Forces That Shape Our Decisions, written by Dan Ariely.

Ariely is the James B. Duke professor of psychology and behavioral economics

at Duke University.

He is also the author of The (Honest) Truth About Dishonesty, A Taste of

Irrationality, and The Upside of Irrationality.

Ariely has a unique way of looking at the world. He admits that

and his goal for Predictably Irrational is to help us rethink what makes us and

those around us tick

by offering scientific rationale and amusing anecdotes.

Ariely's interest lies in his study of behavioral economics, exploring not

only behavior, but also the decision-making processes behind behavior.

Predictably Irrational is about human irrationality where we stray from being

perfect. Our irrational behaviors are not random - we repeat the same mistakes over

and over, making them predictable.

But the fact that we make mistakes also means there are ways to improve our

decisions.

Ultimately, Predictably Irrational is thought provoking and intriguing as

Ariely offers a chance to think about certain principles of human behavior

that give us a better understanding of human nature.

By understanding how you are predictably irrational, you will be encouraged to do

some things differently. It may

even change the way you live.

Predictably Irrational is summarized by Soundview Executive Book Summaries with

permission of the publisher, Harper Collins. Enjoy the summary at

summary.com.