Name: RSA短片--《說服力的ABC》。 (RSA Shorts - The ABCs of Persuasion)
Uploaded: 2021-01-14T05:16:56.000Z
Duration: 3 min 14 s
Description: 【看影片學英語】數萬部 YouTube 影片，搭配英漢字典即點即查，輕鬆掌握單字發音與用法，長久累積看電影不必再看字幕。

Like it or not,   we're all in sales now.

A big portion of what we do,   whether we're teachers

or art directors or in healthcare,   we're all in sales now.

What are the qualities that allow us  to do this well and ethically?

influencing, convincing,   moving people.

They are the new ABCs -   attunement, buoyancy and clarity.

Can you attune yourself to someone,   understand their perspective?

In sales, if you're trying to sell   computer equipment?

If you're trying to convince   an employee

Or convince your boss   to give you a different assignment?

Or convince your kids   to clean up their room?

Buoyancy. I interviewed a salesman.   He had a lovely way of putting this.

He said the hardest part   of being in sales is

every day,   you face an OCEAN of rejection.

How do you remain afloat   on that ocean of rejection?

If we're all in sales now,   we're going to get rejected a lot.

It turns out   that questioning your abilities

is often more effective   than pumping yourself up.

Much to my dismay, it showed that   positivity actually works. Finally!

Some fascinating research   from Martin Seligman

shows that one of the best   predictors of people's success

is how they explain failure,   their explanatory style.

And finally - attunement,   buoyancy, clarity - is clarity.

We live in a world awash   in information.

How many accessed information doesn't give you any kind ofcomparative advantage.

is being able to curate   that information,

"All of this is noise,   but this part is signal."

You have to draw on some   very fundamental human qualities.

Can I understand   someone else's point of view?

Can I remain resilient   in the face of rejection?

through this murk of information   and clarify it?

Can I help someone identify problems  they don't realize they have?

Can I look for ways that this person  and I have common ground,

so if we reach it   we're both going to be better off?

I really am convinced   that the way to do it effectively