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  • My involvement with UNICEF

  • has been for fourteen years. The

  • first time I did anything

  • with them was in Thailand

  • and I was on a tour with Manchester

  • United and I was asked by

  • UNICEF with six other players

  • to go to a women's

  • centre and that was my

  • first involvement with

  • UNICEF and then, about

  • six months after that, I

  • had a letter from Kofi

  • Annan, saying, 'Would you like to become

  • one of our ambassadors?' And

  • that, without a doubt, was one of

  • my proudest moments outside

  • of my career and in my life

  • to be honest. You know, to be asked

  • to be an ambassador

  • of an organisation that does

  • so much for so many people

  • so many children, so many men

  • around the world, I was very touched

  • by that. So, yeah, my involvement

  • started a long time ago

  • My involvement did start fourteen

  • years ago and

  • yes, ten years as an ambassador

  • So, I'm very proud of that

  • and I take that very seriously

  • And You've launched the 7 Fund

  • this year, I'll ask you a bit about that

  • in a moment, but Carol, I'll come to you

  • as UNICEF, a huge

  • organisation, you have a lot of ambassadors

  • but David is the first ambassador to

  • have his own fund, what

  • does that say about what he

  • brings to UNICEF? Well

  • you know, first of all, I want you to

  • understand that we don't just take

  • anyone to be an ambassador

  • you know, we were the first organisation

  • to ever use celebrity ambassadors

  • and we get requests

  • pretty frequently from people

  • who would like to be ambassadors

  • And as I describe usually

  • as, we date for about a year

  • before we marry and,

  • and clearly we look for people

  • who are truly

  • committed to our cause. So this

  • is not just, you know, a PR

  • thing, this has got to be somebody who

  • really, as I describe it, speaks

  • kid and really feels

  • the mission and David clearly

  • does that. And you know, his reach

  • is so phenomenal

  • the announcement of the 7

  • Fund alone reached over

  • five billion people, I mean, it was like

  • this most amazing

  • pick up on it. And also

  • because children look up to him

  • so when he speaks, it's not

  • only great for public

  • relations, but it is an opportunity

  • for a role model to speak

  • and I think that is equally important

  • So, we're just thrilled to

  • have him. So you've been dating

  • David Beckham for nearly fourteen

  • years, I think we can call that going steady.

  • So David, fourteen years involvement

  • with UNICEF, this opportunity

  • comes up for you to start the

  • 7 Fund, tell us what it's

  • all about. What the 7 Fund mean

  • to you? Well, the 7 Fun is obviously

  • something that we've been talking

  • about

  • for a while, with UNICEF

  • And obviously, as you all know, well

  • I hope you all know, I retired

  • two years ago, from a career of

  • 22 years, and I was

  • pretty successful in my career

  • which I'm very proud about.

  • And my involvement with

  • UNICEF was always something

  • that I was proudest of. So

  • when I came to the end

  • of my career, you know, even, even

  • during my career, I

  • wanted to do more, but obviously

  • I had managers that obviously

  • wanted me there every day, so

  • I couldn't do everything

  • that I wanted to, about going into

  • field, going into the field and

  • doing certain things, but I did

  • as much as I could. One of my first

  • involvements were, was with

  • the tsunami,

  • which was about two weeks

  • after I was made ambassador

  • so that was something that, you

  • know, I was obviously, very

  • involved in.

  • So, obviously, you know

  • the 7 Fund is something

  • that I wanted to do

  • more, you know, I understand

  • my position, I understand my

  • role, I understand that over

  • the years, which I'm very proud

  • of, I've become a role

  • model for many children, and I

  • do take that very seriously

  • So, when we started talking about

  • the fund,

  • we said, I said, 'What can I

  • do more? You know, what is there

  • that I can do more for

  • children around the world? What

  • can I, you know, raise

  • and shine a light on?' And

  • we found many things that I

  • could do, and funnily enough

  • you know, that was something that

  • we really focused on. You

  • know,

  • I have a voice, and I have

  • a voice that a lot of people

  • like to listen to, it might be

  • slightly high pitched at times

  • but I do, I do have

  • a voice that people listen

  • to. And we found that out

  • very quickly with my involvement

  • with UNICEF and I think, if

  • that's the only thing that I

  • can achieve with starting the

  • 7 Fund, then that's

  • enough, but I want more. You know, I

  • want to raise as much

  • awareness as I can, I want

  • to raise as much money as I

  • can. I want to do everything possible

  • you know, at the end of my career

  • you know, many people say, you know, why

  • are you not just sitting

  • down, relaxing, going

  • on a beach and enjoy yourself

  • playing golf here, which we were never

  • allowed to do, by the way.

