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  • When someone clicks on your ad and goes to your website, theyre showing an interest

  • in what you offer. But don’t you want to know what happened after they got to your

  • site?

  • Conversion tracking is a free AdWords tool that lets you see if your ad is leading customers

  • to take an action that’s valuable to you -- such as making an online purchase, signing

  • up for your service, or filling out an online form.

  • Let’s say youre a personal trainer who wants people who see your ad to book a workout

  • session on your website.

  • When you set up conversion tracking in AdWords, you can find out when clicks on your ad led

  • to someone booking a session….This is information that will help you determine how much value

  • AdWords is bringing to your business.

  • Setting up conversion tracking for your website is easier than you think; all you need is

  • an AdWords account, a website, and the ability to edit the code on your website -- or someone

  • who can do that for you.

  • Let’s go through the steps. Want to follow along in your account? Click the try it now

  • button to start.

  • First, sign in to your AdWords account and click the Tools tab at the top. SelectConversionsfrom

  • the drop down menu. Click the redplus Conversionsbutton.

  • Here youll see we have a few different types of conversions you can track. Since

  • were advertising personal training services booked on a website, I’m going to select

  • Website”.

  • In theNamefield, enter a name of the conversion you'd like to track. Let’s call

  • itTraining session booking.” This name will help you recognize the action later when

  • it shows up in your reports.

  • Next, well need to enter a monetary value to indicate how much the conversions youre

  • tracking are worth to you.

  • You can set all conversions to have the same value….

  • or set different values for each conversion if, for example, youre tracking purchases

  • of products with different prices.

  • If you choose this option, you'll need to follow a different set of instructions. Click

  • here to learn more.

  • You can also opt not to assign a value to your conversions at all.

  • In this example, were tracking the action of a customer booking a personal training

  • session online. This is worth $50 to me, so I’m going to select the first option, enter

  • $50 as the value, and clickDone.”

  • TheCountsection gives you the flexibility to count conversions in a way that make sense

  • for your business.

  • SelectAllif you want to count all conversions that happen after an ad click.

  • This is a good choice if you'd like to track and improve your sales.

  • Well pick this option since we want to count all training sessions a customer might

  • book after clicking the ad.

  • SelectUniqueto count only unique conversions that happen after an ad click. This is a good

  • choice if you're not interested in the total number of conversions, but want to know if

  • a certain kind of lead was generated.

  • When youve made your choice, clickDone”. You also have the option to adjust the Conversion

  • windows.

  • Conversion windows let you specify how long you want to track conversions after an ad

  • click takes place. In our example, customers who saw our ad could return to our site much

  • later to book their training session. So well want to choose a long conversion window to

  • make sure we count those actions as conversions.

  • View-through conversion windows let you specify how long you want to track conversions after

  • an impression of your image or rich media Display Network ad. By default, this is set

  • to a 30-day window

  • When youre ready, clickDoneNext, click Category and choose the one that

  • best applies to the conversion type youre tracking. This will help organize your conversion

  • reports, and you can always change it later.

  • For this example, were going to choosePurchase/Sale”, and then Click Done.

  • Finally, we have a more advanced option that allows you to optimize your bids for this

  • particular conversion action, whether you're using automated or manual bidding strategies.

  • This setting is selected by default but you can opt out here if you’d like.

  • When youve reviewed each of these areas, clickSave and Continue

  • Once youve reviewed your settings, it’s time to get your conversion tracking code,

  • called a Tag, which youll need to place on your website.

  • In the "Install your tag," section, youll pick one of 2 options.

  • ChooseSave instructions and tagif you'll be installing the conversion tracking

  • tag on your website yourself.

  • A text file will download to your computer with your tag, which youll need to copy

  • and add to the HTML of the page on your website that your customers reach after they've completed

  • a conversion. Such as the "Thank you for your order" page, for example. Youll add the

  • conversion tracking tag between the body tags on this page.

  • If someone else will be installing the tag on your site, like your webmaster, select

  • the optionEmail instructions and tag.” Just fill out the email form that pops up

  • and click Send Email. The tag will be sent to the person you've chosen, usually the person

  • who edits your website’s HTML code.

  • When youre ready, clickDoneOnce the tag is installed on your page, you

  • can check to make sure everything works by loading the confirmation page on your site--for

  • example, by completing a test booking.

  • Now, go to the Conversions page in your AdWords account. Your conversion action’s tracking

  • status should change fromUnverifiedtoNo recent conversions.” Note that

  • it may take up to 24 hours for the status to change.

  • You'll start seeing conversions in your account within a day after people click your ads and

  • complete conversions, and the status will change toRecording conversions.”

  • Congratulations! You're now measuring your campaign's success.

  • You can now see how your ads drive conversions in the statistics tables on your campaign

  • tab by adding new columns.

  • From the Campaigns page, click "columns," then "Modify columns" and choose "Conversions"

  • from the list of categories. Click the arrow button next to any conversion statistics you

  • want to add to your report, then click Apply.

  • And that’s it! Ready to start tracking your website conversions?

  • Click this link to begin!

  • Make sure to subscribe to our YouTube channel. While youre there, you can get all the

  • latest AdWords Tips videos, and if you have any questions you can post them in the comments

  • section.

  • Thanks for watching!

When someone clicks on your ad and goes to your website, theyre showing an interest

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使用AdWords跟蹤網站的轉化率 (Tracking conversions on a website with AdWords)

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    Evangeline 發佈於 2021 年 01 月 14 日
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