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Good afternoon.
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Thought I'd try to be like Zuck,
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but I'm not as fluent in Mandarin as Zuckerberg is.
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Thank you everyone.
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I'd like to talk with you a little bit about
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what we call "The 100-Year Plan".
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If you think about a time-honored tradition,
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usually when you have individuals
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that you care about, that you love,
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you usually move on with something to them.
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Whether it be a watch,
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whether it be a piece of furniture or what not.
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That's what I really want to talk about
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with everyone this afternoon.
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Let's go back in time.
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Let's go back to sometime in the early '70s.
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Consumer electronics companies actually had a vision
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of longevity of product design.
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Unfortunately, it hasn't played out necessarily
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the way they had envisioned in their advertising.
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This could be the tape deck
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you would leave with your grandson.
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Really?
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I don't think this is really a Rolex.
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A Rolex does stand the test of time.
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But, we believe,
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my co-founders and I,
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Aubrey Anderson, Jason Proctor,
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those of us in Monohm,
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that there is a chance for a 100 year plan,
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and there's also an opportunity to share this vision
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to other new start-ups,
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other consumer electronics,
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other product design companies around the world.
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Especially as it relates to this new medium
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of Internet of Things and wearables.
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Over the course of my two decades
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of working in this industry,
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I'd have to say that a lot of the experiences
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and products that I've worked on
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have unfortunately ended up
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at the top of the e-waste pile.
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Usually the life span of one of our particular products
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that we would make
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usually lasts only about two years.
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So when we formed this new company, Monohm,
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we thought really hard.
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We did a lot of internal soul-searching.
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And this is interesting, because coming from America,
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we don't really think past maybe 30, 40, or 50 years.
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We're trying to think 100 years out,
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something that is generational.
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We said, "If we were going to make an object
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that would be part of our lives,
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how can we make it sustain 100 years,
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or even longer?"
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So we sought out experts, individuals,
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that are also like-minded within this thinking.
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We break this down into three phases.
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I'm going to take you through each of the three phases.
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The first is sustainable.
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As one of the earlier speakers this afternoon said,
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"It's not a matter of doing green architecture or green design,
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every design,
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every environmental experience should be green."
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And I believe that as well.
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I also think that when you create the experience
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of the product that you're going to be
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essentially sharing with your world,
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those that you care about
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those that will inherit this particular experience,
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you need to think about what's going to go into it.
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One of the things that we've been looking into is that
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we do have a trash problem.
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How can you make something
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that can stand the test of time
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and also try to fix that unique issue
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and not contribute back to the problem?
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There's a huge cesspool of PET bottles and trash
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coming from our region, the Pacific Ocean region,
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in the North Pacific.
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We were looking at and studying
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how can we build something
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that's beautiful and architectural,
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something that is really akin
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that would last 100 years.
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We're looking to new material sciences
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and how companies like Envision Plastics
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can reclaim these objects that were once created
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and then disregarded into our ecosystem.
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What can we actually make with that?
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So we got together with a few of our
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also close-minded, like-minded friends,
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one of which is SurfaceInk.
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They are also applying this philosophy
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into the future products that they're making today.
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This is one example.
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It's a toy that's intended to really stand the test of time
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in the wear and tear of young individuals.
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But it's also sustainable.
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It's created from collecting the waste,
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putting it into an experience that the children will enjoy.
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Yet it can gracefully degrade
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and go back into the ecosystem.
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The toy was designed so that it can be taken apart,
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and also be disassembled and put back
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and recycled into something else.
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This is the like-minded thinking that we are inspired by
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and that we are building our new company around.
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Heirloom is another key pinnacle of
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what we see as part of the 100 year plan.
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If you think about heirloom as I mentioned earlier
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as an example with the Sony tape deck,
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(my dad actually had one of those...
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I probably still have it in the garage...
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maybe with Saturday Night Fever soundtrack),
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you want to be able to give something.
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Even if it's a piece of electronics
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that you might be able to still display it
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on your mantle, put it on your desk,
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and it still becomes a part of your life
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that you're passing down to a generation.
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When you think about heirlooms,
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it's not necessarily something that would
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come out of the United States.
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But there are also another set of like-minded individuals
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that we're working very closely with
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around this particular challenge,
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Box Clever being one of them.
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A good example of something that can be passed down
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is essentially furniture.
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If you think about the one object
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that stands the test of time,
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it's something that we use everyday,
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it's functional,
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it can be inherited down generationally,
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that is definitely furniture.
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They set out for the most recent Poise project
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to create a set of extensible,
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very enriching objects that generationally
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will hold up and patina over the time
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that will just gracefully integrate within one's lives.
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The best object that anyone can design
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is something that's really invisible
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and that you really depend on
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and it just integrates within your own life.
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I think that they really have accomplished this.
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And this is a really good example
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that inspires us to be
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and deliver that heirloom quality.
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Another example, and this is something
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that probably will resonate with
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all of you here in Taipei.
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A good friend of mine, Alexander Bazes,
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changed careers.
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We were just talking about entrepreneurship and
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re-inventing yourself a little bit earlier.
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What Alex did, was...
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he was a PhD philosophy student
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at the University of Kyoto
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who essentially decided,
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"I'm going to make swords.
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I'm going to make knives in the traditional,
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samurai blacksmithing technique."
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And he went back, and he found a mountain,
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and he started working on his craft.
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And he's applying that heritage mentality
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of creating some really exquisite...
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(This is a picture of him in his outdoor setting)
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knives that really...
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If you think about using the material,
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building something that can stand and wear
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with the test of time,
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that is something that I believe we should all
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fall back to with our product design
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in the near future.