  • But, no, you know,

  • I understand over

  • the, over the years of

  • the success that I've had on the field

  • you know, that's given me the

  • chance to actually achieve

  • off the field with other things

  • And this, without doubt

  • is my main focus

  • you know, people turned round to me at the end

  • of my career and said, 'Do you

  • want to become a manager? Do you

  • want to become a coach?' I have to be

  • passionate about something, I think

  • you know, many of you have seen me play

  • hopefully and enjoyed watching

  • me play for my country and

  • the teams that I've played with over

  • the years.

  • And everyone knows how passionate

  • I am about the game, and about

  • my job. So, I have

  • to be passionate and I'm passionate

  • about UNICEF and I'm passionate about

  • helping children. And I realise

  • the opportunity that I have, I

  • have a real opportunity to

  • help children around the world.

  • And really, I want to underscore

  • what you just said, because, you know, I'm

  • the paid gun to do this

  • this is not something that David

  • has to do, and he's been doing

  • this for ten years and he

  • instead of saying, 'Great, ten years

  • I've done my share', is amplifying

  • it at a point in his life that this

  • is the farthest thing that you have to

  • be doing. And we

  • come back to the name, the 7 Fund

  • you must have been inundated

  • with possibilities of where

  • to, of projects, and

  • projects to fund raise for

  • How did you whittle down that

  • shortlist, obviously, the name, 7

  • helped, but how did you decide

  • what regions, what projects

  • 'Cause like I said, the list of

  • children that needed help

  • must have endless. I think

  • that was part of obviously, being

  • you know, a partner

  • with UNICEF, you know

  • being a team member with UNICEF

  • that's where I had to, you know

  • I've seen the work that they do

  • and it is truly incredible

  • You know, it's selfless work that

  • these people that work

  • for UNICEF, on the ground, do

  • not just a couple of hours a day

  • they are doing this 24 hours

  • a day, they're not sleeping, they're

  • not washing, you know, this is

  • something that they are so focused

  • on and they just want to help

  • people. So, obviously, when

  • we started talking about

  • the 7 Fund, you know, it was just

  • a fund at first. So then

  • obviously, 7 was something that

  • everyone knows is very important

  • to me, you know, I wore it for Manchester

  • United for years, I wore it

  • for England for years, my daughter's

  • middle name is Seven, so it

  • means a lot to me.

