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  • Hi, I'm Andy Stack. I'm a partner product manager at YouTube.

    嗨,我是 Andy Stack。我是 YouTube 的產品經理合夥人。

  • For many of our creators, turning their passion into profit is an important aspect of the YouTube platform.

    對於我們很多的創作者來說,將他們的熱忱轉化為利潤是 YouTube 平臺一個重要的面向。

  • For me, my passion is musical performance, and I've been a drummer forwow, as long as I can remember.


  • So, I've been told many times to keep my day job; however, I might decide that I want to turn my passion for drumming into a profitable enterprise.


  • One way I could do this is I could create videos that would appeal to others that share my passion.


  • I could upload those videos to YouTube and then just wait for the dollars to roll in.

    我可以把影片上傳到 YouTube,然後就等著錢進帳。

  • Well, as you may know, this doesn't auto-magically happen.


  • We'll work together to demystify monetization at YouTube, and help you drum up some cash.

    我們需要一起努力來揭開 YouTube 盈利的秘密,並且幫你掙取一些錢。

  • Okay, so let's start with some basics.


  • There are 4 key players when it comes to YouTube monetization: there are the viewers, the creators, the advertisers, and of course the YouTube platform itself.

    關於 YouTube 盈利有四個關鍵角色:觀眾、創作者、廣告商,當然還有 YouTube 平臺本身。

  • As YouTube evolves, we strive to keep the interests of each of these key players in mind.

    隨著 YouTube 的發展,我們努力維持每一個關鍵角色的獲利。

  • So, from a viewer perspective, we want YouTube to be the best place on the Internet for viewers to find and enjoy entertaining content.

    所以,從觀眾的角度來看,我們希望 YouTube 成為互聯網上為觀眾尋找和享受娛樂內容最好的地方 。

  • Hopefully, like my drumming videos.


  • From a creator perspective, we want YouTube to be the optimal platform where you can produce that content and make sustainable revenue from it.

    從創作者的角度來看,我們希望 YouTube 成為你能夠生產這些內容並從中獲取持續收入的最佳平臺。

  • And from an advertiser perspective, we want a safe environment where they can reach their target audiences with measurable precision.


  • So, in my example, viewers around the world who are interested in drumming can come to YouTube for entertainment or education, or to find others that share their interests.

    所以,在我的舉例中,世界各地對打鼓感興趣的觀眾可以到 YouTube 尋求娛樂或教育,或找尋共同興趣的他人。

  • As a partner, I'm one of many creators producing content that viewers come to watch, and the advertisers who want to reach an audience help fund this experience in return for exposure to their ads.


  • YouTube is the platform that makes this possible for drumming aficionados and everyone else.

    YouTube 是一個讓打鼓愛好者和所有人都使之成為可能的平臺。

Hi, I'm Andy Stack. I'm a partner product manager at YouTube.

嗨,我是 Andy Stack。我是 YouTube 的產品經理合夥人。

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    Jason Tsao 發佈於 2021 年 07 月 01 日