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  • My involvement with UNICEF

  • has been for fourteen years. The

  • first time I did anything

  • with them was in Thailand

  • and I was on a tour with Manchester

  • United and I was asked by

  • UNICEF with six other players

  • to go to a women's

  • centre and that was my

  • first involvement with

  • UNICEF and then, about

  • six months after that, I

  • had a letter from Kofi

  • Annan, saying, 'Would you like to become

  • one of our ambassadors?' And

  • that, without a doubt, was one of

  • my proudest moments outside

  • of my career and in my life

  • to be honest. You know, to be asked

  • to be an ambassador

  • of an organisation that does

  • so much for so many people

  • so many children, so many men

  • around the world, I was very touched

  • by that. So, yeah, my involvement

  • started a long time ago

  • My involvement did start fourteen

  • years ago and

  • yes, ten years as an ambassador

  • So, I'm very proud of that

  • and I take that very seriously

  • And You've launched the 7 Fund

  • this year, I'll ask you a bit about that

  • in a moment, but Carol, I'll come to you

  • as UNICEF, a huge

  • organisation, you have a lot of ambassadors

  • but David is the first ambassador to

  • have his own fund, what

  • does that say about what he

  • brings to UNICEF? Well

  • you know, first of all, I want you to

  • understand that we don't just take

  • anyone to be an ambassador

  • you know, we were the first organisation

  • to ever use celebrity ambassadors

  • and we get requests

  • pretty frequently from people

  • who would like to be ambassadors

  • And as I describe usually

  • as, we date for about a year

  • before we marry and,

  • and clearly we look for people

  • who are truly

  • committed to our cause. So this

  • is not just, you know, a PR

  • thing, this has got to be somebody who

  • really, as I describe it, speaks

  • kid and really feels

  • the mission and David clearly

  • does that. And you know, his reach

  • is so phenomenal

  • the announcement of the 7

  • Fund alone reached over

  • five billion people, I mean, it was like

  • this most amazing

  • pick up on it. And also

  • because children look up to him

  • so when he speaks, it's not

  • only great for public

  • relations, but it is an opportunity

  • for a role model to speak

  • and I think that is equally important

  • So, we're just thrilled to

  • have him. So you've been dating

  • David Beckham for nearly fourteen

  • years, I think we can call that going steady.

  • So David, fourteen years involvement

  • with UNICEF, this opportunity

  • comes up for you to start the

  • 7 Fund, tell us what it's

  • all about. What the 7 Fund mean

  • to you? Well, the 7 Fun is obviously

  • something that we've been talking

  • about

  • for a while, with UNICEF

  • And obviously, as you all know, well

  • I hope you all know, I retired

  • two years ago, from a career of

  • 22 years, and I was

  • pretty successful in my career

  • which I'm very proud about.

  • And my involvement with

  • UNICEF was always something

  • that I was proudest of. So

  • when I came to the end

  • of my career, you know, even, even

  • during my career, I

  • wanted to do more, but obviously

  • I had managers that obviously

  • wanted me there every day, so

  • I couldn't do everything

  • that I wanted to, about going into

  • field, going into the field and

  • doing certain things, but I did

  • as much as I could. One of my first

  • involvements were, was with

  • the tsunami,

  • which was about two weeks

  • after I was made ambassador

  • so that was something that, you

  • know, I was obviously, very

  • involved in.