  • And that's when we started

  • to focus on the countries

  • that really do need urgent

  • help, and the, you know, the children

  • in those countries that really need

  • that urgent help. So that's when I

  • had to ask, you know, UNICEF

  • about their expertise

  • in that area and we came up

  • with the seven different countries

  • seven different initiatives

  • and we focused on that

  • you know, and that's, you know, like you

  • said, that's the difficult part

  • because we live in a world

  • where there are so many

  • you know, children in danger

  • of violence, of

  • malnutrition, you know, health

  • issues, you know, this

  • there's so many

  • issues around the world

  • and we really needed

  • to focus on certain things

  • And I think, like I said, that's

  • where UNICEF's

  • expertise came into this

  • Yeah, Carol, talk to us about how you

  • came up with this shortlist, because like you said

  • UNICEF doesn't just go in for

  • the short term, it's there for the long term

  • this is a bold move, because

  • you have to invest in this project for

  • the long term, as does David. Absolutely

  • and UNICEF works yesterday

  • today, tomorrow in 190

  • countries and territories around

  • the globe. So, identifying

  • the seven took some conversation

  • and negotiation. In particular

  • thought, what I was struck by

  • was David's desire to

  • shine a spotlight on

  • countries that might not otherwise

  • have a spotlight on them, so he

  • didn't pick, you know, quote, the sexiest

  • places in the world, but instead

  • places that some of you may

  • be challenged to find on the map

  • And I think that's particularly

  • interesting, you know, in

  • many ways it's kind of like what George

  • Harrison did for Bangladesh

  • David is now doing for Burkina

  • Faso, you know, taking

  • a country that is not every

  • day in the news, but is experiencing

  • horrific child mortality

  • rates, horrific child

  • violence rates, you know, things that

  • are,

  • things we don't want to see for

  • our own children, we shouldn't tolerate

  • for any child in shining the

  • spotlight on them. So, the countries

  • are Burkina Faso, Bangladesh

  • I'm cheating, Swaziland

  • the Serbia region

  • Papua New Guinea, Djibouti

  • and El Salvador. Well, let's shine

  • a bit more of a light on those areas

  • with a little help from Google maps in this

  • video.

  • So Google maps has essentially

  • taken us on a tour of all the

  • work and all the regions you're

  • covering.

  • One of the questions that you must get asked

  • a lot, is how hands on are you

  • Well, I hope by the

  • end of today and this talk

  • you'll realise how hands

  • on I actually am, because

  • obviously, I've had a fourteen year

  • relationship with UNICEF, and

  • from day one, I've been very

  • hands on, I've always wanted

  • to do everything possible

  • You know, when it came to, obviously

  • the 7 Fund,

  • we sat down, we talked through

  • every

  • possible country that we

  • could help, every initiative

  • that we could get involved in and

  • believe me, I'm involved

  • in this full-time, you

  • know, this is something that I'm passionate

  • about, it's something that I want to make

  • a change. I want to,

  • you know, it's about leaving a legacy

  • I've always wanted to be

  • a professional footballer and I

  • was lucky enough to have a

  • career that I had. Now

  • I want to be able to be successful

  • and help children around the world

  • you know, I'm sure most of

  • you in here are parents and

  • you all know what children

  • mean to you. You know, they're our future

  • it's an obvious statement, they

  • are our future and when I look

  • at my children, you know, I want to

  • leave a legacy, so in

  • ten, twenty, 30

  • years' time, they turn round

  • and say, 'My dad helped build

  • that.' Or, 'My dad won that trophy.'

  • Or, 'My dad helped these children.'

  • And that's what I want to do

  • for children around the world. It's

  • why I'm so very

  • hands on with not

  • just the 7 Fund but

  • UNICEF and other charities

  • that I've been involved in, over

  • the years, because I want

  • to make a difference and I

  • want to be involved 110%

  • it's what I do. You know, people

  • have seen me on the football pitch and

  • I'm passionate. Now, I'm passionate

  • as well, off the field, with

  • the 7 Fund and with raising

  • awareness around the world for children

  • and the protection of children. And

  • this is how involved David is

  • he's not just a fundraiser

  • an ambassador, PR marketing

  • as well, sitting here talking about it, but Carol

  • he is opening doors that you

  • perhaps couldn't ordinarily get

  • through, in terms of, I understand you had

  • a bit of a problem getting to the Prime

  • Minister. David Beckham turns

  • up at number ten, knocks on the door

  • and there's a warm welcome. Exactly, exactly

  • You know, and I think also

  • just to listen and to hear

  • having seen the work, you

  • can't help but become that passionate

  • and that engaged. You know, I was

  • watching the video and thinking about

  • the countries and, you know, taking

  • just one, Bangladesh

  • you know, the education initiative

  • In Bangladesh, the majority

  • of children that you meet will introduce

  • themselves by profession

  • Okay, they will do it, the way an

  • adult does. You know, a five and six year

  • old, 'Hi, I'm the garbage man in the community

  • I'm the cook in someone's home.'

