and professional football

和同理心有何關聯呢?

have to do with empathy?

自由飛行的燕子的空中飛行速度是多快呢? (出處來自蒙提·派森電影之一, 意指問題非常難以回答)

And what is the air speed velocity

很不幸，我只將回答其中一個問題

of an unladen swallow?

所以請各位多包含，請別過於失望。

Now unfortunately, I'm only going to answer

當人們想到擴增實境

one of those questions today,

會聯想到湯姆克魯斯在《關鍵報告》的場景

so please, try and contain your disappointment.

在電影中雙手操作螢幕介面的模樣。

When most people think about augmented reality,

但是，擴增實境並不只是科幻小說，

they think about "Minority Report" and Tom Cruise

擴增實境將在日常生活中發生，

waving his hands in the air,

未來我們即將體驗到它， 因為我們有正確的工具，

but augmented reality is not science fiction.

所以我們必須重視，

Augmented reality is something that will happen

因為擴增實境就像手機和網路一樣

in our lifetime, and it will happen

會徹底顛覆我們的生活方式。

because we have the tools to make it happen,

所以，如何實際應用擴增實境？

and people need to be aware of that,

第一步，就是我現在正在戴的

because augmented reality will change our lives

Google 眼鏡。

just as much as the Internet and the cell phone.

我相信各位對Google眼鏡都不陌生。

Now how do we get to augmented reality?

但你們也許不知道

Step one is the step I'm wearing right now,

Google是一個分享視野的裝置,

Google Glass.

也就是讓你看見我所看的,

I'm sure many of you are familiar with Google Glass.

它也可以讓你親自體驗

What you may not be familiar with

職業運動員在球場上的過程。

is that Google Glass is a device

目前，若你想要體驗在球場上競技,

that will allow you to see what I see.

我只能對你形容,

It will allow you to experience what it is like

我必須使用言語,

to be a professional athlete on the field.

我必須創造一個框架， 並讓你自行填入在你的想像中。

Right now, the only way you can be on the field

當有了Google 眼鏡,

is for me to try and describe it to you.

我們把它戴著，就可以辦得到，

I have to use words.

我們就可以親自體驗

I have to create a framework that you then fill in

像是球場上時速百里的奔馳,

with your imagination.

脈搏聲直搗著耳膜的感覺,

With Google Glass, we can put that

也可以親自體驗到

underneath a helmet,

250英磅的男人

and we can get a sense of what it's like

朝你衝撞,

to be running down the field at 100 miles an hour,

用他所有的力氣

your blood pounding in your ears.

壓制在你身上,

You can get a sense of what it's like

我曾經親自體驗過

to have a 250-pound man

那並不是很好受。

sprinting at you

我現在向各位呈現一段Google影片

trying to decapitate you

在足球場上的實際場景,

with every ounce of his being.

讓各位體會一下。

And I've been on the receiving end of that,

但是，這不是職業美式足球練習的實際狀況,

and it doesn't feel very good.

因為國際足球協會畏懼新興科技

Now, I have some footage to show you of what it's like

就像是害怕潛水艇 浮上表面要攻擊一樣。

to wear Google Glass underneath the helmet

可是 (觀眾笑聲)，我們會盡力。

to give you a taste of that.

所以，讓我們來看以下影片。

Unfortunately, it's not NFL practice footage

克里斯．故路爾: 開始！

because the NFL thinks emergent technology

(影片)喔！被擒倒的感覺真差！

is what happens when a submarine surfaces,

(影片)等一下，我們再接近一點

but — (Laughter) — we do what we can.

(影片)準備好嗎？

So let's pull up some video.

(影片)再一遍！

(Video) Chris Kluwe: Go.

克里斯．故路爾: 如你們所見

Ugh, getting tackled sucks.

稍微可以體會到被擒倒的感覺

Hold on, let's get a little closer.

在足球場上,

All right, ready?

從進攻方的角度。

Go!

你們是否都發現到

Chris Kluwe: So as you can see,

影片中少了其他人：

small taste of what it's like to get tackled

其他的隊員

on the football field

這邊提供另外一個影片

from the perspective of the tacklee.

是由華盛頓大學足球隊提供的

Now, you may have noticed there are

(影片) 四分衛：嘿！老鼠54！老鼠54！

some people missing there:

藍8！藍8！進攻！

the rest of the team.

喔！

We have some video of that

克里斯．故路爾: 所以，以上 讓各位更加真實的體驗

courtesy of the University of Washington.

足球場上的感覺,

(Video) Quarterback: Hey, Mice 54! Mice 54!

但是這對於在職業美式足球上的真實體驗

Blue 8! Blue 8! Go!

還相差甚遠呢。

Oh!

粉絲想要那種體驗

CK: So again, this takes you a little bit closer

粉絲想要親自臨陣

to what it's like to be on that field,

成為他最喜歡的球員,

but this is nowhere what it's like

他們已經在YouTube留言中,

to be on the NFL.

還有Twitter對我留言,

Fans want that experience.

「你能不能把這個裝在四分衛的身上？」

Fans want to be on that field.

