And what does a UX Designer actually do?

那麼一位 UX 設計師實際上工作內容是什麼？

These are difficult questions to answer,

這些問題很難回答

because if you ask 5 different people,

因為如果去問 5 位不同的路人

you're going to get 5 different answers.

你可能會得到 5 個不同的答案

In this talk, I'm not only going to explain what UX Design is

在這個影片，我不只會去解釋UX 設計是什麼

but also why I believe you should find out more about it

還會說明為什麼我認為你應該了解更多有關 UX 的事

regardless of your job.

無論你的工作是什麼

UX, obviously, stands for "user experience"

UX ，很明顯地，代表 "user experience"

And when we say "user experience",

而當我們談到「使用者經驗」

we're referring to the what, when, where,

我們指的是某人用了產品的什麼、在何時、何地

why, and how someone uses a product,

為什麼用以及如何使用

as well as who that person is. So: what, when,

還有那個人是誰。所以：產品的什麼、何時

where, why, how, and who: these cover the

何地、為什麼用、如何用以及用的人是誰：這些包括了

user experience of a product, which is

一個產品的使用者經驗

pretty much everything that affects a user's interaction with that product.

這幾乎是所有影響使用者與產品互動的事情

So as you can imagine, a UX Designer,

所以你可以想像，一個 UX 設計師

which is someone who designs these interactions,

也就是去設計這些互動的人

is constantly asking a ton

不斷地問大量的

of questions. If you're someone who

問題。如果你是一位

naturally questions things, UX Design

天生就愛發問的人。 UX 設計

could be a great career for you, because

對你而言會是一個好職業，因為

it's the answers to these questions

這些問題的答案

that shape a product's design.

塑造了一個產品的設計

Of course it's not all about the user's needs.

當然這不完全關於使用者的需要

UX Designers need to take

UX 設計師也需要

into account a business's needs as well.

考慮到產品的商業需求

It's no use having a product that people love,

設計出一個讓顧客喜歡的產品是沒用的

if it doesn't help a business achieve its goals.

如果這設計沒辨法幫助一個企業達成它的目標

That's not a product,

這就不是一個產品

that's a side project. A UX Designer aims

只是一個編外計劃。一個 UX 設計師瞄準了

for that sweet spot where user needs and business needs overlap.

那個美好的區塊能同時滿足使用者與商業需求

So how do they

所以設計師們如何

do this, other than by asking a lot of questions?

做到這些，除了透過問一大堆問題？

Well, a UX Designer follows

恩，一個 UX 設計師採用

what's called a user-centred design process.

一個叫做使用者中心的設計程序

We use a set of tools and

我們使用一些工具與

techniques to take the user's needs

技巧把使用者的需求

into account at every stage of the

納入考量在每個階段的

product's lifecycle. I'm going to repeat that,

產品生命週期。我要重複一次

because it's a bit of a mouthful when

因為這有些拗口當

you hear it for the first time:

你第一次聽到它：

a user-centred design process takes the

一個以使用者為中心的設計程序把

user's needs into account at every stage of the product lifecycle.

使用者的需求在每個產品生命週期的階段納入考量

I say product, because these techniques apply

我說產品，因為這些技巧能應用在

to web apps, mobile apps, desktop apps, or

網頁應用 、行動應用、桌上型電腦應用或

even physical products.

甚至有形的物件

OK. So that's all well and good, but

好的。所以全部都很美好，但

why should you care? I'm going to give

為什麼你應該在乎？我要告訴

you four reasons why I believe this stuff

你四個理由為什麼我認為這個東西

matters so much, and this list doesn't

這麼重要，而這個清單不

include the obvious one, which is the fact that

包括一個很明顯的理由，也是一個事實那就是

paying attention to UX results in you

留意 UX 可以使你

building a product that's awesome, instead

打造出一個驚人的產品，而不是

of one that people hate using. Hopefully

一個人們討厭使用的產品。希望

that's a given. The reasons why I think you

這是一件大家都知道的事。為什麼我認為

should learn more about UX are:

你應該知道更多關於 UX 的理由是：

1) You're probably doing some of this already.

1）你也許已經在做相似的事情

One thing I've learned is that when

我學到的一件事情就是當

you understand how it is that you do what you do,

你明白你如何做你在做的事情

you become infinitely better at it.