  • And your heart breaks when you

  • see it, and I've had

  • the opportunity to go to work with

  • those children and to see the circumstances

  • under which they work

  • And you come away from something like

  • that and you can't help but want

  • to change something. And then

  • to have somebody take the step and actually

  • make that happen is pretty remarkable

  • David, in your work with UNICEF, is

  • there one particular child that you've

  • met that you always have in the back

  • of your mind, when you're doing this work

  • Is there one particular child that

  • touched you and every time you go

  • forward and push your work with UNICEF

  • or the 7 Fund there, in the back of your

  • mind? I mean,

  • there isn't one particular

  • because there's probably four or

  • five children that I've met

  • in my time with UNICEF

  • that have really kind of got

  • to me. And it's still hard

  • you know, to talk about it, you know

  • because I'm pretty, an emotional

  • person anyway, I'm sure

  • you saw in my last game, when I

  • played. Trophy shed a tear, a lot of people will rush forward

  • with tissues. So, I, it's, you know, being

  • part of UNICEF and being an ambassador

  • it does put you in a situation

  • where there's a good chance

  • that you will get emotional with

  • talking to families, with talking

  • to children. There was a particular

  • family that I met with my

  • last trip, my most recent

  • trip to the Philippines,

  • and I was warned before

  • I actually went into the house

  • because this was after

  • the typhoon that went on

  • in the Philippines and

  • that was, it was probably four weeks

  • after. So, it was very

  • raw still, you know, it was very

  • you know, there was a lot of heartbreak

  • throughout, you know, the island

  • and it was devastating. So

  • I was warned before I went into

  • the house, you know, this is the story

  • that you're going to hear,

  • so be prepared. I don't

  • think anything can prepare you

  • for,

  • from a parent's perspective

  • of what has just happened to them. And

  • the parents came in, well

  • I met the little girl first

  • she walked in and very polite

  • amazing, big smile on

  • her face, sat down, talked

  • to me and then the parents came

  • in.

  • And the moment that

  • the mum sat down, tears

  • just were rolling out

  • of her eyes.

  • And then the dad was

  • the one that actually explained

  • you know, what had actually happened

  • and what they'd been

  • through as a family. And what

  • actually happened, the night of the typhoon

  • they were told to get

  • on top of the roof, get onto the

  • highest point, so they did

  • as a family, two little girls

  • one, eight,

  • and one, three

  • And the mum was holding

  • the three year old

  • and the dad was holding the eight

  • year

  • old.

  • And the mum turned round to the dad

  • and said, you know, 'I can't

  • hold on anymore, will you take

  • her?' So, the dad's holding

  • the two girls. The dad

  • ends up getting knocked

  • off the top of the roof, still holding

  • one of the little girls and then

  • he woke up.

  • He was knocked unconscious. He

  • woke up probably four or five

  • hours after and

  • he only had

  • one of the little girls with him

  • They searched for

  • two days and then finally

  • they found-,

  • he found his little girl.

  • To hear stories like that, it's-

  • I mean, it's heart-breaking. It really is heart-breaking

  • and like I said it's hard to not

  • get emotional when you're sat

  • with a family that has gone

  • through such heartbreak.

  • But you know, to make it worse

  • the dad was like, 'Let me show you

  • a video of my little girl.' So

  • then I'm watching a video with the

  • parents and, you know, the heartbreak

  • that is in the parents'

  • eyes, the heartbreak that

  • they are going to have to go through

  • that's just one family.

  • We're talking-, I was driving

  • back to the airport, and

  • we-, I noticed on the

  • side of the road there was

  • a small graveyard, which

  • seemed to be next to some kind

  • of school. I said, 'Can I stop?'

  • There seemed to be people everywhere

  • So I walked onto this graveyard

  • and I spoke to-, there was a person

  • there, an elderly man. I

  • said to him,

  • 'Can you explain? Are you able

  • to explain?' He said, 'Twelve

  • of my family members

  • are in this grave here.'

  • And when you look at things

  • like that, it's-,

  • I've just listened to one story

  • from one family. There's so

  • many families who have gone through

  • such devastation, and

  • we're also talking about

  • children that are still

  • dying from diarrhoea. You know

  • my children get diarrhoea. They don't

  • die.