「或是裝在跑鋒身上？」

They want to be their favorite players,

我們想要那種體驗。

and they've already talked to me on YouTube,

當我們有GoPro和Google Glass

they've talked to me on Twitter, saying,

我們怎麼增加它的臨場感？

"Hey, can you get this on a quarterback?

我們該如何向前發展？

Can you get this on a running back?

我們的下一步

We want that experience."

是應用叫做Oculus Rift的虛擬實景眼鏡

Well, once we have that experience with GoPro

我想各位應該都不陌生。

and Google Glass,

Oculus Rift是被稱為

how do we make it more immersive?

最真實的虛擬實景裝置。

How do we take that next step?

這不是假的宣傳,

Well, we take that step

我會用而以下的影片將會證明

by going to something called the Oculus Rift,

這不是假的宣傳。

which I'm sure many of you are also familiar with.

(影片) 喔！喔！

The Oculus Rift has been described as one of

(影片 )不！我不想再玩下去了！

the most realistic virtual reality devices ever created,

(影片) 我的天啊！

and that is not empty hype.

克里斯．故路爾: 這是一種正在 乘坐雲霄飛車的體驗,

I'm going to show you why that is not empty hype

嚇得要命的體驗,

with this video.

各位認為那位男士的體驗將會是如何,

(Video) Man: Oh! Oh!

當我們把裡面的影片換成

No! No! No! I don't want to play anymore! No!

Adrian Peterson 在球場上突破重圍

Oh my God! Aaaah!

並用手臂阻擋防守員

CK: So that is the experience of a man

最後衝刺達陣呢？

on a roller coaster

各位覺得那種體驗會是如何,

in fear of his life.

當Lionel Messi

What do you think that fan's experience

在球場上衝刺

is going to be when we take the video footage

射門得分的一瞬間,

of an Adrian Peterson bursting through the line,

或是Roger Federer 在Wimbledon球場上的正手發球,

shedding a tackler with a stiff-arm

各位覺得那種體驗會是如何?

before sprinting in for a touchdown?

當從山坡上用70里的速度滑下

What do you think that fan's experience

在奧運會的滑雪場上。

is going to be when he's Messi

我覺得成人紙尿布會大賣。

sprinting down the pitch

(觀眾笑聲)

putting the ball in the back of the net,

但這還不是擴增實境,

or Federer serving in Wimbledon?

這只是虛擬實境而已。

What do you think his experience is going to be

我們該如何達到擴增實境的地步？

when he is going down the side of a mountain

擴增實境在球場上的實境應用

at over 70 miles an hour

當球員、教練，以及經理人

as an Olympic downhill skier?

看著這些觀眾渴望體驗

I think adult diaper sales may surge.

的擴增實境資訊,

(Laughter)

然後問：我們該怎麼做來增強隊伍實力？

But this is not yet augmented reality.

我們該怎麼用來贏球？

This is only virtual reality, V.R.

因為隊伍利用科技來贏球。

How do we get to augmented reality, A.R.?

他們當然喜歡贏球，可以賺更多錢。

We get to augmented reality

我們來過目職業足球的科技應用簡史。

when coaches and managers and owners

1965年，巴爾的摩足球隊

look at this information streaming in

在四分衛的護腕上寫小抄

that people want to see, and they say,

以使他更快喊出進攻方式,

"How do we use this to make our teams better?

他們那年贏了超級盃,

How do we use this to win games?"

其他隊伍並開始效仿,

Because teams always use technology to win games.

更多觀眾看比賽, 因為它變得更精彩,

They like winning. It makes them money.

比賽節奏更迅速。

So a brief history of technology in the NFL.

1994年，美式足球聯盟把無線電

In 1965, the Baltimore Colts

再四分衛的頭盔裡面,

put a wristband on their quarterback

防守時也同樣使用,

to allow him to call plays quicker.

導致更多觀眾收看比賽，比賽更加刺激,

They ended up winning a Super Bowl that year.

更具娛樂性。

Other teams followed suit.

在2023年，想像每個球員

More people watched the game because it was more exciting.

在討論戰術時

It was faster.

下一個進攻方式

In 1994, the NFL put helmet radios

顯示在你面前的面板上面

into the helmets of the quarterbacks,

在你正在戴的頭盔上,

and later the defense.

不用擔心下一個進攻戰術是什麼,

More people watched games because it was faster.

不用再背每個戰術,

It was more entertaining.

你只需要上場並直接反應。

In 2023, imagine you're a player

每個教練都想要這樣,

walking back to the huddle,

因為錯誤的指導會輸球,

and you have your next play displayed

而教練討厭輸球,

right in front of your face on your clear plastic visor

輸球會被炒魷魚。

that you already wear right now.

他們不喜歡那樣。

No more having to worry about forgetting plays.

但是，擴增實境並不是只有

No more worrying about having to memorize your playbook.

應用在足球的戰術上,

You just go out and react.

擴增實境可以把所有的數據資料

And coaches really want this,

即時應用在現實上,

because missed assignments lose you games,

以增強打球的技術,

and coaches hate losing games.

那會是甚麼樣子呢？

Losing games gets you fired as a coach.

一開始需要架設攝影機 在球場上的四個角落

They don't want that.

