Name: 讓美國分裂的一條牛仔褲！American Eagle「好基因」牛仔褲廣告引發大爭議 (American Eagle faces backlash over Sydney Sweeney 'great genes' ad)
Uploaded: 2025-08-12T13:12:43.000Z
Duration: 3 min 1 s

Jeans are passed down from parents to offspring.

The latest front in the culture wars is leaving viewers distressed.

文化戰爭的最新戰線令觀眾心痛不已。

An ad released by brand American Eagle in July features Hollywood star Sidney Sweeney, blonde hair, blue eyes, and in classic American denim.

American Eagle 品牌 7 月份發佈的一則廣告中，好萊塢明星席德妮·史威尼金髮碧眼，身著經典美式牛仔服裝。

But it's not the jeans sparking backlash, rather the message.

但引發反彈的並不是牛仔褲，而是它傳遞的訊息。

席德妮·史威尼的牛仔褲很棒。

While American Eagle says proceeds from the limited release Sidney Jean will go towards a mental health nonprofit, the campaign's language struck a dissonant chord with some viewers.

儘管 American Eagle 表示，限量發行的史威尼牛仔褲的收益將捐給一家心理健康非營利組織，但該廣告的語言還是引起了一些觀眾的不滿。

The Sidney Sweeney American Eagle ads are weird, like fascist weird, like Nazi propaganda weird.

席德妮·史威尼的 American Eagle 廣告很怪異，就像法西斯怪異，就像納粹宣傳怪異。

Let's talk about that American Eagle Sidney Sweeney ad in eugenicist dog whistles.

讓我們來談談 American Eagle 席德妮·史威尼那則優生學狗血廣告。

My jeans are superior and by that I mean white.

我的牛仔褲很高級，我指的是我是白人。

With even some celebrities taking aim at the ad.

甚至一些名人也將矛頭對準了這則廣告。

American Eagle now responding to the controversy, posting on Friday in part great jeans look good on everyone.

American Eagle 現在對這一爭議做出了回應，它在週五發佈的部分文章中說，很棒的牛仔褲穿在每個人身上都很好看。

The White House's communications director characterizing the backlash as quote cancel culture run amok with Republican Senator Ted Cruz saying the criticism amounts to the crazy left coming out against beautiful women.

白宮公關主任將這種反彈形容為「取消文化」，共和黨參議員泰德·克魯茲說，這種責備相當於瘋狂的左派站出來反對美麗的女性。

Even Vice President J.D. Vance weighing in.

甚至連副總裁 J.D. Vance 也參與其中。

My political advice to the Democrats is continue to tell everybody who thinks Sidney Sweeney is attractive is a Nazi that that appears to be their actual strategy.

我給民主黨人的政治建議是，繼續告訴所有認為席德妮·史威尼很有魅力的人，他們是納粹，這似乎是他們的實際戰略。

Why do you think this ad has resonated and perhaps stirred a little controversy from so many people?

你為什麼認為這個廣告？引起了許多人的共鳴，也許還引發了一些爭議。

This one is driving attention for the wrong reasons for controversy, for either being not clever enough, or on the opposite end of that spectrum for being downright offensive, maybe even racist.

這部作品引起爭議的原因是錯誤的，要麼是不夠聰明，要麼是完全具有攻擊性，甚至可能是種族主義。

Now other brand ads are under scrutiny too.

現在，其他品牌的廣告也受到了審查。

The company's comment sections now filled with similar critiques.

該公司的評論區現在充斥著類似的責備。

One user asking why are ads so obsessed with genetics all of the sudden?

一位用戶問，為什麼廣告突然對基因如此著迷？

And competing apparel brand Abercrombie and Fitch releasing their own campaign.

與之競爭的服裝品牌 Abercrombie and Fitch 也推出了自己的宣傳活動。

I'm here with Abercrombie today on set in New York City.

今天我和 Abercrombie 在紐約的片場。

Some users saying, "I'm so glad Abercrombie is showing different-sized models and Abercrombie where everyone has great genes."

一些用戶表示，「我很高興 Abercrombie 展示了不同體型的模特，而且 Abercrombie 裡每個人都有很好的基因。」

NBC News reached out to American Eagle, Sidney Sweeney's team, Dunkin and Abercrombie for comment but did not immediately hear back.

NBC 新聞聯繫了 American Eagle、席德妮·史威尼的團隊、Dunkin 和 Abercrombie 徵求意見，但沒有立即得到回覆。

What would you recommend to a brand navigating a comms crisis like this?

你對正在應對此類溝通危機的品牌有何建議？

I don't know that this brand thinks it is a crisis.

我不知道這個品牌是否認為這是一場危機。

I believe this brand aimed, it's targeted, it's hitting it.

我相信這個品牌瞄準了目標，有的放矢，一擊即中。

For now the denim drama remains far from zipped up.

目前，這場牛仔褲大戲還遠未結束。

Brands need to understand they are not going to be able to put this work out without it being scrutinized.

品牌需要明白，他們不可能在不接受審查的情況下發布這些作品。