  • Sorry to be so graphic, but

  • it's true. It's true. In

  • our day and age, children are

  • still dying of diarrhoea

  • While we've been-, while this has gone

  • on today, 17,000

  • children are dying. And that's going

  • to happen tomorrow, the next

  • day, the next day.

  • We have the opportunity to really

  • make a difference. There are

  • so many influential

  • and powerful people

  • in this room and around

  • the world that can really

  • make a difference.

  • It's easy for-,

  • it would have been easy for me to

  • turn around and say, 'Do you know what? I'm more

  • than happy with doing what I'm doing

  • being an ambassador and continuing

  • my role' but I've been in the

  • field. I've worked with UNICEF

  • I've seen the unbelievable work

  • that UNICEF do,

  • and I really want to

  • make a difference. I know that

  • it's, like I said, it's easy to sit

  • back and say you know, 'I'm

  • just one person. I'm not going to

  • be able to help that situation.'

  • You can, and

  • that's the difference. You know, the

  • 17,000 children are all under

  • the age of 5

  • and they're all dying of causes

  • we already know how to prevent

  • Not one of them is a death that we couldn't

  • have prevented if we'd gotten

  • there in time. And lest you

  • think, though, it's an insurmountable

  • problem, in the 1980s

  • that number was over 35,000

  • children dying every single

  • day of causes we knew how to

  • prevent and in the ensuing

  • years while we've halved the number

  • the world's population

  • has tripled, so theoretically

  • there could have been over 100,000

  • children dying every day and we've brought

  • it down already to 17,000

  • So in the abstract, that's great

  • but if you're the mum of one of those 17,000

  • not so great. UNICEF's commitment

  • really, is to bring that number to

  • zero. We will not stop the

  • work we do until that number

  • is zero. And Carol, 2014

  • was a particularly bad year

  • globally for children, explain why

  • that is. The United Nations

  • will rank emergencies

  • and a level three emergency

  • is an all-hands on deck

  • flat out the worst possible

  • emergency. And in my

  • career, I've been in the non-profit world

  • now for over 30 years

  • you will average one or two level

  • three emergencies every

  • year. This year we've had five

  • simultaneous level three

  • emergencies. There are more

  • children on the move

  • right now than there were

  • in the post-World War II immediate

  • period. There have been more natural

  • disasters and

  • unfortunately each

  • time an emergency happens

  • we get stretched that much thinner

  • UNICEF doesn't stockpile

  • dollars in case of an emergency

  • You never want to stay to a mother

  • 'I know your child is starving, but

  • I'm saving these dollars just

  • in case we have an emergency.'

  • Each time something happens

  • it's an 'and' it's not an 'or'

  • This year there's been an 'and' and an 'and'

  • and an 'and' and an 'and' and an 'and'

  • It's been the worst year for

  • children on record. But

  • this year, 2015, is being

  • called the Year of Hope. David

  • there is a the chance to make a giant

  • step in getting the welfare

  • of children globally on the

  • agenda of world leaders

  • and you're going to be door stepping them

  • and making sure that happens. Explain

  • to us what's going on this year. Yes

  • I am.

  • Like we were saying earlier, one

  • of the great things about

  • my success that I've had in my

  • career is that it does

  • open doors. It does

  • open doors for UNICEF, and

  • there has been moments where

  • we've needed to speak to

  • prime ministers or presidents

  • and thankfully they've been

  • football fans, or Manchester United

  • fans, or Real Madrid fans.

  • It's probably why I kept hopping

  • from club to club. To cover

  • all bases. We hit all bases, but

  • no, you know, obviously in September

  • like you said, 2014

  • was one of the most devastating

  • years for the protection of children

  • but 2015, in

  • September, I will be heading to

  • New York

  • and hopefully making

  • sure that, with the global leaders

  • with the power that's going

  • to be in New York at that time

  • that the protection of children

  • will be on the top of their list. I

  • think that's important. That's the

  • goal that we want, and we want

  • them to hit their goals, and their

  • goal to be protection of children

  • What will you be saying to them? I'm quite interested

  • to know what a doorstep by David

  • Beckham is like. When you're confronting

  • these world leaders, how does this conversation

  • start? Well, I'll take

  • a few shirts, so I can sign

  • them.

