Evan Carmichael: He's an

埃文·卡邁克爾： 他是一個

American motivational speaker, personal finance instructor and self-help author. He became

美國勵志演說，個人理財 教練和自救作者。他成為了

well known from his infomercials and self-help books. In 2013, Forbes estimated his net worth

從他的電視購物節目和自救眾所周知 圖書。 2013年，福布斯估計他的淨資產

at 480 million dollars. He's Tony Robbins, and here are his Top Ten Rules For Success.

在480萬美金。他是托尼羅賓斯， 這裡是他的十大規則成功。

Tony Robbins: Ultimately, if you're going to have lasting

托尼羅賓斯： 最後，如果你將擁有持久

change in anything, you're really talking about just raising your standards. I mean,

在任何的變化，你只是說 大約只是提高你的標準。我是說，

I always tell people; if you want to know how to change your life, I'll give it to you

我總是告訴人們;如果你想知道 如何改變你的生活，我將它送給你

in three words, boring as it sounds, "raise your standards." Now, what does that mean,

三個字，枯燥因為它的聲音，“養 你的標準。“現在，這是什麼意思，

corny as it sounds, "raise your standards"? "Well, thank you for the breakthrough thought,

老土因為它的聲音，“提高你的標準”？ “好了，謝謝你以為突破，

Tony. I'm glad I wasted my time watching this little email with you."

托尼。我很高興我浪費了我的時間看這個 小電子郵件與您“。

Think about it. Lasting change is different than a goal. You don't always get your goals,

想想吧。持久的變化是不同的 比目標。你並不總是得到你的目標，

but you always get your standards. Maybe what'll help you is to think about it this way. I

但你總是得到你的標準。也許會是什麼 幫你是這樣想。一世

try to explain standards to people with a different set of words. Think of it as everybody

試圖解釋標準，以人帶 不同的詞。把它看成是大家

in life gets their "musts." They don't get their "shoulds."

在生活中得到他們“務必”。他們沒有得到 他們“應該”。

Think about it. Most people have a list of "shoulds"; don't they? Don't you have a list

想想吧。大多數人名單 “應該”;不是嗎？難道你有一個列表

of "shoulds," things you should do, you should follow through on? "I should lose some weight."

“應該”的事情你應該做的，你應該 跟進呢？ “我應該減肥了。”

"I should work out more." "I should make more calls." "I should respond more rapidly to

“我應該多運動。” “我應該多 電話。“”我應該更迅速地響應

my email," whatever. "I should get into the office earlier." "I should be more confident."

我的電子郵件，“什麼的。”我應該進入 辦公室前面。“”我應該更自信。“

Whatever your "should" list, people love to have their "should" list be met, but it's

無論你的“應該”列表中，人愛 有他們“應該”名單予以滿足，但它的

like New Year's resolutions. If it does, it's really exciting. If it doesn't, which is most

像新年的決議。如果是這樣，它的 真正令人興奮的。如果不是這樣，這是最

of the time, it's a little disappointing, but you kind of know it's not going to happen.

的時間，這是一個有點令人失望， 但你有種知道這不會發生。

When you decide something is a "must" for you, an absolute "must," when you cut off

當你決定什麼是“必須”的 你，一個絕對的“必須”，當你切斷

any possible... you say, "I'm going to find a way, or I'm going to make the way." Human

任何可能的......你說，“我要找到 一種方式，或者我會做的方式。“人

beings, when they resolve things, when they make a real resolution inside themselves,

眾生，當他們解決的事情，當他們 使自己內部的實際分辨率，

which is they raise the standard and they make it a "must," they find the way.

