Name: 奧斯卡2026：好萊塢正在失去魔法嗎？ | 全球故事 (Oscars 2026: Is Hollywood losing its magic? | The Global Story)
Uploaded: 2026-03-13T16:58:52.000Z
Duration: 25 min 3 s

American movies have long been America's great cultural export.

美國電影長久以來一直是美國重要的文化輸出。

程度副詞

So how did Hollywood's biggest night become so global?

那麼，好萊塢最盛大的夜晚是怎麼變得如此全球化的呢？

On Sunday, many of the biggest movie stars in the world will walk down that iconic red carpet in Los Angeles, California, to celebrate the 98th Academy Awards.

週日，世界上許多最閃耀的電影明星將走在加州洛杉磯那標誌性的紅毯上，慶祝第98屆奧斯卡金像獎。

The main contenders for the top spots at this year's Oscars are two distinctly American movies.

今年奧斯卡獎項的熱門競爭者是兩部極具美國特色的電影。

Me and mom, we used to run around and do some real bad the hell going on.

我跟我媽以前總是到處跑，做些很瘋狂的事。

The story of this season is that Hollywood is back.

這個季度的主題是：好萊塢回來了。

I think some years feel more predictable than others, but

我覺得有些年份比其他年份更容易預測，但

I really think that this year there is going to be a lot of surprises.

我真的覺得今年會有好多驚喜。

The Oscars are increasingly nominating international films, films not made in Hollywood, not made in the English language.

奧斯卡越來越多提名非好萊塢製作、非英語發音的國際電影。

So what does that mean for America's cultural influence Abroad?

那這對美國在海外的文化影響力代表什麼呢？

From the BBC, I'm Asma Khalid in Washington, D.C. and welcome to the Global Story on YouTube.

我是 BBC 的 Asma Khalid，在華盛頓特區為您報導，歡迎來到 YouTube 的 Global Story。

And Tom, could I have you introduce yourself to those who may not know you?

Tom，能不能請您先自我介紹一下，讓還不認識您的觀眾有個初步認識？

Well, I've been a broadcast journalist with the BBC for a long time.

嗯，我當 BBC 的廣播記者已經很久了。

April will be the 50th anniversary of me joining BBC News as a trainee in London.

四月就是我以訓練生身分加入 BBC News、在倫敦任職的五十週年紀唸了。

I was young when it all began, my journalistic career, and

我剛開始我的記者生涯時還很年輕，

I began really covering the film industry, I suppose in the early 1980s.

我大概是在一九八零年代初期開始報導電影產業的。

And I think I came to my first Oscar ceremony in 1982, which is a long time ago.

我想我第一次參加奧斯卡頒獎典禮是在一九八二年，那已經是很久以前的事了。

Tom, you are wearing a tux on our podcast, presumably because you're very excited to join the global story.

Tom，你今天在我們的 Podcast 上穿著燕尾服，想必是因為你很興奮能加入這個全球性的報導。

No, I'm wearing a tux because I'm a very pretentious British person and I feel it makes me look important.

不是啦，我穿燕尾服是因為我是一個很愛現的英國人，我覺得這樣看起來比較重要。

But the real answer is I'm an on camera presenter for the BBC and we're doing this Oscars preview show.

不過真正的原因是，我是 BBC 的電視節目主持人，我們正在做這個奧斯卡頒獎典禮的預覽節目。

I was up in the Hollywood Hills wearing this sitting on a rock the other day.

前幾天我還在好萊塢山上穿著這身衣服坐在石頭上。

I just interviewed the president of the Academy on camera.

我剛剛在鏡頭前採訪了學院的會長。

So I couldn't really go in jeans and the T shirt.

所以我就不能穿著牛仔褲和 T 恤進去。

So I'm actually, you know, I like wearing a tux because I'm a bit scruffy by nature.

所以其實，你知道，我喜歡穿燕尾服，因為我天生有點邋遢。

But the minute you put this thing on, it makes you look respectable.

但一穿上這東西，就會讓你看起來很體面。

Well, thank you for making that make sense.

I was saying I felt a bit underdressed, but no, it's outrageous.

我剛剛說我覺得有點穿太隨便了，但沒有，這太誇張了。

Why are you not wearing this kind of tuck?

Preparations for Hollywood's biggest night of the year have been going on for days here on Hollywood Boulevard, outside, inside the Dolby Theatre, that's where the Oscars ceremony will take place.

一年一度好萊塢最盛大夜晚的準備工作，在這裡好萊塢大道已經進行了好幾天，在杜比劇院外面，那就是奧斯卡頒獎典禮將舉行的地點。

Middle of the week, there were loads of people here, workers who are going to transform this area, it's rather ramshackle right now, into red carpet glory.

週中的時候，這裡擠滿了工人，他們將把這個現在有點破舊的區域，變成星光熠熠的紅毯。

And on Sunday night, there'll be hordes of screaming fans and some of the biggest names in the world of cinema present.

週日晚上，這裡將會有成群的尖叫粉絲，以及世界上一些最頂尖的電影界名人。

Okay, well, we're going to talk about the Oscars, but

好的，嗯，我們要來聊聊奧斯卡，但是

I would love to just get a sense from you of what you recall from your first year covering the Oscars.

