I don't like teacher's pets and I don't like school bullies.

What I like is young people

that have the potential to succeed in business.

From all over the country,

Britain's youngest aspiring entrepreneurs have come to London.

Has everybody signed on to the fact

that this task was all about making money?

- Stop acting like an idiot, you kept shouting over him! - Guys, let it go!

Let it go, seriously.

Aged 16 and 17, all have a burning passion for business.

- Are you going to listen to me? - Look, we're not doing this now.

Don't dodge the question. Did you lose control of the task?

- So listen for a second. - We did listen.

There you go, you're not even listening again.

They'll battle it out for a prize worth £25,000...

Fabulous!

..the ultimate kick-start to a career in business.

Oh, I'm sweating like a pig at the butchers!

But, to succeed, they'll have to impress the boss - Lord Sugar.

You're trying to be too clever, and I'm afraid that it's backfired.

In charge of a vast business empire,

Lord Sugar started his career while still at school.

Now he's on the hunt for his next young apprentice.

Bottom line is, you totally went off the rails here.

To win, they have to work as a team...

- No, no. - It's poor management.

It was bad management.

..but shine as individuals.

650. Cash in hand, now.

SHE SCREAMS

That is really...

Because in the end, there can only be one young apprentice.

With regret, you're fired.

You're fired. You're fired.

Previously on Young Apprentice...

I've got you a ton of discarded clothes,

and your task is to go through them and sell it in the marketplace.

Fashion fan Patrick blew the budget on quirky creations.

This is a vintage kimono, and this is a swimsuit.

While accountant Ashleigh kept the cash box shut.

I'm just going to put my foot down, for the team

and say we're not doing any tailoring.

The girls flogged their socks off...

- What do you think? Sold? - Yeah, sold. - Good!

- ..while the boys... - We don't need more than one person selling?

- Not at the moment. - Selling makes money. We're here to make money.

- I know. - ..fell apart at the seams.

- We need to leave now. - Yes, tell me, be patient, calm down.

- Put all the blazers in one bag. - OK, thanks.

In the boardroom, the girls had victory sewn up...

Well done, ladies. The keys to this was the accountant here.

..Patrick got a dressing-down...

You have made something that I think even Lady Gaga would turn down.

..but it was Max who failed to fit.

Whether there's any business nous there, I don't know.

He became the first casualty of the boardroom.

Max, you're fired.

Thank you very much for the opportunity, Lord Sugar.

Now, 11 remain to battle it out to become

Lord Sugar's young apprentice.

PHONE RINGS

7am.

PHONE RINGS

- Hello? - 'This is Lord Sugar's office.

'He would like you to meet him

'at Sketch in Central London in 30 minutes.'

Thank you very much.

- Sketch, 30 minutes. - Where we going?

I think it could be, like, an arty sort of task,

that we could maybe sell paintings, or things like that.

Loads of my friends are artists,

and they would come in pretty handy right now.

Being in the boardroom is like being in hell,

so we have to win this time, don't we?

I think the boys are actually weak, compared to us.

Yeah, I think they are. We're really very strong-minded women, all of us.

Yeah, I think they're like pushovers, compared to us.

I think they are as well.

The boardroom has only made us stronger.

And then that's given us some experience

that the girls don't have, so by no means are we the underdogs.

- STEVEN: - We're the top dogs.

- Good morning. - CONTESTANTS: Morning, Lord Sugar.

This is one of London's best restaurants.

Not only is it known for its good food,

but it's known for its good presentation.

And that's really what this next task is all about.

You're going to produce a cookery book.

And, in a couple of days time,

you'll present those cookbooks to three retailers that I have laid on.

And the team with the greatest amount of orders will win,

and the losing team...

Regretfully, one of you will be fired.

Right, I've decided that I'm going to mix the teams up a bit.

So, Maria, you come over here to Odyssey.

And Steven, you go over to Platinum.

Everything clear?

CONTESTANTS: Yes, Lord Sugar.

Well, good luck, and I'll see you in a few days time. Off you go.

Two days to design and print a new cookbook...

..then pitch it to three of the UK's top booksellers,

for a slice of Britain's £84 million cookbook market.

But first, both teams need leaders.

Well, can I just say, for this task,

I would happily put myself up for project manager.

I do think that, as the only woman on this team,

it is important that I have a real say in what's going on.

I would also want to put myself forward.

I've been in publishing for about two and a half years.

The magazine we work on has a lot of food,

so I know the kind of layout and presentation.

My biggest achievement

has been being named the World's Youngest Publisher.

I have a team of 12 writers currently working for me,

as well as the head of online.

Waking up and owning a business are the same thing for me.

It seems like a big chunk of it is publishing.