這是他們提高標準，他們 使之成為“必須”他們發現的方式。

Think about it in your own life. Haven't you had some area of your life where you raised

想想自己的生活。沒有你 有你的生活中的一些區域，您提出

your standard, and your life has never been the same? Maybe, at one time in your life,

你的標準，你的生活中從來沒有 一樣？也許，在你的生活有一段時間，

you smoked cigarettes. Or you did something, and you did it for years. You kept trying

你抽的煙。或者你做了什麼， 你做了好幾年了。你不斷嘗試

to change it, trying to change it and kept telling yourself, "I should." Then, one day,

改變它，試圖改變它，並保持 告訴自己，“我要”。然後，有一天，

something happened. Something just clicked you over. Something took you over that tipping

發生了一些事。有些事情點擊 你過來。東西帶你在接裝

point, and inside yourself, you said, "No more." That was a very, very different experience;

點，你的內心，你說，“不 更多的“這是一個非常，非常不同的體驗。

wasn't it? Something inside of you shifted. What was

不是嗎？ 你內心的東西轉移。什麼是

a "should" became a "must," and you've never gone back. Is there an area like that in your

一個“應該”成為一種“必須”，而你從來沒有 出爾反爾。有沒有像在一個區域的

life that you can think of? Again, did you ever smoke cigarettes? Did you ever eat a

生活中，你能想到嗎？同樣，你有沒有 曾經抽煙？你有沒有吃

certain way, drink a certain form of alcohol and then finally say, "No more," and you just

一定的方式，喝酒某種形式的 然後最後說，“沒有更多的，”和你剛才

don't go back? Notice this; it doesn't really take any willpower, anymore, because somewhere,

不回去？注意到這一點;它並沒有真正 採取任何意志力，了，因為某個地方，

when we make this click, when we make something a "must," we attach ourselves to it. It becomes

當我們使這一下，當我們做的東西 一個“必須”，我們重視我們自己吧。它成為了

part of our identity. One thing I've learned, in the last, gosh,

我們身份的一部分。 有一件事我已經了解到，在過去，天哪，

33 years of work on people from, now, over 100 countries, four million people, is human

現在33年從人們的工作，過 100個國家的四百萬人，是人類

beings absolutely follow through on who they believe they are. If you said to me, "Well,

人類對誰絕對跟進他們 相信他們。如果你對我說：“嗯，

I'm really going to work hard to stop smoking, but I've been a smoker my whole life. I am

我真的要努力戒菸， 但我是一個吸煙者我的整個生活。我是

a smoker," I know your days are numbered. You're going to be back smoking cigarettes,

吸煙，“我知道你的日子已經屈指可數了。 你會回來吸煙，

again, because we all act consistent with who we believe we are.

再次，因為大家都行動一致 誰，我們相信我們。

I tell people the strongest force in the whole human personality is this need to stay consistent

我告訴人們，在整個最強的力量 人的個性是這需要保持一致性

with how we define ourselves. If you define yourself as somebody who is really conservative,

我們如何定義自己。如果定義 自己作為某人誰是真正的保守，

you're not going to be crazy and act nuts, unless you're really drunk or something. Then

你不會是瘋了，行為堅果， 除非你真的醉了什麼的。然後

you can say it's the alcohol, when it's really just you finally getting permission to be

你可以說這是酒精，當它真的 只是你終於得到許可的情況下

yourself. The alcohol is your excuse. If you're a really crazy person, you act crazy, outrageous,

你自己。酒精是你的藉口。如果你是 一個很瘋狂的人，你的行為瘋了，離譜，

playful. You don't act conservative because it's not who you are.

俏皮。你不採取行動，保守的，因為 這不是你是誰。

Very often people say, "Well, I can't do that. I'm not that kind of person." I always say

很多時候，人們說：“哦，我不能這樣做。 我不是那種人。“我總是說

to people, "Really? When did you define yourself? I mean, really, how many years ago did you

人，“真的嗎？你什麼時候自己定義的？ 我的意思是，真的，很多年前你是怎麼

come up with what you could and couldn't do in your life? How many years ago?" Most people,

拿出你能做和不能做什麼 在你的生活中？多少年前的事？“大多數人，

if they really look at how they're living their life today, it's based on a set of standards,

如果他們真的來看看他們是如何生活 今天他們的生活，它是基於一套標準，

a set of beliefs that they made choices about 10, 20, 30 or more years ago. Very often,

一組信念，他們作出的選擇有關 10，20，30或更多年前。常常，

we made decisions in our youth, or very young, about what to believe, about what we were

我們在青年作出的決定，還是很年輕的， 有關該相信什麼，什麼我們

capable of, about who we are as a person, and that becomes the glass ceiling, if you

能，是誰我們是作為一個人， 並成為玻璃天花板，如果你

will, that controls us. There is a corny metaphor, but it's true.

