♪ (dramatic chord) ♪

♪ (dramatic chord) ♪

♪ (dramatic chord) ♪

(in video: speaking Korean)

- Same.

- Are we about to watch some K-pop?

- K-pop again. You're kidding me.

- ♪ Ayo ladies and gentlemen ♪

♪ (singing in Korean) ♪ - I love this stuff.

- Is he wearing makeup?

- ♪ (singing in Korean) ...every day ♪

- Have they all got different jobs?

- Okay, yeah. We have to judge the production value or the theme.

- ♪ I got a feel, I got a feel (singing in Korean) ♪

♪ (saxophone interlude) ♪

- Ah ha ha ha!

- All right!

- Incredible in every level. (laughs)

- Okay. I can dig it.

- I don't think I can learn that dance.

- ♪ (singing in Korean) ♪

- Oh, this is gonna be awesome. I can just tell.

- ♪ Gotta make it, gotta-gotta make it (singing in Korean) ♪

- Yes! Slay!

- ♪ (singing in Korean) ♪

- They're incredible.

- This dance routine is just far too physical--

- (both) Whoa!

- Those hip thrusts though.

- I love how they dance. - Aw man.

- I always love watching this. - They're crushing it.

- ♪ (rapping in Korean) ♪

- ♪ Enemy, enemy, enemy ♪

- Enemy!

- ♪ Energy, energy, energy ♪ - Enemy-- (stutters) energy.

- Wow, this is high production.

♪ (saxophone interlude) ♪

- ♪ Say what ♪

- So fantastic to watch.

- ♪ Say what ♪

- This is like boy band, Macklemore, and Limp Bizkit all in one.

- ♪ (singing final line) ♪ - Wow.

- Oh yes. Oh yes. (song concludes)

(Finebros snicker)

- That was delightful.

♪ (easy-listening music) ♪ (phone ringing)

- Oh. Female group this time.

- I love these masks.

- "Where's my mummy?"

(laughs) It was a Doctor Who reference. - Stop.

- How embarrassing. They all wore the same thing.

- Kinda crazy to see the difference--

like, how they're more elegant

and the other guys were more aggressive.

- ♪ Every time I feel your love ♪ - I guess that's elegant.

- ♪ And kiss, oh, baby ♪ - Seductive chocolate, yeah.

- ♪ (singing in Korean) ♪

- Is that blood? They're vampires. - I think so.

- I think they're vampires. - Oh. Oh my god.

- What is that?

- ♪ (singing in Korean) ♪

- Is it that scene from The Shining?

- I hope this turns quickly into horror.

- I hope so. Oh no. - Oh no, just gyrating.

- They have more money than us,

'cause all these videos look amazing.

- It's like a vial of blood.

- Oh, are they secret, like-- - Agents?

- ♪ (singing in Korean) ♪

- Not as into this song as the other one, I will say.

- I just can't figure out what the hell's going on.

- I know, I wish I knew what they were saying.

- ♪ (singing in Korean) ♪

- (gasps) Whoooooa.

- This took a turn! This has taken a turn!

- (both) Oh!

- (laughing uncontrollably)

- This is how the rich take showers.

- Now there's some chili peppers?

- What's-- - ♪ No, no, no ♪

- What was that?

- I can't believe they all threw up on him at the end.

I was not expecting that.

- I need some of that stuff for a prank.

- One shot.

Let me tell you something... - Oh yeah.

- ...that you already know.

You just get the rock to me, y'know what I mean?

- ♪ (singing compelling hip hop in Korean) ♪

- No.

- Uh-oh.

- Watching some torture-- what was happening, okay?

- This is some Shawn Mendes, Justin Bieber [bleep].

- ♪ (singing in Korean) ...one shot ♪

- Okay, this is just overwhelming now.

- He's worth $10 million?

- Worth $10 million. - $10 million.

- ♪ (rapping in Korean) ♪

- (amazed) What?

(tires squeal) - They're robbing the police.

- Oh my god, it's like Purge. Asian version of The Purge.

- Are they trying to rescue their friend? - I don't know.

- ♪ (singing in Korean) ♪

- I like these elaborate story themes.

- "Let's do the deal. Here's the $10 million."

"Here's your Justin Bieber back."

♪ (note echoing) ♪

(gunshot)

- Oh no!

- ♪ (singing resumes) ♪ - (imitates then laughs)

- What the hell? Is this like a parable? - What's this?

- Why is this so violent?

- Why couldn't you just dance it out?

(bullets firing in tune)

- (chuckles) - Oh my goodness.

(rewinding noise)

- Rewind. What are you rewinding to?

- Are they gonna make up now?

There we go.

- I've now lost-- now there's a SWAT team?!

- I've been lost for the last two minutes.

- ♪ (rapping) ♪

- I don't-- - Oh, this is a cop.

- I don't know why, but I have goosebumps. I don't know why.

- Now it's all so clear! (chuckles)

No, it's still not. (laughs)

- Kind of want to shoot someone now.