If I wasn't voting for myself, I would vote for Sean.

I'd vote for Sean.

- PATRICK: - It's you, then, Sean.

OK, so who do you think should be PM for this task?

- STEVEN: - Is anyone confident with being PM?

I do quite like to cook in my own time.

I make cakes, so presentation, especially with cupcakes,

is, like, absolutely key.

'I think it's important to be'

in control of situations at all time,

and there's a fine line between that

and being bossy.

And sometimes I fall under the bossy category.

I'd like to put myself in there as project manager, too.

Although it's not something I'd say is part of my business plan,

I have baked cakes in the past for people.

I'm quite happy for Lucy to be project manager.

I think she's got enough experience to handle this quite well.

- Yeah, I believe that as well. - More than happy for Lucy.

So, if we go with Lucy, are you happy with that, Alice?

- Yeah, but... - Because more people have said Lucy.

No, I'm totally happy with that.

'I did put myself forward as project manager,'

but I knew Lucy would get it, because she's...

pretty persistent on what she wants.

I'm not willing to start a catfight for it.

Each year, almost 2,000 cookbooks are published.

It's a tough business,

and, to succeed, both teams need to decide on a target market.

Do we start going over some general themes

that we'd want the book to have?

I quite like targeting at a specific sector,

like the professional woman, or something.

Who's got experience in hitting their woman market?

- SEAN: - Yeah, I think having Maria...

I think all of us can chip in more if we go for just the wider...

MARIA: But you need a target to make it stand out.

- PATRICK: - Who's more likely to buy the book, a man or a woman?

Women are more likely to buy the book, definitely.

- SEAN: - I mean, do we need to specify an age range? - No. - Great, OK.

That works, then.

I feel that Sean would be good at the task,

as he loves publishing,

but I'm not sure whether he'll show that in a confident way,

or whether Maria might overpower him.

So I really would be keen to stick with a woman,

but don't make it overly pink, as Maria says.

- That puts women off sometimes. - Exactly.

Not all women are like Barbies.

- STEVEN: - I think we should pick a market.

With students, there's a really strong focus.

If we're really going to do the same old boring cookbook...

- NAVDEEP: - It has to be different.

For students, if we do it

in some sort of comic book style or something.

Something that's more student.

I've got to say, Steve, I really like your idea about the comic book.

It is really, really unique.

You know when you go away from home,

and things you miss is stuff that your mum does for you.

So you could have the title of, "Where's Mummy?"

And then as the stages go on, you cook her a dinner at the end.

I really like "Where's Mummy?" actually.

- ASHLEIGH: - I like "Where's Mummy?"

See, I was thinking of having the title as a hashtag.

This hashtag business, that's Twitter?

Social networking.

So if you hashtag a word, or a phrase, it will start to trend.

With markets agreed...

the teams split.

One half to research recipes,

the other half to test their ideas on focus groups.

Having decided on a cookbook for the professional woman,

Sean sends Andrew and David...

Hello!

..to give some city professionals a taste of the team's concept.

Right, we're from team Odyssey, today,

and we're publishing a cookery book

for busy professionals just like yourselves.

We were thinking of calling it The Professional Woman.

How's your insight on this?

Although you could direct it to the female market

by saying "The Professional Woman,"

I think you're going to put off both men and women, I think.

As for the women, would you say you like to get home

and make a quick meal, at the end of a long day?

Probably not. When I get home late at night,

it's the last thing I want to do.

I wouldn't just limit it to women, cos looking at my group of friends,

actually a lot of the guys do most of cooking.

OK, I do a lot of the cooking, as well.

PHONE RINGS

1pm.

Hi, guys. It's us.

We just really quickly wondering what you

learned from the market research.

One, they didn't like the just girls, they wanted...

healthy but for busy professional men AND women.

'I think we need something that stands out and is marketable.'

We can't come in with another generic cookbook.

The focus group didn't agree with it.

And they didn't agree with it strongly,

so I think we should change.

I'm thinking we're going to have a quick chat between us,

because do both of you think that it should definitely be both genders?

Yeah, no-one in the market research was pro-woman.

- SEAN: - Brilliant, OK. Call you soon. Cheers, guys! - MARIA: - Bye!

Why does he literally not want to listen to anything we say?

He's just annoyed, carrying on like a baby.

A big baby.

Already agreed on a market, Lucy sends Alice, Ashleigh and Amy

to meet food writer Ben Ebbrell.

- Hello. My name's Alice. - Alice, nice to meet you. Ben.

The job - come up with recipes for the team's student cookbook.

- 'Hiya.' - Hi!

So, how did the appointment go with the chef?

Basically, we're still there.

We've kind of set ourselves on three ideas.

Can we talk how to make them first? The recipes for them.