they'd achieved eight billion video views a day.

facebook單日網站影片流覽次數達到80億

That's really impressive,

這乍看之下挺了不起

until you learn

直到你發現

that in the first quarter of 2015

在２０１５的前四個月

725

在ｆｂ排名前１０００部觀賞次數的影片

of the 1000 most-viewed videos on Facebook

有725部是偷來的

were stolen,

加起來總共高達１７０億觀賞次數

amassing a total of 17 billion views.

ｆｂ使用者及粉絲團

Sites and content aggregators

從ｙｏｕｔｕｂｅ盜取影片讓自己在ｆｂ上爆紅

steal videos from YouTube

這些影片爆紅因為ｆｂ在作弊

to go viral on Facebook.

ｆｂ在程式裡動手腳

These videos go viral

讓上傳到ｆｂ播放器的影片相似youtube連結

because Facebook is cheating.

因為要讓使用者在ｆｂ頁面上逗留更久的時間

They rig their algorithms so that videos uploaded into their player

這樣ｆｂ就可以在旁邊秀出更多的廣告

are preferred to YouTube links,

這畢竟是他們的營運方式

because users

但在觀賞次數上也是用作弊的方法

should be kept as long as possible on the site

一個觀賞次數是從影片的開始三秒算起

so Facebook can show them

就算影片是用靜音的方式在播放

as many ads as possible.

這代表說因為自動撥放的機制

This is after all their business model.

如果你動態時報滑下得夠慢

But it also changes when it comes to views

你也會被算進一個觀賞次數

a view is counted after three seconds

這樣計算方式很不準確

even if the video is muted.

比起ｙｏｕｔｕｂｅ觀賞次數

which means because of autoplay

ｆｂ影片的觀賞人數在幾秒後會急遽落下

if you scroll through your timeline slow enough,

因為大部分的觀賞次數不是真實的

you are counted as a viewer.

但數大就是美

That means engagement is terrible,

所以ｆｂ繼續假裝這是真的

compared to Youtube views,

雖然這個動手腳增加觀賞次數的機制很怪

Facebook views plummet

但真正的問題出在freebooting

after a few seconds

一種偷取別人影片的行為上

because most views are not real.

因為ｆｂ喜歡自己的播放器

But large numbers are impressive,

偷取影片比起原本影片常達到更高的觀賞次數

so Facebook keeps pretending.

最近這種情況越來越常發生

While this forced virality is weird

最近盜取影片的例子在兩天內達到３００萬觀賞次數

the real problem is the so called the "Freebooting"

以及１３萬分享次數

the stealing of videos.

相比之下我們自己的影片只達到１０萬觀賞次數及分享次數１０００次

Since Facebook prefers its own player,

其它創作人被影響更嚴重

stolen videos reach way more people than the original.

Smartereveryday的影片時常被竊取

Lately, this has happened to us more and more often.

並且在觀賞次數上被偷取１７００萬次

The most recent example

但就算這個也比不上例如Tyrese Gibson

amassed 3.2 million views

一個時常竊取爆紅影片的歌手如影片中這個達到８９００萬觀賞次數

and 140,000 shares

還在影片底下付加購買他音樂的連結

in 2 days while our old post

但並不是只有他

just reached 100,000 people and got shared 1000 times

事實上已有一群專門藉由盜取他人影片來增加網路上的知名度

Other creators are hit even harder,

這對獨立創作者非常不好

SmarterEveryDay's videos get stolen constantly

盜取的影片對提升原創作者的之名度接近於零

getting viewed up to 17 million times.

只有偷取者和ｆｂ從中獲的利益

But even this is dwarfed by examples like

好的作品需要許多創意

Tyrese Gibson

時間

A singer who steals viral videos

和對作品的愛

like this one with 86 milli-

以我們為例

on views on his Facebook page. He adds

一個影片需要上百個小時去製作

a link to buy his music too.

就算是我們這種擁有超過１００萬訂閱人數的ｙｏｕｔｕｂｅ頻道

He's not alone in this, a whole group of people

也需要仰賴期中的廣告和曝光度

have built their online presence around stea-

沒有了那些及patreon上慷慨贊助的人們

ling other people's work.

我們無法製作影片

This is really bad for i-

對於一個小的創作者來說

ndependent creators. Contrary to p-

一個爆紅影片可以讓興趣變成事業

opular belief, stolen content gives creators clo-

在youtube這種偷取的行為不是嚴重的問題

se to no exposure at all.