- Bad influence. - Yeah.

- I've never seen music videos like this before.

Ever. - You've never seen K-pop ever?

- No.

♪ (dramatic chord) ♪

- (Finebros) So okay. How much K-pop

have you listened to over time?

- I actually think the last time... - None.

- ...I saw K-pop was here.

- That was first time and might be the last.

- I got one friend that's into K-pop.

He's shown me, like, a couple of videos.

- I used to be really into K-pop. I used to love it.

I had no idea what they were saying,

but I would try and sing along in broken Korean.

- (Finebros) All right, so let's talk about

the ones we showed this time.

The first one is a group that call themselves BTS.

And they are one of the more recent really big K-pop groups.

What did you think about those guys? - I like them.

- I thought the first one was the best, in my opinion.

- Is it terrible I thought of "YMCA"?

- It reminded me of the "YMCA" song,

'cause they have all the costumes.

- The dancing was cool.

- I loved the dancing.

It felt like they all met up for happy hour

and decided to just dance it out.

- If there was a checklist of things you needed to be

to be successful, they would have all of them.

If I was younger, I'd be like,

"Oh, they're so bad! It's so naughty!"

- So one thing I've seen over the years

is that now rapping has become a huge thing in K-pop.

It's weird 'cause obviously actual hip hop

is really based on authenticity,

and K-pop is still really manufactured.

- I think more rapping in K-pop. - More than that?

- Yeah. - Okay.

- (Finebros) The second group is called EXID,

which stands for EXceed In Dreaming. - It's okay. It was good.

- I did like the song

until they started throwing bloody test tubes.

- I just couldn't figure out the story line of the movie video.

It was like a pepper spray bomb.

- I loved the man's reaction at the end, just being, like...

Just like this is something that happens every day.

- They just sexualized it up a little bit too much for me.

- They were wearing booty shorts.

And then you get a closeup. - Elegant.

- And her butt's in the air. - Elegant.

- (Finebros) Then the last group is B.A.P.--

Best Absolute Perfect. - So you got BTS and B.A.P.

- Why do they do these acronyms?

- (Finebros) What did you think about them?

- I wasn't too into the music.

- I kinda liked them, actually. They were kinda cool.

- High budget, looks awesome.

- I like seeing music videos that try to tell stories.

- I don't think I've ever seen a boy band member in the U.S.

die in their music video.

- It was quite cool to watch a K-pop video

that wasn't just about the choreographed dance routine.

- Yeah. - It actually tried to have a concept.

- I felt like it was like a caricature of American movie culture.

- They still should've just done a dance-off to get the guy back.

- (Finebros) There's also often controversy in K-pop.

Just recently, B.A.P. was on a hiatus because they were suing

their label for unfair profit distribution,

but they recently settled. - Ohhh.

- (Finebros) When you hear that side of things,

what do you think? - I think that's bad for the fans.

- It doesn't surprise me.

That happens with every record label. - I was gonna say,

I feel like it would here too. - Every record label

tries to do that. Management does that.

- It's always a bummer when you're like,

"Ah, people with power, just be kinda nice to people.

We all only live once."

- There's always something happening

to people. - There's a lot of drama.

I wonder how much of it is manufactured.

- We should manufacture some drama. - I hate you.

- I-- I-- - I don't like your hair color.

- I don't even know this guy.

- What? - He's an actor.

- (Finebros) So K-pop continues to grow in popularity every year.

Why do you think it continues to gain popularity

all over the world? - I don't know.

I mean, it's not popular in my world.

- I think it's really catchy.

- Psy definitely helped. At least, from my experience,

I didn't listen to any K-pop before Psy.

- There's something about it that's kind of cheesy

and kind of self-aware of its own cheesiness.

- The fact that the videos are kind of weird.

- Weird does well on the internet.

- It's just really upbeat and it makes me happy.

I don't think you have to understand everything to love it.

- I've always found that there's something inherently smarter

feeling about something that you don't understand entirely.

Something about not being able to understand it makes you think

that there must be more going on there than you think.

- People love teams and bands, and they like following fandoms.

Like One Direction-- they like groups with names.

It's just quite exciting to follow the world of K-pop

as an actual hobby.

- (Finebros) K-pop is helped massively

by this global platform we all make a career on called YouTube.

How do you feel knowing people can watch your content

all around the world

when that's not the case for things like television?

- It's like I was born into it.

I don't know what a great thing it is,

because I've always had global outreach.

- That's the best part of YouTube.

- It's definitely a surreal feeling,

especially when we meet these fans

and they don't even speak English.

- I think it's phenomenal, and I always forget about it.

More people watch Vsauce who don't live in America

than who live in it.

- It's super exciting,

because it means you can have these friendships and connections

with people all over the globe.

- Now you have the opportunity to just be huge

because of the availability of it being all over the world.

- It just makes you realize how ridiculous TV is,

when everything's just blocked behind channels.