意志，控制我們。 有一個老生常談的比喻，但這是事實。

I remember, one time, I was with my family at the circus. There was a person there, and

我還記得，有一次，我和我的家人 在馬戲團。有一個人那裡，並

they had this big, giant elephant. You look at this elephant. They take this little rope,

他們有這麼大的，巨象。你看 在這頭大象。他們把這個小繩，

put it around the elephant's neck, and they drive this stake into the ground. I mean,

把它掛在大象的脖子，他們 推動本次股權到地面。我是說，

you look at this, and you know that elephant could rip down the entire tent with almost

你看看這個，你知道大象 可以撕裂了整個帳篷幾乎

no effort. Yet, the elephant doesn't struggle, doesn't try. Why? Because the elephant's conditioned.

不遺餘力。然而，大象不爭， 不嘗試。為什麼？由於大象的條件。

They could take that elephant and condition the elephant when it's a baby elephant. That's

他們可能會採取象和條件 當它是一個小象大象。這是

how they train them. When it's a little baby elephant and it doesn't have the power, yet,

他們是如何訓練他們。當它是一個小寶寶 大象和它不具有電源，然而，

they put a big rope around it, and they drive this huge stake in the ground. The elephant

他們把大繩周圍，和他們駕駛 在地面上這個巨大的股權。大象

fights and fights and fights. One day, finally, that elephant decides, "I'm not capable of

打架，打架，打架。有一天，終於， 那大象決定，“我沒有能力

pulling this out." Once that becomes the definition of an identity of anyone - an elephant, in

拔了這一點。“一旦成為定義 大象，在 - 人的身份

this case - they don't even try, anymore. "It's just who I am. That's how it is. That's

這種情況下 - 他們甚至沒有嘗試，不再。 “這只是我是誰。這是怎麼回事。這是

just the way it is in my life." I'd like to ask you to take a look at any

只是事情是這樣的，我的生活。“ 我想請你看一看任何

place you've got a limitation and ask yourself, "When did I decide to accept that limitation?"

把你已經有了一個限制，然後問自己， “我什麼時候決定接受這種限制？”

You may not even see it as a limitation. You might see it as, just, "That's who I am."

你甚至可能不會把它看作是一種限制。您 可能會看到它作為，只是，“那我是誰。”

So often, in our lives, we've adapted to be a certain way, so that we don't fail or so

所以很多時候，在我們的生活中，我們已經適應了是 以一定的方式，這樣我們就不會失敗左右

that people will like us or respect us. It's not necessarily who we are.

人們會喜歡我們，或尊重我們。它的 不是我們必然是誰。

Joy comes when you're spontaneous. It's really hard to be truly happy when you're not being

喜來的時候你是自發的。是真的 很難成為真正的快樂，當你不被

yourself, and most of us have no clue who we are. A big part of my work - if you've

你自己，和我們大多數人不知道誰 我們是。我工作的一個重要組成部分 - 如果你

ever been to event, you know - is to get people to do things spontaneously, without thinking,

去過事件，你知道 - 是讓人們 做事情自發，沒有思想，

because that's when the real you shows up. That's when the energy comes alive. When you

因為這是當你真正顯示出來。 當能量開始活躍的。當你

do that, when you start to connect your true nature, suddenly, there's energy available

做到這一點，當你開始連接你的真實 自然，突然，有可利用的能量

for you to set a higher standard for what you want in your life. That's what this is

為您設定了更高的標準是什麼 你想在你的生活。那這個是什麼

really all about. When I talk about "standards" or I talk about

真正意義。 當我談到的“標準”或我談

"shoulds" versus "musts," think about your own life. I know there have been areas in

“應該”與“務必”，想想你 自己的生活。我知道已經有地區

your life where, at some point in time, you just shifted. You raised the standard, and

你生活在哪裡，在某個時間點，你 只是移動。你提出的標準，而

your life changed because whatever people have their identity attached to, they live.