你會做得更好

Like the fable about the centipede who,

像是那個有關蜈蚣的寓言

when asked how it was that he walked,

當被問到牠是如何走動的

couldn't give an answer. But when he

牠沒辦法給答案。但當牠

picked himself up, and examined and

振作起來，然後仔細觀察並

flexed each of his hundred legs, he

彎曲牠的每一隻腳，牠

danced the most beautiful dance in the world.

跳出了全世界最美妙的舞蹈

Here's Number 2: user-centred design is a

第2點：使用者中心的設計是一個

process, which means it's practically

程序，這意謂著它實際上

scientific! It's like taking the scientific

是科學的！這就像採取科學的

method, using analysis and measurement, and

方法，透過分析和測量並

applying it to humans and their behaviour.

應用在人類以及人類的行為模式上

And that's fascinating to me - this notion

這是很令我著迷的 - 這個想法

that designers are artistic geniuses with a

也就是設計師們是有藝術天份的天才有一種

penchant for cutting off their own ear ...

強烈傾向去切除他們自己的耳朵...

it's nonsense! This is a science! Well, a

這是胡說八道！這是一門科學！是一門

quasi-science. Which leads me to the third

準科學。這讓我帶到第3個

reason that UX matters: it's not that hard.

UX 重要的理由：這並沒想像中的困難

Especially for people who are already

特別是對於那些已經

technically inclined. I don't want to go

有一點技術的人。我不想要害

putting myself out of a job here, but you

自己丟掉工作，但是你

know what? This stuff is not rocket surgery,

知道嗎？這個東西沒有那麼困難

to borrow from Steve Krug. Anyone can learn

借用 Steve Krug 的說法。任何人都可以學習

the basics of user testing and card sorting

使用者測試和卡片分類的基礎

and writing scenarios and creating wireframes.

以及撰寫情境與設計原型

It's actually very straightforward.

這其實非常簡單明瞭

Which is a good segue to the fourth reason

這讓我們很好繼續到第4個理由

you should care about UX, and that's that ...

你應該關心 UX ，而那是⋯

it's fun! This stuff is fascinating! A career

相當有意思的！這個東西是相當迷人的！

as a UX Designer is interesting, it's challenging,

UX 設計師這個職業很有趣，也充滿挑戰

it's rewarding, it pays well, and there's a very

受益匪淺、酬勞優渥而且

low barrier to entry.

進入門檻低

A lot of people feel uncomfortable calling

很多人感到不自在稱呼

themselves a "designer", because they're no

他們自己為一位「設計師」，因為他們並不

good at choosing a typeface or a colour palette.

擅於選擇字體或顏色

Get over it! UX Design is the

醒醒吧！UX 設計是

design behind the visuals. Visual design is

視覺背後的那些設計。視覺設計只是

just one small part of it. It's an important

其中的一小部份。這是最重要的

part, but some of the best UX Designers I know

一部份，但有些我所知道的最棒的 UX 設計師們

actually aren't that great at visual design,

其實不是在視覺設計上有最好的表現

but they're really good at those other areas

但他們就很擅長其他

that are so important.

很重要的領域

And that's pretty much it. So while you

就差不多是這樣。所以當你

might hear terms like information architect, user

可能聽過專有名詞像是資訊建築師。使用者

interface designer, interaction designer or

介面設計師、互動設計師或

usability specialist, these can all be considered

可用性專家，這些可以全部視為

UX professionals. Now they might specialise

UX 專業人士。他們可能專攻

in marketing or technology, or maybe they come

行銷或科技，或許他們

from a user research, social media, or even

來自於使用者研究、社群媒體或甚至

customer support background. Either way,

顧客支援的背景。總之

they're all asking a ton of questions, and

他們問一大堆的問題和

following a quasi-scientific process to do

照著一門準科學的程序去

the design behind the visuals.

做視覺背後的設計

And they're having a blast doing it!

而且他們做的很開心！

So that's what I'd like to leave you with:

所以我想告訴你的是

that if this stuff interests you, you may

如果這些工作使你感興趣，你可能

very well be well placed to have a promising

非常適合去這份有前景的

career as a UX designer.

職業成為一位 UX 設計師

Thanks for listening. My name's Matt, and

多謝你的收看。我的名字是 Matt

I've just launched a site called UXMastery.com,

我剛發佈一個網站 UXMastery.com

where I blog about UX. If you're interested,

在那我發佈有關 UX 的部落格。如果你對 UX 有興趣

come and check it out!

過來看一看吧！