俯瞰著整個球場和所有的球員,

But augmented reality is not just

還有頭盔上的感應器和速度表,

an enhanced playbook.

相關的科技正在研發當中,

Augmented reality is also a way to take all that data

你把所有的數據傳輸給球員,

and use it in real time

好的隊伍可以善加利用這些數據,

to enhance how you play the game.

不好的隊伍則會被數據給掩沒,

What would that be like?

隊伍的勝敗就由此可見。

Well, a very simple setup would be a camera

現今，資訊和數據的應用

on each corner of the stadium looking down,

和球探一樣重要,

giving you a bird's-eye view

數據探勘不再是阿宅的工作,

of all the people down there.

它也是運動員值得注意的，誰知道？

You also have information from helmet sensors

在球場上會是什麼樣子呢？

and accelerometers,

想像你是四分衛

technology that's being worked on right now.

準備發球給隊友,

You take all that information, and you stream it to your players.

你從顯示器上找到有空檔的跑衛,

The good teams stream it in a way that the players can use.

就在一霎那之間

The bad ones have information overload.

顯示器的左邊

That determines good teams from bad.

線衛從視野死角突刺而來,

And now, your I.T. department

通常說，你無法直接看見他,

is just as important as your scouting department,

但是擴增實境有辦法事先發現,

and data-mining is not for nerds anymore.

你退到後場,

It's also for jocks. Who knew?

顯示器表示出另外一個空檔球員,

What would that look like on the field?

你把球傳出去，同時正好被擊倒,

Well, imagine you're the quarterback.

球傳偏了,

You take the snap and you drop back.

你不知道球降落在哪邊,

You're scanning downfield for an open receiver.

另一面在接球員的顯示器上

All of a sudden, a bright flash

他看見一塊草地發亮,

on the left side of your visor lets you know,

他知道在哪裡接到球

blind side linebacker is blitzing in.

他跑過去，接到球

Normally, you wouldn't be able to see him,

向前衝刺，最後順利達陣。

but the augmented reality system lets you know.

觀眾為之瘋狂，粉絲們沒有錯過

You step up into the pocket.

其中每一個環節,

Another flash alerts you to an open receiver.

從每一個視角中觀看

You throw the ball, but you're hit right as you throw.

這即將在球賽之中,

The ball comes off track.

創造出更多刺激和精彩度,

You don't know where it's going to land.

吸引更多的觀眾。

However, on the receiver's visor,

因為觀眾喜歡這種體驗,

he sees a patch of grass light up,

粉絲們想要親臨球場

and he knows to readjust.

成為他們最喜歡的球員,

He goes, catches the ball,

擴增實境肯定會成為運動賽事的一部份,

sprints in, touchdown.

因為它會帶來太多利潤。

Crowd goes wild, and the fans are with him

但是，我向各位提問

every step of the way,

這是擴增實境唯一的應用方式嗎？

watching from every perspective.

我們只能用在欣賞、娛樂 和觀看表演上面嗎？

Now this is something that will create

因為我相信我們能把擴增實境

massive excitement in the game.

用在更多的地方。

It will make tons of people watch,

我相信擴增實境可以

because people want this experience.

促始在人與人之間,

Fans want to be on the field.

有更多的同理心,

They want to be their favorite player.

只需要給人看

Augmented reality will be a part of sports,

在其他人的觀察角度中

because it's too profitable not to.

將會是甚麼樣子。

But the question I ask you is,

我們知道科技在運動賽事上是有價值的,

is that's all that we're content to use augmented reality for?

它可以帶來數千萬的收入,

Are we going to use it solely for our panem,

但是這個科技值多少錢

our circenses, our entertainment as normal?

當教師在教室裡面,

Because I believe that we can use augmented reality

如何告訴霸凌同學,

for something more.

用收害者的角度去看,

I believe we can use augmented reality

用以告誡他們其嚴重性？

as a way to foster more empathy

這個科技值多少錢

within the human species itself,

用來向世界展示

by literally showing someone

在烏干達或俄國的同性戀者

what it looks like

如何在迫害之中生活？

to walk a mile in another person's shoes.

這科技將會多有價值?

We know what this technology is worth

當太空人和天文學家

to sports leagues.

試圖讓下一代的孩子們,

It's worth revenue, to the tune of billions of dollars a year.

讓自然科學和外太空更感興趣,

But what is this technology worth

而不是對財務報表和影視名媛感興趣,

to a teacher in a classroom

觀眾朋友們, 擴增實境的時代來了,

trying to show a bully

而我們的問題、選擇和面臨的挑戰,

just how harmful his actions are

如同以往，取決在我們身上。

from the perspective of the victim?

謝謝。

What is this technology worth

(觀眾掌聲)

to a gay Ugandan or Russian

trying to show the world what it's like

living under persecution?

What is this technology worth

to a Commander Hadfield or a Neil deGrasse Tyson

trying to inspire a generation of children

to think more about space and science

instead of quarterly reports and Kardashians?

Ladies and gentlemen, augmented reality

is coming.

The questions we ask, the choices we make,

and the challenges we face

are, as always, up to us.

Thank you.

(Applause)