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  • Smart and simple tips for growing your small business.

    聰明又簡單的小技巧,教你如何拓展小型企業。

  • The opportunity to interact with your customers is what makes social media such a powerful tool for small businesses.

    和顧客互動的優勢讓社交媒體變成了小型企業的強大工具。

  • But, the key to truly engaging your audience is surprisingly simple.

    然而,吸引聽眾的關鍵卻令人意外地簡單。

  • Start a conversation that your customers can take a part in.

    開啟一段顧客也可以參與的對話。

  • It's easy to think of Facebook, Twitter, and other sites is no more than a place to advertise your business,

    我們可以輕易地認為臉書、推特或是其他網站,充其量就是個打廣告的地方,

  • but social media engagement like actual conversation requires a two-way dialogue, and back and forth.

    但社交媒體參與,像是實際的對話,是需要雙向對話、來回溝通的。

  • Instead of posting an information- heavy ad,

    與其張貼充滿廣告的資訊,

  • try asking a question that encourages followers to respond,

    不如試著問問題,鼓勵粉絲回應,

  • and then keep the conversation going by answering these responses.

    並藉由回答這些回文,讓對話持續進行。

  • You can use this input to make decisions that result in your customers feeling heard

    你可以利用粉絲的投入來決定決策,讓你的顧客感到自己被聽見,

  • and more invested in your small business.

    並投入更多在你的小型企業上。

  • Another great idea: post fun, funny, or meaningful photos of your business in action

    另一個很棒的想法:張貼公司的活動中有趣、好笑、或是有意義的照片,

  • and encourage followers to share photos of their own.

    鼓勵粉絲分享他們的照片。

  • Your customers will love knowing they're interacting with a real person,

    你的顧客會很開心地知道他們是和真人互動,

  • and they will be eager to help promote your business by sharing with others.

    透過分享,他們會很樂意幫助你拓展你的企業。

  • And there's your quick win!

    這樣就是你的 quick win 啦!

Smart and simple tips for growing your small business.

聰明又簡單的小技巧,教你如何拓展小型企業。

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A2 初級 中文 美國腔 顧客 對話 企業 粉絲 拓展 社交

利用社群網站開始對話吧 (The Key to Social Media Engagement)

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    Raina 發佈於 2015 年 11 月 20 日
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