  • Apart from that-, Wait, you'll have to have a

  • selfie with them first. A selfie, of course

  • It's going to be similar to what I'm doing

  • today. You know, I think I

  • just want to voice my

  • opinion and voice

  • my opinion about what

  • I'm doing, what UNICEF are

  • doing, and the great work that

  • has been done over many, many

  • years, and hopefully

  • the great work that's going to be done

  • in the future, because

  • like I said you know, children

  • are so passionate, and they're so

  • important in our lives.

  • I notice it with my four children

  • you know.

  • They know more about social

  • networking than I ever

  • will.

  • It's important. They're

  • on Google every single

  • day.

  • That's what they do. To solve

  • problems, they go on Google

  • They Google it. You know, children

  • are so important for the future

  • and that's what I'll be putting

  • across in many different ways

  • And we hope to be able to

  • deliver, with David, the views

  • of children around the world. We've

  • launched-, and if you were in the sandbox

  • stop by the UNICEF booth-, something

  • called uReport. 50%

  • of the kids, even in the most

  • remote areas

  • have access to a

  • basic cell phone through

  • which we can do text messaging

  • We've used it as response

  • when, you know, in the Ebola

  • crisis, where we've texted out

  • messages to kids about where

  • to go for help, what to look for

  • as symptoms of the disease

  • but we use it more often

  • to collect information

  • from children about services

  • in real time so

  • that we're not waiting two years

  • until something gets evaluated

  • and then going back and making

  • some changes. We're able to shift

  • on a dime, and that's a programme

  • we hope to take out around the world

  • but we also hope to collect

  • their views for David

  • to take to the UN in September

  • Carol, you're very interested in-, I

  • mean, obviously, a lot of people in the audience

  • here are interested in technology, involved

  • in technology. Your interest in

  • the role that technology can be

  • used in for good, in terms

  • of UNICEF, I mean-, so what kind of

  • information are you looking for, for our audience

  • later on? Well we are definitely trying

  • to-, we were talking about this, a few of us

  • over lunch today, to change

  • the paradigm from, 'Should you

  • allow your child access to

  • tech?' or instead to a parent

  • saying, 'How do I have my child's

  • use of tech be tech for good?'

  • and so uReport is

  • one example of that. Another

  • is the little item I'm wearing

  • on my wrist. It's a Kid Power

  • band. We're giving kids

  • in America-, one in four

  • are underactive

  • while one in four children around

  • the world are starving

  • to death, they're severely malnourished

  • So we're challenging America's

  • children right now to get

  • active, to wear a band, to meet

  • a minimum number of steps

  • For every 2,500 steps

  • they reach, they get a Kid Power

  • Point. It vibrates and it lights

  • up and it does all these things. For every

  • five points, a sachet

  • of micro-nutrients is

  • delivered to a child overseas

  • So the motivation to the American

  • child at the moment to get healthy

  • is that he or she is

  • saving a life. So that's

  • one example of tech for good

  • It is our goal to come up with

  • a significantly larger

  • pool of products and services

  • of tech for good, and that's why

  • I'm here today, because you are the

  • wealth of ideas,

  • and thought leaders that could help

  • us figure all that out. And

  • David's just joined instagram, as

  • well, so I'm sure you'll be making use of his

  • instagram. Absolutely. How many followers have you

  • got now?

  • Well, I can say it because my son's

  • not here. He's very offended

  • that I'm above him now. For many

  • years I was only part of Facebook

  • but on my 40th birthday

  • I decided to join instagram

  • I think I'm on 5.7

  • now so I'm very happy

  • about that, but there's a bit of pressure

  • as well, because I keep needing to

  • post pictures.

  • For those of us on instagram, we enjoyed

  • the pictures of your 40th birthday

  • party. Thanks for the invite! Talk

  • to us a bit about your children, because

  • obviously they use a lot of social

  • media and they'll be very aware

  • of what you're doing. Not just, obviously

  • through talking to you, but through seeing it

  • through various different social

  • media outlets. How involved

  • are they in what you're doing and how interested

  • are they? How much do you want to involve

  • them in this? As you call it, the 7 fund

  • is going to be your legacy.