  • So, obviously, you know

  • the 7 Fund is something

  • that I wanted to do

  • more, you know, I understand

  • my position, I understand my

  • role, I understand that over

  • the years, which I'm very proud

  • of, I've become a role

  • model for many children, and I

  • do take that very seriously

  • So, when we started talking about

  • the fund,

  • we said, I said, 'What can I

  • do more? You know, what is there

  • that I can do more for

  • children around the world? What

  • can I, you know, raise

  • and shine a light on?' And

  • we found many things that I

  • could do, and funnily enough

  • you know, that was something that

  • we really focused on. You

  • know,

  • I have a voice, and I have

  • a voice that a lot of people

  • like to listen to, it might be

  • slightly high pitched at times

  • but I do, I do have

  • a voice that people listen

  • to. And we found that out

  • very quickly with my involvement

  • with UNICEF and I think, if

  • that's the only thing that I

  • can achieve with starting the

  • 7 Fund, then that's

  • enough, but I want more. You know, I

  • want to raise as much

  • awareness as I can, I want

  • to raise as much money as I

  • can. I want to do everything possible

  • you know, at the end of my career

  • you know, many people say, you know, why

  • are you not just sitting

  • down, relaxing, going

  • on a beach and enjoy yourself

  • playing golf here, which we were never

  • allowed to do, by the way.

  • But, no, you know,

  • I understand over

  • the, over the years of

  • the success that I've had on the field

  • you know, that's given me the

  • chance to actually achieve

  • off the field with other things

  • And this, without doubt

  • is my main focus

  • you know, people turned round to me at the end

  • of my career and said, 'Do you

  • want to become a manager? Do you

  • want to become a coach?' I have to be

  • passionate about something, I think

  • you know, many of you have seen me play

  • hopefully and enjoyed watching

  • me play for my country and

  • the teams that I've played with over

  • the years.

  • And everyone knows how passionate

  • I am about the game, and about

  • my job. So, I have

  • to be passionate and I'm passionate

  • about UNICEF and I'm passionate about

  • helping children. And I realise

  • the opportunity that I have, I

  • have a real opportunity to

  • help children around the world.

  • And really, I want to underscore

  • what you just said, because, you know, I'm

  • the paid gun to do this

  • this is not something that David

  • has to do, and he's been doing

  • this for ten years and he

  • instead of saying, 'Great, ten years

  • I've done my share', is amplifying

  • it at a point in his life that this

  • is the farthest thing that you have to

  • be doing. And we

  • come back to the name, the 7 Fund

  • you must have been inundated

  • with possibilities of where

  • to, of projects, and

  • projects to fund raise for

  • How did you whittle down that

  • shortlist, obviously, the name, 7

  • helped, but how did you decide

  • what regions, what projects

  • 'Cause like I said, the list of

  • children that needed help

  • must have endless. I think

  • that was part of obviously, being

  • you know, a partner

  • with UNICEF, you know

  • being a team member with UNICEF

  • that's where I had to, you know

  • I've seen the work that they do

  • and it is truly incredible

  • You know, it's selfless work that

  • these people that work

  • for UNICEF, on the ground, do

  • not just a couple of hours a day

  • they are doing this 24 hours

  • a day, they're not sleeping, they're

  • not washing, you know, this is

  • something that they are so focused

  • on and they just want to help

  • people. So, obviously, when

  • we started talking about

  • the 7 Fund, you know, it was just

  • a fund at first. So then

  • obviously, 7 was something that

  • everyone knows is very important

  • to me, you know, I wore it for Manchester

  • United for years, I wore it

  • for England for years, my daughter's

  • middle name is Seven, so it

  • means a lot to me.

  • And that's when we started

  • to focus on the countries

  • that really do need urgent

  • help, and the, you know, the children

  • in those countries that really need

  • that urgent help. So that's when I

  • had to ask, you know, UNICEF

  • about their expertise

  • in that area and we came up

  • with the seven different countries

  • seven different initiatives

  • and we focused on that

  • you know, and that's, you know, like you

  • said, that's the difficult part

  • because we live in a world

  • where there are so many

  • you know, children in danger

  • of violence, of

  • malnutrition, you know, health

  • issues, you know, this

  • there's so many

  • issues around the world

  • and we really needed

  • to focus on certain things

  • And I think, like I said, that's

  • where UNICEF's

  • expertise came into this

  • Yeah, Carol, talk to us about how you

  • came up with this shortlist, because like you said

  • UNICEF doesn't just go in for

  • the short term, it's there for the long term

  • this is a bold move, because