The world's largest online retailer will no longer sell Google's Chromecast or Apple's Apple TV as of October 29th,

這間世界最大的線上銷售龍頭在十月二十九號起不再銷售谷歌的 Chromecast 以及蘋果的 Apple TV產品。

a move that comes just before the key holiday season.

這個舉動會發生在十月黃金假期以前。

While Amazon sells a competing video device, the Fire TV, the decision appears to be focus on promoting Amazon's content, which it has spent billions of dollars developing in recent years.

就在亞馬遜做下販賣的影片工具 Fire TV 的決定時，這很明顯著重在推銷亞馬遜本身的內容，而在近幾年它已投注數十億美金在開發了。

Missing pizza?

缺角的披薩？

In a statement , Amazon said it's important that the streaming media players we sell interact with Prime Video.

亞馬遜在一項聲明中指出他們販售的其他影音串流播放器必須支援其自家產品 Prime Video ，這是很重要的。

Neither Chromecast nor Apple TV currently allow for the direct streaming of Amazon Prime,

而 Chromecast 以及 Apple TV 這兩項產品都不允許亞馬遜產品 Prime Video 直接的影音串流。

but Roku, Xbox, and PlayStation do, and those devices will remain in Amazon's online store.

但是反觀 Roku、Xbox、 PlayStation 都有，因此他們得以繼續留在亞馬遜線上商店架上。

According to a report by research from Parks Associates, streaming media is a fiercely competitive space.

根據一項 Parks Associates 的調查，影音串流是一個激烈競爭的兵家之地。

No single company dominates the growing market. By eliminating Chromecast and Apple TV from its online store, Amazon will likely forfeit some sales.

沒有任何一間公司能獨佔這塊逐漸成長的大餅。亞馬遜將谷歌和蘋果的產品逐出他的線上商店，自己也將遭受銷售量的減損。

Today, Google has sold about 20 million of its Chromecast units, and Apple more than 25 million Apple TV units.

直到今日，谷歌已賣出大約兩千萬個 Chromecast 產品，蘋果則甚至賣出兩千五百萬台 Apple TV。

But with the promotion of players compatible with the Amazon video, the company hopes to expand its share of the growing video streaming market.

但是在說服用戶能上手其影片的推銷之下，亞馬遜希望可以擴大自己在影音串流市場的佔有率。

Parks Associates estimates that 86 million streaming media devices will be sold globally in 2019.

Parks Associates 預測在 2019 年將會有八千六百萬個影音串流工具售出。

A September Nilson report shows that 45% of US households now use subscription video on demand, like Amazon Prime and Netflix.

一份尼爾森九月的報告顯示有 45% 的美國家庭都使用訂閱的付費影片，像是亞馬遜的 prime 和 Netflix。

That's a jump from 38% last year.

比起去年，這是一個 38% 的大進步。