你的生活改變了，因為無論人 有自己的身份連接到，他們住。

We live who we believe we are. That's just how it works.

我們住我們相信我們是誰。這只是 怎麼運行的。

I'll give you an example. Look at your physical body. Your physical body, today, is an absolute

我給你舉個例子。看看你的身體 身體。你的身體，今天，是一個絕對的

reflection of only one thing. Not your goals, not your desires, but your standards, the

只有一件事反映。不是你的目標， 不是你的慾望，但你的標準，

identity you have for yourself. If your standard is you're an athlete, then there's a certain

身份你有你自己。如果你的標準 是你是一個運動員，然後有一定的

amount of strength, a muscle tone, an energy that's available in your body, on a regular

強度的量，一個肌張力，能量 這是在你的身體提供，定期

basis, because that's who you are. You do whatever is necessary to maintain that identity.

的基礎上，因為這是你是誰。你做 一切必要保持這種身份。

Again, the strongest force in the human personality is this need to stay consistent with how we

同樣，人的個性最強的力量 這是需要留在如何保持一致，我們

define ourselves because if you don't know who you are, you wouldn't know how to act.

定義自己，因為如果你不知道 你是誰，你就不會知道如何行動。

Once you lock in on that identity, your brain finds a way to keep you there. If you say,

一旦鎖定在表明身份，你的大腦 找到一種方法來保持你。如果你說，

"Man, I'm overweight. I've always been overweight. I'm big-boned" and that's the story you've

“伙計，我超重，我一直都超重。 我骨架大“，這就是你的故事

got, then you're going to always find a way to get back there. That's your settling point.

得到了，那麼你會總能找到辦法 回到那裡。這是你的穩定點。

That's your identity. That's where things lock in.

這是你的身份。這就是事情 鎖定英寸

If you see somebody who's in really great shape, you ask them, "Do you work out?" You

如果你看到有人誰在真正偉大 形狀，你問他們，“你們鍛煉身體嗎？”您

know the answer, "Yes." "How often?" They'll tell you, "Three times," "Four times," "Five

知道答案，“是的。” “多久？”他們會 告訴你，“三次”，“四次”，“五

times a week," whatever. In a seminar, I'll ask people, "Who, here, works out at least

一個星期時間，“無論在一個研討會上，我會 問人，“是誰，在這裡，工作了至少

five days a week? Stand up." You look around that room, and you know that they work out

每週五天？站起來。“你看看周圍 那個房間，你知道，他們的工作了

five times a week because you can see their body. You don't just get a result without

每週五次，因為你可以看到他們的 身體。你不只是獲得無結果

some kind of action, without some form of ritual; "ritual," meaning actions you do consistently.

某種動作，如果沒有某種形式的 儀式;你一貫的“禮”，意思是行動。

Now, do you believe those people that are out there, working out five days a week, do

現在，你認為那些人是 在那裡，工作了一周五天，做

they have more time than you do or I have or anybody else? Of course not. Is their life

他們有更多的時間比你或我有 還是其他人？當然不是。就是企業的生命

less busy? Of course not. It's just a "must" for them. They must work out that way. They've

那麼忙​​？當然不是。這只是一個“必須” 他們。他們必須出現這樣的工作。他們已經

made that turn, and their life changed. I'm not saying you have to work out five days

提出，反過來，他們的生活發生了變化。我 不是說你必須制定出5天

a week. I'm just saying, whatever you really want, "wants" don't get met consistently;

一周。我只是想說，不管你真的 希望“，希望”不要讓一貫地予以滿足;

"standards" do. Whatever you identify, "This is who I am."