我很想聽聽你回憶一下你第一次報導奧斯卡那年的情況。

我的意思是，那時候我還很年輕。

And I think when you're young, the images that you've grown up with in terms of movies are larger than life, you know.

而且我覺得，當你年輕的時候，你從小看到大的電影裡的形象，總是比現實生活還要來得宏偉，你知道嗎。

So there were figures, I think, at that first Oscar ceremony, like Elizabeth Taylor and Bette Davis, Kirk Douglas, all these characters.

所以當時，我想在第一次的奧斯卡頒獎典禮上，有像伊莉莎白·泰勒、貝蒂·戴維斯、寇克·道格拉斯這些巨星，還有所有這些傳奇人物。

And they had a kind of power in a way that I find movie stars nowadays don't have.

而且他們身上有種力量，是我覺得現在的電影明星已經沒有的那種。

Maybe it's because I'm older and a bit blase because I've met a load of them.

也許是因為我長大了，而且有點見怪不怪了，因為我認識很多人。

But there was something very magical about it.

但那時候真的有種很神奇的感覺。

You know, I was just like a kid from North London.

你知道，我就是個來自北倫敦的小孩。

I was working with Barry Norman, who was a very well established television critic for the BBC.

我當時和 Barry Norman 一起工作，他是 BBC 一位非常資深的電視評論家。

And my job on Oscars night then in the early 1980s was to go to the Governor's Ball, which is where all the winners and presenters would go after the Oscar ceremony.

然後在 1980 年代初期，奧斯卡頒獎典禮當晚我的工作是去參加總督晚宴，那就是所有得獎者和頒獎嘉賓在奧斯卡典禮後會去的地方。

And Barry was a real gentleman, but he was rather shy.

Barry 是一位真正的紳士，但他有點害羞。

And it was my job to yell at all these people to get them to come over and talk to Barry.

我的工作就是對著所有這些人喊叫，讓他們過來和 Barry 說話。

I was on my knees the whole time in my DJ my tuxedo yelling, elizabeth, come and talk to Barry.

我全程都跪在地上，穿著我的 DJ 燕尾服大喊：「Elizabeth，過來跟 Barry 說話！」

Elizabeth Taylor came over and that is how you got your start in covering so many Oscars.

伊麗莎白泰勒過來了，這就是你開始報導這麼多奧斯卡金像獎的契機。

Well, Tom, we are speaking to you while you are in California to cover this Sunday's Academy Awards ceremony.

湯姆，我們現在人在加州，準備要報導這個週日的奧斯卡金像獎頒獎典禮。

Can you just give us a sort of brief pict of what you see as being the top line story of this Oscars season?

你能不能簡單跟我們說一下，你覺得今年奧斯卡季最主要的故事是什麼？

Well, I think you have to look at the Oscars in the context of the real world.

嗯，我認為你必須把奧斯卡金像獎放在現實世界的脈絡來看。

And I think there's a big disconnect this Year.

而且我認為今年有一個很大的脫節。

The Oscars ostensibly honors excellence in filmmaking.

奧斯卡金像獎表面上是為了表彰電影製作的卓越。

It's also a gigantic public relations exercise for Hollywood.

它同時也是好萊塢一場巨大的公關活動。

But right now, locally in Los Angeles, the film industry is in dire straits.

但現在，在洛杉磯當地，電影產業正處於困境之中。

People are anxious about what AI may bring.

Will it bring them the promised land or will it destroy their careers?

它會帶給大家應許之地，還是會毀掉他們的事業？

Cinema going has still not returned to pre Covid levels.

看電影的人數還沒有回到疫情前的水準。

And then in the wider world, we have this huge conflict in the Middle east.

然後在全球範圍內，我們在中東有一場巨大的衝突。

And so this Oscar ceremony is taking place within that.

所以這次的奧斯卡頒獎典禮就在這樣的背景下舉行。

And I only hope that there is some brilliant cinema being recognized.

我只希望有一些傑出的電影能夠被肯定。

I just hope it doesn't end up being a, you know, a hollow Hollywood spectacle.

我只希望它最終不會變成一個，你知道的，一個空洞的好萊塢盛會。

I've been wondering a lot how culturally resonant the Oscars are, because I saw that in.

我一直在思考奧斯卡在文化上的共鳴度有多高，因為我看到在。

At its peak in 1998, 55 million people tuned in and watched Titanic win best picture that year.

在1998年達到巔峰時，有5500萬人收看鐵達尼號贏得當年的最佳影片。

You look at the statistics, the viewership has, you know, completely declined since then.

你看看這些數據，收視率從那時候起就完全下滑了。

You're looking at what, 18 million people last year?

你看去年大概有1800萬人收看吧？

Well, I think why this has happened in a way, is that film is less central to the culture than it used to be.

嗯，我認為之所以會這樣，某種程度上是因為電影在文化中的地位不如以往那麼重要了。

I remember the first Godfather movie coming out.

我記得第一部《教父》電影上映。

每個人都知道馬龍·白蘭度的臺詞。

Consequently, the Oscars was showcasing films that were really part of the planet's everyday chit chat in a way.

是以，奧斯卡頒獎典禮當時呈現的電影，確實是以某種方式融入了全球的日常閒聊。

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奧斯卡2026：好萊塢正在失去魔法嗎？ | 全球故事 (Oscars 2026: Is Hollywood losing its magic? | The Global Story)

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