因為他們有防範創作被盜取的機制

Only the thief and Facebook profit

雖然這個機制還不盡完美

from this.

尤其是對影評和遊戲實況玩家

Quality content takes a lot of crea-

反觀ＦＢ

tivity, time and love.

則假裝一切都平安無事

In our case, a single video

而不斷的在宣布達到新的里程碑

literally takes hundreds of hours to make.

但事實並沒那麼好

Even we, with more than a million subscri-

現在來看看去年ＦＢ上反應著作權的程序

bers are dependent on the ads and exposure.

1.粉絲傳送給你盜取影片的連結

Without ads, and the support of our generous patrons, we could not make videos.

要自己在ＦＢ搜尋被盜得影片幾乎不可能

For a small creator, a viral video can be the difference between a career and a hobby.

要能找到幾乎全靠運氣

On YouTube, this kind of theft is not a problem, because they have major safeguards that protect content from being stolen.

２.去GOOGLE找FB的侵權條款

Although the Content ID system is far from perfect, especially for film critics and gamers.

因為這樣反而比在ＦＢ頁面開啟來的快

Facebook, on the other hand, pretends everything is fine and constantly announces once milestone after the other.

３.填寫一份又臭又長的表格

But things are not fine! Let's look at the process of claiming your copyright on Facebook in the last year.

４.眼睜睜得看著你被盜的影片觀賞次數值衝雲霄

One: get an e-mail or tweet from a fan, who gives you a direct link to your video.

5.FB終於把影片下架

It's not possible to search for videos yourself; you depend on luck to find your stolen videos.

但在這期間這部影片已經吸飽99%的觀賞次數

Two: search for 'Facebook copyright infringement' on Google, because it's actually faster this way.

而小偷完全不用負任何責任

Three: fill out an annoyingly large contact form.

這是成功的創作者時常需要面對的情況

Four: watch the views on your stolen videos rise.

並且除了流失曝光度跟金錢以外

Five: Facebook finally pulls the video.

這更感覺像個違法的行為

Conveniently, the video has already raised 99% of all the views it will ever get.

在一個近期的聲明裡

The thief doesn't have to fear any negative consequences at all.

fb說他們會改變

This is what succesful creators have to deal with constantly.

但實在很難認真看待他們的聲明

And on top of losing out on terms of exposure and money, it just feels like a violation to be treated like that.

因為要讓被盜的影片下架還是需要好幾天

In a recent announcement, Facebook announced they want to change.

而ｆｂ也不分享從中的獲利

But it's hard to take them seriously when it still takes days for a stolen viral video to be taken down,

至此ｆｂ不是一個創作者期待共事的夥伴

and Facebook does not share the profits made from it.

他們的影片的成功建立在盜取影片的資源上

At this point, Facebook is not a partner creators look forward to working with.

也不在乎創作者本身的利益

They've built their video empire on stolen content, and disregard for original content creators.

這對一個價值有幾十億的公司來說是非常不可取的

This is absolutely unacceptable for a corporation worth billions of dollars.

ｆｂ目前在測試讓影片上傳者從頁面上廣告獲得分紅的機制

Facebook is already testing various models to give the uploaders a part of the ad revenue.

一個以目前階段來說很有問題的

Which, with the current state of playing, is troubling.

目前這主要是在大型媒體公司上測試

Right now, this is mainly being tested with big video companies,

但以創作人身分我們沒有感覺到有被詢問意願

but as creators, we don't like we're being asked or taken into consideration by the giant business Facebook.

或是被考慮進去

What can you, as a viewer, to do help here?

做為觀賞者的你們能如何能幫助改變這個情況

If you spot stolen content on Facebook,

如果你在facebook上看到被盜取的影片

make a comment linking to the original content.

在底下留下原本出處的連結

Alert the original creator, because only then they can file a copyright report.

提醒原創作者

Share this video, or the one done by SmarterEveryDay.

因為只有他們可以申請侵權申訴

We all want the same thing: a free internet as a basis for creativity, community and great stuff.

分享這部影片或另一部 Smartereveryday製做的影片

We sincerely hope Facebook will soon become a partner instead of an obstacle to this goal.

我們都想要相同的目標

For more in-depth information, we recommend this article by Hank Green.

一個擁有超棒東西,創作空間,社群的自由的網路

And if you want to support us in our endeavour to survive in the world of online video and make more videos,

我們真誠的希望facebook可以成為達成目標的夥伴而不是阻礙

you can do so on Patreon.com.

如果想要知道有關這更詳細的資訊我們推薦由Hank Green寫的這篇文章