Name: 銷售教學：如何設定目標！ (Sales Tutorial - Setting goals)
Uploaded: 2026-03-13T18:10:11.000Z
Duration: 2 min 47 s

to 不定詞

When setting our goals, we can't just aim big and say I want to sell 150 units this quarter.

設定目標時，我們不能只說我想這個季度賣出 150 個單位。

情態助動詞 A2

But we also can't aim too small and say I want to make 40 calls today expecting to hit our ultimate goal by pure chance.

但也不能設定太小的目標，說我今天想打 40 通電話，然後期望靠運氣達成最終目標。

現在進行式

When you're hiking, if you look too far ahead, you're not looking where you're going, and

爬山的時候，如果看得太遠，就看不到腳下的路，

if you only look at the floor, then you'll blindly wander somewhere that is unlikely to be your target location.

如果只看著地面，就會盲目地走到一個不太可能是你的目標地點。

So we need to combine them to complete our journey successfully.

所以我們需要結合這兩者，才能順利完成我們的旅程。

We need to look at the horizon and a map to plan where we're going.

我們需要看著地平線和地圖來規劃我們要去哪裡。

We need to then plan the route, looking at each daily checkpoint.

然後我們需要規劃路線，看著每個每日檢查點。

And then we need to make sure we're walking in the right direction and staying away from danger.

然後我們需要確保我們走在正確的方向，並遠離危險。

So when planning how to get out of our sales slump, we need to do the same.

所以當我們規劃如何擺脫銷售低迷時，我們也需要做同樣的事。

然後我們需要弄清楚我們該怎麼做。

我們每個月平均需要銷售 50 個。

And in order to do that, we need to have on average 10 meetings this month.

為了做到這一點，我們這個月平均需要有 10 場會議。

As in this example, we usually sell about five per meeting.

就像這個例子一樣，我們每場會議通常能賣出大約五個。

我們一個月要怎麼安排 10 場會議呢？

Well, on average we need to make about 20 calls to book a meeting.

嗯，平均來說，我們需要打大概 20 通電話才能預約一場會議。

That means that we could in theory book all 10 meetings.

這表示理論上，我們可以預約全部 10 場會議。

If we did 40 calls a day for a week, and that's a short term goal.

如果我們一週每天打 40 通電話，這是一個短期目標。

40 calls today, and then again and the next day and so on until we've booked our 10.

今天打 40 通，然後隔天再打，一直持續到我們預約好 10 場會議為止。

Then just like we do when we're hiking, we keep reassessing.

然後就像我們爬山一樣，我們會不斷重新評估。

So with your plan, don't just set the goal and then turn into a mindless robot.

所以你的計畫，不要只是設定好目標就變成無頭蒼蠅。

In this example, let's say you've done your 40 a day, but you've only booked six meetings.

在這個例子裡，假設你每天打了 40 通電話，但只預約了 6 場會議。

we just need to find time around those newly booked meetings to keep calling and then find our 10.

我們只需要在這些新預約的會議之間找到時間繼續打電話，然後找到我們的 10 場。

We set that medium term goal for a reason.

我們設定那個中期目標是有原因的。

And then when we're doing those meetings, are we closing at the correct rate?

然後當我們在開這些會議時，我們的成交率是正確的嗎？

If not, then we need to keep calling and booking more meetings to make up the gap.

如果沒有，我們就需要繼續打電話、預約更多會議來補上這個差距。

So take some time to sit down and consider this.

所以花點時間坐下來好好想想。

Or better yet, book a weekly block in your calendar so you have time to yourself or with your manager to assess your goals and decide what you're doing that week.

或者更好的是，在你的行事曆上預約一個每週的時段，這樣你就有時間獨處或與你的主管一起檢視你的目標，並決定你這週要做什麼。