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Something to note about these types of technologies
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whether it's metal, whether it's ceramics,
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whether it's reclaimed sustainable materials,
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now you'll be able to bring life and intelligence into them.
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You'll be able to add brains, essentially,
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creating an nascent object into a smart object.
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And that is what really will surround us
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within our connected homes.
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And heritage.
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Heritage is something that within the 100 year plan
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I think in order for you to sustain that longevity
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of the product experiences that you're trying to create
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that can be passed down generationally
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as an heirloom object,
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you wanna instill a sense of heritage.
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And that's something a lot of us can learn from
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a lot of the Swiss companies,
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the European couture brands.
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We're working very closely with a group of artisans,
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handcraft artisans in Kyoto,
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studying, discussing, engaging with them
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around their craft and how their craft can be utilized
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in some of our thinking and some of the future ideas
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that we're going to be bringing to market.
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We call this collaboration "Kyoto California",
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or "Kyo-Cali".
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Essentially, the thinking behind this --
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and this could be Taipei and California,
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this could be London and Beijing.
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The thinking about this is to take
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something that's of heritage,
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a craftsman experience,
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and melding it with the modern.
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Melding it with the technology
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and the infrastructure and the entrepreneurship
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of a particular area.
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And in this case, it's Silicon Valley.
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Because of the fusion of the two disciplines
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and experiences in knowledge colliding together,
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it will generate new ideas
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that never would have been envisioned.
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And that's part of the 100-year plan.
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Kaikado. Takahiro Yagi,
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who is an amazing craftsman,
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and inside of his family business,
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who, generationally, dating all the way back
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to the early days when Kyoto was the capital,
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has been making some amazing canisters
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that have also started in a really refined, executed
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use of storing tea.
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But through the use of bringing back heirloom metals,
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how the metals were made hundreds of years ago,
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bringing that mentality back
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into delivering these next-generation products,
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he's expanded so that now they meet the needs of
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chefs around the world for pasta or for coffee.
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One of the incredible things about
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the particular products that he makes...
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(and I brought one with me just to show everyone)
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This is a brand-new tea canister.
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Yet it has the finish of a 100-year object.
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That's also the thought and thinking that went into this.
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Of the patina, how do you advance the patina?
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So it might be initially really shiny like these,
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but you can advance the aging and wearing of it.
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The other thing that's really impressive
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about this thinking of the 100-year plan
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is that this has incredible warrantee.
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You can bring it back 60 years from now
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and they'll fix it.
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And that really comes down to the precision
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of hundreds of a millimeter that they have
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of hand making.
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The closure mechanism.
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It's closing itself just by dropping it
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upon the top and flushing all the air out.
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That is incredible craftsmanship.
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And that is something that I'd like to see
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everyone of you that is in this audience
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as a designer, as an entrepreneur,
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as a large corporation to apply
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towards all the product thinking that you do going forward.
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Textiles is also something
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that's really interesting to us right now.
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How do you apply textiles within electronics?
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This is Hosoo.
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They're also a many generational
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craftsman family in Kyoto,
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who predominately has been known for
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kimono-making, but they've got into
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product design.
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The types of fabrics they're working on right now
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are just absolutely amazing.
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They have 3D properties to them.
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It's not just the sensualness of looking at the fabric,
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but it's touching it, and the ripples and the textures.
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Here's an example of a piece of fabric that they've done
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that also has a 3D texture mapped onto
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two different treatments: black and red.
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Use your imagination using these heritage materials,
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and try to think about how you can
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create new experiences and objects
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that can be sustainably handed down
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over the decades to come.
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They're collaborating on some old-school,
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old-world techniques of how you
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like you saw the machine that makes the fabric,
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but they're also looking at future materials
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such as polymer resins,
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and how do you fuse resin with fabric
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for this French designer handbag line.
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That's really innovative thinking
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that I really haven't seen very much of
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in the past 15 years.
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And then lastly, thinking about taking from the earth,
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using it, and then eventually in the future
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returning it to the earth.
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Another company, Kohchosai Kosuga,
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has been working with lacquer bamboo
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to deliver really exceptional experiences
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that really are used in different disciplines.
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So here we have an example of a lamp
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that they've done, but they do
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starting off with just very hairline strips of bamboo
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that could be really soft and supple to touch
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and then weave them into things that are
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baskets for ikebana,
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or purses,
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or really soft pieces of wallets
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that feel like leather but it's all made out of bamboo.
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This type of thinking, this synergetic collision
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of product design, old-world heritage,
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and technology, "Kyo-Cali",
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we would like to start exploring
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with other parts of the world as well.
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And so I encourage all of you later on
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to come up and have a discussion with me.
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We'd love to share a little bit more
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about what our thinking is
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and what we're up to.
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It all ties into what we consider to be
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the "new necessities".
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Things that we want to bring into our lives
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that really excite us.
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These architectural objects that basically
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transcend into the 100-year experience.
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We call these "heirloom for the future".
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And we'll be talking more about this
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in the months to come.
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Please remember to think about
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the materials you're choosing.
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Make sure that they're sustainable,
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they're holistic, that you're thinking about
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the heirloom aspect of what you're making,
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that it's not going to end
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at the top of the e-waste pile.
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And then also think about the longevity
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from a heritage perspective.
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Building your own brand,
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collaborating with existing, established brands.
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To really bring to our world something that's exceptional,
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and can be appreciated immensely.
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Think about the younger generation.
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I always think about my son.
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This is him standing on the beach
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at Kirby Cove in San Francisco.
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So with that, thank you very much.
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