點下每個人的名字這樣就完成標記了

This one actually popped up that person's name twice.

這樣做期時就標記了那個人兩次

So it's easier to do if you actually go to the bottom of this post to the very end of

比較簡單的做法就是到每個名字最後面點一下再做標記

it. I click on that person's name. So I want each person to actually see this,

我現在標註這個人的名字，因為我希望他能看到這個回應

there we go, put a comma. I also like to delete the last names of people.

再來個逗號，我個人會習慣把每個人的姓氏拿掉

It gives more space for you to type stuff in.

這樣能讓你有更多的空間可以傳達資訊

As in it's more anonymity. So I'm going to hit pause and I'm going to

也能讓那些人保有些隱私，在這邊我會先暫停一下

show you what to do next. Alright so I finished tagging the first group

並告訴你接下來應該怎麼做，我現在完成標記第一批人了

of people, Thanks for the likes and I've got 9 people's names tagged. I really appreciate

感謝他們的支持，總共有9個人被標記，我對他們很感激

it and I'm excited to share some really cool strategies with you on the webinar. Have an

也很想和他們分享關於網路研討會方面的一些想法，預祝大家

Awesome rest of your day. And I simply click on enter. Boom.

有個美好的一天，然後將訊息送出，耶

Then I do that one more time. Here's another reason why I do that. Alright besides giving

然後把剛剛這些動作再做一次，這樣做的原因是

it another point. Because you're actually making a comment,

可以再次積分，因為你確實在做回應

I'm also pulling all those people back into my post.

我會將這些名單再次拉到我的貼文回應裡

And I've yet to see when I've done this, I've yet to see at least one person not engage

當我做完這些步驟，我看到至少有一個人

with that simple little comment. See right away Michael McCormack clicked on the like

沒有在這標註之內的

button. One of these people that I just tagged is

來我的動態按我讚，其中一個被標記的人

going to comment something, I can just smell it, I can sense it.

在貼文下面給了些回應，這種互動是活生生的感覺

And it's going to increase the edge rank of this post and look I already got 3 likes on

這樣不僅增加了我的邊際排名還新增加了3個

that. One two three likes. So that's more points for Facebook to show

按讚數，3個喔，如此一來我這篇動態就能

this to more people and more people are going to take a look at this post. And are going

獲得更多的關注，甚至最後會想來參與

to want to sign up for my webinar. Which is right here.

我的網路研討會，報名連結就在這

So this your Facebook Tip of 2016 or Facebook Marketing Tips 2016. Hope you enjoyed it.

以上是我的分享，希望你會喜歡

If you got any value from this please feel free to share it with anyone you think would

如果這部影片確實給你一些啟發而你也覺得這部影片很棒

get value as well. If you like this video, click the like button

也請幫我分享。如果你喜歡這部影片，請幫我

below I would appreciate it. Would love to hear any positive feedback that you got from

按讚。很希望能聽廳大家

this whatsoever. Remember to hold all your negative feedback to yourself. No if you got

正面的回應，也請大家不要發表任何負面的言論。如果你認為

anything that you think I could improve upon or anything that you would want to know please

我有任何可以再更好的地方或是你還想知道關於這個主題的事情

drop a comment, I love engagement, I love hearing more about what you guys want to know

也請你留言，我喜歡參與討論並期望聽取更多來自大家的意見

so that helps me figure out what I should teach about next. Alright.

這能幫助我訂定下次要跟大家分享的主題，今天就到這裡

Have an Awesome day. Hope you got some value.

祝你有個美好的一天，希望這部影片能夠給你一些幫助