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  • Travelers, listen up, that empty first class seat you've been eyeing may now be going to the highest bidder,

    旅行常客們,注意了,你們關切的空的頭等艙座位可能要價更高了

  • as auctions become a new way airlines around the world are selling upgrades.

    因為目前全球航空正夯拍賣升級座位,成為了新的一種販售方式

  • Here with the story is WSJ's Middle Seat columnist Scott McCartney.

    這位是華爾街日報航空旅行專欄作家史考特‧麥卡尼

  • Hi Scott, great to see you!

    嗨史考特,真開心見到你!

  • Good to see you Tanya.

    我也很高興見到你,唐雅

  • So Scott, how widespread is this practice of auctioning off upgrades?

    那麼史考特,這種拍賣升級座位的風氣有多盛行呢?

  • Well, it's becoming much more widespread there and now,

    這個嘛,這變得更加普及了

  • at least 33 airlines around the world that do this, some of the major European airlines,

    全球目前至少有33家航空跟風,有些是主要的歐洲航空

  • some of the major Asian airlines, and it's starting to spread in the United States as well.

    有些是主要的亞洲航空,而這股風氣也正開始在美國蔓延

  • And so how do these auctions work exactly, do they happen at the gate?

    確切來說,這些拍賣是如何運作的呢?是在登機門嗎?

  • Well, some do.

    有些是這樣

  • Most of them happen by e-mail in advance, and the airline can set how far in advance,

    大部分都是事先用電子郵件進行販售,航空公司可以決定何時提前競標

  • the airline can set when the auction ends,

    也可以決定何時結束競標

  • and whether or not they're actually gonna award a business class seat.

    也不一定會確實讓成功競標者得到升級商務艙座位

  • For example, on a long-haul international flight, they may find that when they get to 24 hours before departure

    舉例來說,長途國際航線,如果乘客在出發時間前24小時抵達的話

  • that even though you're the winning bidder, they've sold all the seats and they're not gonna do it.

    即使贏得競標,航空公司也已經販售完所有座位也不會再次販售

  • But in most cases, they do have empty seats to sell.

    但大多情況下,都還會有剩餘的座位可以販售

  • They would rather sell them than give them away to frequent flyers or to others,

    他們寧願販售這些座位,也不願意給飛行常客或其他人

  • and so the auction is a way to create excitement and get people to spend more money than they probably would otherwise.

    這時拍賣就會是個好方法,讓人們有興奮感,並花費比原先可能願意購買的價錢還要多

  • I can certainly see that generating a little excitement.

    看得出來這確實激發出了一點興奮刺激感

  • Now, Scott, is this one way that airlines are trying to appease travelers now that

    那麼史考特,航空公司會此用這種方式來安撫旅行的人們嗎?

  • the free upgrade has essentially disappeared even for flyers with elite status?

    因為根本上來說,免費升級的政策已經消失了,甚至是對那些菁英會員也是如此

  • Yeah, there're several things at work.

    是啊,有些事仍在運作中

  • On most airlines with long-haul international flights, you don't get those business class upgrades for free.

    大部分有長途國際航線的航空公司,乘客無法再享免費升級商務艙

  • They're gonna cost even top-level frequent flyers in miles or a dollars to get the upgrade,

    航空公司寧可犧牲飛行哩數高的頂級飛行常客,讓他們花錢得到升級

  • but domestic upgrades on most airlines are free, at least for the upper tiers of the frequent flyer ranks.

    但國內航線的升級在多數航空公司仍是免費的,至少對那些頂級飛行常客是如此

  • The problem has been that by selling seats on discounted first-class fares by offering upgrades for fixed price at the kiosk,

    問題是藉著拍賣固定價格的升級服務,以此來販售打折票價的頭等艙座位

  • airlines have done a lot more to sell seats, the lower levels of the frequent flyer tiers almost never get upgrades.

    航空公司為了販售座位花費許多心思,而那些低層級的飛行常客幾乎永遠都得不到升級

  • And so if you're 39th on the upgrade list and you know,

    如果你是升級清單上第39順位的人

  • there is one company that's now offering an app where an airline in Virgin America started testing this.

    現在有間公司提供新的應用程式,由維珍美國航空著手測試

  • You can have an auction at the gate, you're looking at that upgrade list, you know you're not gonna get an upgrade,

    你可以在登機門競標,觀看升級清單列表,就能得知是否排到升級服務

  • you get to participate in an auction at the gate against people standing there,

    你可以參與在登機門的拍賣,與站在那的人們一同競爭

  • and there's a leaderboard, whose winning and that may be the only way you're gonna get upgraded.

    會有一個拍賣競標板,誰贏誰輸,那可能將是你得到升級的唯一途徑。

  • Is that Plusgrade, the app you're talking about?

    你說的應用程式是 Plusgrade 嗎?

  • No, that's SeatBoost, Plusgrade does the e-mail setup that most airlines are using.

    不是,我說的是 SeatBoost。Plusgrade負責架設航空公司使用的電子郵件系統

  • Virgin America is the only one doing SeatBoost now, they're only doing it on flights to and from Vegas,

    目前只有維珍美國航空使用 SeatBoost,在往返拉斯維加斯的航班上做測試

  • they think that's a population that's prime for bidding and gambling.

    他們認為這部分的乘客對競標和賭博較有興趣

  • Who are in the gambling mode for sure.

    確實是賭性較高的一群

  • Now Scott have you spoken to a lot of travelers who've used these auctions successfully?

    那你有和成功得標的旅客們聊過嗎?

  • Yeah, some, more in the international arena, and you know, they really like it.

    有一些,比較多是在國際航空上,他們滿喜歡的

  • I mean there's a whole strategy to it for many frequent flyers,

    我的意思是,很多飛行常客都有一套策略

  • people who aren't going to pay thousands of dollars for a business class seat,

    而有些人們不願意支付幾千元來購買商務艙

  • but they do want the upgrade and they find that they can buy a cheap coach ticket

    但卻想得到升級,他們發現可以先買經濟艙的票

  • and strategize and ploy the upgrade well, and you know, one guy was winning about half of his auctions at a price

    然後制定策略巧妙運用升級,有位乘客就用了將近原價一半的價錢贏得競標

  • that ultimately cost him less than half the full price of a business class ticket.

    最後花了他比一半還低的商務艙票價

  • Not bad, I guess like real gambling, you've got to know your limit and stick to it.

    聽起來不錯,真的像是賭博,知道了底線然後堅持住

  • Alright Scott, thank you so much for that!

    好了史考特,太感謝你了!

Travelers, listen up, that empty first class seat you've been eyeing may now be going to the highest bidder,

旅行常客們,注意了,你們關切的空的頭等艙座位可能要價更高了

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B1 中級 中文 WSJ 升級 航空 競標 座位 拍賣

航空公司升艙現拍賣,不再免費 (Airline Upgrades Now Up for Auction, No Longer Free)

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    Kristi Yang 發佈於 2021 年 01 月 14 日
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