  • Well, obviously over the years-, my eldest

  • is sixteen and my youngest

  • is four so

  • they've seen me go away

  • playing

  • for the last sixteen years, especially

  • Brooklyn. Every time I've gone away

  • he's understood that I've gone away

  • to-, you know, 'Dad's going away to play

  • a game' but now, I've retired

  • two years ago, so

  • their first question when I'm packing

  • a bag is, 'Why are you going away this

  • time?' And obviously when I

  • came back from the Philippines

  • I sat them all down. I'd actually

  • told them why I was going in the first

  • place. I sat them all down, and they

  • said, 'Can

  • we see some pictures?' So

  • I was showing them pictures of the family

  • that I just spoke about, and

  • they said, 'How can we get

  • involved?' And that was

  • my ten year old. He

  • was eight or nine at the time

  • He said, 'How can I get

  • involved? What can I do?' And that's

  • the great thing about

  • going into the field

  • I come home, I tell my children

  • exactly what I've been doing, and

  • like I said, even my eight year

  • old, nine year old at the time

  • turned around to me and said, 'Okay, how

  • can I get involved? How can I raise

  • money for this family?' So, I

  • obviously said to them, 'It's not just

  • about this one family. It's about

  • an organisation.' So my

  • son, my middle son, ran

  • in the children's marathon

  • He qualified to run in the children's

  • marathon a few weeks ago and

  • his

  • first question to me was

  • 'Can I put the 7 fund

  • on my arm? Can I raise

  • money?' So he sent me round

  • with loads of leaflets, so I

  • went into the office, I went knocking

  • on doors,

  • and

  • he raised about £15,000

  • for UNICEF.

  • I was very proud of that, but I

  • think what it showed

  • me is a) my children listen

  • to me-, Good. My wife doesn't sometimes

  • actually, most of the time,

  • but they listen, and children

  • are like sponges. As soon as

  • you tell them some information

  • it soaks right in and hey

  • come back with questions

  • and the great thing about children

  • they're honest. So my children

  • wanted to get involved. They're very

  • proud of what I've done throughout

  • my career. They're very proud that

  • their dad's helping children

  • around the world and my

  • eldest son, he's sixteen

  • so at some point he's going

  • to be coming on trips with me as well

  • That's the thing, isn't it? It's not just

  • about helping children

  • that need it globally. It's also

  • about inspiring the next generation

  • to continue the work

  • that their dads and their mums

  • are doing right now. Absolutely

  • I've brought all three of my sons

  • to the field at various points

  • They hung bed nets in Africa

  • and they did a polio campaign

  • with me and a tetanus campaign

  • and they have been all up and down the

  • Amazon as well. I

  • think there's a couple of things. You know, I've

  • had the privilege to do work

  • as part of my job with

  • UNICEF in now 30 countries

  • and there are three things

  • that have been the same in every

  • country. The first, actually

  • why David is such a great ambassador

  • is that wherever there are kids

  • there's some kind of ball. I really

  • don't know what it is about mankind

  • but there's something in us that's innate

  • that we will have to kick a ball

  • Every country has one and the second

  • is that in every single

  • country, my lap is

  • not my property. If you sit

  • on the ground long enough, anywhere

  • in the world

  • a child, if not multiple children

  • will come and sit on you.

  • But the third thing is somewhat

  • more serious. It's that as

  • parents, as grannies

  • as aunties, whatever, we

  • all want the same things

  • for our kids. We want

  • them to be safe

  • We want them to be healthy

  • We want them to eat a warm

  • meal every night and go to bed

  • underneath a warm blanket

  • We want them to dream these

  • really big dreams. We

  • want to be part of making that

  • happen, and that's not defined

  • by geography and borders

  • or economics. That's

  • defined by the fact that we

  • are the grown-ups and these

  • are children and we might define

  • that success differently. You

  • know, I say to my kids, 'Go to Harvard

  • B School. Make a lot of money. Support

  • your mum,' and the woman in Sierra

  • Leone may say, 'I really hope

  • my child gets to own a goat,'

  • but we all know that we want

  • them to have the life that's

  • better than our own and if it's

  • not okay for my child not

  • to have it, it's not okay for your

  • child not to have it and we really

  • have to get the world to wake up

  • and hear 17,000 kids

  • are dying tonight, 17,000

  • mums will not kiss that

  • child good morning tomorrow.

