Name: Grab 的崛起：我如何打造年收入 20 億美元的超級應用程序 (The Rise of Grab: How I built a $2 billion a year super app)
Uploaded: 2025-10-27T18:10:13.000Z
Duration: 13 min 5 s

情態助動詞 B1

My parents would have described me bull in a China shop type.

我爸媽以前會說我是個 bull in a China shop 的那種人。

程度副詞

所以我總是 high energy 地到處跑。

我嘗試過 pushing the boundaries 很多次。

This is Anthony Tan, co founder and CEO of Grab.

這位是 Anthony Tan，Grab 的共同創辦人兼執行長。

If you've ever had to hail a ride in Southeast Asia, chances are it was through Grab.

如果你在東南亞叫過車，很有可能就是透過 Grab。

Grab has become a super app that's listed on the Nasdaq.

Grab 已經變成一個在 Nasdaq 掛牌的超級應用程式。

The company has built itself into the very infrastructure of eight major Southeast Asian countries, providing day to day services to over 35 million users and a source of income to more than 13 million drivers and merchants as of 2023.

這家公司已經成為八個東南亞主要國家的基礎設施，截至 2023 年，為超過 3500 萬用戶提供日常服務，也為超過 1300 萬司機和商家提供收入來源。

If you ask me, you know, providing 13 million gig jobs is probably the largest job impact and poverty alleviation on a grand scale in 750 cities.

如果問我，你知道，提供 1300 萬個零工機會，大概是 750 個城市裡影響最大、規模最大的扶貧計畫。

That's what I would say makes us all really happy.

這大概就是讓我們都覺得很開心的原因。

Our calling is one that continues to be very, very clear.

我們的使命依然非常、非常清晰。

How do we make sure nobody's left behind?

我們要怎麼確保沒有人被遺漏？

Grab's latest push has been in artificial intelligence.

So to learn more, I've come to the company's global headquarters to hear from Anthony Tan himself.

所以為了更深入瞭解，我來到了公司的全球總部，直接聽 Anthony Tan 說。

那你開 Grab 的頻率大概多久一次？

我是說，我希望我可以開更多。

You know, the learning like in certain buildings, the security treats you like real second grade citizens.

你知道，在某些建築物裡學習，保全把你當成真正的二等公民。

And that's when you really have a much better appreciation of the everyday pains they go through.

這時候你才會更深刻體會他們每天經歷的痛苦。

Good generous customer life advice, Anthony Tan.

真是慷慨的顧客生活建議，Anthony Tan。

There are three numbers to look out for in Grab.

The Grab seed money Anthony won from a startup contest at Harvard Business School.

這是 Anthony 在哈佛商學院新創競賽贏得的 Grab 種子基金。

2.15 million Grab's first institutional investment in June 2013.

215萬，Grab 在 2013 年 6 月的第一筆機構投資。

And 2.36 billion the amount Grab brought in in 2023.

以及 23.6 億，這是 Grab 在 2023 年帶來的收入。

Anthony grew up as the youngest son in one of Malaysia's wealthiest families.

Anthony 在馬來西亞最富裕的家庭之一中長大，排行最小的兒子。

His grandfather founded Tan Chong Motor, one of the biggest automobile distributors in the Southeast Asian nation.

他的祖父創立了陳唱汽車，是該東南亞國家最大的汽車經銷商之一。

But Anthony's claim to fame came decades later.

但 Anthony 的成名之路，則是在幾十年後才出現。

I've seen how my parents worked really, really hard, non stop.

我看見我的父母有多麼努力地工作，從沒停歇。

My father used to remind me, your grandfather beat this into our heads and now it's our turn to beat into yours, which is you can sleep all you want when you're dead.

我父親常提醒我，你們的祖父把這句話刻進我們的腦海，現在輪到我們刻進你們的腦海了，那就是「人死了再睡吧」。

So it wasn't like they took things as if they're entitled.

所以他們並不是那種覺得理所當然的人。

In fact, they saw it as if you're given so much more is expected from you than the average Joe out there.

事實上，他們覺得既然得到了這麼多，別人對你的期望也會比一般人高。

Before creating Grab, Anthony worked at his family's business on and off for about five years.

在創辦 Grab 之前，Anthony 在家族企業斷斷續續工作了將近五年。

When I worked for my dad's factory, I went into the factory line.

我為我父親的工廠工作時，我進入了生產線。

I remember giving a speech to thank the folks that helped me through that entire period tearing as I spoke to them because many of them have been with us for 20, 30, 40 years.

我記得當時我上臺致詞，感謝在這段期間幫助我的人們，說到激動處我還流下了眼淚，因為其中許多人跟我們一起奮鬥了二十年、三十年、四十年。

And I appreciated how tough that kind of work is.

而且我真的很感謝那種工作的辛苦。

And I could never really appreciate it until I did the work myself.

我自己親身做過之後，才能真正體會。

In 2009, Anthony began his studies at Harvard Business School, where he met his co founder, Tan Hui Ling.