“標準”的事情。不管你認，“這 我是誰“。

It's not so much about changing your identity, as it is expanding it; deciding that, instead

這與其說是改變你的身份， 因為它是擴展它;決定說，而不是

of your goal is to lose 10 pounds, which is not compelling, what if your vision was to

你的目標是減掉10磅，這是 並不引人注目，如果你的願景是

"get back to my fighting weight"? "This year," "This month," "This next 90 days, I'm going

“回到我的戰鬥重量”？ “今年，” “這個月”，“這未來90天，我要去

to transform my body. I'm going to take on a new challenge. I'm going to find some technique

改造我的身體。我要去承擔 一個新的挑戰。我要尋找一些技巧

or strategy. There's a million of them - that can reframe myself." Or, "I want to feel younger,

或戰略。有他們的一百萬 - 這 可重構自己。“或者，”我想要的感覺更年輕，

stronger, more vibrant than ever before. Here are my reasons. I want the energy to really

更強，比以往任何時候都更具活力。這裡 是我的原因。我想能真正

make my life work because it's tough out there, and I want to be stronger than I've ever been

讓我的生活工作，因為這是艱難的在那裡， 我想比我強去過

before. I want to go in front of the mirror, and if I'm naked, not want to laugh. I want

之前。我要在鏡子前面去， 如果我赤身露體，並不想笑。我想要

to look there and take a good look, and go, 'Yeah. I'm proud of whatever I see there.'"

看那裡好好看看，去， “是啊。我的什麼我看到有驕傲的。'“

Whatever it takes. Something is going to make you laugh, smile. Something is going to tease

不惜一切代價。有些事情是會令 你笑，微笑。有些事情是會捉弄

yourself, but something is going to move you to another level. If you identify yourself

自己，但有些事情是會打動你 到另一個層次。如果您發現自己

in a new way, you own that every day and that becomes the standard of how you live, you'll

以新的方式，你自己每天和 成為你的生活，你會標準

find a way to make that standard real. Money is the same way. Think about it. It

找到一種方法，使該標準實際。 錢是一樣的。想想吧。它

doesn't matter what's happening "in the marketplace." People that make money find a way to make

不要緊發生的事情“，在市場上。” 人們賺錢找到一種方法，使

money, no matter what; don't they? I mean, most people's standard is to pay their bills,

錢，不管是什麼;不是嗎？我是說， 大多數人的標準是支付他們的賬單，

so that's what most people find a way to do. Even when economic times get tough, most people,

所以這就是大多數人找到一個方法來做到。 即使在經濟困難時期，大多數人，

if that's their absolute standard, they find a way.

如果這是他們的絕對標準，他們發現 的一種方式。

Some people's standard is to pay their bills most of the time, and so, most of the time,

有些人的標準是支付他們的賬單 大部分時間，因此，大部分的時間，

they do. Some people's standard is not just to pay their bills, but to take care of their

他們是這樣。有些人的標準不只是 支付賬單，而是要照顧自己

family and maybe even some of their friends. They find a way. In fact, some people may

家人，甚至他們的一些朋友。 他們找到一個方法。事實上，有些人可能

be in a family where, if they don't have enough money... They barely have money to pay their

在一個家庭中，如果它們不具有足夠的 錢......他們幾乎沒有錢支付他們

bills. They worked their guts out, and then somebody - their mother, their father or somebody

法案。他們制定自己的膽量了，然後 有人 - 他們的母親，他們的父親或某人

else, their sister - gets ill. There's not enough money to take care of it. Nobody else

否則，他們的妹妹 - 變病。這裡沒有 足夠的資金來照顧它。沒有其他人

has money in the family. They don't, either, but they find a way to get that money and

有錢的家庭。他們不這樣做，要么， 但他們找到一種方法來獲取金錢和

take care of their mother or father, don't they, and pay their bills. They never could

把他們的母親或父親的照顧，不 他們，並支付他們的賬單。他們永遠不可能

do it before. Why? The situation made them raise their own standard. Not everybody does

之前做到這一點。為什麼？這種情況使得他們 提高他們自己的標準。不是每個人都這樣

that. Somebody else in the family might have money and still not take care of their mother.