  • Until we accept that and do

  • something about it, it is just

  • not okay.

  • Okay, well before we get to

  • the-, Before we give you the opportunity

  • to ask David and Caryl some questions

  • we're going to get to the business end of

  • our talk, David, because we're not

  • here just to talk about this. We're here

  • to do something, aren't we? I noticed

  • you perusing through the guest list

  • in the brochure earlier on, to check out

  • who was in the room. Parents in this

  • room, a lot of high-profile

  • influential people

  • What can they do to help

  • today? I think, you know, what

  • we've just spoke about for the last

  • 30 minutes, 40 minutes

  • which has gone very quick, by the way. I'm watching

  • the clock,

  • waiting for the music to start. We

  • asked for extra time.

  • It's about telling you guys

  • exactly what we are

  • doing. Exactly what we

  • need to happen for not

  • just the 7 fund, for UNICEF

  • and you guys can do

  • that globally. We're doing

  • it at the moment, and we're

  • trying our hardest to raise

  • funds, we're trying our hardest

  • to shine a light on all different

  • kinds of situations

  • and areas.

  • But you guys are so powerful

  • and influential and intelligent

  • in so many different ways

  • We just want-, I just wanted

  • to come here and actually get

  • through this without messing up,

  • first off, and

  • then just to make you aware of

  • exactly what the 7 fund

  • is. I should just point out that none

  • of the funds for this are actually coming

  • from UNICEF. All the fund raising

  • is on those shoulders of yours. You've

  • started from scratch.

  • It was-, it's a bold idea

  • You know, when we came up

  • with it, someone turned around to me

  • and said, 'Do you really want to

  • have this responsibility?'

  • I didn't even question it, because

  • I know my capabilities

  • I know what I can achieve

  • I'm going to need quite a bit of help

  • along the way, which is one of the reasons

  • why I'm sat here,

  • but I know how

  • passionate I am about being successful

  • I know that I can make a difference

  • and with sitting here and

  • explaining to you guys exactly

  • what we are doing,

  • hopefully

  • that gives you the opportunity

  • to actually listen and want

  • to help, and want to help us

  • and want to help UNICEF and want

  • to help children around the world

  • I think that's, hopefully

  • what we're going to achieve today

  • So Caryl, for people sitting in this room

  • going, 'I'm not sure how

  • I could help,' what kind of things

  • are you after? Are you after money

  • Are you after contacts? Are you after spreading

  • awareness? There are so many different

  • types of people here from different

  • businesses and different backgrounds

  • Even if they're thinking they can't help

  • how can they? It's d) all of the above

  • Really, you can help in many

  • ways. First and foremost is obviously

  • fundraising, because it does take

  • dollars to make this happen, but

  • we are interested in your ideas

  • We're interested in your expertise

  • what you think you may have to

  • offer, and we are really interested

  • in your voice. You each have a network

  • To use that voice to pay attention

  • to the issues for children, to

  • use it in the way that you vote

  • and the politics that you choose

  • that our world leaders should

  • be putting children on their

  • platforms. It should be a moment

  • of discussion. It's not happening

  • We need to start to make this

  • important. So there are many

  • ways you can get involved with

  • us. UNICEF.org

  • there's a whole volunteer section

  • You can check that out, too. Thank you very

  • much for your time, ladies and gentlemen

  • David Beckham, and Caryl Stern

  • for UNICEF.

My involvement with UNICEF

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A2 初級

大衛-貝克漢姆--改變世界的7種方式 (David Beckham - 7 Ways to Change the World)

  • 110 6
    David Huang 發佈於 2021 年 01 月 14 日
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