2009年，Anthony 開始在哈佛商學院就讀，在那裡他認識了他的共同創辦人 Tan Hui Ling。

And I'm very, very thankful for Harvard Business School.

我真的很、真的很感謝哈佛商學院。

I did classes like business at a base, at a pyramid.

我上了一些課，像是企業基礎課程，金字塔式的學習。

And that's where I really got close to my co founder.

在那裡，我跟我的共同創辦人真的變得更親近了。

She didn't do her homework as frequently as I did, so she strategically positioned herself beside me to peek at my work.

她不像我一樣經常做功課，所以她就策略性地坐在我旁邊，偷看我的作業。

We created a love for each other because we were united on values and wanted to serve Southeast Asia.

我們彼此產生了愛意，因為我們價值觀一致，都想為東南亞服務。

The idea for GRAB stemmed from a conversation about the inefficiencies and dangers of the Malaysian taxi system.

GRAB 的點子源自於一場關於馬來西亞計程車系統效率低落且危險的對話。

The original idea was to solve safety problems for women and children.

最初的構想是為瞭解決女性和兒童的安全問題。

And the whole idea was basically you can create societal benefit, environmental benefit, and

而且整個想法基本上是，你可以創造社會效益、環境效益，

you can create economic benefit at the same time.

During their second year at Harvard, the duo pitched their original business plan at a startup contest called the HBS New Venture Competition.

在哈佛大學的第二年，兩人參加了一個名為 HBS New Venture Competition 的新創競賽，並提出了他們最初的商業計畫。

We got first runner up and the reason why we lost was because they said Malaysia is just too small and hence you should think about a Southeast Asian growth enterprise that is focused on the same problem.

我們拿到了第二名，輸的原因是他們說馬來西亞太小了，所以你們應該考慮一個聚焦於相同問題的東南亞成長型企業。

I told him we're going to create a cloud dispatch system.

我告訴他我們要創建一個雲端調度系統。

He then said, hey, I don't think it's going to work out, so please don't disturb me about this anymore.

然後他說，嘿，我覺得這個行不通，所以請不要再為這件事煩我了。

My mother also said she didn't understand, but she said, I love you, son.

我媽也說她聽不懂，但她說，兒子，我愛你。

With that seed capital from my mother and myself, I put in everything my bank had and then we started the company.

有了我媽給的這筆啟動資金，再加上我自己的，我把我銀行裡所有的錢都拿出來了，然後我們就創辦了公司。

In June 2012, Anthony and his co founder launched the first iteration of grab.

2012年6月，Anthony 和他的共同創辦人推出了 Grab 的第一個版本。

The OG office was literally in the driver's room.

最初的辦公室就在司機休息室裡。

Poor ventilation, and we didn't even have WI Fi.

通風不良，我們甚至沒有 WI Fi。

When Ling and I first started, we didn't have that much money and drivers all didn't have smartphones.

Ling 和我剛開始的時候，我們沒有那麼多錢，司機們也沒有智慧型手機。

I remember going to the early days of very big Korean phone company that helped us.

我記得去一家非常大的韓國手機公司早期拜訪，他們幫助了我們。

And it was part of the ESG team that said, you know, we will help you with a first set of phones.

而正是 ESG 團隊中的一位成員說，我們將會幫你準備第一批手機。

We could take these phones and then we microfinance it to our drivers.

我們可以把這些手機拿去，然後再用小額信貸的方式提供給我們的司機。

There were times when we nearly ran out of funding.

So I am grateful that people took bets with me and on me.

所以我很感激當時有人願意冒險投資我，相信我。

Just one year after Grab's launch, the company received its first institutional investment of over $2 million from Vertex Ventures.

在 Grab 推出後不到一年，公司就從 Vertex Ventures 獲得了超過 200 萬美元的首輪機構投資。

So when you decided to leave the family business, how did that conversation go?

所以當你決定離開家族事業時，那次的對話是怎麼進行的？

I mean, it was this idea of like, never being enough.

我的意思是，那種感覺就像是，永遠都不夠。

Being taught all your life that you're going to go back to the family business and help the family.

你從小被教導，總有一天要回家族事業幫忙。

我爸以前總跟我說，你很沒用。

You don't deserve to have the family name.

I would say in a weird kind of way, I'm grateful because it helped me realize I had no other option but to make it work.

我以一種奇怪的方式，覺得很感激，因為這讓我意識到我別無選擇，只能成功。

CNBC reached out to Anthony's father via his company for comment.

CNBC 透過公司聯繫了 Anthony 的父親，希望能獲得回應。

In 2016, the company rebranded from My Taxi to Grab and hit unicorn status, a startup valued at over a billion dollars.

2016 年，公司從 My Taxi 改名為 Grab，並達到獨角獸地位，是一家價值超過十億美元的新創公司。

Today, we have 13 million registered drivers and merchants.

今天，我們有 1300 萬註冊司機和商家。

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Grab 的崛起：我如何打造年收入 20 億美元的超級應用程序 (The Rise of Grab: How I built a $2 billion a year super app)

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