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  •, formerly Taobao Mall, is a Chinese-language website for business-to-consumer online retail,

  • spun off from Taobao, operated in the People's Republic of China by Alibaba Group. It is

  • a platform for local Chinese and international businesses to sell quality, brand name goods

  • to consumers in mainland China, Hong Kong, Macau and Taiwan.

  • History was first introduced by Taobao in

  • April 2008 as Taobao Mall, a dedicated B2C platform within its consumer e-commerce website.

  • In November 2010, Taobao Mall launched an independent web domain,, to differentiate

  • listings by its merchants, who are either brand owners or authorized distributors, from

  • Taobao’s C2C merchants. Meanwhile, it kicked off a US$30 million advertising campaign to

  • raise brand awareness among consumers. It also announced an enhanced focus on product

  • verticals and improvements in shopping experience. In June 2011, Alibaba Group Chairman and CEO

  • Jack Ma announced a major restructuring of Taobao through an internal email. It was reorganized

  • into three separate companies. As a result, became an independent business under

  • Alibaba Group. The other two businesses that resulted from the reorganization are Taobao

  • Marketplace and eTao. The move was said to be necessary for Taobao tomeet competitive

  • threats that emerged in the past two years during which the Internet and e-commerce landscape

  • has changed dramatically.” In October 2011, experienced two

  • successive waves of online rioting since it significantly increased fees on online vendors.

  • The service fees raised from 6,000 yuan to 60,000 yuan a year, and a compulsory fixed

  • sum deposit gone from 10,000 yuan to up to 150,000 yuan. According to, the

  • price increase was intended to help weed out merchants that are too often a source of fakes,

  • shoddy products and poor customer service. Stores that earn top ratings for service and

  • quality from customers and high sales volumes are entitled to partial or full refunds.

  • On January 11, 2012, officially changed its Chinese name to Tian Mao, the

  • Chinese pronunciation of Tmall, which literally meanssky cat”.

  • Tmall occupied 51.3% Chinese B2C market online product sales share in Q1 2013.

  • Brands that currently have stores on include P&G, Adidas, UNIQLO, GAP, Nine West,

  • Reebok, ECCO, Ray-Ban, New Balance, Umbro, Lenovo, Dell, Nokia, Philips, Samsung, Logitech

  • and Lipton. Metrics

  • currently features more than 70,000 international and Chinese brands from more

  • than 50,000 merchants and serves more than 180 million buyers. ranked number

  • one among all Chinese B2C retail websites for 2010 in terms of transaction volume, with

  • a gross merchandise volume of RMB30 billionabout three times the amount facilitated

  • by 360buy, its closest competitor. The site accounts for a 47.6% share of the B2C online

  • retail market in China, followed by 16.2% of 360buy and 4.8% of Joyo Amazon.

  • According to Alexa, as of July 2014 was the 18th most visited website globally

  • and the 7th most visited site in China. Features

  • Alipay, an escrow-based online payment platform owned by Alibaba Group, is the preferred payment

  • solution for transactions on As on Taobao Marketplace, the C2C e-commerce

  • platform under Alibaba Group, buyers and sellers can communicate prior to the purchase through

  • AliWangWang, its proprietary embedded instant messaging program. It has become a habit among

  • Chinese online shoppers tochatwith the sellers or their customer service team

  • through AliWangWang to inquire about products, engage in bargaining, etc. prior to purchase.

  • References

  • External links Official website

  • Official English Information Page, formerly Taobao Mall, is a Chinese-language website for business-to-consumer online retail,


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B2 中高級

天貓 (Tmall)

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    iepavb 發佈於 2021 年 01 月 14 日