那。其他人在家庭中可能有 錢，還是沒有把他們的母親。

It all comes down to the inner game, my friends. Changing your life is a change in the inner

這一切都歸結到內心戲，我的朋友。 改變你的生活是在內部的變化

game. The outside world, you can't control, but you have absolute control over this one,

遊戲。外面的世界，你無法控制， 但你必須在這一個絕對的控制權，

if you learn the dynamics of what shapes you. Identity is one of those simple, clear, fundamental

如果你學的什麼形狀你的動態。 身份是那些簡單，清晰，根本的一條

basics that if you start to shift it, everything else will shift in your life, as well.

基礎知識，如果你開始轉向它，一切 人會在你的生活轉變，以及。

Somebody will, by the way, have to have more than enough money to do what they want, when

有人會，順便說一句，必須有更多的 比足夠的錢做自己想做什麼，什麼時候

they want, where they want, with whomever they want, contribute the way they want. If

他們想要的，他們想要與任何人 他們想要的，他們貢獻想要的方式。如果

that's their "must," they find a way. I know that sounds overly simplistic, but it's true.

這是他們的“必須”，他們想辦法。我知道 這聽起來過於簡單，但它是真實的。

Somebody once said you could take all the money in the world out of the hands of everybody,

有人曾說，你可以把所有的 錢世出每個人的手中，

out of all the wealthy people in the world who are really successful, give it to other

出了世界上所有的有錢人 誰是真正的成功，給它其他

people. It wouldn't take too long; those people would have it back in their hands. It's not

人。它不會花費太長時間;那些人 將有回在自己手中。不是

because they're manipulative. It's because they have standard. Some are manipulative.

因為他們是操縱。這是因為 他們的標準。有些是操縱。

Don't get me wrong, but they have a standard of what they're going to find a way to make

不要誤會我的意思，但他們有一個標準 他們會找到一種方法，做什麼

happen. I'm just simply saying to you, take those three magic words and live them. Raise

發生。我只是簡單地對你說，走 這三個咒語住他們。提高

your standard. Michael Gerber, the guy that wrote The E-Myth,

您的標準。 邁克爾·格柏，該寫的E-神話的傢伙，

talks about why so many businesses, young businesses fail. One of the things he says

為什麼那麼多的企業，年輕的會談 企業失敗。其中之一，他說的事

is most people are not really entrepreneurs, but they think that's what they should be.

是大多數人都沒有真正的企業家， 但他們認為這是他們應該是什麼。

They think that's the sexy thing, that's the most attractive thing, that's the best answer.

他們認為這是性感的東西，這就是 最吸引人的東西，那就是最好的答案。

What I say to you is you've got to separate the vehicle from the outcome. What is it that's

我給你說的是你要分開 從結果的車輛。這是什麼那是

going to truly fulfill you? What is it that's going to give you that extraordinary life?

要真正做到嗎？這是什麼那是 想給你的不平凡的一生？

What's going to make things magnificent, on your terms, not somebody else's terms, not

這是怎麼回事把事情氣勢磅礴，上 你的條件，不是別人的話來說，不

your father, your mother, your background? What is that, really?

你的父親，你的母親，你的背景是什麼？ 那是什麼，真的嗎？

Separate the vehicle. There are many ways to get to that vehicle, but I'm saying, sometimes

分開車輛。有許多方法 獲得該車輛，但我說，有時

you have to reevaluate what's going to really make you fulfilled. What is your gift? Are

你必須重新評估發生了什麼事情真的 讓你滿足。什麼是你的禮物？是

you an artist? Are you the talent that can produce something no one else produces as

你一個藝術家？你是人才，可以 生產的東西沒有人會產生如

a skill, a product, a service or some impact? Are you incredibly good at management; you

一個技能，一個產品，一個服務或一些影響？ 你是在管理好得不得了;您

really know how to manage or lead people? Are you an extraordinary entrepreneur that

真的知道如何管理或領導的人？ 你是一個不平凡的創業者

can take that gigantic gut-load of risk, create the vision, attract the talent that you need,

可以採取的風險是巨大的腸道負荷，創造 願景，吸引你所需要的人才，

the managers and leaders? You may have all three abilities, but which

管理者和領導者？ 您可能有三個技能，但

one really fulfills you the most, is going to be the critical question. We tend to want